| Elon Musk restored the X account of Alex Jones, the right wing extremist on the hook for over $1 billion for saying the 2012 Sandy Hook massacre was a hoax. On Saturday, Musk posted a poll on his account asking if Jones should be reinstated. About 70% of nearly two million respondents voted “yes.” Sunday morning, Musk posted, “The people have spoken and so it shall be.” Twitter had permanently banned Jones and other accounts linked to his Infowars website in 2018.
Dentsu announced a global partnership with Meta, making it the first global agency network solution provider for WhatsApp Business. Through this integration, initially launching in the UK, dentsu will enable its clients to further personalize the ways they engage with consumers to support their service, commerce and loyalty experience journeys. “Customer-brand communications are in the moment and increasingly conversational. It needs to be easy and brands that embrace conversational experiences will be well-positioned to thrive,” said Angela Tangas, UK&I CEO at dentsu. “Our relationship with Meta is focused on helping brands achieve deeper engagement and value with their current and prospective customers, a critical enabler for growth.”
NBCUniversal Content Distribution debuted an immersive augmented reality experience in partnership with Cox and DIRECTV featuring Bravo talk show, “Watch What Happens Live with Andy Cohen.” As fans “walk through” Andy Cohen’s Clubhouse quarters, they can test their knowledge by clicking on featured objects to interact with, answer trivia and more. “Cutting-edge augmented reality technology has proven to amplify viewer engagement,” said Matt Schnaars, President, NBCUniversal Content Distribution. “By partnering with Cox and DIRECTV, we are excited to bring our loyal fans this interactive opportunity, and drive value for our distribution and advertising partners.”
Viewership for the first trailer for Grand Theft Auto VI topped 93 million in its first 24 hours on the Rockstar Games YouTube channel, the most ever for a non-music video premiere on the platform. In 72 hours, the trailer had drawn over 120 million views. “The Grand Theft Auto series has been at the epicenter of entertainment for decades and we expect the YouTube community and its creators to reach new heights for years to come with Grand Theft Auto VI,” said Leo Olebe, global head of YouTube Gaming. “Setting this new all-time record is a testament to the cultural impact of the series.”
Music streaming service Tidal has laid off about 40 employees, or 10% of its staff. “Tidal has carefully considered how to right-size our team to ensure we are able to continue to build and invest in critical areas of the business,” said Sade Ayodele, head of global communications for Tidal. “We do not take these decisions lightly, and we are sincerely grateful for the contributions of our impacted teammates.”
ADVERTISING
Advertising alongside creator content can accelerate the purchase funnel – collapsing the awareness, interest, and consideration stages, according to IAB report, “The Creator Economy Opportunity: Where Authenticity Meets Impact,” conducted in partnership with Talk Shoppe. The study explores the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where creator content fits in the media mix alongside studio-produced content. “Creator content marketing is a powerful vehicle for driving full-funnel impact, and advertisers are finding tremendous success adding it to their marketing mix alongside studio content advertising,” said Jack Koch, SVP, Research & Insights, IAB. “This report helps marketers more deeply understand the opportunity and how best to activate campaigns leveraging creator content. As more advertisers see real success with creator marketing, those who haven’t invested yet risk falling behind.”
IAB Tech Lab unveiled its new Advanced TV Initiative, aimed at bridging the gap between traditional linear TV, digital video, and live streaming. Initially, the primary focus is implementing a creative ID framework and conducting a dedicated workshop. This registered creative ID – overseen by organizations managing metadata and access controls – will outline the integration process for all supply chain members. Additionally, it will include essential information about advertisers, represented products, and technical specifications. “We understand that interoperability across distribution environments is critical to achieving better reconciliation, auditability, and verification,” said Shailley Singh, EVP of Product & COO at IAB Tech Lab. “This effort emphasizes standardization and interoperability, paving the way for a unified and integrated television advertising reconciliation framework, freeing up thousands of hours of legacy inefficiencies, and saving media companies time and money.” |
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| Sports Media Awards 2024
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Cynopsis’ annual Sports Media Awards returns in April 2024. With new categories and luminaries, this event is one to catch. Enter a campaign or company you think deserves a win at the link below!
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| MEASUREMENT
MetaBroadcast, a UK metadata management specialist, and Gracenote, a Nielsen company, announced that it has been awarded a three year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025. MetaBroadcast will now use Gracenote schedule metadata and unique content identifiers to reduce timescales for accurate program identification, validation, enrichment and genre classification, as well as improve coverage and accuracy of broadcaster IDs.
AI
EU lawmakers reached a provisional deal on rules governing the use of AI. Models such as ChatGPT and general purpose AI systems will have to comply with transparency obligations before they are put on the market, including drawing up technical documentation, complying with EU copyright law and disseminating detailed summaries about the content used for training. Among prohibitions, governments can only use real-time biometric surveillance in public spaces in cases of victims of certain crimes, prevention of genuine, present, or foreseeable threats, such as terrorist attacks, and searches for people suspected of the most serious crimes. In addition, consumers would have the right to launch complaints, with significant fines for violations. “We have a deal, but at what cost?” asked Cecelia Bonefield-Dahl, Director General at business group DigitalEurope. “We fully supported a risk-based approach based on the uses of AI, not the technology itself, but the last-minute attempt to regulate foundation models has turned this on its head.”
Elon Musk’s AI start-up, X.AI, has raised nearly $135 million from four investors, and has filed with the SEC to raise up to $1 billion in an equity offering. Musk announced the start-up in July. Last month, Musk said investors in X would own 25% of X.AI.
Google introduced AI model Gemini. “Built from the ground up to be multimodal, Gemini can generalize and seamlessly understand, operate across and combine different types of information, including text, images, audio, video and code,” said the company. “This means it has sophisticated multimodal reasoning and advanced coding capabilities.” There are three different sizes Ultra, Pro and Nano, though only the “lite” version, Gemini Pro was released, and users were quick to find inaccurate or outdated responses.
Meta rolled out a new generative AI experience on the web dubbed Imagine with Meta AI. Users are able to create images by describing them in natural language. Powered by Meta’s Emu image-generation model, Imagine with Meta AI creates high-resolution images from text prompts.
STREAMING
Consumers are feeling the pinch of more expensive streaming, according to Hub’s semi-annual “Battle Royale” survey, which found 88% of entertainment consumers agree with the statement that streaming video subscriptions are raising their prices more than in the past, and 77% said budget is a main reason for not adding new ones. Three-quarters of respondents said it’s too hard to keep track of where to find the shows they want to watch, and 81% reported that there’s a limit to how many subscriptions they can actually use, even if they could afford to have them all.
Amazon Freevee is adding 37 channels from the Warner Bros. Discovery FAST Channels catalog. Six will drop in today, with an additional 21 coming early next year. Among those added today are CNN Headlines, Bachelor Nation, Nikita, Say Yes to the Dress, and Warner Bros. TV – On the Telly.
Haystack News has partnered with TelevisaUnivision to bring news channel Noticias Univision 24/7 to Haystack News. The partnership marks Haystack’s first foray into Spanish-language content, with more planned for 2024. |
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
ACCOUNT EXECUTIVE
TV ONE NETWORK
(Remote, Hybrid)
Communicate the value and brand strength of the Network to advertisers and agencies as well as create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience. Full info HERE
COPY COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Manage the delivery and arrival of commercial content working closely with Manager of Commercial Operations to resolve conflicting traffic instructions as well as oversee maintenance of E-faxes and storage of client files. Responsible for entering original account data and revisions into the traffic system. Full info HERE
AD SALES COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Establish business relationships with agency counterparts and internal departments including: Pricing and planning, inventory management, marketing, traffic and billing, also fulfill advertiser allocations requests, ensure stewardship delivery in accordance to deal guarantees, send commercial airing times, and update clients of programming. Full info HERE
DIRECTOR, CORPORATE COMMUNICATIONS
HALLMARK MEDIA
NYC
Execute communications objectives and develop strategies to elevate Hallmark Media, its workforce, and business entities. Evaluate existing communications program in the context of its ability to support strategic planning and operating objectives. Minimum of 10+ years progressive PR/Communications Industry Experience. Full info HERE
ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE
ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
SENIOR STUDIO TECHNICAL MANAGER
A+E NETWORKS
HYBRID NYC
Technical manager for live, studio, productions/events. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE
SENIOR DIRECTOR, DIGITAL CONTENT LICENSING
A+E NETWORKS
REMOTE
Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE
HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE
DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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