CYNOPSISDIGITAL
12.02.14
Good morning. It’s Tuesday, December 2, 2014, and this is your first early morning digital briefing.
Netflix surprised House of Cards fans yesterday with a “Special message from the White House” on social media, announcing that the series’ third season will debut on Feb. 27, 2015. The second season was released on Valentine’s Day this year.
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StoryTech at 2015 INTERNATIONAL CES®
January 6-9, 2015 in Las Vegas, NV KNOW BEFORE YOU GO!
Head to #CES2015 with an INSIDE Advantage
Join the IMPACT! Google Hangout Briefing
December 3 at 2PM EST/ 11AM PST
ABC News will launch a social media newscast hosted by World News Tonight‘s David Muir. Called Facecast: The One Thing, the new show will give users a roundup of the top stories, trending news and air on the World News Tonight Facebook page. This is not the first exclusive video series to Facebook; Lionsgate partnered with author Stephenie Meyer and Women in Film for a miniseries based on the Twilight saga. Facecast aired its first segment yesterday.
SnapChat just got its first video series: Topdeck Travel enlisted YouTube star Jimmy Hill (81,000 subscribers) and Thinkhouse agency to create Topdeck Snaps, a short video clip series. As Hill travels around Europe, he will share his journey with followers of @topdeck.travel on the disappearing-photo message platform. Hill took to his YT channel to explain his new venture and show. SnapChat intends to get more brands on board with a new content section called Discover.
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WEBINAR: What You Need to Know Now about Digital Media REGISTER HERE EXECUTIVE PANEL
Sara Moscowitz, SVP, Brand & Strategic Marketing, SYFY
Melissa Romig, VP, Group Director, Havas Media
Marco Parente, Sr. Dir., Digital Ratings Product Leadership, Nielsen
Jonathan Tavss, Sr Advisor, Head of Original Content Prod, OWNZONES
CONTENT MEDIA
British TV streaming service Acorn TV will debut the latest seasons of A Place To Call Home, Serangoon Road Midsomer Murders and Series 16 this month. Acorn also added Emmy-winning BBC series Accused, Series 1 and 2, Time Team 6, The Saint Set 2, miniseries Lilies and the comedies Trivia and Drop The Dead Monkey. The service is available at Acorn.TV, Roku, iTunes app and more.
Heading to CES in January? Cynsiders has the most important trends to look for, courtesy of StoryTech‘s Lori Schwartz.
OpenSlate Engagement Data for Health & Fitness channels, based on the engagement metric for the week ending 12/1.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
strengthcamp (8.7) / 4790070 / 1151380 / 660
XFitDaily (8.5) / 5023530 / 1111052 / 598
themffitness (8.4) / 2630910 / 433841 / 646
bodybuildingcomvideo (8.4) / 1732500 / 326974 / 644
charliejames1975 (8.3) / 2479590 / 838656 / 650
fitnessblender (8.3) / 8934510 / 1584951 / 631
yougiftedrussia (8.3) / 2544180 / 629610 / 625
highlifeworkout (8.3) / 2254620 / 190775 / 575
fullyrawkristina (8.3) / 1316520 / 466207 / 603
muskelmacher (8.3) / 1090680 / 111468 / 542
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1- 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of 11/30/14
Program, Date, Unique Audience (000), Tweets (000)
The Walking Dead (AMC), 11/30, 5156, 773
Dancing With the Stars (ABC), 11/24, 3536, 271
2014 Soul Train Awards (BET), 11/30, 3364, 527
Dancing With the Stars (ABC), 11/25, 3121, 175
The Voice (NBC) 11/25, 2531, 765
The Voice (NBC) 11/24, 1804, 108
WWE Monday Night Raw (USA), 11/24, 1796, 191
Love & Hip Hop: Hollywood (VH1), 11/24, 1276, 143
Grumpy Cat’s Worst Christmas Ever (Lifetime), 11/29, 1271, 50
Awkward. (MTV) 11/25, 1207, 38
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets were sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.
Social media analytics firm Unruly released the Top Social Video Brands in November 2014, and the results include:
1) Animals Australia: 2,771,851 shares; did not place last month; notable campaign People Being Awesome with 2,771,851 shares.
2) John Lewis: 902,354 shares; did not place last month; notable campaign was John Lewis Christmas Advert 2014 – #MontyThePenguin with 856,657 shares.
3) Sainsburys: 579,087 shares; did not place last month; notable campaign was Sainsbury’s Official Christ 2014 Ad with 579,087 shares.
4) Ford and Hoonigan: 481,192 shares; did not place last month; notable campaign was Hoonigan Ken Block’s Gymkhana Seven: Wild in the Streets of Los Angeles with 481,192 shares.
5) FCKH8: 251,391 shares; placed 1st last month; notable campaign was Potty-Mouthed Princesses Drop F-Bobs for Feminism by FCKH8.com with 251,391 shares.
6) Rockstar: 200,156 shares; did not place last month; notable campaign was Grand Theft Auto V: First Person Experience with 114,980 shares.
7) Turkish Airlines: 183,646 shares; did not place last month; notable campaign was Drogba vs. Messi: #EpicFood (Official full length version) with 146,356 shares.
8) Activia: 181,506 shares; placed 20th last month; notable campaign was Shakira – La La La (Brazil 2014) ft. Carlinhos Brown with 181,506 shares.
9) Burberry: 181,424 shares; did not place last month; notable campaign was From London with Love | Starring Romeo Beckham with 181,424 shares.
10) Nike: 176,715 shares; placed 46th last month; notable campaign was Together | LeBron James with 132,112 shares.
Yahoo hired Ken Tucker as TV Critic. Tucker is one of the founding editors of Entertainment Weekly, a film critic for New York Magazine and the music critic for NPR‘s Fresh Air with Terry Gross.
Video advertising platform Teads Inc. hired Justin Johnson as Vice President, West Coast Sales. He was most recently Vice President, West Coast Sales for Tremor Video.
eXelate hired Julie Ginches as the Chief Marketing Officer. She was previously Chief Marketing Officer for Rubicon Project.
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AMC unveiled the debut date for Breaking Bad spinoff Better Call Saul, along with a 60-second preview for fans who can’t wait much longer. The prequel to BB features the character Saul Goodman (played by Bob Odenkirk) before he teamed up with meth chemist and dealer Walter White. Check out the first clip at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
12.02.14
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JOB OPENING: SALES ASSISTANT/DISH MEDIA SALES/NY: Overall support to multiple teams, executing/maintenance of linear and interactive television deals, facilitating the sales process. FULL INFO/APPLY HERE (12/9)
JOB OPENING: DIR, STUDIO PRODUCTION/NBC SPORTS GROUP/NYC: Supervise newsroom and field staff involved in developing, producing and airing news programs, daily sports entertainment shows and Pre/Post Game shows FULL INFO/APPLY HERE (12/9)
JOB OPENING: MKT RESEARCH/STRATEGY DIR/NYC: Lead program rsch efforts for NBCU content. Skilled presenter & data mgmt/analysis. Expert w/Nielsen suite. Digital rsch experience preferred. FULL INFO/APPLY HERE (12/9)
JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy & excellent communication skills are a must. 1-3 yrs exp req’d. Contact Pam Eaton: HERE (12/9)
JOB OPENING: ACCOUNT EXECUTIVE/Flite/NY: Establish East Coast sales presence for SF-based adtech startup, create relationships w/media agencies & brands, develop pipeline to achieve sales targets. 3-5 yrs exp. in online advertising = important! Apply HERE (12/9)
JOB OPENING: MKT DEV MGR MEDIA SALES/Pokemon Company International/Bellevue, WA: Rsch/analyze evolving mkts & consumer trends. Dvlp & present bus opps 4 new media chnls/pforms. Mng/negotiate deals & contracts. Content/prod licensing exp. a +. MBA req’d. Apply HERE (12/6)
JOB OPENING: FREELANCE PA/Viacom/NYC: 1 yr exp. digi content, prod & CMS. Resp. incl. track schedules, gather assets, CMS content entries & publishing updates across multiple sites. Note: NOT A VIDEO PROD ROLE. RESUMES HERE Subj line: Viacom Int’l Digital PA (12/6)
JOB OPENING: SOCIAL MEDIA MRKTG MGR/USA TODAY/VA: Strategic mktg mgr to grow fan base & consumer engagement. Creative, independent & passion for news a must. BA/Mktg or related field. 5+ yrs exp online media, analytics or mktg w/1-2 yrs exp in SM. Apply HERE (12/5)
JOB OPENING: DIRECTOR, DIGITAL RSRCH & MEASUREMENT/NEW YORK NY: Measure, analyze and recommend strategies leveraging audience, platform and competitive data. MBA degree req’d. Hands-on knwldg of digital media 1st & 3 party tools a must. (8746) Apply HERE (12/5)
JOB OPENING: AdWorks DIRECTOR RSCH & INSIGHTS/AT&T/NY: Lead a team across all rsrch, data partnerships & analytics efforts. BA/BS req’d. Min 10 yrs exp & 3+ yrs of recent exp. in data partnerships &/or consumer privacy relating to advrtsng. Full info/apply HERE (12/5)
JOB OPENING: EXEC DIR, CONSUMER MKTG/Sony Pics/LA: 10+ years exp to develop and manage national marketing campaigns for Crackle. Veteran w/media & mktg analytics & how to use insights to test & optimize prgrms. Full Info/Apply HERE (12/4)
JOB OPENING: VP- ACCOUNTING OPERATIONS INT’L/A+E Networks/NY: leading day to day accounting operations of the division, developing & implementing policies & procedures both in the accounting & general operating areas. Full Info/Apply HERE (12/4)
JOB OPENING: DIG. AD OPS TRAFFICKER/A+E Networks/NY: Execute day-to-day tasks as part of Ad Ops team including testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. Full Info/Apply HERE (12/4)
JOB OPENING: SR. MARKETING MGR/DISH Media Sales NY: Seeking that strategic, cutting-edge leader to create, define and position TV, Digital & OTT efforts in marketplace. 4-7years Ad Sales Marketing or related experience Full Info/Apply HERE (12/4)
JOB OPENING: DIRECTOR, AUDIENCE DEVELOPMENT/NBCU/NY: Role Purpose Reporting to Vice President, Consumer Marketing at TV Everywhere (TVE), and this position will be responsible for the development and conversion of audiences. Full info/apply HERE (12/4)
JOB OPENING: LOCAL SALES MGR/FOX SPORTS/SOUTHWEST: Oversee ad sales team/meeting local sales revenue goals/develop/implement strategic sales plans for the sale of advertising/sponsorships-new bus develop. Full info/apply HERE (12/4)
JOB OPENING: SR RESEARCH ANALYST/A+E Networks/NY: To assist in the development of strategies, presentations and pertinent data in positioning the marketplace. FullInfo/Apply HERE (12/4)
JOB OPENING: GRAPHICS PRODUCER PM SHIFT/A+E Networks/NY: Supv PM Shift designers srvcng in house edit sessions. Proficient animation 2D, AfterEffect, Illutrator, 3D Element C4D. 5 +yrs Exp Post Prod or Broadcasr Design/Motion Graphics. Info/Apply HERE (12/4)
JOB OPENING: MGR, SCHEDULING/CNN/NY: Mng daily sched’g processes to ensure accurate comm of prgrmng plans internally/externally. Mng systems for prgrm scheduling, asset mngmnt & on-air talent schedules. 3-5 yrs TV prod &/or prgrm plan’g/sched’g. Full info HERE (12/4)
JOB OPENING: MGR, MULTIPLATFORM SCHEDULING/CMT/Nashville: Strategize the prgrmng rollout for variety of platforms including VOD. BA Degree. 5+ yrs escalating exp in TV prgrmng. Some exp with scheduling linear & nonlinear platforms a + Full info/apply HERE (12/4)
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EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: [email protected] for more information. (12/12)
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