12/18/23: Cynopsis Media Tech Update

Medias First Morning Read

 

Monday December 18, 2023

Arkansas-based news publisher Helena World Chronicle has initiated a class action lawsuit against Google and parent Alphabet, accusing the company of engaging in anticompetitive practices that are “starving the free press.” In the complaint, the publisher alleges Google’s content aggregation methods impact its ad revenue and web traffic, adding that new AI technologies like Google’s Search Generative Experiences make the problem worse. In addition to damages, Helena World Chronicle is asking for an injunction that would require Google to obtain consent from publishers to use their website data to train its general artificial intelligence products.

In more Google news, the company has responded to complaints about its collection and retention of user location data by making changes to Google Maps. Data from the Timeline feature, which keeps a record of routes users have taken, will soon be stored on users’ devices instead of by Google. Not only will Google be blocked from seeing location histories, but so will law enforcement, which has used warrants to obtain search and location data.

Apple agreed to pay $25 million to settle a class action lawsuit, filed in 2019, that alleged Apple misrepresented the ability to use its Family Sharing feature to share subscriptions to apps. “Millions of consumers have downloaded subscription-based Apps believing that they are available for Family Sharing, only to learn after payment has been made that they are not so available,” said the lawsuit. In the settlement agreement, Apple acknowledged no wrongdoing of any kind, but noted, “continuing to defend this Action would be burdensome and expensive.”

“It’s true. Your devices are listening to you,” said a now-removed page of Cox Media Group Local Solutions’ website, which claimed, “With Active Listening, CMG can now use voice data to target your advertising to the EXACT people you are looking for.” Cox Media Group released a statement Friday saying its businesses “do not listen to any conversation or have access to anything beyond a third-party, aggregated, anonymized and fully encrypted data set that can be used for ad placement.”

Twitch reversed its decision to update its Sexual Content Policy to allow depictions of “fictionalized nudity” if properly labeled. “Upon reflection, we have decided that we went too far with this change,” wrote Twitch CEO Dan Clancy in a blog post two days after the update took effect. “Digital depictions of nudity present a unique challenge – AI can be used to create realistic images, and it can be hard to distinguish between digital art and photography.” Clancy also said that after the update some streamers created content that was in violation of the new policy, and the company has “worked quickly to remove that content and issue channel enforcements.”

IAB Tech Lab announced the launch of the Accountability Platform, a technical audit framework designed to help businesses deliver greater transparency in using personal data for addressability. “Compliance without assessment is a promise unfulfilled. The goal of the Accountability Platform is not only for companies to be able to say they are adhering to the privacy choices of consumers but to be able to prove it through a normalized set of compliance data usable for self-assessment, and third-party assessment,” said Anthony Katsur, CEO, IAB Tech Lab. “Without consistent and widely accepted accountability measures in place concerning the disclosure of consumer privacy preferences in digital advertising, there is a risk that organizations may only fulfill their obligations superficially, leaving room for non-compliance or unethical practices.” Companies that pass and receive data to support personalized advertising can leverage the Accountability Platform to audit that their business partners are honoring consumer-provided consent signals throughout the supply chain. This includes brands and publishers, supply-side and buy-side technology companies, identity resolution technology providers, other third-party data providers, processors, and data collaboration solutions.

Smartling announced its new integration with Iterable, the AI-powered customer communication platform, combining Iterable’s cross-channel marketing capabilities with Smartling’s LanguageAITM platform. The integration exchanges data seamlessly between Iterable and Smartling, enabling easier translation of email, push, in-app, and SMS templates. Once the translation is complete, content is automatically pushed back into Iterable, ready for deployment to customers.

Teads announced its new built-in carbon emissions reporting in Teads Ad Manager powered by sustainability platform Scope3. The offering gives advertisers and agencies a holistic understanding of their CTV and omnichannel campaign emissions with comparison to global benchmarks. “Our new collaboration with Scope3 not only raises the bar in digital advertising measurement but empowers advertisers with unprecedented transparency,” said Remi Cackel, Chief Product Officer, Teads. “This integration takes our leadership in SPO and directness one step further, enabling our partners to optimally measure end-to-end and drive sustainable business outcomes.”

Cynopsis Holiday Package Offer

Treat Yo’ Self

Stuff your office’s stockings with Cynopsis’ all-new holiday package offering. You can choose from a table of 10, 10 entries for an awards program or eight passes to the BIG TV Conference, taking place in September 2024 in NYC. Which will you pick?

MORE INFO HERE

STREAMING

“The Night Agent” topped Netflix’s list of most-viewed titles in the first half of 2023, with 812 million hours viewed. In the streamer’s new bi-annual “What We Watched” report, season two of “Ginny & Georgia” came in second with 665 million hours viewed, followed by season one of “The Glory” (623 million), season one of “Wednesday” (508 million) and “Queen Charlotte: A Bridgerton Story” (503 million).

From January through October 2023, MediaRadar reports a nearly $1.07 billion in advertising investment on six top OTT platforms: Discovery+, Hulu, Max, Paramount+, Peacock, and Pluto TV. That’s down 8% year-over-year. “Streaming platforms are confronting steep hurdles around ballooning content expenses, password sharing dilution, and an uncertain economic climate. These factors are fueling downstream subscriber and advertising adversities across the industry,” said Todd Krizelman, CEO of MediaRadar. “However, the streaming ad market also shows promise – these players alone account for over $1 billion in spend.”

All past seasons of ABC’s “Grey’s Anatomy” will be available on Hulu when Hulu on Disney+ launches in March 2024. The past 19 seasons of the medical drama will remain on Netflix as part of a deal between Disney Entertainment and Netflix; Hulu will offer exclusive access to new in-season episodes from the upcoming 20th season. In the short-term content deal, 14 other Disney-owned titles will also be available on Netflix on a non-exclusive basis.

Speaking of, the upcoming Hulu/Disney+ app will surpass Netflix in popularity and volume, according to a report from Ampere Analysis. “The combined Disney+ and Hulu catalogue will provide one of the most well-rounded and popular offerings in a single platform, upping the content stakes at a time when many are pulling back on content investment,” said Ampere analyst Joshua Rustage. “Rivals will have to ensure their offerings remain competitive as the battle for viewing time intensifies, especially as the need to pull in advertising dollars is now also central to the streaming mix.”

Tucker Carlson has launched his subscription web site. Priced at $72/year for “founding members,” the site offers access to five new shows, reports, and “access to Tucker’s personal inbox” for weekly Ask Tucker episodes.

SOCIAL MEDIA

Instagram has introduced a new feature that lets users create customized “Add Yours” templates. “People will be able to develop and share their own custom, meme-able Add Yours templates by pinning GIFs, text and gallery images to a Story template,” said the company.

Almost half of American teens are using social media “almost constantly,” according to a report from Pew Research Center. YouTube is the dominant platform with the demo – nine out of ten teens say they use it, and seven in ten report visiting it every day.

Digitas introduced social service SWAT (Share Worthy and Trending), which enlists a team of social natives with hybrid expertise to help brands better connect with their audience. “Our extraordinary team of social superstars is equipped to influence, execute, produce, and engage end-to-end, accelerating how your brand can connect at the speed culture demands,” says the company’s website. “Beyond creating agile content, we deliver real-time culture briefings, empowering brands to authentically engage with high-impact trends that are fresh off the feed and ready to inspire.”

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
Rob Hudgins

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

ACCOUNT EXECUTIVE

TV ONE NETWORK
(Remote, Hybrid)

Communicate the value and brand strength of the Network to advertisers and agencies as well as create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience. Full info HERE

COPY COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)

Manage the delivery and arrival of commercial content working closely with Manager of Commercial Operations to resolve conflicting traffic instructions as well as oversee maintenance of E-faxes and storage of client files. Responsible for entering original account data and revisions into the traffic system. Full info HERE

AD SALES COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)

Establish business relationships with agency counterparts and internal departments including: Pricing and planning, inventory management, marketing, traffic and billing, also fulfill advertiser allocations requests, ensure stewardship delivery in accordance to deal guarantees, send commercial airing times, and update clients of programming. Full info HERE

DIRECTOR, CORPORATE COMMUNICATIONS
HALLMARK MEDIA
NYC

Execute communications objectives and develop strategies to elevate Hallmark Media, its workforce, and business entities. Evaluate existing communications program in the context of its ability to support strategic planning and operating objectives. Minimum of 10+ years progressive PR/Communications Industry Experience. Full info HERE

ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO

Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE

ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote

Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

SENIOR STUDIO TECHNICAL MANAGER
A+E NETWORKS
HYBRID NYC

Technical manager for live, studio, productions/events. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE

SENIOR DIRECTOR, DIGITAL CONTENT LICENSING
A+E NETWORKS
REMOTE

Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE

ACCOUNT EXECUTIVE

FAMILY ENTERTAINMENT TV
NYC

Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

HUMAN RESOURCES DIRECTOR
>>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid
: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

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