10/04/19: FloSports underwent a complete rebrand for the digital streaming sports platform

 

Friday October 4, 2019
FloSports underwent a complete rebrand across all its sports verticals in a move to “unify the brand identity and bring to life the competitive spirit that is core to the company” that transcends across all 20+ sites. In conjunction with the rebrand, FloSports further expanded distribution to seven platforms with the release of an Android app. The rebrand includes a new logo, visual identity, tagline and more is the result of a collaboration with Troika Media Group.
 
“Since our first live stream in 2006, we have been obsessed with the drive to give underserved sports the love they deserve,” said Mark Floreani, CEO and Co-Founder of FloSports. “We live and breathe the sports we cover.  It is time for our brand identity to fully represent the competitive spirit that is core to our DNA.”
 
PROGRAMMING

 

The debut of AEW Dynamite handed the new promotion with 1.409 million viewers on TNT, hitting a 0.7 rating. Meanwhile, WWE’s NXT telecast on USA Network delivered 891,000 viewers with a 0.5 score, according to Nielsen.
 
Opening night of the new NHL season handed NBC Sports with a combined .46 overnight score for its pair of games on Wednesday, up 12% over last year’s tally at the start. Caps/Blues led the two with a .56 score, up 8% over last year, with the NHLFace-Off game drawing an 8.8 local score in St. Louis, to rank as the market’s highest rating ever for a regular season game on NBCSN, which the game drew a 1.9 in DC. The Sharks/Nights game, meanwhile, averaged a .32, according to Nielsen, up 14%, with Las Vegas generating a 7.1 local score to rank as the second-bedt regular season rating ever for a Knights game on the channel.
 
ESPN is set to carry record coverage of MLS Decision Day Presented by AT&T – the final day of the 2019 Major League Soccer regular season  on Sunday as all 12 intraconference matches kick off simultaneously during the 4p. MLS on ESPN serves up Timbers/Earthquakes with the winning team locking in a berth in the 2019 MLS Cup Playoffs. Meanwhile, for the first time, ESPN+ will carry live MLS Decision Day presented by AT&T Whip-around Show (4–6:30p), and stream the other 11 MLS Decision Day matches to out-of-market audiences across the country.
 
FOX is going big for its coverage of the annual Red River Showdown on Oct. 12, announcing plans to bring the full cast of Big Noon Kickoff to the State Fair of Texas for a special two-hour pregame show. Rob Stone and analysts Brady Quinn, Reggie Bush, Matt Leinart and Urban Meyer will be live outside Cotton Bowl Stadium for the Oklahoma/Texas showdown beginning at 10a on FOX. The studio location, on Lone Star Boulevard between the Texas Hall of State and the Esplanade, features special pregame fan giveaways and activities.
 
Meanwhile, CBS Sports is bringing viewers behind-the-scenes and into the production truck during breaks of a live college football game with “TV 101” during CBS Sports Network’s coverage of the Middle Tennessee/Marshall battle, streaming live on Facebook on Saturday at 3:30p. The initiative will will offer fans an look at how a football game is produced. CBS Sports will have multiple cameras inside the truck and mic-up both the game producer, Bill Thayer, and director, Dan Reagan, providing viewers the opportunity to hear how the two roles communicate. During stoppages in play – when traditionally a telecast would go to commercial –  sideline reporter John Schriffen will take viewers on virtual tours of the game production truck, “showcasing the ins-and-outs, different responsibilities of those in the game truck and how decisions are made.”
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The Cynopsis Best Of The Best Awards salute excellence in national TV programming, from writing and directing to casting and hosting. In addition, we recognize outstanding achievement across teams, platforms, and overall merit in social good initiatives and kids programming. In short, winning a Cynopsis Best Of The Best Award is acknowledgement that your work has risen to the top in entertaining and enriching a broad audience.
 
SPONSORSHIP & PROMOTION

 

Nielsen unveiled plans for a global, connected online platform designed to provide sports properties, sponsor brands and event organizers with a “comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.” At launch, Nielsen Fan Insights will cover the U.S., U.K., Germany, France, Spain, Italy, China, India and Japan. Brazil, Russia and South Korea will come online at the end of 2019 along with an additional 20+ countries in 2020. Nielsen Fan Insights will “help drive better business decisions around sponsorship, fan engagement and media rights for both rights holders and brands.  By leveraging the unique insights gathered from thousands of fans around the globe, sports properties, including sports leagues and teams, will be able to better understand how to grow and engage with their fan bases, expand into new markets, evaluate media rights, and secure partnerships with sponsors.”
 
Catching up on the social good front, for the eleventh consecutive season, the NFL and the American Cancer Society will work together to support the fight against cancer through “Crucial Catch: Intercept Cancer.” The initiative kicks off in stadiums this weekend and will run through Week 7 games, addresses early detection and risk reduction efforts for multiple cancers. As part of the campaign, the NFL and ACS will continue encouraging the entire NFL community to complete the Defender, a free digital tool, which provides consumers with a personalized game plan to reduce their cancer risk. Several players will again support the campaign, including Drew Brees, Quinnen Williams, Kyle Rudolph, and the American Cancer Society’s fifteen player ambassadors who have lent their voice.
 
Meanwhile, WWE and Roman Reigns are teaming up with The Leukemia & Lymphoma Society in the fight against cancer. The new partnership will propel the organization’s comprehensive effort to drive more research and deliver more assistance to cancer patients and families. Through this partnership, WWE and Reigns will generate awareness and support for research to find new, less toxic treatments for childhood cancers. WWE will use its global platforms, including TV broadcasts, Live Events, WWE Network and digital and social media to support LLS’s mission. In addition, a portion of sales from select Roman Reigns merchandise will be donated to LLS.
 
DIGITAL, DATA & TECH

 

Whistle acquired Santa Monica-based Vertical Networks, a mobile-first content studio founded by Elisabeth Murdoch and backed by Snap. Vertical Networks’ current stockholders–which include affiliates of Elisabeth Murdoch and Snap–became stockholders of Whistle alongside Jeffrey Katzenberg’s WndrCo, NBC Sports, Sky Sports, Liberty Global and TEGNA, among others.
 
William Hill US and Monumental Sports & Entertainment entered a partnership that will bring a new era of sports betting in Washington D.C.. Subject to the receipt of all required regulatory approvals, the partnership will include the creation of the first sports book at a US professional sports venue, with the development of a William Hill Sports Book at Capital One Arena. William Hill also will become the exclusive sports betting partner of the Washington Wizards, Washington Capitals, Washington Mystics and Monumental Sports & Entertainment.
 
Sportradar announced an exclusive partnership with DISH to become the company’s official sports data provider. Under the terms of the deal, Sportradar data will be used to power DISH sports offerings, including the Game Finder app, which gives customers up-to-the-minute box scores and updates from live games. Specifically, Sportradar will provide its data APIs to DISH from major sports leagues, including the NBA, MLB and NHL.
 
ESPORTS

 

Electronic Arts and FIFA rolled out plans for the launch of the EA Sports FIFA 20 Global Series on The Road to the FIFA eWorld Cup where millions will compete in the nine-month competition that offer a prize pool topping $3 million.The series continues to expand as more than 20 of the world’s top football leagues will run local events for residents of each nation. League partners include the Premier League, Australian A-League, Austrian Bundesliga, Bundesliga, Danish Superliga, LaLiga, LFP, Maltese Premier League, Norwegian Elite Serien, Polish Ekstraklasa, Saudi Professional League, Ukrainian Premier League and more. The UEFA eChampions League also returns as EA Sports FIFA 20 Global Series stars will represent the top clubs in the world.
 
Subsequently, the Premier League and EA announced the return of ePremier League for a second season. Registration for this year’s tournament opens on Nov. 4 and on Dec. 2, competitors for all 20 Premier League clubs will battle it out over four months through online qualification and club playoffs to reach the ePL Finals in March 2020. Brent Koning, FIFA Competitive Gaming Commissioner, said: “The Premier League’s global reach combined with the worldwide player base of EA SPORTS FIFA sets the ePremier League up to be one of the most popular esports tournaments across the industry. Esports drives increased engagement with traditional sport and this ePremier League partnership now gives fans an opportunity to represent or cheer for their favourite club on both the traditional and virtual pitch.”
 
Blizzard is reporting year-to-year increases on multiple fronts for the second Overwatch League Grand Finals, held in Philadelphia on Sunday, announcing that the Shock’s win reached an audience of 1.12 million average viewers worldwide, up 16% over the 2018 event. Partnering with Nielsen, the company is using an average minute audience model and includes viewership numbers from digital platforms such as Twitch and linear broadcaster ABC. Stateside, the average AMA number for OWL’s regular season was 95,000 viewers, while the Grand Finals brought in 472,000 watchers, up 41%, with a 132,000 in the 18-34 demo, while the regular season number is up 34% over 2018.
 
The NBA 2K League recognized outstanding achievement in team marketing and business operations for the 2019 season when the league presented its NBA 2K League Team Business Awards during the NBA 2K League Fall Workshop in Indianapolis. Magic Gaming received two awards – the Partnership of the Year Award and the Local Activation of the Year Award – while Raptors Uprising GC earned the Digital Innovator of the Year Award and Pacers Gaming won the Best Use of Streaming Award.
 
Simon is forming a duo with Allied Esports to launch the national esports tournament, The Simon Cup. The program features a Fortnite competition, appearances by FaZe Clan, online qualifiers, regional finals and gaming festivals in New York and Los Angeles, and weekly prizes and giveaways. The tournament will conclude on Nov. 23 with a Grand Final at HyperX Esports Arena Las Vegas.
 
INDUSTRY & ROSTER MOVES

 

The Premier League named David Pemsel as its new CEO on Wednesday, where he succeeds Richard Scudamore, who retired in November 2018 Guardian Media Group. Pemsel joins after serving as group CEO of The Guardian.
 
Michael Smith departed ESPN and is now joining (co)laboratory as executive vice president and chief content officer. Smith will play a leading role in the development of original, innovative content across formats (digital, audio, OTT, film and TV). He will provide creative direction on (co)lab projects, identify new business opportunities and revenue-driving initiatives, and assist with on-camera development training for athletes.
 
Multiple reports state that management at Sports Illustrated laid off half of its staff. The day saw a petition signed by approximately three-quarters of Sports Illustrated’s journalists asking its new owners not to deliver control of the publication to a the Maven network, posting “The Maven wants to replace top journalists in the industry with a network of Maven freelancers and bloggers, while reducing or eliminating departments that have ensured that the stories we publish and produce meet the highest standards,” the petition reads. “These plans significantly undermine our journalistic integrity, damage the reputation of this long-standing brand and negatively [affect] the economic stability of the publication.”
 
THE MAIN EVENT

 

Packers/Cowboys on FOX this Sunday at 4:25p.
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ON THIS DAY in 1991
The Edmonton Oilers trade Mark Messier to the NY Rangers.

 

In the Know
Who holds the NFL record for most rushing yards in a single game, clocking in at 296? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
Jerry West was drafted out of which school?  Answer: West Virginia. Kudos: Keith Marder-Halstead Real Estate/NY; Brian Ricco-MultiVision Media, Inc./BOXTV/NY; Sean Walker-OMG/NY;
Aymon DeMauro-ADM Media & Marketing/NY; Bruce Bernstein-Pure Hoops Media/West Hartford; David Scherzer-Sizzle Sports Media/New Jersey; Peter Lasser-Lasser Productions/Atlanta; Wayne “World B.” Otto-Pro-Am SPORTS/Boone; Andy Pittman-TAMU/College Station; Lance Davis-Good Karma Brands Milwaukee/Milwaukee; Kyle Krebs-NBC5/Telemundo39/Dallas-Ft. Worth; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Dan Weiner-Conde Nast/LA; Rich Greene-Casa Del Verde Entertainment/LA; Bill Rasmussen-ESPN Founder/Seattle; Nick Monroe-Monroe Photography/San Diego

Later~~Chris
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