CYNOPSIS WEBINAR: SOLVING DIGITAL AD MEASUREMENT
Management of digital ad growth is complex and confusing. That’s why Cynopsis is presenting the Monday, November 13 webinar “Solving the Digital Ad Measurement Challenge” with Media Rating Council’s George Ivie, ANA’s Bill Tucker, and the 4A’s Louis Jones. Learn best practices (and more) that you can begin implementing on a daily basis. Register now.
PROGRAMMING
Digital media company Vox Media is heading to linear TV. No Passport Required, a food and culture-centric docu-series from Vox’s Eater brand, will debut on PBS in 2018. Hosted by New York chef Marcus Samuelsson, the series will explore cuisine from America’s immigrant communities. According to Variety, the series will likely debut sometime next fall. Consisting of six one-hour episodes, the show will run on PBS’s member stations, as well as online platforms.
Fantasy sports giant FanDuel has launched its first scripted show. The four-episode series, which debuted yesterday, stars ESPN football reporter Adam Schefter. Called “A Day in the Life: Adam Schefter,” the show focuses on the ways that fantasy football affects everyday parts of Schefter’s life. The series will run on FanDuel’s Facebook, Twitter, and YouTube channels. Episodes are less than 60 seconds in length.
AUDIO AND MUSIC STREAMING
Audio hardware-maker Sonos already lets users control a number of services with voice commands, with the help of Amazon’s Alexa assistant. Spotify isn’t on that list quite yet, but it will be next month. An update to Sonos’s online support forms – first noticed by a Reddit user – described the impending update. “We will offer full [Amazon Alexa] voice support for Spotify by December 21,” the page confirms.
RESEARCH
Piracy remains a tough problem for pay-TV providers. According to a new study from Sandvine, a bandwidth-management systems vendor, roughly 6.5% of North American households use illegal TV streaming services every month. Sandvine estimated that, in 2017 alone, piracy could result in a loss of $4 billion for the pay-TV industry.
MEASURING UP
Tubular Top Ten Global Sponsored Videos Monday, October 23, 2017 – Sunday, October 29, 2017. Based on Tubular Video Ratings measuring 8 million video publishers, 3 billion videos, and 400 million viewers. Sponsored videos are ranked by V3, total views in the first three days after upload.
SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for October 23 – October 29. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
Tweet of the week: @CatrelCathey: What a beautiful and heartfelt moment between Kevin and his dad? The silence and emotions in Kevin eyes. I was like we’re here. #Riverdale
@nicoleperry7392: @Zak_Bagans Annabelle is definitely a creepy doll that is a nail bitter. OMG #GhostAdventures
Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from Oct. 25-31 using Twitter data from Nielsen. Insights from the 2,887,693 tweets expressing a specific Emotional Reaction (ER) include:
– People were shocked during ABC’s Dancing With the Stars when there was a surprise double elimination at the end, sending home couples Nikki Bella and Artem Chigvintsev, and Vanessa Lachey and Maksim Chmerkovskiy.
– Baseball fans have been in heaven the last week, with the 2017 World Series on Fox prompting thousands of messages of love, enjoyment and happiness.
– Fans were touched during a beautiful moment between Kevin and his dad during The CW’s Riverdale.
– During Ghost Adventures on Travel Channel, viewers were scared by a creepy collection of dolls, including an especially freaky one named Annabelle.
– Canvs
EXECUTIVE MOVES
Viacom Digital Studios, the cable giant’s recently-launched digital content unit, has a new President. The role goes to Kelly Day, who joins Viacom from the Gen-Z oriented digital media company AwesomenessTV. Day spent four years at Awesomeness, serving first as Chief Digital Officer and then as Chief Business Officer. In the new position, she’ll work with each of Viacom’s brands to create digital content that expands on current programming. She’ll also work on developing new original and branded content. Day will report directly to Bob Bakish, Viacom’s President and CEO. She officially starts November 20.
Our Last Trivia Question: James Franco starred in which 2016 streaming mini-series? Answer: Hulu’s 11.22.63. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Luke Watson-Essential TV/NY, Matt Meachem-Gracenote/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Vinny Smith-Tennis Channel/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tai-Chen Bassin-HBO/NY, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, Aaron Paquette-Screen Engine/ASI/TX, and Mathew Tombers-Intermat/Inc.
Follow-up: Which Oscar-winning actor plays the role of Al Templeton – a longtime friend of Franco’s Jake Epping – in 11.22.63? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
