The Players’ Tribune is partnering with Prime Video for a marketing collaboration designed to promote Tom Clancy’s Jack Ryan over the holiday season. The campaign sees TPT tap the talents of Boston Celtics’ Jayson Tatum, Philadelphia 76ers’ Markelle Fultz and Los Angeles Lakers’ Kyle Kuzma to highlight “a new set of unexpected heroes” – their mothers. The new content will release around the NBA’s marquee Christmas Day games,
World Wide Technology extended its sponsorship agreement with Richard Petty Motorsports and driver Bubba Wallace. The deal sees World Wide Technology continue to be a primary sponsor of the No. 43 Chevrolet Camaro ZL1 driven by Wallace and will be a major associate sponsor throughout the upcoming Monster Energy NASCAR Cup Series season. In addition, World Wide Technology will continue to provide Richard Petty Motorsports with data analytics, consulting and technology solutions.
NBC Sports is launching a new, free-to-play NBC Sports Predictor games app in partnership with Boom Fantasy. The app gives eligible fans the chance to win hundreds of thousands of dollars in prizes over the next year. The free contests will feature weekly cash prizes across a variety of NBC Sports properties and debuts Dec. 26, alongside the Premier League’s Boxing Day matches.
Meanwhile, NBC Sports also announced that NBC Sports Gold is now available for digital gifting in the US, offering 10 sports passes that can be gifted immediately, including: PGA TOUR LIVE, Premier League, Cycling, Supercross, the new Supercross & Pro Motocross Bundle, Track & Field, Rugby, Figure Skating, Snow and Speed Skating.
The Olympic Channel is now available on connected TV devices for Android TV and Apple TV and will also launch on the Roku platform in January 2019. “As the Olympic Channel continues to grow and evolve, we are dedicated to making our content available wherever our audiences are watching in efforts to create more personalised experiences for our viewers,” said Mark Parkman, General Manager of the IOC’s global Olympic Channel. “With more and more consumers using connected TV devices, fans now have more options to discover our content and engage with their favourite sports and athletes.”
Global esports organization Gen.G is renewing its partnership with Nighthawk Pro Gaming a purpose-built high-performance gaming network product line by NETGEAR. Through this partnership, NETGEAR will power Gen.G’s teams and headquarters, including its current Seoul Headquarters and its future Los Angeles headquarters, with its Nighthawk Pro Gaming router and switches. This partnership sets the gold standard for esports sponsorships, between two industry leading organizations. In addition, NETGEAR is also the official and exclusive gaming network equipment sponsor for Gen.G’s Seoul Dynasty Overwatch Team and will again be the jersey patch sponsor for the Dynasty as well as Gen.G’s PUBG and Heroes of the Storm World Championship teams.
Skillz announced that Quicksand Playground has generated over $1 million in annual esports revenue, generating over $0.30 in average revenue per daily active user via Skillz-powered competitions. Through the integration of Skillz technology, Quicksand has seen as much as a 14x increase in daily active users per game over the past year.
ELEAGUE, in partnership with Psyonix, will continue bringing fans the best moments from its recent professional Rocket League tournament with the second episode of a three-part feature series tonight at 11p on TBS. The program’s second edition will pick up just before the tournament’s last semifinal match, in which Cloud9 battled Dignitas.
The Premier Lacrosse League announced the formation of the PLL Academy with the goal of connecting PLL’s world-class athletes with the next generation of lacrosse players. PLL Academy will operate year-round instructional and specialty events in over 30 states, with participation from over two dozen PLL players.
Chiefs/Seahawks on NBC at 8:20p on Sunday.