The Cynopsis 25 of 2025 honors companies that are helping redefine how audiences connect and how brands grow — across retail media, measurement, AI, streaming, and beyond. Cynopsis salutes them for helping to shape the next chapter of the media industry!
The List
Advertiser Perceptions
All Women’s Sports Network
Amazon Ads x iHeartMedia
AMC Networks
Amazon Web Services (AWS)
Amazon Studios
Canela Media
Coalition for Innovative Media Measurement (CIMM)
Classify Inc.
DBC (Daddi Brand Communications)
IAB Tech Lab
Innovid
Integral Ad Science (IAS)
Kroger Precision Marketing
NBCUniversal
NewsNation
Pixalate
Premion
Roku
Shopsense AI
Simpli.fi
Taboola
Tatari
TMRW Sports
Viamedia.ai
Special Recognition
Ecosystem Innovator of the Year: Amazon, for redefining the intersection of media, commerce, and technology across its global ecosystem.
Cultural Impaxt Award: TOGETHXR, for championing women’s voices in sports and storytelling, and reshaping representation in modern media.
Retail Media Pioneer Award: Criteo, for driving the evolution of the retail media marketplace and empowering brands and retailers with unified commerce solutions.
