09/18/17: Ad Trade Groups Bite Apple Over Cookies Plan

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CynopsisDigital

Good morning. It’s Monday September 18, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

RISC: A Reduced Instruction Set Computer is a type of microprocessor that recognizes only a limited number of instructions, the opposite of the standard PC. Set-top boxes and other interactive TV-related hardware use RISC’s.

JUST IN

In what must be a welcome respite for Facebook, it’s Apple’s turn to be on the digital hot seat within the marketing community. Just about every advertising and media trade group signed on to a letter released this week in which the powers that be blasted Apple for its plan to block cookies in the Safari browser. The trade groups – including the Association of National Advertisers, the 4A’s and the Interactive Advertising Bureau – say Apple’s move would “sabotage” the current economic model of the Internet.

Music video site Vevo fell victim to OurMine, an infamous hacker group. Thehackers temporarily posted over three terabytes of internal documents and video content online. As first reported by Gizmodo,the posts included marketing info, social media documents, videos, a group ofdocuments labeled “premieres,” and other internal files. Vevo confirmed theattack, saying it resulted from a phishing scam on LinkedIn. OurMine later tookthe posts down, simply saying that it was responding to a request from Vevo.

Auto-play videos with sound can be quite annoying, particularly to Google. In a blog post this week, the company said its Chrome web browser will start blocking auto-play video ads with sound by default, beginning in January. Chrome will automatically block videos ads unless the audio is muted, or it includes no audio at all. If the user tapped or clicked somewhere on the site during the browser session the video will be enabled. One line of thought is that given its dependency on ad revenue, Google is making the move to help curtail the use of ad-blocking technology by consumers.

PROGRAMMING

Former Advertising Age and New York Post reporter Claire Atkinson will helm a new vertical digital channel at NBC News devoted to covering the media industry. The as-yet unnamed offering will focus on things like how content is distributed and the effects the current political scene has on how consumers get their information…. In a related move, NowThis announced the launch of a new Twitter channel specifically designated to breaking news. Called @newsroom, it will bring audiences immediate coverage of breaking events and offer real-time fact checks to help people stay better informed.

In new 6-part digital series Training Spaces, TLC’s Trading Spaces experts put new designers and carpenters to the test with “boot camp” challenges that prove them worthy of joining the team, and also introduce them to viewers. The series, presented by Lowe’s, will be released on TLC Go Spring 2018.

A CYNOPSIS MESSAGE

How to Connect & Engage with Gen Z

The focus of Cynopsis Digital’s Live Online Event

Tune in to get new information, research and case studies on the most effective ways to appeal to these young but savvy decision-makers. This live session, including experts from Nielsen, Awesomeness TV, Fluent and Sweety High will cover:

Marketing to encourage conversation around TV shows and brands
Employing aps and social platforms most popular with Gen Z
Explore next-gen tech that engages Gen Z viewers and much more.

RESEARCH

The Video Advertising Bureau is pushing back against forecasts and reports showing a rash of cord cutting by consumers dropping traditional pay-TV subscriptions. The VAB is citing research from the likes of Nielsen, SNL Kagan and TiVo. It its most recent prediction, eMarketer forecast that 22.2 million U.S. adults will have cut the cord by year-end, up 33% from 2016, and ahead of a previous, end-of-2017 estimate of 15.4 million.

EXECUTIVE MOVES

Time magazine has chosen Digital Editor Edward Felsenthal as its new Editor-in-Chief. He succeeds Nancy Gibbs, who will remain as Editorial Director of the company’s news group until the end of the year.

Former Oriental DreamWorks Chief Creative Officer Melissa Cobb is joining Netflix to lead its kids and family content team. Her title will be VP of Kids and Family, reporting to Netflix Chief Content Officer Ted Sarandos.

TRIVIA

This singer-songwriter whose full name includes Henry Olusegun Olumide Adeola Samuel irked some people recently with his negative comments about the music industry. (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: Kurtwood Smith isn’t the only That ‘70s Show alum to wind up on a streaming show; another one currently has a major role on Netflix’s Orange Is the New Black. Who is it? Answer: Laura Prepon. Kudos to Dan Rak-WME/NY, Dan Quitério-Understood/NY, Kathryn Kieser-Haworth Marketing and Media/MN, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Austin Cornell-Nielsen/NY, Peter Stecklman-Tennis Channel/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Bill Graff-beIn Sports/FL, Amanda Nojadera-Common Sense Media/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, Aaron Paquette-Screen Engine/ASI/TX, John Tingue-CBS Television Stations/IL, Diana Ritter-HDNET MOVIES/CO, Betsy Bozdech-Common Sense Media/CA

A CYNOPSIS MESSAGE

Spending too much time reading resumes?

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Benefit from the high-volume of media professionals that Cynopsis Jobs reaches on a daily basis. Cynopsis Jobs is an essential recruiting tool in the media industry, allowing you to find the most qualified matches for your positions.

For info on how to place a job ad – Email: [email protected]

DIGITAL SPOTLIGHT

If you got hooked on the Emmy nominated Stranger Things on Netflix in part because of its fear-laced, nostalgic settings, check out the trailer for the upcoming film “The Shape Of Water,” which hits theaters in early December featuring Michael Shannon.

David Teich
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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JOB OPENING: DIGITAL SPECIALIST/NYRA/NYC: Act as primary web editor for daily updates. Maint both NYRA.com & BelmontStakes.com. Asst Social Media team w/mngmnt of social media channels. BA deg & 2-4 yrs work exp req’d. Exp w/CMS Sys, SEO, SEM, basic HTML, Photoshop, InDesign & Illustrator. Full info/apply HERE (9/23)

JOB OPENING: DIGITAL MARKETING MANAGER/ASPIRE TV/ATL: Dev. content strategy across digital platforms; understanding of digitl analysis; exp. w/using digitl platforms to drive brand awareness; 4+ yrs strategic content plning & exec.; prof. w/Google Analytics, Photoshp, WordPress. Res: HERE (9/22)

JOB OPENING: AD SALES PLANNER/Baby First TV/NY: Reports to AE & EVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Must have Excel experience. Reply to [email protected] (9/22)

JOB OPENING: MGR SOCIAL MEDIA ENGAGEMENT/REELZ/Albuquerque: Develop, execute and report social media marketing campaigns for national television network. Engage fans. Relocation offered to Albuquerque, NM. 2 years social media marketing exp. Apply: HERE (9/21)

JOB OPENING: SR ANLYST RESEARCH & ANALYTICS/SPE/NY: Consumer/Industry/Program insights for SPT Research; supports sales, production and distribution across all platforms of television: Network, Cable, SVOD & Synd. Exp. In TV Research, Nielsen & MS systems. Resume & cover HERE (9/20)

JOB OPENING: MEDIA PLANNER/RPM/NYC: Dvlp overall mktg campaign objectives/strategy along w/internal team members. Monitor, analyze & optimize campaign performance and synthesize into client-facing reporting. 3+ yrs media plan’g exp & digital media planning exp req’d. Client mngmnt exp a +. Resume/cvr HERE (9/20)

JOB OPENING: SOCIAL MEDIA CORRESPONDENT TEMP/IMG/6 Locations: Work w/athletic dept social content teams to grow/engage college sports social/digital aud, while dvlpg new rev driving opps. Mng various social media accts daily. Creative story teller w/min 1 yr exp working in creative prod. Full info/apply HERE (9/20)

JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations. Strong organizational skills and attn to detail. Send res HERE (9/20)

JOB OPENING: SEGMENT PRODUCER/MAD MONEY/CNBC/NYC: Dvlp/Produce live and taped guest segments. Generate orig content ideas daily, tapping into a broad array of sources. 5 yrs exp booking and segment producing in a live TV environment, with demonstrated writing, research and comm skills. Full info/apply HERE (9/20)

JOB OPENING: JR ASSOC. SALES CREATIVE PARTNER/Pond5/NYC: Seeking an energetic, driven & entrepreneurial talent to work directly w/customers to make most of our library (world’s largest royalty free). 1-2 yrs sales exp in TV/Prod space, can talk to anyone, lives for above/beyond service. Full info/apply HERE (9/19)

JOB OPENING: SR RESEARCH ANALYST/TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3^rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (9/19)

JOB OPENING: PROMO WRITER/PRODUCER: Seeking innovative promo producer for nationally syndicated talk show in New York. Candidate must be experienced in a fast-paced environment, demonstrate articulate client interaction and direct high profile talent. Apply at studiocity.com/careers (9/19)