CYNOPSISDIGITAL
10.03.14 Good morning. It’s Friday, October 3, 2014, and this is your first early morning digital briefing.
“Let the streaming begin!” Adam Sandler said as he announced a deal with Netflix to develop four original movies for the streaming service. Sandler will produce and star in the films, but the titles have yet to be announced. Netflix most recently revealed another partnership, with The Weinstein Co., for Crouching Tiger, Hidden Dragon: The Green Legend to be released on the service in August 2015…
A CYNOPSIS MESSAGE FROM MEDIANEXT
Who? Over 600 digital & print publishing professionals in the B2B, Consumer, Regional, and Niche sectors.
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When? October 20 – 22, 2014
Why? See for yourself.
How? Register here!.
…In other Netflix news: the streaming service signed an agreement with France’s largest telco group, Orange, made just two weeks after debuting in the country. Netflix already has a deal with another major ISP, Bouygues, which resulted in more than 100,000 subscribers at launch. Netflix’s biggest competitors in France include CanalPlay and FilmoTV.
Rupert Murdoch’s British Sky Broadcasting (21st Century Fox) plowed $700,000 into Roku, following $12.2 million in investments made in July 2012 and May 2013. The new funds will go toward Roku’s “operations and activities,” the filing said. BSB also invested $5 million in native ad company Sharethrough this year.
Rovio’s Angry Birds will get the star treatment for its 2016 film debut. The company announced six major names who have signed on as voices: Jason Sudeikis, Josh Gad, Danny McBride, Bill Hader, Peter Dinklage and Maya Rudolph. Additionally, YouTube comedic team Smosh will also get on board, though no details on their role have been publicized. Fegai Reilly and Clay Kayris will direct the movie, which was written by The Simpsons and King of the Hill writer Jon Vitti. AB will fly into theaters July 1, 2016. Rovio also announced that it’s cutting 16 percent of its workforce.
Want to find out what shows are online and when? Then you’re going to love Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
HBO, Tom Hanks and Starbucks are teaming for The Concert for Valor, a live, A-list-studded (Bruce Springsteen, Rihanna, Meryl Streep to name a few) event to air Veterans Day, November 11 at 7p, from the National Mall in Washington, D.C. And you don’t have to be an HBO subscriber to tune in – the channel will provide its signal free to non-subscribers, as it did for the inaugural celebration for President Obama in 2009. “We are honored to play a small role to help raise awareness and support for our service men and women,” said HBO chairman and CEO Richard Plepler.
Twentieth Century Fox is enlisting ten YouTube vloggers to create videos themed around X-Men: Days of Future Past in time for its DVD and Blu-ray release on Oct. 14. Variety reports that Fox wanted to hit the 18-34 year old male demographic by enlisting Youtubers; the finished videos will stream across their channels and social media platforms. The YT channels involved include Australia’s That’s So Nathan, Germany’s Rocketbeans.TV, Italy’s Favij and others.
Homeland premieres with Showtime Sync, a companion viewing experience for iPad, iPhone and smart TV users that allows users to share clips directly to social media platforms during episodes, the first time an app has made immediate clip sharing available from smart TVs. Season four of the drama premieres with back-to-back eps Sunday, October 5 at 9p.
A CYNOPSIS MESSAGE
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Cable and set-top-box viewing data company FourthWall Media announced the approval of the patent for its Velox bandwidth technology. Velox makes second-by-second data collection possible on the full range of set-top boxes deployed by U.S. cable operators. “With the volume of data sent from the set-top-box including viewership data and diagnostic information, Velox is critical technology in collecting this information in a timely, reliable manner…in an usable dataset that can benefit television stakeholders,” Chief Scientist and Co-Founder Dr. Louis Slothouber said.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for our Happy News section on Cynopsis.com, then send to [email protected].
Music cultivates twice the engagement of sports across online and mobile platforms, and triple the social fans from the 18-34 year old demographic, according to a study from Nielsen and Vevo. On the web, music video content reaches 22 million uniques vs. the 12 million of sports; audiences spend 80 minutes on average on music content compared to 40 minutes for sports. Additionally, the research showed music fans spent 139 minutes on content compared to 71 minutes for sports; mobile music programming also saw 39 million monthly unique users to sports’ 21 million. “Music fandoms cross all age groups and are evenly split between male and female, Vevo Chief Revenue Officer Jonathan Carson said. “With the sports audience no only older but also heavily male, it’s surprising that brands are spending 10 times on sports sponsorships versus music, according to an IEGSR sponsorship report.”
Conde Nast Entertainment named Joe Sabia as the new Head of Development for digital video channels. “As the creator and director of two of our most popular digital series, ’73 Questions’ on Vogue and ‘Improv Imagination’ on Vanity Fair, Joe already has a track record of producing compelling, shareable content for CNE,” Vice President of Programming and Content Strategy, Digital Channels Michael Klein said. Sabia is the co-founder of YouTube music channel CDZA, and worked on projects for HBO, BBC America, AT+T and more.
Swrve appointed Steve Gershik as Chief Marketing Officer. Gershik was formerly the Vice President of Marketing Innovation at Eloqua.
DIGITAL SPOTLIGHT OF THE DAY
There Will Be Blood director Thomas Pynchon took a different turn in his latest film, the adaptation of novel Inherent Vice, to which the Internet responded enthusiastically, making the trailer go viral in its first week. The film boasts a star cast including Reese Witherspoon, Owen Wilson, Josh Brolin and the lead, played by Joaquin Phoenix. Although it’s unclear if the 1970’s era filter, neon font or Phoenix’s thick sideburns played a part in its more than a million views on YouTube and instant success on Tumblr, it’s worth checking out at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
10.03.14
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