CYNOPSISDIGITAL
09.22.14 Good morning. It’s Monday, September 22, 2014, and this is your first early morning digital briefing.
The Alibaba Group, the e-commerce giant operating out of China, closed its trading day on Friday at $93.89 a share – a 38 percent increase from its initial public offering price. The New York Times reports the strong debut could mean a bump for Yahoo, which owns a large stake in the company. As of Friday, Yahoo’s percentage was worth about $38 billion. Yahoo is currently estimated to be worth $3 billion for its core business.
YouTube announced its biggest investment yet in its mega creators since its $100 million YouTube Original Channels Initiative in 2011. Recode reports that YT didn’t give a specific number, but that it plans to invest “millions.”
Machinima re-launched its YouTube channel for premium scripted video, called Machinima Prime. The channel currently has more than 1.4 million subscribers, and is known for its short films and web series based on video games and comic books along for studio partners like Warner Bros. and Paramount. Machinima will start rolling out original content on a daily basis, produced by YT creators like Wayside Creations, Bat in the Sun, and The Good Cops. To publicize the re-launch, the video network released a trailer featuring CEO Chad Gustein ordering Senior Manager of Programming and Development Woody Tondorf to produce excitement for MP with $30, a Japanese comic book, and a gun.
Endemol Beyond debuted its new eSports channel Legends of Gaming on Friday. The channel will feature a gaming-competition series to premiere later this month, and contestants from all gaming genres are encouraged to dress up as their alter egos based on their online personas. YT gamer Ali A (5.5 million subscribers across two channels) will host the League of Legend’s competition stages, and provide commentary and highlight reels of the event.
Did NBC’s SNL make the right move replacing Cecily Strong with Michael Che on the Weekend Update desk? Take our poll.
NBC’s The Voice will partner with Nissan for the next three years to create multimedia content for fans throughout the phases of the show, which premieres today (Monday) at 8p ET. For the first time, viewers can use The Voice Official App to vote for their favorite contestants live during the broadcast; Nissan will also sponsor The Voice Tailgate as a behind-the-scenes, pre-show social media event for fans to interacts with the artists, judges and others.
From Fuhu’s partnership with DreamWorks Animation for the DreamTab to the newest Sprout-branded device headed to market from the NBCU network, businesses need to arm themselves with the latest intel to succeed. Cynopsis Kids’ new ebook, Navigating the Kids Tablet Market, shares all the current know-how, courtesy of four in-the-know execs from Scholastic Media, PBS Kids Digital, Sesame Workshop, and iStoryTime about app development, discoverability in today’s fragmented kids arena, maximizing ROI and more. Order your copy here.
A CYNOPSIS MESSAGE
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AD PLATFORMS
Kaltura announced its new solution for over-the-top video services for pay-TV providers, broadcasters and content owners. The Kaltura OTT TV will use the company’s video platform with the recently acquired pay-OTT platform Tvinci, as well as its native ad tech for live and VOD content.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
Internet hit (5.1+ million Vine followers) Brent Rivera stars in the latest phase of Michelin’s “Beyond the Driving Test” campaign to promote driving safety and raise awareness of tire maintenance. The 16-year-old, who just obtained his driver’s license, worked with the tire company to create a video that lives on his YouTube channel (690,000 subscribers).
BuzzFeed appointed Andrew Gauthier as Executive Producer of BuzzFeed Video. Gauthier joined BuzzFeed’s video department in 2012.
DIGITAL SPOTLIGHT OF THE DAY
Starbucks is getting in on the iPhone 6 excitement with a new ad campaign showing text interactions using emojis that present the coffee chain as a meeting place to continue a conversation in person. The three endearing spots from BBDO don’t even mention coffee and use the iPhone SMS format as their backdrops. Check out one of them at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
09.22.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: SR PLANNER/NATIONAL INVESTMENT/GSD&M/CHI: Sr. Planner for National Investment is resp for effective and efficient execution of media buys based on the client’s needs & objtvs. Negotiates, collaborates w/media planners & mngs budgets. Email HERE (9/27)
JOB OPENING: WEB & EMAIL MKTG MGR/NYC: Drive consumer awareness for HarperCollins Children’s Books through digital mktg prgrms. 5+ yrs exp dig mktg, CRM systems & email mktg. Wide knwlg Analytics, Social Media, SEO & SEM, Photoshop & HTML Apply HERE (9/27)
JOB OPENING: SR. MGR. DIGITAL AD SALES RESEARCH/ABC/NYC: Creates and mgs analysis, trends and data, 5+ yrs Digital Media Resrch exp req, Exp with syndicated research sources, Strg exp w/tools Freewheel, ComScore, Double Click. SEND RESUME HERE (9/27)
JOB OPENING: MGR, PROGRAMMING & SCHEDULING/NATGEO/DC: Mng strategic creation of daytime & latenight scheduling, drive & coord title process. 2-4 yrs exp, strategic use of Nielsen, strong att to detail, ability to present to groups req’d. Apply HERE (9/26)
JOB OPENING: DIGITAL/PRINT DESIGNER/Crown Media Family Networks/LA: Create and maintain print and digital marketing assets. Design for digital platforms. BS req and Min 2 yrs exp. Apply HERE (9/26)
JOB OPENING: MANAGER AD SALES MARKETING/Travel/GAC/NYC: 360 ASM professional, proven success dvlpng & executing proposals for Ad Sales team. 5 yrs exp mktg/ad sales, mktg/branded entertainment or mktg/prod #4473 More detail HERE (9/26)
JOB OPENING: SALES PLANNER/FUSE/NUVO/NY: Mgmt of marketing execution, create plans/proposals in Gab sys, org/analyze rsrch/comp info. BA, 2+ yrs media/sales plan’g req’d. Resume to: [email protected] (9/26)
JOB OPENING: MARKETING COORDINATOR/FUSE/NUVO TV/NYC: Support team w/presentations, creative concepts, admin. 3 yrs exp w/mktg, cable or entmnt co. Prof w/MS Office. Exp w/fast paced env/multi tasking essential. Resume to: [email protected] (9/26)
JOB OPENING: DIRECTOR, SALES/Part time, 25 hrs. p/wk small agcy/SalesRep. Sell nat’l public TV shows + handle agency plan/traffic. Strong sales, Excellent org skills Northern NJ Telecommute+1 day office [email protected] (9/25)
JOB OPENING: SPONSORSHIP SALES ACCOUNT EXECUTIVE/Glory Sports Int’l/Denver: Sponsorship sales for internationally televised kickboxing property; 2+ years sales exp required with proven ability to close deals; Res and CL to [email protected] (9/25)
JOB OPENING: AD SALES PLANNER/REELZ/NYC: Exp sales planner to create, manage & steward sales plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (9/25)
JOB OPENING: DIGITAL TRAFFIC COORD/AMC NETWORKS/NYC: monitor campaign delivery, Q/A, encode video assets, 1 yr. exp. working w/commercial ad server – DFP preferred. Exp w/campaign metrics, analysis & trafficking. Strong attention to detail & accuracy. FULL INFO/APPLY HERE (9/25)
JOB OPENING: DIGITAL SR. TRAFFIC COORD/AMC NETWORKS/NYC: monitor campaign delivery, Q/A, encode video assets, 3 yrs. exp. working w/commercial ad server – DFP pref’d. Exp w/campaign metrics, analysis & trafficking. Exp. with video & VOD, basic HTML, CSS, JavaScript, and Flash pref’d. FULL INFO/APPLY HERE (9/25)
JOB OPENING: DIRECTV is Hiring! ACCOUNT SERVICE REP-ADDRESSABLE TV SALES/NYC: Seeking 2-5 yrs of media Ad sales/support exp. Responsible for supporting the biz dev team selling addressable TV ads. Apply http://bit.ly/1pddxxd (9/24)
JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/2 positions needed 1 LA/1 NY: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (9/24)
JOB OPENING: VP, PRODUCTION/AMC/LA: Oversee all original prgrmng prod, acquisitions, co-prod financing, budgets, business affairs, and represent AMC to film/TV community. 10+ yrs exp in prod and dev. 5 yrs as network or studio exec a +. Submit res HERE http://tinyurl.com/n4q3o73 (9/24)
JOB OPENING: RESEARCHER/SPORTS SAVANT: PT/Work from Home. Join team as consultant on retainer. Share your knwlg with us. Must know all things about all sports, incl prof, college, action & Olympic. Prod reports & come up w/info quickly. Resume HERE (9/23)
JOB OPENING: PRICING & INVENTORY ANALYST/ION Media Networks/NY: Nat’l sales asst responsibilities: data entry, brand allocations, customer relations. Strong attention to detail, proficient in math, college degree req’d. Apply [email protected] EOE (9/23)
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FALL INTERNSHIP CREDITS ONLY: Sports & Entertainment ad agency looking for highly organized, bright, personable intern for school credit. Must be detail oriented and possess superior verbal and writing skills. Send resume to [email protected] (9/23)
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