12/02/15: Amazon greenlights series starring Billy Bob Thornton; Snapchat lets Discover partners post links to content on social media; Nokia charging $60,000 for pre-orders of new Virtual Reality camera



CYNOPSISDIGITAL
12.02.15

Good morning. It’s Wednesday December 2, 2015, and this is your first early morning digital briefing.

TOP NEWS

 
From Sling Blade to Bad Santa to FX’s Fargo, Billy Bob Thornton has an illustrious history of playing thieves and killers. Now he’ll try the other side of the law on for size. Amazon confirmed that it has greenlit Trial, a new Thornton-starring drama set to run exclusively on Amazon Prime next year. The series, in which Thornton plays a lawyer seeking redemption, will be available in the U.S., the U.K., Germany, Austria, and Japan. David E. Kelley, Jonathan Shapiro, and Ross Fineman will EP. William Hurt is set to co-star.

 

NEW PROGRAMMING + DEALS

 
Kanvas
, AOL’s live-streaming app, has partnered with the clothing company Guess as part of the launch of a new verified accounts feature. Called “Kanvas Official,” Kanvas’s verified accounts are designed to let brands and influencers establish a presence on the platform. Meanwhile, Guess and Kanvas have launched #GUESSAllAccess, a new promotional campaign. The companies also collaborated on the live-stream of an event in Miami last night.
 
Nelvana
, a children’s entertainment distributor and production company owned by Corus Entertainment, announced several new content deals this week. The company sold more than 800 episodes of kid-friendly content to multiple SVOD services, including South-East Asia’s iFlix, Vubiquity’s Latin American arm, Chile’s VTR, and the US distributor Cinedigm. Find a full list of all the content sold here.
 

 
APPS

 
Snapchat
’s Discover platform is about to get more social media exposure. Discover features content from a select group of 16 Snapchat partners including CNN, Vice, and VOX; until now, said partners have been unable to link directly to their pages on social channels such as Facebook and Twitter. That’s about to change. One result is that companies will be able measure social media user engagement relating to Snapchat articles and videos.
 
So what does it mean for the future?
 
In an email to Cynopsis Digital, Jason Klein, Co-CEO & Co-Founder of the analytics company ListenFirst Media, weighed in on Snapchat’s move. “It’s a great move for Snapchat as it allows their publishing partners to leverage Facebook and Twitter to drive new viewers of their content at Snapchat – particularly when the jury is still out about just how valuable a deal it is for publishing partners,” he wrote.

“From an analytics standpoint, it’s quite valuable to companies like ours because, to date, Snapchat has kept all their data close to the vest. Now, we’ll have the ability to find proxies for Snapchat engagement through the analysis that our platform performs on Facebook and Twitter. The real story, though, is that for Snapchat to continue to grow its advertising business, they’ll need to start making more data available directly to advertisers and analytics partners to understand and value these opportunities. All one needs to do is take a look at Facebook or Twitter to understand that making data available to ecosystem partners helps all parties understand how to maximize the value of advertising opportunities. I hope this is the beginning of Snapchat’s willingness to play outside their walled garden.”

 
 
CONTENT PROGRAMMING

 
CNN
’s digital documentary studio, launched in January, is getting ready to make its impact felt. CNN is set to air a series of new short docs across its online platforms. The first, titled All-American Family, centers on a pair of brothers who play high school football for the California School for the Deaf; it debuted Monday on CNN.com and the mobile platform CNNgo. More docs are set to bow in the coming weeks.
 


A CYNOPSIS MESSAGE


CYNOPSIS is accepting entries for the Social Good Awards

We know the Cynopsis community is a vibrant group of engaged professionals who work hard, committed to evolving the media industry to be first and best at serving the consumer. But this is not all you and your organization are dedicated to. You’re also a collection of civic-minded citizens who want to give back to the public through their profession.

WITH THAT IN MIND, CHECK OUT THIS YEAR’S CATEGORIES AND START YOUR ENTRY TODAY!



 

VIRTUAL REALITY

 
Want to pre-order Ozo, Nokia’s new virtual reality camera? Great – all you need is $60,000. The pricey device, which comes equipped with eight spherically placed lenses and eight integrated microphones, will be shipped in Q1 of 2016. 
 
Forget surfing the web; now you can throw away your board and dive straight in. Today, Samsung unveiled a virtual reality web browser for the new Samsung Gear VR headset. Users can now web-browse, watch video, and Tweet to their hearts’ content, all within the immersive bounds of VR. Samsung has even introduced a hands-free typing feature. But be aware, the Gear VR headset can’t be used without a Samsung smartphone.
 
Expensive VR headsets are starting to hit the market – but for the foreseeable future, many consumers will be fulfilling all their VR needs with Google Cardboard. For the upcoming Cynopsis Webinar, Virtual Reality: What Programmers Need to Know Now to Lure Viewers and Advertisers, 10 registrants will be chosen at random to receive free VR viewers courtesy of Unofficial Cardboard. Be sure to register for the webinar, HERE.

 

DIGITAL CONTENT CREATORS

 
Vine
star Logan Paul is the latest social media star to book big league representation. Paul has signed with Creative Artists Agency (CAA) for representation in all areas.

 

RESEARCH

 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

Streaming Series (11/23/15 – 11/29/15)

Series/TVI:
Marvel’s Jessica Jones(Netflix)/
4.89
The Man in the High Castle (Amazon Prime)/2.82
Daredevil (Netflix)/0.56
Master of None (Netflix)/0.46
Community (Yahoo)/0.38
Orange Is the New Black (Netflix)/0.37
Sense8 (Netflix)/0.34
House of Cards (Netflix)/0.33
Narcos (Netflix)/0.33
Star Wars: The Clone Wars (Netflix)/0.25

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

EXECUTIVE MOVES

NYC advertising agency Sawyer Studios has promoted EVP Zachary Soreff to partner. Sawyer specializes in promotional campaigns for both theatrical and digital film and TV releases, with titles such as Boyhood and The Overnight to its credit. 


A CYNOPSIS MESSAGE


Virtual reality is here. Are you ready?

Join Cynopsis on Tuesday, December 8 from 1:30-3PM EST for our latest webinar, Virtual Reality: What Programmers Need to Know Now to Lure Viewers and Advertisers, and get up to speed on how to use the exciting new technology consumers are clamoring for in your media strategy.

Click for more information and to register now!

DIGITAL SPOTLIGHT

The Bill and Melinda Gates Foundation is donating $3 to (RED), Bono’s AIDS-fighting organization, for every use of a new “World AIDS Day” geofilter on Snapchat. The foundation will also kick in another $1 million – but only if a whacky new music video featuring Jimmy Kimmel, Scarlett Johansson, and Barry Manilow is shared more than 333,000 times. Check the video here.

See you tomorrow,
David Teich
12.02.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, MKTG & PARTNERSHIPS/NeuLion College/NYC: Serve as SR level contact in charge of building relationships w/in college mktplace. Oversee daily bus. ops of NeuLion College partners incl partner relations & mktg teams.Mng team of 10. Resume HERE (12/9) 

JOB OPENING: SR. MOBILE PRODUCT MGR/FOX Sports Digital/LA-Playa: Lead Dev+Mgt of Mobile apps, concept-launch for iOS, Android, WIN. Customer-focused analysis; mng entire lifecycle. 3-5 yrs exp consumer-facing mobile app dev, wire-framing. Knwlg of competitive mobile. Apply HERE (12/9)

JOB OPENING: SR MGR PROGRAM SCHEDULING & ACQUISITIONS/CMT/Nashville: Resp for implementing scheduling strategy across the linear platform. 3-5yrs professional exp in media or related field; pref in TV. Priorprgrm schedulingexp w/a cable channel or network a must. Full info/apply HERE (12/9)

JOB OPENING: MULTIPLATFORM PRODUCER/COMEDY CENTRAL/NYC: Lead efforts to conceptualize/produce multiplatform content for all digital & social platforms. 5+ yrs multiplatform content prod exp @ major commercial media, ent or creative brand or interactive agency. Full info/apply HERE (12/9)

JOB OPENING: SR ANALYST, CONSUMER INSIGHTS/Nickelodeon/NYC: Facilitate & help mng consumer rsch projects, both qualitative/quantitative. 2-3 yrs+ qualitative/quantitative consumer & mkt rsrch exp @rsch supplier/ad agency or trends/innovation agency. & BA Deg. Fully info/apply HERE (12/9)

JOB OPENING: CREATIVE PRODUCER/NYC: Execute short-form creative that aligns w/brand vision, pitch and produce on-air quality work under quick turnaround. Min 5 yrs exp at agency, media org, non-profit, or political campaign pref’d. Full info/apply HERE (12/8)

JOB OPENING: MGR, SHORT FORM PROGRAMMING STRATEGY/Comedy Central/NYC: Exp’d content expert to mng short-form prgrmng across all platforms. 3-6 yrs exp TV prgrmng, pref w/focus on short-form content esp w/Snapchat app. Full info/apply HERE (12/8)

JOB OPENING: SR RESEARCH ANALYST/TV ONE/Silver Spring MD or NY: Asst Sr Rsch Dir w/interpreting media rsrch results & communicating results. Strong knwlg Nielsen software prods & 3rd party software systems. BS deg & 2+ yrs rsrch exp @ media co/agency. Full info/apply HERE (12/8)

JOB OPENING: SALES & MKTG MGR-DISTRIBUTION/DISCOVERY/LA: Enthusiastic innovator to manage client relationships, pitch/implement strategic mtkg initiatives & support sales efforts for distribution+ partner mktg strategy across Discovery’s portfolio of ntwks.. 4+ yrs exp req’d. Apply (12/8)

JOB OPENING: DIRECTOR, PRESS & COMM/TV LAND/S. MONICA: Develop & implement PR/comm strategies for scripted series dev & prod. Relationships w/media in consumer, digital & entertainment segments. Req’s 7+ yrs in TV Comm/Media Relations Full info/apply HERE (12/5)

JOB OPENING: DIR SOCIAL MARKETING/AMC/NYC: Serve as in-house social media expert. Driver of social initiatives from idea creation to production. Understands social metrics and analytics. 4-6 yrs in consumer, digital, social mktg. Ntwk exp a plus. Apply HERE (12/5)

JOB OPENING: SOCIAL MEDIA MANAGER/SKRATCHTV/NYC: Create social media content for visual storytelling across multiple platforms. Manage programming and distribution across all social media platforms. Interest in golf a must. Full info/apply HERE (12/5)

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