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A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY
WBD WINS BIG IN PRIMETIME
On Tuesday 10/24, WBD delivered a 59 share of viewing on ad-supported cable (A25-54) –
posting 7 of the top 11 networks with audiences tuning-in for their favorite
hit shows across every genre of entertainment, including:
MLB NLCS Game 7 (TBS, TruTV) | NBA Opening Night (TNT)
The Source with Kaitlan Collins (CNN) | Welcome to Plathville (TLC) |
Bobby’s Triple Threat (FOOD) | American Dad (Adult Swim) | House Hunters (HGTV)
Warner Bros. Discovery: Dream bold here
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Today’s Premieres
Shudder: The Boulet Brothers’ Dragula
Today’s Finale
CW: The Swarm at 9p
IN THE NEWS
How does YouTubeTV CTV impact Gen Z reach during the Super Bowl? That’s what Comscore and Google set out to learn, examining 15 Super Bowl LVII campaigns and how they reached viewers who watched the ads exclusively on CTV. According to Comscore, during the Super Bowl time period, YouTube reached 88% of adults 18-49 with a Super Bowl ad vs. 68% on linear TV – and over 60% of adults 18-34 saw an ad on YouTube they never saw it on linear TV. “It comes as no surprise that, using the Comscore Campaign Ratings (CCR) measurement solution, we have confirmed that advertising on YouTube CTV can vastly increase a campaign’s reach when used in conjunction with linear TV,” said Comscore in a blog post. The report follows research with Comscore in 2022, which surfaced similar trends.
AI ad spend topped $35 million in 3Q23, up 550% compared to the same period in 2022, according to data from MediaRadar. The number of AI advertisers in Q3 2023 increased 135% YoY, with 180+ AI advertisers compared to around 80 during the same period in 2022. “In today’s advertising landscape, the surge in AI advertising investments in 2023 is not surprising,” said Todd Krizelman, CEO MediaRadar. “It reflects not only the increasing importance of artificial intelligence, but also the dynamic nature of our industry. As AI continues to reshape how businesses connect with their audiences, our data showcases the ever-evolving strategies employed by advertisers.”
YouTube will return to the stage during upfront week, this year in the David Geffen Hall at Lincoln Center, part of a three-year deal with the venue. Last year was the first time YouTube held its Brandcast event during upfront week.
After meetings over the weekend, SAG-AFTRA and the AMPTP worked “independently” on Monday to come to terms on a new contract, said the union. The two sides are working to hammer out details about the role of AI, and compensation for streaming shows.
Max is paying tribute to Matthew Perry with a card to start each of the 10 seasons of “Friends” reading, “In memory of Matthew Perry 1969-2023.” Perry died of apparent drowning on October 28 at age 54.
Christine Romans has joined NBC News as senior business correspondent, reporting across all platforms. Romans left CNN in July after 24 years with the network.
Wendy’s, State Farm and Lay’s are among the 20 brand sponsors who will activate at NBCU’s BravoCon alongside emerging and talent-owned businesses at the Bravo Bazaar. As part of the Bravo Bazaar and a new BravoCon Shoppable Microsite, NBCU is collapsing the purchase funnel and bringing opportunities to emerging and talent-owned businesses from retail to CPG for fans. The event takes place Friday, November 3 through Sunday, November 5 at Caesar’s Forum, with BravoCon content available to stream.
Former Marvel Entertainment Chairman Ike Perlmutter has granted Trian Fund Management voting power over his shares in Walt Disney Company, supporting Trian’s Nelson Peltz in his push for a seat on Disney’s board. “As someone with a large economic interest in Disney’s success, I can no longer watch the business underachieve its great potential,” said Perlmutter in a statement. “I urge Disney’s board to immediately welcome one or more Trian board candidates, including Trian’s CEO and Founding Partner, Nelson Peltz, into the boardroom.”
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Cynopsis Standouts
Nominate your champion today!
Step into the ring: Cynopsis Standouts Q3 nominations are now live! This is your chance to shine a spotlight on the rising stars of the media industry – the ones making a difference in the workplace and implementing innovative solutions. Sound like someone you know?
NOMINATE TODAY
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PRODUCTION & DEVELOPMENT
UK producer David Flynn (“Game of Clones”), founder of Youngest Media, has launched a new studio, Plegazoid, dedicated to creating content with global appeal. Plegazoid has entered into an exclusive joint venture agreement with ITV Studios-backed South Shore (“Don’t Look Down”), to develop and produce nonscripted formats.
They’re here….A TV series adaptation of Steven Spielberg’s 1982 horror film “Poltergeist” is in early development at Amazon MGM Studios, reports TheWrap. The project will be executive produced by Darryl Frank and Justin Falvey for Amblin Television.
Canadian actor and potter (!) Seth Rogan (“Platonic”) will executive and guest judge CBC’s “The Great Canadian Pottery Throw Down,” hosted by Jennifer Robertson (“Schitt’s Creek”) and produced by Frantic Films. Rogan is also an EP on the show, based on the UK format, via his Point Grey Pictures.
NEW & RETURNING SERIES
AMC Networks has licensed the US and Canadian linear and streaming rights to “Nautilus,” a live-action series inspired by Jules Verne’s Twenty Thousand Leagues Under the Sea, from Disney Entertainment. The series, which finished production in August but was canceled by Disney+ UK to cut streaming costs, will air on AMC and AMC+ as a special television event in 2024. “Nautilus is a big, sweeping drama that is sure to appeal to fans of our Anne Rice Immortal Universe and other buzzy and fan-forward series like ‘Orphan Black: Echoes’,” said Ben Davis, EVP of Original Programming for AMC Networks and AMC Studios.
STREAMING
NBTV Channels’ Golf Nation is set to officially debut its FAST channel on VIZIO Smart TVs. Golf Nation will be available on WatchFree+ channel 612 and on demand.
Speedvision’s two-day Graveyard Carz Classics “Mopar-ty” stunt wraps today, with a marathon of Graveyard Carz Classic running through 3a.
Travel-entertainment digital channel Journy has launched on DTS AutoStage video service Powered by TiVo. TiVo and DTS, which are subsidiaries of Xperi, have teamed up with the BMW Group to bring video content to the car. BMW’s implementation of DTS AutoStage video service Powered by TiVo includes a variety of country-specific content, offering news, movies, and access to media libraries.
SPORTS ROUNDUP
Just for kicks: Hector Rodriguez, founder and CEO of OpTic Gaming, has joined the Dallas Sidekick ownership group. “This is all about connecting the rich traditions of soccer with the ever-evolving worlds of gaming and content,” said Rodriguez. “Together, with the Sidekicks legendary Texas brand, we have the opportunity to bring lifelong and new fans an exhilarating experience.”
TECH TALK
President Joe Biden issued an executive order intended to mitigate the potential dangers of AI, including tasking the Department of Commerce with developing standards for authentication and watermarking. “Federal agencies will use these tools to make it easy for Americans to know that the communications they receive from the government are authentic — and set an example for the private sector and governments around the world,” said the White House.
Biden’s not the only pushing for protections. A petition from the Writers Guild of America East is demanding “immediate, good faith negotiations on AI,” with a guarantee that AI protections will be on the table in future bargaining. “We recognize there are ways AI can support our work — but we also know that this technology can introduce factual errors, perpetuate racist biases, compromise data privacy, and diminish our readers’ trust,” says the petition. “We’ve already seen publications make embarrassing fumbles by rushing out AI-generated content, resulting in widespread reputational harm and reader mistrust.” Not to mention concerns about AI replacing union workers. “We cannot allow artificial intelligence to cannibalize the hard work of our journalists,” said Sara David, VP of Online Media at WGAE.
Omnicom struck an agreement to acquire Flywheel Digital, the digital commerce business of Ascential. Flywheel will operate as a practice area within Omnicom, led by Duncan Painter, currently CEO of Ascential. He will be succeeded at Ascential by Philip Thomas, who has been running the company’s intelligence and events units. “E-commerce sales worldwide are set to increase by 50%, reaching about $7 trillion dollars by 2025,” said John Wren, Chairman and CEO of Omnicom. “The acquisition of Flywheel significantly broadens our reach and influence in the rapidly expanding digital commerce and retail media sectors, two of the fastest-growing parts of the industry. Together, we will seamlessly integrate our offerings across retail and brand media, digital and in-store commerce, and CRM, ultimately delivering superior results for our clients.”
COMING UP
Seven physicians who treated President John F. Kennedy after he was shot in Dallas on November 22, 1963 are interviewed in “JFK: What the Doctors Saw,” premiering Tuesday, November 14 on Paramount+. “In never-before-seen footage from this reunion, the doctors share in vivid detail their indelible memories of what they did and saw in Trauma Room 1,” said the streamer. “Several of those doctors there that day remain certain that what they saw looked like an entry wound – a bullet hole in JFK’s throat – an observation that contradicts what Americans have been told by numerous official investigations. This revelation would indicate that someone shot the President from the front, challenging the decades-old government narrative that Lee Harvey Oswald acted alone.”
“Night Court” actor Richard Moll will be remembered in a Catchy Comedy Network “Night Court” marathon running Saturday, November 4 at 11a-Monday, November 6 at 6a. Moll, who died October 26 at age 80, played bailiff Bull Shannon on the 1984-92 sitcom.
GOING GLOBAL
AMC International Networks has acquired season one of “Leo the Wildlife Ranger” for the Middle East and Africa; season two will be available across Europe (including Poland).
Nelvana secured multiple global distribution deals for the 3D animated preschool series “Builder Brothers Dream Factory,” including with ITV for the new streaming platform ITVX in the UK.
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Cynopsis – Reaching Audience in 2024 – Virtual Event – December 7th
Join us at this virtual event showcasing the must-have targeting tools Buyers & Sellers need to optimize ad strategy.
Connect with 400+ industry leaders and elevate your brand in 2024 by positioning yourself among top experts in the space.
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RATINGS
“NBC Sunday Night Football” averaged 12.5 million viewers and a 3.4 rating among A18-49, down 25% in early figures from the week before…Meanwhile, the season two finale of “The Chosen” on The CW drew 520,000 viewers on Sunday, up 21% week-to-week and its largest audience on the network to date….And it was good news/bad news for ABC’s “America’s Funniest Home Videos,” which delivered a season high 4 million viewers, and season low 0.3 among A18-49.
TLC ranked as the #1 cable network without sports with P/W25-54/W18-49 on Monday, October 23. “90 Day: The Last Resort” and “90 Day Fiancé: The Other Way” earned 1.55 and 1.29 Live+3 rating respectively among W25-54 and were among the top five primetime cable telecasts on October 23 among W25-54.
Top 10 Social TV Shows for the week of October 23
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
The Tonight Show Starring Jimmy Fallon (NBC), 3.8m, 141, 26,696, 33.2m
Entertainment Tonight (CBSMV/Syndicated), 3.4m, 754, 4,452, 12.1m
Dancing with the Stars (ABC), 2.1m, 143, 14,643, 9.1m
Today Show (NBC), 1.9m, 829, 2,250, 15.2m
Jimmy Kimmel Live! (NBC), 1.5m, 78, 19,418, 9.6m
The Daily Show (Comedy Central), 1.0m, 81, 12,590, 29.1m
Saturday Night Live (NBC), 1.9m, 67, 15,024, 16.0m
Good Morning America (ABC), 777k, 694, 1,120, 15.7m
South Park (Comedy Central), 777k, 16, 48,547, 47.7m
60 Minutes (CBS), 661k, 195, 3,391, 3.3m
Source: Comscore powered by Shareablee
EXECUTIVE MOVES
Kirk McDonald is stepping down as North America CEO for GroupM by the end of the year. Mindshare’s Global CEO Adam Gerhart will take on additional duties as interim CEO for GroupM North America during the search for McDonald’s replacement.
Also heading out is Ed Lammi, Sony Pictures Television’s EVP Production, after 36 years at the company. “Ed will be departing at the end of December, marking a momentous occasion for all of us who have had the privilege of working with him and the opportunity to benefit from his wealth of knowledge and his passion for television production,” wrote SPT President Katherine Pope in a note to staff.
OpenX Technologies has hired Andrew Goode as VP, Strategy. Most recently, he founded Goode Media Consulting.
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This Day in History
1941 – After 14 years, the Mount Rushmore sculpture was completed.
Answer to Our Last Trivia Question
What is Luke’s last name on “Gilmore Girls” (2000-2007)? Danes. Kudos to: Sara Willard-Amazon Studios/NYC; Laurie Ulster-Audible/NYC; Michael Goodman-Radio One/Atlanta; Diana Desiro-Prose on Pixels/NYC; Wendy Holmes/Denver; Maggie Takei-Moore Media/Paducah, KY; Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
On the Halloween party episode of “Friends” (1994-2004), who did Joey dress up as? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. A limit of four answers per time zone.)
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DIRECTOR, CORPORATE COMMUNICATIONS
HALLMARK MEDIA
NYC
Execute communications objectives and develop strategies to elevate Hallmark Media, its workforce, and business entities. Evaluate existing communications program in the context of its ability to support strategic planning and operating objectives. Minimum of 10+ years progressive PR/Communications Industry Experience. Full info HERE
ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(Remote/Hybrid):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE
ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
SENIOR STUDIO TECHNICAL MANAGER
A+E NETWORKS
HYBRID NYC
Technical manager for live, studio, productions/eveants. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE
SENIOR DIRECTOR, DIGITAL CONTENT LICENSING
A+E NETWORKS
REMOTE
Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE
SENIOR MANAGER, AD SALES MARKETING
NEXSTAR MEDIA GROUP, INC.
NYC
Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE
DIRECTOR, MARKETING COMMUNICATIONS
NEXSTAR MEDIA GROUP, INC.
NYC or LOS ANGELES
Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE
HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE
DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE
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TUESDAY OCTOBER 31
ABC: Dancing With the Stars, Press Your Luck
CBS: Big Brother, FBI True, FBI
CW: Inside the NFL, Swarm [f]
FOX: 2023 World Series
NBC: The Voice, The Voice, Found
PBS: Finding Your Roots with Henry Louis Gates, Jr., Native America, Frontline
Telemundo: Exatlón Estados Unidos: All-Stars, Vuelve a Mí, Secretos de Sangre
Univision: Eternamente Amándonos, Mujer, Minas de Pasión |
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