| A CYNOPSIS MESSAGE FROM DADDI BRAND COMMUNICATIONS |
| Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis. Among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in Q3 2025, “The biggest surprise in our latest data wasn’t how popular influencer videos have become — it is how rapidly this trend has extended to older audiences,” said Annabel Yeomans, Senior Research Manager at Ampere Analysis. “As viewing habits diversify and platforms like YouTube and TikTok become part of living-room viewing, the lines between social and traditional platforms are blurring. Streaming services are increasingly partnering with influencers – an approach that first attracted younger viewers and is now gaining traction among older audiences.” |
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| Havas has acquired Unnest, a French data consulting and engineering firm with expertise in designing, building, and deploying data platforms. The addition is aimed at strengthening Havas Media Network’s global data, technology, and analytics arm, CSA, part of its Converged.AI strategy to help brands navigate transformation challenges. “Integrating Unnest into our Business Science ecosystem enhances our ability to deliver increasingly advanced tech solutions and to address the growing challenges our clients face in transforming their businesses through data, AI, and automation,” said Yoann Denée, Chief Data Officer Havas France and President of Havas Data Business Intelligence. |
| A CYNOPSIS MESSAGE FROM PREMION |
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| Guideline announced an enhancement to its AI Agent, expanding the product’s capabilities with customizable dashboards that allow teams to transition from quick, natural-language queries to structured, ongoing analysis powered by verified media investment data. “Our new Customizable AI Agent Dashboards innovation provides teams the ability not only to generate powerful insights, but to ensure those insights are organized, validated, shareable and actionable,” said Vincent Mifsud, CEO of Guideline.
CNBC and Kalshi have formed a multi-year, exclusive partnership to incorporate real-time prediction data into CNBC’s editorial coverage across its TV, digital, and subscription channels. Kalshi and its users can trade on real-world events to predict the outcomes of events that have real-time market impact, like elections, economic indicators, and cultural moments. Beginning in 2026, CNBC will incorporate exclusive Kalshi predictions market data into its programs, including “Squawk Box” and “Fast Money.” Kalshi will also launch a CNBC page on its site, featuring CNBC-selected markets.
The inaugural Cynopsis 25 for 2025 list honors companies and associations helping redefine how audiences connect and how brands grow. To see who we’re saluting this year, go here. |
 ADVERTISING |
| Agentic AI platform Clinch has added new AI data agents to its AI Copilot product, enabling teams to explore data conversationally, surface insights instantly, and generate visual reports using natural language. Clinch’s AI data agents also have the ability to synthesize performance insights across multiple campaigns.
Nielsen’s Gracenote has launched Gracenote Content Connect, which provides agencies, brands, supply-side platforms (SSPs) and demand-side platforms (DSPs) with access to the company’s standardized program-level metadata. Media buyers can use Gracenote Content Connect to directly access the platform for “hands-on-keyboard” creation of private marketplace (PMP) and programmatic guaranteed (PG) deals, or to leverage their partner SSPs or DSPs to create, manage and activate deals on their behalf.
Digital advertising technical standards body IAB Tech Lab announced it has released version 1.0 of a Deals API for public comment. This new specification introduces a standardized method for communication of programmatic deals from origin systems – typically supply-side platforms (SSPs), to receiving systems – typically demand-side platforms (DSPs), significantly reducing potential for errors due to manual input in multiple systems and improving operational efficiency. The public comment period will remain open until January 31, 2026.
Technology platform MNTN announced a new integration with measurement platform Northbeam, enabling customers to track CTV’s contribution to conversions, new customer acquisition, and the performance of other media, in one third party platform. Marketers can leverage Northbeam’s multi-touch attribution (MTA), and marketing mix modeling (MMM) to understand how CTV influences results. |
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| CONVERGENT TV WORLD 2026
2026 Starts Now: Program at a Glance Released
The new Convergent TV World program brings together the people and ideas driving the next era of video. See what’s ahead: Buy-Side Playbook, Unified Measurement, FAST/AVOD growth, Shoppable Creative, Identity & Privacy, and Cross-Screen Storytelling—delivered through brand-new formats.
Secure your seat—14 early-bird passes left.
VIEW THE PROGRAM |
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| Media technology company Compliant reports that its recent study “Data Integrity: A Super-Signal for the AI Era,” shows that advertisers that purchase inventory from high-quality publishers with robust data practices directly leads to improved media KPIs. Four multinational brands in CPG, Financial Services, Consumer Electronics, and Consumer Healthcare in the UK, Germany, Spain and Switzerland participated in controlled tests to measure the impact of data integrity signals on media outcomes. Compliant says the findings prove that publishers with better data practices consistently deliver better campaign performance, with advertisers achieving a 33% lower cost per action (CPA), a 5% higher return on ad spend (ROAS), and a 32% TrueCPM reduction.
Premion is leveraging new technology to expand what’s possible for local advertisers. Daniel Spinosa, President of Premion, shares how SMBs have finally gotten a meaningful seat at the table, in Cynsiders.
CreativeX has launched Datalink, a data backbone that it says provides the connective infrastructure for a brand’s entire creative ad system, integrating multiple sources of creative intelligence into a single dashboard. By creating a unified creative data backbone, Datalink enables brands to layer and activate insights seamlessly across their existing media and production workflows. Early integrated partners include Kantar Link AI, Adverteyes, Dragonfly.AI, DAIVID, and Amplified.
Becausal, focused on causal AI-based CPG and retailer audience intelligence, announced the launch of its closed beta program for its CPG Data Store, a freely searchable dataset of CPG purchase and transaction data across major US retailers. After incorporating initial feedback from early adopters, the Becausal CPG Data Store beta program is now available for more agencies and CPG brands, offering deterministic, multi-sourced purchase data on three million consumers. “The CPG Data Store opens up a new era of transparency and audience intelligence for CPG marketers,” said Chuck Ennis, chief commercial officer at Becausal. “Whether you’re a retailer looking to own more of the consumer’s monthly share of spend or a brand optimizing category performance with conquesting or reengaging lapsed buyers, this is an extremely powerful data asset and self-serve portal that we put directly in the hands of the users for smarter decision-making.”
Untapped Growth, a media buying collective built for independent agencies and mid-market advertisers, has partnered with FreeWheel to bring equitable access to media and transparent pricing to independent agencies and mid-sized brands. “Independent agencies and mid-sized brands have long been boxed out of premium CTV opportunities,” said Brendan Clifford, Managing Partner at Untapped Growth. “This collaboration with FreeWheel changes that. We’re streamlining access to truly innovative CTV strategies, traditionally available to only the largest of agencies. This partnership is making it easier for advertisers to show up where their audiences are, offering transparency, efficient pricing and better outcomes.”
Bombora announced a strategic partnership with Reddit to reshape how B2B advertisers reach in-market decision makers across Reddit’s ecosystem. This new integration brings Bombora’s B2B audiences into Reddit’s ad platform, enabling company-level, buying group-aware targeting that respects privacy and signals-based precision. “Bombora’s high fidelity data and audiences help B2B advertisers harness the full potential of Reddit’s incredible conversation-based platform” said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. “Now advertisers will have confidence they are reaching the key accounts and buying group members that align to their advertising strategies on the Reddit platform. This combination of precision, scale and relevance makes the potential of our partnership almost limitless.” |
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC: Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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