| A CYNOPSIS MESSAGE FROM OMEDA |
| While a growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, YouTube continues to lead the pack, at 84%. That’s according to a Pew Research survey, which found Facebook coming in second with 71%. Age matters – among younger users, eight in ten adults 18 to 29 say they use Instagram, versus 19% of those 65+. YouTube and Facebook are the only sites that a majority in all age groups use, though for YouTube, the youngest adults are still the most likely to do so. This differs from Facebook, where 30- to 49-year-olds most commonly say they use it (80%). |
 |
| Intel stock jumped 10% on Friday, to $40.56, after a TF International Securities analyst said in a statement that the odds of a chip partnership between the company and Apple “has recently improved significantly.” Ming-Chi Kuo said Apple plans to use Intel to ship its lowest-end M processor. Shares of Intel have risen 102.3% since January.
Alibaba has launched Quark AI glasses, enabling users to search the internet, listen to music, make payments, and use the glasses’ built-in camera to snap a picture of a product and instantly price it on Alibaba’s e-commerce site, Taobao.
Triton Digital, global technology and services provider to the digital audio, podcast and broadcast radio industries, has released its 2025 LATAM Audio Insights Report, analyzing listening behaviors and market trends across Latin America. Key findings from the report include:
– News leads all podcast genres, representing 35% of total LATAM listening — more than double Comedy (14%) and ahead of Fiction, Society & Culture, and Sports (each 8%). Education, True Crime, Religion & Spirituality, Business, Health & Fitness, and History each represent 3–5%.
– Portuguese-language content dominates with 51% of all ranked podcasts, followed by Spanish 42% — together representing 93% of the LATAM rankers.
– Spotify leads in new episode RSS downloads with 32% of share, followed by Apple Podcasts (13%) and Google Chrome (10%).
– Prisa Radio, Radios Grupo Globo and Grupo Globo top the sales network rankings, combining for more than 4.6 million average weekly downloads across the region. Other top networks include Audioboom, BBC, Folha de S Paulo, Grupo BluRadio, Adsmovil Audio Network, Grupo Acir and MVS Radio
– Streaming metrics from January–August 2025 show consistent growth across major publishers, with average active sessions surpassing 100,000 at the top-ranked network.
“When we look at the data, what really stands out is how mature the LATAM podcast ecosystem has become,” said Oscar Sermeño, Triton Digital’s Vice President of Market Strategy for the Americas. “News taking the lead against all other genres shows audiences are turning to on-demand audio for real information and connection. It’s not a niche behavior anymore, it’s mainstream. What we’re seeing is that listeners are loyal, they’re mobile, and they’re listening in their own language.” |
 |
| CONVERGENT TV WORLD 2026
The 2026 Launch Is Here — Save March 5-6, 2026, to Your Calendar
Convergent TV World 2026 is here. Check out the new site and sizzle reel to see what’s in store. Debuting this year: Hosted Buyer meetings, complimentary VIP Passes for qualifying marketers and agencies, live Reverse Pitches, buyer Q&As, Exchange groups, and the Convergent TV Awards. It’s where the entire video ecosystem comes together.
REGISTER TODAY |
| Nielsen has expanded its FAST channel measurement deal to include measurement of Lionsgate’s Worldwide Television Distribution Group and Debmar-Mercury’s recently launched digital network, MovieSphere Gold. “Nielsen’s new measurement capability will give us a comprehensive view of our audience across traditional and OTA local affiliates via more than 170 stations nationwide for the first time, giving us a major competitive advantage and fueling the growth of MovieSphere Gold,” said Derek Turk, SVP of Ratings & Research, Lionsgate. |
ADVERTISING |
| There’s a dramatic generational divide when it comes to how consumers perceive advertising relevance, according to a study from MX8 Labs. While 69% of consumers overall report seeing at least somewhat relevant ads, 41% of Millennials found ads “very” relevant, compared to just 24% of the general population. Meanwhile, 47% of Boomers found ads “not very” relevant. |
| CYNOPSIS SPONSORSHIPS
End the Year with Momentum
Your remaining budget can still move the needle. Connect with 85K+ industry influencers through Cynopsis and step into 2026 with built-in visibility and brand lift.
INQUIRE ABOUT REMAINING 2025 PLACEMENTS TODAY |
 |
| Consumer attitudes toward personalized advertising is more complicated – while half of consumers embrace personalized ads, concerns about invasiveness remain significant. Half of those surveyed reported preferring personalization, but among those who find personalization invasive, 57% feel less positive about brands. Key takeaway: “Understanding the balance is essential for crafting strategies that respect privacy while delivering value.”
Adtech provider Broadsign has acquired SSP Place Exchange. The agreement includes the entire Place Exchange platform and OOH technology portfolio. The transaction is Broadsign’s fourth ad tech acquisition in less than seven years, and bolsters Broadsign’s network of programmatically transactable OOH inventory to 1.8 million screens. |
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC: Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
|
|