11/08/19: The Orleans Arena will play host to Lacrosse For The First Time

 

Friday November 8, 2019
The city of Las Vegas is adding another sports attraction for Super Bowl weekend. The San Diego Seals of the National Lacrosse League, owned by Joe Tsai, announced that the team will host to the Colorado Mammoth at Orleans Arena in Las Vegas on Saturday, February 1, 2020 marking the first game in NLL history to be played in Las Vegas. The majority of Seals’ season ticket members will receive free hotel rooms in Las Vegas for the weekend, traditionally the busiest weekend of the year in the city. “For 33 years, the National Lacrosse League has brought energy and excitement to millions of fans across North America. We are thrilled to collaborate with the San Diego Seals to create this incredible opportunity for their fans as well as the Colorado Mammoth fans to experience a unique and spectacular event,” said NLL Commissioner Nick Sakiewicz. “As we continue to expand our amazing product to fans across North America and around the world, we are always looking to our future, and are excited to be working with Seals owner Joe Tsai, Steve Govett,  the Orleans Arena and all our partners to create this unique event in Las Vegas on the City’s biggest weekend of the year.”
 
PROGRAMMING
 
ESPN Radio in October – the first month of the fall ratings book – saw its audience in the men 25-54 demographic in PPM markets on terrestrial radio increase 7 percent over Oct. 2018 during the 6 a.m.-6 p.m. ET weekday hours, according to Nielsen. The positive growth was aided by a time spent listening increase of seven percent. The Will Cain Show continues to see significant year-over-year audience growth on terrestrial radio in PPM markets in part due to recent additions to local lineups including ESPN Radio in Los Angeles. That success contributed to the show seeing a 12 percent increase across all platforms for M25-54 from the same time period in 2018.

NBC Sports will present more than 30 Atlantic 10 Conference basketball games during the 2019-20 season, including 25 regular-season men’s matchups, coverage of the second round and quarterfinals of the 2020 Atlantic 10 Men’s Championship, and three A-10 women’s games, across NBCSN, NBCSports.com, and the NBC Sports app. NBCSN’s 2019-20 season coverage begins this Saturday, November 9, at 4 p.m. ET, when the La Salle Explorers host the Iona Gaels at Tom Gola Arena in Philadelphia, Pa.
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Change is the only constant in the dizzying world of digital media, and there never seems to be enough time to applaud the developments spearheaded by these trailblazing companies (view finalists  here ). That’s why we created the Cynopsis Model D and Digital “it List” Awards. Be in the room when winners are announed and finalists are celebrated.
SPONSORSHIP & PROMOTION
 
Gulf Oil signed a multiyear partnership with the New England Patriots to support fans with exclusive on-field experiences and opportunities to save at the pump.
 
New Jersey Devils rookie Jack Hughes signed an endorsement deal with Gatorade, making him the first player in franchise history to ever have a sponsorship with the company. The Gatorade partnership is the biggest to date for Hughes, who also has a deal with Upper Deck.
 
Kevin Durant and premium audio brand Master & Dynamic launched their latest digital campaign across a variety of streaming platforms including Hulu, Viceland, CBS, and YouTube; Thirty Five Ventures, the company owned by Durant and sports business executive Rich Kleiman, are equity partners in Master & Dynamic.
 
Budweiser Canada released a musical spot supporting the Professional Women’s Hockey Players Association and the growth of women’s hockey. The ad includes players like Hilary Knight, Sarah Nurse and Natalie Spooner, as well as Don Cherry. Budweiser, a sponsor of the PWHPA, calls on others to support the organization and the future of women’s hockey, a similar initiative to what the brand marketed in recent weeks around the NWSL and women’s soccer as a whole.
 
The details of Capital One JamFest at the 2020 NCAA Men’s Final Four were announced, and fans will have the opportunity to experience a free concert headlined by Taylor Swift on the final day of March Madness Music Festival, a three-day free music series – produced by Turner Live Events – held Friday, April 3, through Sunday, April 5 at Atlanta’s Centennial Olympic Park. The annual concert experience provides attendees with star-studded entertainment during Men’s Final Four weekend.
 
DIGITAL, DATA AND  TECH
 
DraftKings announced the launch of its digital Sportsbook app in Pennsylvania. Following DraftKings’ recent expansion into West Virginia and Indiana with its mobile and online sportsbook, DraftKings now officially offers fans in Pennsylvania a gaming experience. Arriving during the midst of the 2019 NFL season and start of NBA, fans can take advantage of advanced in-app features including in-game betting, odds boosts, props, futures, as well as FlashBet for major U.S. and international sports.
 
Grabyo, the cloud-based video production, editing and distribution platform, announced a partnership with the National Lacrosse League for real time highlights sharing.
 
Football Matters, an initiative of the National Football Foundation that highlights the benefits of the game off the field and in the community, released the first episode of a three-part football video game series entitled ‘Playing the Field.’ The series will explore the story of football’s role in video games through the years, highlighting the nostalgia behind various games and the advancement of technology, including football video game Madden from EA Sports. 
 
ESPORTS
 
Nerd Street Gamers announced a partnership with Linode, the world’s largest independent open cloud provider. It marks the continued relationship of two Philadelphia-based companies working to grow and make the esports community more accessible on both the local and national level.
 
The CoD League has unveiled its World Tour schedule for 2020. The league’s launch weekend will be kicking off in Minnesota at the Minneapolis Armory from Friday, Jan. 24 to Sunday, Jan. 26. The Minnesota Røkkr will be hosting all 12 CoD League teams, while also hosting the season’s first Call of Duty Challengers Open—amateur players from around the world can compete in an open bracket tournament format.
 
G2 Esports (G2), and Mastercard, announced a strategic partnership to bring Priceless Experiences, exclusive access and fan engagement activations to G2’s League of Legends community. Following on the heels of Mastercard’s partnership with Riot Games League of Legends Championship Series (LCS), G2 and Mastercard will promote experiences that bring  the community closer to their favorite G2 players. In Mastercard’s first partnership with a League of Legends team, fans will be able to live out their passion for G2 through meet-and-greets, 1v1 competitions with G2 League of Legends pro players and  exclusive behind-the-scenes access during the League of Legends World Championship.
 
INDUSTRY AND ROSTER MOVES
 
Bleacher Report has reached a multi-year extension with versatile host Adam Lefkoe .  As part of the agreement, Lefkoe will expand the scope of his Turner Sports responsibilities to serve as the studio host for NBA on TNT Tuesday night coverage alongside the newly formed team of three-time NBA Champion Dwyane Wade, WNBA Champion and two-time MVP Candace Parker and Hall of Famer Shaquille O’Neal.
 
THE MAIN EVENT
 
CBS Sports Network televises the 6th annual Veterans Classic with Auburn vs. Davidson (6 PM, ET) and then Navy facing East Carolina (8:30 PM, ET).
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ON THIS DAY in 1970
Tom Dempsey of New Orleans Saints kicks a then-NFL record 63 yard field goal
 
In the Know
This weekend in the New York Jets and New York Giants will face each other in a rare regular season NFL meeting. Other than NY and NJ, the two teams have played a regular season game in a third location one time. Where was that game played in 1974? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).
 
Answer to Our Last Sports Trivia Question
Navy just re-entered the Top 25 in college football for the first time in several years. Who was the last Midshipman to win the Heisman Trophy? Answer: Roger Staubach Congrats : John Ferlazzo London UK, Mike May PHIT America, Gary Brooks INSP Network Charlotte, Gary Tarpinian, Morning Star Entertainment Burbank, CA, Lawrence Fan San Jose State University Athletics, Mark Lehman Atlanta Braves, Joel Lewin Warner Bros. NYC, Andy Pittman TAMU College Station, TX, Keith Marder, Halstead Real Estate, NY, Paul Brewer TV Talent Agents, North Augusta, SC. and Synda Kollman, Charter Marketing Group, Boca Raton, Fla.

Later – Chris
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