10/23/23: “Yellowstone” riding high on CBS

Cynopsis Medias First Morning Read
Monday October 23, 2023

Today’s Premieres
Acorn TV: The Sommerdahl Murders
HBO: 30 Coins
ID: Murder at the Cabin at 10p
Magnolia Network: Maine Cabin Masters at 9p
Netflix: Princess Power


CBS will keep on riding the success of Paramount Network hit “Yellowstone.” Since makings its broadcast debut on September 17, nearly 21.6 million viewers have tuned in to at least one episode of the Western drama, with 52% new to the series. The show has averaged 5.49 million viewers per episode and ranked as the #1 primetime entertainment program every Sunday night. So, on October 29, the week after the freshman season wraps, season two kicks off.

As social media platforms are being slammed for spreading fake news amid the Gaza crisis, YouTube is rolling out a news coverage feed curated from what it deems are trusted sources. “The news watch page will pull together content from authoritative sources across video on demand, live streams, podcasts, and Shorts, allowing viewers to deep dive and explore multiple sources and angles,” said YouTube in a blog post. “We believe this updated news experience will help viewers access a range of credible and diverse voices when they want to dive into a news topic.” YouTube is also launching a “Shorts Innovation Program for News,” aimed at strengthening the use of short-form video in news organizations.

Is streaming penetration slowing down? Forty-nine percent of US households streamed platforms without pay TV in 3Q23 and 33% streamed with pay TV, versus 48% and 36% the second quarter. That’s according to new data from HarrisX/MoffettNathanson Research, which also found non-streamers made up 18% of homes, up from 17%. The number of streaming subscriptions has declined, to 3.7 from 3.8.

Not slowing down is FAST penetration, which grew 7% in 3Q23, with 47% of US households using a FAST service each week, according to a report from Kantar’s Entertainment on Demand. With delays in fresh programming due to the writers’ strike, viewers are more price-sensitive, noted Hannah Avery, consumer insights director at Kantar, who pointed to a slowdown in Peacock’s growth after a price increase as one example. “In Q3, pricing strategies had a profound impact on subscriber retention in the US streaming market,” said Avery. “Peacock’s July price hike resulted in immediate market share loss, primarily due to subscribers looking to save money.”

SAG-AFTRA delegates elected eight national vice presidents, including Linda Powell as executive vice president, at the union’s National Convention 2023 (theme: “Future Forward Union Power”). But with bargaining talks with the AMPTP resuming tomorrow, some elements of the event were postponed. “While it’s disappointing to have to adjourn the convention early, the Negotiating Committee must immediately get back to the hard work of preparing to secure a fair contract,” said SAG-AFTRA president Fran Drescher.

2023 Tempest Esports & Gaming Awards

Coming to a stage near you…

The Tempest Awards is TONIGHT! Tickets to the ceremony at HyperX Arena in Las Vegas are still available but are selling fast. If you’re nearby, what are you waiting for?



NBC handed a series order to medical drama “Dr. Wolf,” from writer/executive producer Michael Grassi and director/EP Lee Toland Krieger. Zachary Quinto (“Heroes”) stars as the title character, inspired by neurologist/author Oliver Sacks.

Kardea Brown has signed a new exclusive deal with Food Network. In addition to continuing with “Spring Baking Championship,” “Kids Baking Championship” and “Delicious Miss Brown,” Brown will serve as judge on “The Elf on the Shelf: Sweet Showdown” premiering Sunday, November 19 at 8p.

NBC’s “Law & Order: Organized Crime” has a new EP and showrunner for season four: John Shiban (“Ozark”). Shiban is the fifth showrunner to take the reins of the Dick Wolf procedural.


“This isn’t going to easy,” understates Chip Gaines in a new trailer for Magnolia Network’s “Fixer Upper: The Hotel.” The series, debuting Wednesday, November 8 at 9p, follows Chip and Joanna as they transform a 100-year-old historic building near Magnolia Market into a boutique hotel.

Actor/comedian Mike Epps is on a mission to revitalize his Indiana childhood street in the HGTV series “Buying Back the Block,” premiering Wednesday, November 8 at 9a.

And over in Arkansas, renovation team Dave and Jenny Marrs will bring more dilapidated houses to life in a new season of HGTV’s “Fixer to Fabulous,” starting Tuesday, November 7 at 8p.

Season two of Peacock anthology series “Dr. Death” drops Thursday, December 21. The season is based on the “Miracle Man” season of the Wondery podcast, about a superstar celebrity surgeon who is not who he appears to be.

MTV’s “Cribs” returns Wednesday, November 15 at 9:30p. Celebrities opening up their home to cameras include Adrian Grenier, Rumer Willis, Taye Diggs, Dita Von Teese and more.

“Aqua Teen Hunger Force,” one of Adult Swim’s first original series, returns for season 12 on Sunday, November 26 at 11:30p. The quarter-hour will feature guest appearances from Eric Bauza, Brian Cox, Dan Fogler Maurice LaMarche, and Gary Anthony Williams. “ATHF” first ran on Adult Swim from 2000-2015.

Norwegian detective series “Varg Veum” debuts Thursday, November 9 on streaming service Topic. Thursday, November 30 brings the North American premiere of French crime series “Off Season.” Both will be subtitled in English.


HBO doc “Stand Up & Shout: Songs from a Philly High School” premieres Tuesday, November 7 at 9p. The film follows 10th graders from a Philadelphia public school who take part in a songwriting collaboration, working in teams with local musicians to create an album of original songs.

“The Nun II” makes its streaming debut Friday, October 27 on Max, after a 50-day theatrical window. The hit horror film is part of “The Conjuring” universe.


Three-time Super Bowl champ Rob Gronkowski is hosting the LA Bowl, matching college teams from the Mountain West and Pac-12 conferences. Jimmy Kimmel hosted the first two LA Bowls. “Jimmy was a fantastic host and brought a lot of elements to the game. But it’s my turn now and I’m going to turn it up, that’s for sure,” said Gronkowski, who signed a multi-year deal to host the game, retitled LA Bowl Hosted By Gronk, taking place December 16.

With MLB’s new rules emphasizing shorter games and more on-field action, viewership in the league’s 25 core markets has exceeded that of those markets’ top primetime shows by 125%, according SponsorUnited. The rule changes also appear to have helped lead to the net increase of 135 sponsorship deals league wide over last season. “MLB’s strategic rule adjustments have not only reinvigorated the spirit of the game, but they’ve also bolstered its marketability,” said Bob Lynch, founder and CEO of SponsorUnited. “As evident by the impressive surge in sponsorships, brands recognize the newfound energy and widespread appeal of the faster-paced, action-packed games.”

Verizon is launching a new creative campaign today featuring Tennessee Titans star running back Derrick Henry touting the “unbeatable speed and reliability of the Verizon network, both on and off the field.” Verizon is continuing its efforts to enhance stadiums with network upgrades and improvements.


Green Light Films has launched as an all-rights distribution and co-production company for the Ukrainian market. Backed by the holding group that hosts the Multiplex chain of cinemas, Green Light Films is dedicated to building its slate directly with global and western multi-regional licensors of high-quality international titles and festival films that have strong theatrical potential. As part of its business model, Green Light Films is also seeking co-production opportunities with local filmmakers and will work with Ukrainian producers as their theatrical or all-rights distributor.

TV5Monde and OTTera are partnering to launch two FAST channels on Tarfeeh TV in the MENA region by the end of the year. “TV5Monde Voyage” will offer lifestyle series and programs, while the second channel will focus on food.

2023 Esports & Gaming Business Summit

Happening NOW

It’s day two of the 2023 Esports & Gaming Business Summit – where are you? Tomorrow, we’ll wrap up with sessions related to DEI, gambling and how to leverage social platforms as disruption tools in gaming. Will you be there?



Across ten networks, President Biden’s Oval Office speech on Thursday delivered an estimated 20.3 million viewers. ABC special report “Presidential Address to the Nation” ranked #1 across all broadcast and cable television in Total Viewers (4.65 million, and led among A25-54 (844,000) and A18-49 (588,000), based on Live + Same Day Nielsens. FOX News Channel was the top cable news network airing the address, with 3.35 million viewers and 431,000 among A25-54.

Baseball’s Phillies-Atlanta Braves series averaged 4.6 million viewers, for the most watched NLDS on TBS in eight years. The Phillies’ 10-0 victory over the Arizona Diamondbacks in Tuesday’s second game of the NLCS averaged 5.3 million on TBS, TruTV and Max.

Prime Video’s “Thursday Night Football” generated its sixth consecutive double-digit viewership increase for the October 19th live stream of Jaguars at Saints. Against competition from LCS baseball and the Presidential address, Prime Video won the night in total viewers and across all key demos. According to Nielsen National TV Ratings (panel only), “TNF” on Prime Video averaged 9.79 million viewers, an increase of +25% over last year’s comparable game. Season-to-date, TNF is averaging 12.91 million among total viewers, an increase of +25% vs. last season’s six-game average on Prime Video, and +13% vs. 2021.

BET Hip Hop Awards2023 garnered a .692 P18-49 rating and 404,000 viewers in the demo during premiere night, up +1% year-over-year on total viewer ratings across BET, BET Her, MTV2, and VH1 on October 10. On BET alone, the show scored a .532 P18-49 rating (657,000 total viewers P2+). The telecast grew its audience by +10% on Live+3 on BET vs. Liv+SD, and was the #1 program for the night on all of television for Black viewers 18-49, 18-24, 18-34, and grew its Male Demo, up +15% in Men 18+ Imps vs. a year ago.

The season premiere of Adult Swim’s “Rick and Morty” on October 15 ranked as the #1 telecast for the network among A18-49 year-to-date, delivering a .76 Live+3 rating and attracting 429,000 viewers. The adult animated series saw a +183% increase over Adult Swim’s prior six weeks’ average ratings, and ranked #1 in the time period on all of cable among Adults 18-49, 18-34, 25-54 and Men 18-49, 18-34 and 25-54.

Sports platform OutKick finished 3Q23 averaging more than 5 million total multiplatform unique visitors, up +34% versus the same period last year, according to Comscore. The platform also delivered 67 million total multiplatform minutes and 64 million total multiplatform views.


Adam Puchalsky has joined Pulse, Hartbeat’s branded entertainment studio and marketing consultancy, as Global Head. He previously served as Global Head of Content and Brand Experiences at WPP’s Wavemaker. Janina Lundy has been hired as Head of Marketing and Brand Strategy. She was formerly Head of Emerging Audience Development and Marketing at Prime Video & Amazon Studios.

This Day in History
1812 – A coup against French Emperor Napoleon Bonaparte failed.

Answer to Our Last Trivia Question
The cast of which short-live series included Robin Williams and Sandra Berhard? “The Richard Pryor Show” (1977). Kudos to: Justin Pierce-JP Consulting/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Gerry Bixenspan-TV Marketing Inc./NYC; David Garber-Loyola Marymount University/Playa Vista, CA; Roger Furman-Jewish Life Television/Greentown, PA; Ray Giacopelli-MI7: Media Intel/Sonoma, CA

Today’s Trivia Question
What was the first television show to use a laugh track? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


Execute communications objectives and develop strategies to elevate Hallmark Media, its workforce, and business entities. Evaluate existing communications program in the context of its ability to support strategic planning and operating objectives. Minimum of 10+ years progressive PR/Communications Industry Experience. Full info HERE


Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE


Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE

NYC, Hybrid, Remote

Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE

FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE


Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE


Technical manager for live, studio, productions/eveants. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE


Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE


Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE


Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE


Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE


Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE


Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

ABC: NFL Football
CBS: The Price Is Right at Night, Loteria Loca, NCIS
CW: FBoy Island, The Royals: A New Era
FOX: Kitchen Nightmares, Special Forces: World’s Toughest Test
NBC: The Voice, The Irrational
PBS: Antiques Roadshow, Antiques Roadshow, POV
Telemundo: Exatlon Estados Unidos: All-Stars, Vuelve a Mi, Secretos de Sangre
Univision: Eternamente Amándonos, Tierra de Esperanza, Minas de Pasión


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