12/03/21: Major League Baseball ended labor peace with a lockout


Medias First Morning Read


Friday December 3, 2021

The lockout is underway for Major League Baseball, marking the first time in a quarter century that the league and the MLB Players Association were unable to lock in a new collective bargaining deal. Commissioner Manfred noted with the announcement that the decision to lock out the players in the offseason was viewed as the best option to bring the player’s union to the table and avoid the loss of any games in 2022, according to ESPN. With the now-jeopardized season coming as new TV deals with Turner Sports and ESPN get ready to kick in with 2022.

The MLBPA also issued a statement early Thursday morning, calling the lockout “a dramatic measure, regardless of the timing, noting that “It was the owners’ choice, plain and simple, specifically calculated to pressure Players into relinquishing rights and benefits, and abandoning good faith bargaining proposals that will benefit not Just Players, but the game and industry as a whole.”


WTA CHAIRMAN & CEO Steve Simon broke down the WTA’s decision to suspend tournaments in China, noting that the Chinese government has left “serious doubts that (tennis player Peng Shuai) was free, safe, and not subject to censorship, coercion, and intimidation.” He noted that “When on November 2, 2021, Peng Shuai posted an allegation of sexual assault against a top Chinese government official, the Women’s Tennis Association recognized that Peng Shuai’s message had to be listened to and taken seriously. The players of the WTA, not to mention women around the world, deserve nothing less.”

Lots of viewership number boasting this week. Starting with the NFL, FOX Sports saw America’s Game of the Week on Sunday rank as the most-watched telecast of the day, wrangling an average of 24.7 million viewers. That also marks FOX’s second-best Sunday afternoon telecast of the season and is up 8% over last year’s comparable window. Overall, the doubleheader averaged 20 million viewers.

FOX also scored with college football over the weekend, reporting that its coverage of the Ohio State/Michigan matchup averaged 15,893,000 viewers on FOX, to rank as FOX’s most-watched college football game ever. Starting at 11a, Big Noon Kickoff scored 3,392,000 viewers, it’s best regular season performance ever. FOX’s Big Noon Saturday window averaged 5,762,000 viewers for the regular season, up 13% over 2019. This Saturday, the Mountain West (3p) and the Big Ten Championships (7p) air on FOX,

Rivalry Week also handed ESPN with upticks during Thanksgiving Weekend. In all, 10 games across ESPN, ESPN2 and ABC delivered an audience of at least one million viewers, and ABC aired its most-watched Rivalry Week since 2017. ABC’s Saturday Night Football featuring Oklahoma at Oklahoma State averaged 6,486,000 viewers, the most-viewed Bedlam game since 2013, while Ole Miss at Mississippi State on Thanksgiving night averaged 2,060,000 viewers, the most-viewed Egg Bowl rivalry game since 2017. ABC’s Saturday Night Football finished its regular season averaging 5.1 million viewers, up 36% over 2020 and on par with the 2019 season. On ABC, college football viewership is up 28 percent year-over-year and four percent over 2019, averaging four million viewers per game.

Finally, CBS Sports’ presentation of the Iron Bowl averaged 10.369 million viewers for the network, up 55% over last year and peaked with 17.380 million viewers for the four overtimes. Birmingham was the top Metered Market with a 53.7/76 HH rating/share. Paramount+ delivered its most-streamed college football game ever.

In basketball, TNT’s coverage of the Knicks/Nets and Warriors/Suns averaged 2.1 million viewers to deliver TNT’s most watched non-Opening Night NBA regular season doubleheader since December 19, 2019. Overall, TNT is averaging 1.6 million viewers, up 33% vs. last year’s regular season average and up 29% through the same number of games in 2019-20.

Overall, NBA viewership on both TNT and ESPN is averaging 1.55 million viewers, up 29% over the 2020-21 average and up 8% over the 2019-20 season to date.

In college basketball, Duke’s win over Gonzaga packed ‘em in. ESPN’s coverage averaged 2.8 million viewers, scoring as the most-watched regular season college basketball game on any network since March 2019.

NBC Sports reports viewership gains and milestones for the third consecutive year for the IMSA WeatherTech SportsCar Championship in 2021, laying claim to doubling the series’ viewership in three years and delivering the most-watched IMSA race in 13 years. NBC Sports’ coverage across NBC and NBCSN averaged 254,000 viewers, according to Nielsen. Season-long IMSA viewership highlights were led by NBC Sports’ coverage of the Rolex 24 At Daytona on Jan. 31, which averaged 1.23 million viewers on NBC – up 24% vs. 2020.

Finally, the Big Ten Network closed out a November with a pair of record-setting performances on Black Friday, featuring the Heroes Game between Iowa/Nebraska and a conference-clinching volleyball match between Wisconsin/Nebraska. No. 13 Iowa’s 28-21 win over Nebraska earned 1.94 million viewers, making it the most-watched football game in Big Ten Network history. Later that same day, Wisconsin secured a third consecutive Big Ten volleyball crown with a win over Nebraska and delivered 375,000 viewers, earning the designation of most-watched volleyball match in network history.

Global Polo Entertainment secured a deal with ESPN to bring the finals of the top seven U.S. and World Championship polo events in 2022 to ESPN. All games will be distributed on ESPN2, ESPNU or streamed live on ESPN3. Beginning in 2022, ESPN will distribute the 2022 Gauntlet of Polo, the number-one-rated U.S. Open Women’s Polo Championship and the 2022 FIP World Polo Championship on ESPN3 and ESPN2, all for the very first time. The semi-finals and finals of the 100th Men’s and Women’s National Intercollegiate Championship will air for the first time on ESPNU. This agreement also includes the 30-minute, made-for-television series World of Polo, presented by U.S. Polo Assn.

Las Vegas will be the home of the first-ever US Rugby Sevens Major League, which will see the world’s best international male players battle it out against the best US players for record-breaking prize money. The event begins in October 2022 with the newly-formed Rugby Football League will have oversight and work with leading betting tech providers to deliver the betting proposition. The inaugural RFL event will feature the top 12 international teams pitted against 4 US Team Franchises to win their share of the $1,000,000 prize money. From 2023, the RFL will expand to up to 17 tournaments in major US cities and will feature up to 16 US Team Franchises playing with top international teams.

Sport 24, IMG’s owned and operated 24/7 live sports channel for the inflight and in ship industry, renewed its agreement with UEFA to broadcast the UEFA Champions League and UEFA Europa League for a further three years. The new deal includes the UEFA Super Cup, contested by the winners of the two main European club competitions and the new UEFA Europa Conference League which began this season.

Christmas will see FOX Sports serve up original documentary All Madden. The tribute, premiering Dec. 25 at 2p on FOX, leads into the network’s marquee matchup from Lambeau Field where the Packers will host the Browns. Centered largely on the 30 years after his Hall of Fame coaching career, the FOX Sports documentary explores Madden’s impact on America’s most popular sport, the mark he made on broadcast television and how he revolutionized the video game industry.

Combate Global announced the official brackets and first, or quarterfinal stage, matchups for its “Copa Combate” one-night, eight-man, $100,000 grand prize bantamweight tournament on Dec. 12, running live in the U.S. on Univision and TUDN USA at 11p.

Byron Allen’s Allen Media Group digital platform, HBCUGo.TV announced an expanded sports programming roster. Games begin on Saturday with double-header match-ups of Howard University (WBB) vs. Hofstra University at 2p and Howard University (MBB) vs. American University game at 5:30p. “We are committed to building on our already robust sports division by providing more HBCU games than any other network,” said HBCUGo.TV President, Curtis Symonds. “Now HBCU fans and alumni all over the world can follow their favorite teams on HBCUGo.TV.”

The World Golf Hall of Fame and the PGA TOUR announced that the 2022 induction ceremony – honoring the newest class of Hall of Fame members – will be staged at the PGA TOUR’s ‘Global Home’ corporate headquarters in Ponte Vedra Beach, Florida. Taking place during THE PLAYERS Championship, the induction ceremony will air live on Golf Channel on March 9 at 7p. The induction ceremony in March will center around the newest Hall of Fame class: competitors Susie Maxwell Berning and Tiger Woods, along with contributors Tim Finchem and the late Marion Hollins.

ESPN reached a multi-year contract with sports betting analyst Erin Dolan. Dolan will contribute sports betting content across a variety of programs and platforms and be a regular on daily sports betting news and information programs, Daily Wager, Bet and the Daily Wager podcast, among others.

The National Lacrosse League announced that ESPN will televise an exclusive slate of 10 regular season games on its linear networks during the 2021-22 season, beginning with the San Diego Seals/Colorado Mammoth on Dec. 11. The schedule, which will feature every U.S.-based NLL team at least once, will include games airing on ESPN2, ESPNU, and ESPNEWS.

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ESPN’s 15th Annual V Week for Cancer Research is underway through Dec. 12, driving awareness and donations for the V Foundation for Cancer Research. New to V Week this year is the development of #VStrongBaby to show support for Dick Vitale, who returned to call his first game of the men’s college basketball season last Tuesday after being diagnosed with lymphoma in October. Fans of ESPN and StockX have a chance to win celebrity sneakers and memorabilia during V Week through StockX’s Campaign for a Cause benefiting the V Foundation.

Hendrick Motorsports announced that Hooters Restaurants has renewed its sponsorship agreement with Chase Elliott and the No. 9 Chevrolet team, in a three-year extension. “They’ve been a great partner, a lot of fun to work with and I feel like they do a really good job of making the most of their few races a year, which is huge and hard to do,” Elliott said during a Thursday morning media availability, held just moments after the announcement. “So, looking forward to three more years together and try to get to Victory Lane. That’s been kind of the one thing we haven’t been able to check the box with them yet, so hopefully we can do that and have a successful run.”

AEG and its National Hockey League franchise, the LA Kings, launched a strategic new partnership with PURO UV Disinfection Lighting. The multiyear agreement makes PURO Lighting the official UV disinfection lighting partner of the LA Kings and its official practice facility, Toyota Sports Performance Center in El Segundo.

PointsBet debuted two new ad spots featuring Drew Brees as part of the Live Your Bet Life campaign. The new spots, “Marlin” and “Rocket,” showcase Brees on imaginary adventures while celebrating real in-game wins on the PointsBet app. PointsBet worked in partnership with Troika Media Group for the campaign.


NASCAR and FloSports announced a multi-year partnership that makes the platform the home of NASCAR Roots properties including: the ARCA Menards Series, NASCAR Whelen Modified Tour, NASCAR Pinty’s Series, and NASCAR Advance Auto Parts Series. NASCAR’s grassroots properties, formerly housed within the NASCAR Roots vertical on TrackPass, will now join FloRacing’s comprehensive offering that includes USAC, All Star Circuit of Champions, Eldora Speedway, IRA Outlaw Sprints, Short Track Super Series, Chili Bowl, Gateway Dirt Nationals and more.

Origin Sports Network expanded its lineup of distribution partners to include The Roku Channel and Samsung TV Plus, more than quadrupling its addressable audience size. Origin Sports launched in July with distribution on The Roku Channel in Canada and on XUMO (Ch. 713) in the United States.

October saw ESPN Digital set a new record for most unique monthly visitors in the sports category – 120 million. ESPN.com alone reached 95.2 million unique visitors, the second-highest count for the site, while ESPN on YouTube set an all-time high of 29.5 million unique visitors. SportsNation alone increased its unique visitors by 32% from last month.

WAVE.tv is rebranding as Wave Sports + Entertainment. The moves come as WSE accelerates its efforts in talent-driven original programming, including a push into sports betting content that will deliver new audiences, original content, and data to existing sportsbooks. The company also unveiled a new 8,500 square foot headquarters in Santa Monica’s Silicon Beach, boasting six sets.


100 Thieves raised $60 million from its Series C financing round, lifting the total valuation of the company to $460 million. The financing round was led by Green Bay Ventures with support from existing and new investors such as Breyer Capital, Aglae Ventures, Tao Capital, and Willoughby Capital, among others.

CSL Esports announced the addition of LeagueSpot to its lineup of leading esports collegiate partners. “The LeagueSpot team is humbled that NACE Starleague trusts LeagueSpot to power its program moving forward,” said Andrew Barnett, CEO, LeagueSpot. “We’re excited to support a best-in-class experience for every participating school.”


Legends announced the appointment of Brian Killingsworth as Chief Marketing Officer for the global premium experiences company. Killingsworth, a veteran marketing executive with experience guiding MLB, NFL and NHL brands, will lead all aspects of the company’s marketing and brand vision.

MSG Networks announced the hire of David Schafer as Senior Vice President, Operations. Joining the management team of MSG Networks, Schafer will oversee production and technical strategy and engineering for the networks and be a key player in the design and development of new product offerings.


Big week of college football, leading to the playoffs. The SEC championship matches #1 Georgia and #3 Alabama. CBS has it. Remember that ESPN will get full control of the TV rights in a couple seasons. What happens to announcers Brad Nessler and Gary Danielson is a good question. Here’s the weekend’s schedule.
Week #14: CBS’ Brad Nessler and Gary Danielson have the biggie, #1 Georgia vs. #3 Alabama

The NFL has 14 games this weekend. Four teams have byes. Most games are in some way critical. It makes for good TV. Neither Fox nor CBS have a game that will be distributed fully across the country. CBS’ Chicago affiliate won’t show a doubleheader because of network blackout rules, neither will Las Vegas.
NFL Week: 13: Tight races make for good TV; Chicago and Las Vegas blacked out of a second game

Inarguably, the very best all-time baseball announcer. He turned 94 on Monday. It’s been a challenging year. Vin lost his wife Sandy and has dealt with some nagging issues himself. You’ll like this column. It takes you through some of the events he covered in a career of almost seventy years. It’s laid out simply in chronological order.
Happy Birthday, Vin Scully! The great man turns 94 today; A list of some of his great moments on-air

Monte Moore endured a chunk of a couple decades calling A’s games for the unpredictable Charlie Finley. The temperamental owner ran the A’s in both Kansas City and later in Oakland. He hired and fired Harry Caray, Red Rush, Al Helfer, Jim Woods, Jimmy Piersall and others. But it was Monte Moore who survived.
Monte Moore, 91, survived Charlie Finley and the unsteady voices the A’s owner hired and fired

Happy Birthdays:
Jamie-Erdahl-12-3 – CBS Sports
Skip-Bayless-12-4 – Fox Sports
Pete -Arbogast-12-5 – USC Football
Babe-Laufenberg-12-5- Dallas sportscaster
Dwight-Stones-12-6- Track ‘N Field commentator
Jon-Teicher-12-6-Voice UTEP
Joe -Davis-12-6- Fox Sports, Dodgers
Brian-Custer-12-7- ESPN
Roy-Firestone-12-8- former ESPN
Mark-Boyle-12-8-Indiana Pacers

First Look 2022: OTT Virtual Conference
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Join over 400 executives to learn what’s working, what’s not and what’s next in this ever-growing industry, you can’t miss this virtual conference.

SPONSORED BY: Premion and Future Today

1988: Barry Sanders wins the Heisman Trophy.

Who was the last Notre Dame player to win the Heisman Trophy? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
With which NFL team did Doug Flutie eventually make his on-field league debut? Answer: The Chicago Bears. Kudos: Denis Barry-CBS/NY; Michael Ritz-Lenox Advisors/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Louis Lewow-FITE/Atlanta; Bill Robertson-USHL/Bloomington; Lisa Fikeys-NissanUnited/Chicago; Dory Petsrillo-CoxReps/Dallas; John Ward-VideoAmp/Chicago; Jason Brist-Outdoor Sportsman Group/Chicago; Greg Moloznik-GLM Media/Scottsdale; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

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Will provide sales and analytical support to the Direct Response sales team for all Hallmark Channels including managing booking of deals, tracking inventory and maintaining master reports. Bachelor’s Degree in related field, 1-2 yr industry related experience. Knowledge of Wide Orbit is a plus. Full info HERE (12/17)

Litton Entertainment is seeking an experienced Executive-In-Charge of Production who will play a key role in the oversight and hands on management of the production processes, personnel for multiple, concurrent projects and the day-to-day operations of the company’s production facilities. Minimum 10 years’ experience in the entertainment industry. Full info HERE (12/17)

Litton Entertainment is seeking a full-time Digital Media Producer to join our digital team. This role includes copywriting and social publishing, asset coordination, social creative concept ideation and content-related project management. Knowledge of producing, publishing, and marketing social media required. Full info HERE (12/17)

Litton Entertainment is seeking an experienced Closed Captioning Editor to join post-production. This role will be responsible for managing and prepping the delivery of all final episodes to the appropriate network. Basic knowledge of Adobe Premiere is a must, knowledge of Mac Caption is strongly preferred. Full info HERE (12/17)


Will develop promotional strategy across all linear & digital platforms and lead a team while working cross-functionally to align and optimize the execution of strategies to drive ratings and business growth. Bachelor’s Degree, min 10 yr. exp as promo scheduling strategist in Broadcast or Cable Network. Expert with GRIP it! Full info HERE (12/17)



Manage all aspects of consumer marketing and development; increase the visibility of its programs. Develop and refine messaging to connect our work with key audiences. Campaign leader for programs, events and initiatives. Manage, mentor and coach junior members. 10+ yrs exp in marketing/advertising position. Full info HERE (12/16)

Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min 5 yrs ad sales/agency exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (12/15)

Create upfront/scatter media plans, account stewardship & serve as agency liaison. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. A min 2 yrs ad sales/agency exp. Proficient in Wide Orbit, MS Suite. Full info HERE (12/15)

Selling advertising time, while also providing all necessary sales support functions for Pricing & Planning. Should be comfortable presenting sales & marketing materials and cultivating agency relationships. Experienced candidate will carry a list. 5 years of progressive ad sales planning/support experience. Proficient in Wide Orbit a plus. Full info HERE (12/15)

Conduct research and generate weekly reports on media trends and remain highly informed of trends and developments. Research, evaluate, identify and develop the most relevant topics/issues and propose the most appropriate. Plan and curate Paley Public Programs and other special events. 8+ years progressively responsible leadership required. Full info HERE (12/15)

PALEY CENTER FOR MEDIA/ NYC, NY: Develop, ideate, project-manage, book, and confirm an exciting, influential, and relevant calendar of programs. Book major shows and A-list talent; produce aspects exhibits that need to be coordinated with a network or studio. 8+ yrs of producing live productions and 3+ yrs of project and budget management experience, in a supervisory capacity req. Full info HERE (12/14)

Responsible for establishing, maintaining and building key artist, management, performer, and content owner relationships. In addition, they will develop outreach programs intended to raise the profile and engagement with SoundExchange.” Bilingual: English/Spanish and significant contact base required. A min of 10 yrs experience req. Full info HERE (12/14)


Responsible for establishing, maintaining and building key artist, management, performer, and content owner relationships. In addition, they will develop outreach programs intended to raise the profile and engagement with SoundExchange. A minimum of 7 years’ experience in a senior role at a recognized and established entertainment entity required. Full info HERE (12/14)

Manage multiple aspects of paid campaigns with an agency from strategy to planning & execution. Assist in monitoring & reporting on paid Digital, Programmatic, Search, & Social performance. Partner w/ brand & creative teams to ensure all creative needs for media planning are met. 5+ yrs of work exp. in integrated or digital media planning/buying. Full info HERE (12/13)


Build strategic media plans in response to RFPs and proactive proposal requests. Work hand-in-hand with AE’s on renewals, upsells, make-goods, cancellations, and assisting in development of QBRs. Maintain pricing integrity & utilize historical data to provide strategic recommendations. Min of 3+ years experience working in a similar role required. Full info HERE (12/9)

DREXEL UNIVERSITY/PHILADELPHIA: Drexel University seeks applicants for an Assistant Teaching Professor in the Graduate Program in Television & Media Management. Expectations include inspiring teaching, current industry expertise, and acute attention to diversity, equity and inclusion as they relate to the future of the media landscape. Full info HERE (12/9)


Brainstorm brand IDs, show promos, brand promos and concepts, design style frames, build storyboards, composite and edit videos, animate titles, cut downs for social media and pitch reels. Being quick in providing multiple fresh layout/design within brand guidelines. Background in Graphic Design or Illustration is a very strong advantage. Full info HERE (12/8)


Sourcing/creating assets quickly based on verbal & written direction. Designing & creating enticing graphics for various media. Participate in brainstorms, articulate your ideas in writing, translate that thinking into beautiful pitch decks, & deliver best-in-class brand creative. 2-5 yrs of agency experience as a graphic designer or art director. Full info HERE (12/8)


Manage all aspects of consumer advertising and marketing develop. Campaign leader on assigned projects and initiatives. Execute marketing programs to support specific marketing objectives across different channels and segments. 5-7 years of experience in PR, marketing, social media, advertising in a non-profit, agency or corporate setting. Full info HERE (12/8)


Expertise in editing website in WordPress quickly and efficiently. Ability to create compelling content creation for the website(s). Assist with digital advertising planning and provide assets and assist with coordination of website development. 5+ yrs of experience in digital marketing or communications in a non-profit, agency or corporate setting. Full info HERE (12/8)


Responsible for media planning across all digital properties, including Discovery+ and focuses on pre through post sale campaign stewardship. Serves as a key point of contact with internal and external partners. 1+ year of relevant experience required. Full info HERE (12/7)

Contribute actively to the start-up phase of each search. Gather relevant information regarding the appropriate industries and target companies. Identify potential prospects and sources and validate potential candidates through reference and source calls. Progressive business experience in executive search and undergraduate degree required. Full info HERE (12/7)

Deliver high-impact executive search recruitment research. Manage research projects as needed by proactively identifying and mapping out global talent and organizational structures. Pro-actively utilize research tools to support search execution. Experience in Executive Search, with established success in in-house recruiting and/or Search Firm. Full info HERE (12/7)

Produce News promos, Cold Opens & digital content. Responsible for producing daily topical, tune-in, proof of performance & image on-air promotion spots & campaigns on tight deadlines. Expert at writing, producing and editing snappy, focused and original spots that provide viewers with a compelling reason to turn to PIX11 News over the competition. Full info HERE (12/6)

WORLD OF WONDER/HYBRID/REMOTE: Creating and executing in-show integrations, Branded Content, Influencer Campaigns, and Experiential programs, managing all phases of the entire sales & marketing process from RFP ideation, to execution, and to campaign wrap reports. 3 to 5 years of Account Management or Marketing related business experience. Full info HERE (12/6)

TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy and excellent communication skills are a must. 1-3 yrs experience preferred. Full info HERE (12/5)

Prepare and revise sales plans that maximize the use of inventory while fulfilling agency/client requirements. Manage and process all cancellation and expansion options. Maintain client schedules to ensure delivery of buy, build/schedule ADU packages as needed. 2-3 years of ad sales linear/digital experience. Full info HERE (12/5)

Ensure that all details negotiated are fully executed post sale; ensure all deals are executed correctly and ensure all billing issues with advertisers are resolved. Work as a team to make sure all clients needs are met. Proficient in Microsoft Office Suite and solid presentation skills required. Full info HERE (12/5)



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