| A CYNOPSIS MESSAGE FROM OMEDA |
| A growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, but YouTube reigns supreme, with 84% of respondents saying they use the platform. That comes from a new Pew Research Center study, which found Instagram use has grown from 40% in 2021 to 50% today, while TikTok sat at 21% in 2021, and WhatsApp and Reddit have risen from 23% and 18%, respectively. |
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| Amazon founder Jeff Bezos has quietly launched an AI start-up, Project Prometheus, and installed himself as its co-chief executive along with Vik Bajaj, a co-founder of research lab Verify and Foresite Labs. The company, focusing on artificial intelligence for the engineering and manufacturing of computers, automobiles and spacecraft, has secured $6.2 billion in funding, partly from Bezos, and hired nearly 100 employees.
Meta did not create a monopoly in social networking when it snapped up rivals Instagram and WhatsApp, ruled a federal judge on Tuesday. The Federal Trade Commission had sued the company, accusing of breaking antitrust law. “The court’s decision today recognizes that Meta faces fierce competition,” said a spokesman for Meta. “Our products are beneficial for people and businesses and exemplify American innovation and economic growth.” The FTC said it was reviewing its options but claimed the judge is biased against the Trump administration.
KERV.ai has closed a Series B funding round led by Coral Tree Partners. “Video remains the most powerful medium for connection, and KERV.ai is redefining how data, commerce and creativity come together to create a new era of engagement,” said Gary Mittman, CEO of KERV.ai. “With Coral Tree’s partnership, we’ll continue to scale our contextual commerce and AI video-intelligence solutions, helping to drive measurable results for our clients and partners while shaping the future of outcomes-based interactive storytelling.”
Charter Communications struck strategic agreement with Amazon Web Services that establishes AWS as one of Charter’s strategic GenAI providers. As part of the collaboration, Charter has standardized its software development processes to leverage GitLab Duo with Amazon Q Developer, AWS’s generative AI-powered assistant for building, operating, and transforming software development. The platform features agentic coding experiences and advanced capabilities for managing data and AI/ML workloads. GitLab Duo with Amazon Q Developer will enable Charter to accelerate new features and software development aimed at enhancing experiences for Spectrum Internet, TV and Mobile customers.
DoubleVerify’s Fraud Lab has discovered a new fraud scheme on customers’ mobile devices, using iOS gaming apps to charge advertisers for phony ad impressions. SkyWalk fraudsters have embedded secret web browsers inside various iOS gaming apps which are downloadable in the App Store and appear legitimate. But when a user opens one, the app secretly launches hidden websites on the user’s iOS device. As the user plays gamesin the app, the hidden sites run in the background, undetected, serving ads no one sees.
Optimum Business announced the expansion of the Business ADvantage offer across Optimum Media’s 20 state footprint. Business ADvantage is designed to help small businesses grow by combining fast, reliable connectivity with powerful advertising services. Earlier this year, Business ADvantage was successfully tested in 13 markets across Connecticut, New Jersey, New York, North Carolina, and Texas.
Spectrum has expanded 4K availability in the Spectrum TV App to compatible Apple TV 4K and Roku devices, joining the previous launch on the Xumo Stream Box. Spectrum TV customers with Apple TV and Roku devices now have access to an enhanced viewing experience, when 4K content is made available by ESPN, FOX and NBC. |
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Digital Culture Group has launched Resonance Pathway, a new feature within its proprietary AI-platform Audience Resonance Index™ (ARI) aimed at aligning emotional, cultural and economic signals with audience behavior in real time. Key capabilities include:
· Live Signal Integration: Ingests breaking news, economic shifts, cultural trends and behavioral insights to inform strategy.
· Consumer Journey Mapping: Tracks how audience sentiment evolves across the funnel, from curiosity to loyalty, and recommends adaptive messaging at each stage.
· Competitive Conquesting: Surfaces timely opportunities to outperform competitors by aligning live market signals with real-time audience insights and intent data.
· Cultural Moments: Analyzes brand alignment with cultural events, scoring whether brands have the timing, authenticity, and credibility to participate and whether their audience base wants that approach.
“This technology doesn’t replace strategy – it supercharges it,” said Crystal Foote, Founder and Head of Partnerships at Digital Culture Group. “ARI now tells you exactly which audience to reach, the tactics to use, how to resonate across every stage of the consumer journey, and what to say to each audience.”
FreeWheel announced on-platform integrations with political data providers including Data Trust, L2, Resonate, and RevOptimal. Available through both Streaming Hub and Buyer Cloud, the partnerships enable political advertisers to access FreeWheel’s targeting custom audience segments based on detailed geographic, demographic, voting and other data.
TripleLift has expanded its Programmatic Pause Ads solution to include new publisher supply integrations and strategic product features. TripleLift’s Programmatic Creative Advantage benefits include:
· Programmatic Pause Ads are now available with zero creative development fees.
· Brands can go live within five business days with just one existing video asset.
· The platform seamlessly transforms static advertiser assets into integrated ad experiences featuring dynamic elements like QR codes, brand logos, and custom headlines.
“As CTV matures, creative is becoming the next major frontier,” said Rob Deichert, COO at TripleLift. “Advertisers don’t just want reach. They want relevance, performance, and creative formats that respect the viewer experience.”
Magnite has launched an offering called Live Scheduler, enabling media owners to more easily plan, activate and measure ads around live events. Media owners can use Live Scheduler within Magnite’s SpringServe platform to create upcoming live event ad opportunities and share details like event name, timing, sport, league, broadcaster, and concurrency estimates. Buyers and DSPs, including Amazon DSP, gain clearer visibility into upcoming live inventory, allowing them to plan and pace campaigns more precisely to reach engaged audiences when attention is highest.
Bombora announced an expanded integration with StackAdapt, a partnership that gives B2B marketers direct access to Bombora’s B2B digital audiences. “StackAdapt customers now have powerful new ways to drive real results by accessing the most comprehensive digital audiences in B2B marketing,” said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. “Bombora’s data enables marketers to target specific B2B buying groups offering the precision and scale needed to activate high-performing campaigns with more speed, accuracy, and efficiency.” |
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| Circana has expanded its partnership with Yahoo through the new integration of its Campaign Conversion Feed with the Yahoo DSP. The integration facilitates live campaign optimization at the household level. “Circana’s Campaign Conversion Feed being available on Yahoo DSP represents an important milestone in our partnership,” said Dave Slowik, EVP of Global Media at Circana. “By integrating this advanced optimization capability, we’re not only innovating but also deepening the value we offer to advertisers — giving them the tools to measure and act on campaign performance at a granular level, all in real time.”
A new partnership between WunderKIND Ads and Cognitiv enables WunderKIND Ads to curate inventory to create custom deals for advertisers and align content with the contextual intelligence across its network of publishers with seamless activation through any DSP. “This is how contextual advertising should work,” said Adam Gendelman VP, Head of Sales, Supply & Operations at WunderKIND Ads. “While much of the publishing world braces for disruption, we’re using AI to help publishers grow revenue and give advertisers faster access to unique inventory that delivers better, more relevant experiences for their audiences.”
Vistar has launched new Vistar Academy Certification “Accelerate: Strategic Creative in Digital Out-of-Home (DOOH)”. The certification will teach participants how to design DOOH campaigns from concept to measurement, as well as offer insights from Vistar Media’s Creative Studio, which partners with brands and agencies to design, optimize and execute DOOH creative across channels. The certification is free.
Albertsons Media Collective and NBCUniversal have introduced CTV closed-loop measurement, giving advertisers the ability to understand the impact of premium CTV ad exposure on sales performance. This capability is enabled through data collaboration between NBCU and Albertsons, linking both parties’ first-party data within a clean room to deterministically match NBCU’s premium CTV ad exposures with Albertsons’ in-store and digital transaction data. As part of the launch, the companies released results from a Chobani pilot campaign for its Protein Yogurt Drinks, which included:
· 1.9x lift in new-to-brand social engagement
· $4.22 ROAS on premium CTV
· +69% ROAS onsite and +43% ROAS offsite versus benchmarks from a previous campaign activation that did not include CTV advertising in premium content.
“At NBCUniversal, we’re focused on making our premium content more accessible and actionable for marketers of all sizes. Through strategic partnerships that simplify how brands work with us – including Albertsons Media Collective – we’re giving them the flexibility and clarity to see TV as a true business-driving platform,” said Alison Levin, President, Advertising & Partnerships, NBCUniversal.
Family Entertainment Television, parent company of FETV and FMC, has named DIRECTV Advertising as its exclusive advertising sales agent for the commercial inventory on FETV and FMC, effective December 29. DIRECTV Advertising will oversee advertising sales for FETV and FMC across the networks’ full national footprint. “This exclusive new relationship marks an exciting new chapter for FETV and FMC,” said Drew Sumrall, President and CEO of Family Entertainment Television. “DIRECTV’s proven expertise and market access will unlock tremendous value for FETV and FMC.” |
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC:
Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC:
Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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