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Cynopsis: DIGITAL

Good morning. It’s Wednesday, January 15, 2014, and this is your first early morning digital briefing.


ABC News and social newswire Storyful announced a partnership to bring Storyful’s verification services, newsroom tech and video content to ABC News and Fusion’s broadcast and online platforms. Storyful uses social media to uncover and verify video before gaining permission for media use.

TV channel operator for linear, digital and mobile platforms Anthem Media Group announced the March 4 launch of the first 24-hour Fantasy Sports TV Network. The net will be included in TV, over-the-top boxes, online and mobile platforms throughout North America; Anthem will unveil its programming and marketing partnerships in the coming weeks. The network is also supported by a flagship fantasy sports site RotoExperts.com, and sports pop culture site SportsGrid.com.

The Whistle, a sports entertainment net for young fans and athletes, added Major League Baseball’s interactive media and web company MLB Advanced Media to its list of partners. The Whistle will produce short-form baseball programming for its digital platforms, including its new YouTube multi-channel sports network, under the deal.


Netflix announced  new original series Marco Polo, slated for late 2014. Game of Thrones and True Blood’s Dan Minahan is on the list of executive producers for the nine-episode adventure series, currently in production.

NBCUniversal’s recap, review and fan web community, TelevisionWithoutPity.com (“spare the snark, spoil the networks”) has launched its 4th annual Movies Without Pity Awards. For six weeks, fans vote for their favorite or most-hated movies and actors from the year. Among the 60 categories: Most Yawn-Inducing Oscar Bait and Character That Most Deserves Their Own Movie. Winners will be announced before The 86th Academy Awards on March 2.


At the Television Critics Association press tour in LA yesterday, FX Networks CEO John Landgraf said delayed viewing could be costing his net upwards of 40 percent of its ad sales revenue. “We need to find ways to mitigate those losses,” said the exec, adding that ad-supported on-demand service FXNow “will allow us to begin rebuilding our advertising business.”

Join us and a long list of industry professionals for The Cynopsis Media Boot Camp to learn everything you’ve ever wanted to know about understanding TV ratings. Find out the best practices for analyzing both immediate data and extended metrics in our increasingly time-shifted universe and much more by registering now!


Twitter is rolling out a new site design for its desktop users. The homepage makeover includes a larger left side profile box, and the opportunity to change more color features through the “design” tab. The toolbar’s font sizes have grown and appear in front of a white background. All users should have the redesign within the week.


Information tech research company Gartner released a report yesterday showing less than one percent of consumer mobile apps will be a financial success through 2018. Gartner suggests consumers are turning to recommendation engines, friends, social networking or advertising instead of mobile apps. The research also found 90 percent of paid applications are downloaded less than 500 times a day, to make less than $1,250 a day. By 2017, 94.5 percent of app downloads will be for free apps, Gartner predicts.


Nielsen Twitter TV Top Ten for the week of January, 6-12 2013

Program Date Unique Audience (000) Tweets (000)
The 71st Annual Golden Globe Awards 1/12 10,437.0 2,359.2
The 40th Annual People’s Choice Awards 1/8 8,124.4 2,359.2
Pretty Little Liars 1/7 6,901.2 1,335.4
The Bachelor 1/6 5,876.7 434.6
Teen Wolf 1/6 5,061.0 920.6
American Horror Story: Coven 1/8 3,384.0 206.3
Ravenswood 1/7 2,734.6 181.2
WWE Monday Night RAW 1/6 2,130.5 226.1
Being Mary Jane 1/7 1,707.3 244.4
True Detective 1/12 1,659.6 27.8

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.


Online lifestyle brand Glam Media has hired Jill Byron as its new Senior Vice President of Marketing. Byron spent six years as Vice President of Marketing for CBS Interactive.

The Society of Cable Telecommunications Engineers (SCTE) announced Bill Schankel has been promoted to Vice President of Marketing. Schankel has been the SCTE Senior Director of Marketing since 2011.

Mobile video advertising company AdColony has hired Sky Holden as its Senior Vice President of Advertising Sales, and Matt Barash as its new Vice President of Business Development. Previously, Holden was a partner at media tablet platform Velocity Made Good; Barash was Head of Business Development at SessionM.


Early Bird Ends Tomorrow at Midnight!

Sports Greatness Awaits You at the…

Jan. 30, 2014|8-10:30AM|New York Athletic Club (NYAC)



YouTube and Dreamworks Animation officially launched its daily YT video discovery daily series YouTube Nation yesterday. The five-minute long show will air new episodes five days of the week at 9 p.m. EST. Hosted by former Huffpost Live’s Jacob Soboroff, the first episode highlights videos from the series Grantland, free-style rapper Patrick Noth and animated video for a good cause, Sloths In Space. BuzzFeed contributed some of the video selections for the first episode. At the end of each, viewers can check out the videos in their entirety. Check out the first YT branded video series at www.cynopsis.com.


Honoring Top Sports Programs, Campaigns, and People…

It’s a NEW YEAR, so don’t forget to enter the
rd Annual Cynopsis: Sports Media Awards
Entry Deadline:January 17
Late Submissions:January 24
Awards Event:April 17, 2014 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Just Announced…The Cynopsis Media Boot Camp
February 11, 2014| Yale Club NYC

Cynopsis Media has developed this one-day intensive workshop to provide critical tools, strategies and insights needed to take your careers to the next level within the areas of ratings analysis, web/social analytics and multi-platform buying.

Click Here for Agenda & Pricing.

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING:Writer Prod/2CMedia/CHI: daily dir, dev, execution & edit sup of topical show promos. Strg/quick writing skills, create thinking, org skills, client mgmt. 5+yrs exp cable, bc net or syn. Resumes & links to [email protected] (1/24)

Oversight of daily ops of the dept. Resp: Implementing the network mktg strategy… Advertising, Mktg, Promotions, PR and Sales Mgr Apply: http://tinyurl.com/kvdayds (1/22) (FNG0002896)

JOB OPENING:AD SALES ASST/UP TV/NY:Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills.Res: [email protected] (1/22)

JOB OPENING:DIR CLIENT SOLUTIONS/USA TODAY/NY: Mng generating revenue thru dvlpmnt of insight-lead integrated mktg solutions for Nat’l Sales/Acct Execs. 10+ yrs insight-lead Media Sales mktg. Resume: [email protected] Full details HERE (1/22)

JOB OPENING: WRITER/PRODUCER NEWS PROMOS/NBC/NY:Concept & execute promos in networks voice; write & produce sales marketing materials. Must have 3 yrs exp. Fulltime, On Site/Freelance. Send resumes and reels to [email protected] (1/18)

JOB OPENING: PRODUCERS/The Weather Channel, ATL: Multiple openings for Producers/AP’s/Sr Producers. Must have live programming exp related to weather or news. Large local or network exp preferred. Resumes [email protected] (1/18)

JOB OPENING: SR DIR-COMEDY/SPIKE-NY: Experienced Ad Sales Media Researcher, expertise in cross-platform measurement, consumer insights to lead team, Nielsen a must. APPLY HERE (1/18)

JOB OPENING: DIGITAL SALES ASSISTANT/Discovery/NYC:Motivated individual to spprt Digital Ad Sales team. Resp. for acct maintenance, assist w/cmpgn scheduling/optimizations, and general spprt. Great opp to learn ad sls biz. APPLY HERE (1/18) 

JOB OPENING: SALES PLANNER/UPTV/NY:Previous ad sales/cable exp. Develop media proposals and work with Acct Exec. DealMaker exp. a+. Strong Microsoft Office skills. Res: [email protected] (1/17)

JOB OPENING: RESEARCH ANALYST/A+E Networks/NYC: Colg grad, 2-3 yrs.TV research; exp w/Nielsen, MRI &/or Simmons. Excl. analytical/written skills, detailed, strategic, strong computer skills req. Apply HERE http://www.aenetworks.com/careers (1/17)

JOB OPENING: DIR PRICING & PLAN’G/El Rey Ntwks/NY: Ad/Media netwk exp pref’d strong exp w/Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req, must have strong analytical & math skills. Resume: HERE (1/17)

JOB OPENING: SR PUBLICIST/BBC Worldwide/NYC:Exp w/publicity in digital and/or TV sales/co-prod deals, as well as exec profile raising req’d. Min 5 yrs trade media, comm/PR exp TV ind. Resume: [email protected] (1/16)

JOB OPENING: SR COORDINATOR MARKETING/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2  3 yrs exp mktg prefer sponsorships, 4-yr deg prefer mktg. Apply [email protected]. EOE (1/16)

JOB OPENING: COUNSEL, BUSINESS & LEGAL AFFAIRS/Pivot TV/LA: Legal support to all departments of Participant Media’s network targeting Millennials. JD degree, 3-5 years law firm and/or TV exp reqd. Send resume HERE: [email protected] (1/16)

JOB OPENING: VP, BUS. & LEGAL AFFAIRS/Pivot TV/LA:Provide strategic legal & business support to Participant Media’s network targeting Millennials. JD degree, strong kwldg/exp of prgrmng dvlpmnt & prod req’d.Send resume HERE (1/16) 

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/IFC & WEtv/NYC:sell integrated, cross platform deals with heavy emphasis on Web, Mobile and VOD. 5 years sales exp. APPLY HERE (1/16) 

JOB OPENING: SOURCING MANAGER/NBCU/LA:This strategic sourcing manager will be responsible for supplier contracting and management for facility services at NBCU. Apply HERE (1/16)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: Production Intern/iNDEMAND/NYC:log tapes, QC reels, assist editors/prod. Basic TV prod. knwldge. Aval. two days/wk. Res/cover: [email protected] (1/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Seeking Development job. 7 yrs exp casting/producing. 2 pilots A&E. Network or production company. Will travel. Great w/cast, setting up shoots. [email protected] (1/22)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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