09/15/17: Hurricane Irma frosts NFL return

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK

College football showdowns tomorrow on CBS Sports Network

#16 Virginia Tech at ECU 3:30 ET

Oregon at Wyoming 7:00 ET

#19 Stanford at San Diego St. 10:30 ET

CBS SPORTS NETWORK

The 24-hour home of CBS Sports

CynopsisSports

Good morning. It’s Friday September 15, 2017 and this is your first early morning Sports briefing.

Nielsen ratings for week one of the NFL came in and saw Hurricane Irma take a toll on ratings for the new season. While SNF saw year-to-year gains for NBC, as reported yesterday, other league offerings had a tougher outing, with overall ratings (not counting MNF) off 13% from year ago numbers. Sunday afternoon matchups took the hardest hit, with regional game viewership on CBS dipping 17% with 13.4 million viewers, regional games on Fox down 28% with 11.3 million viewers, and the Sunday afternoon national game on Fox off-pace by 17% with 22.8 million. Meanwhile, both games of the Monday Night Football Week 1 doubleheader were also down with the first game dropping 12.5% to hit 11.5 million viewers from the first Monday Night game last year; while the second game, between the Chargers and Broncos fell 7% with 9.9 million viewers.

ON THE AIR

NBCSN lined up more than 30 Atlantic 10 basketball games for the 2017-18 season, including 21 regular-season Atlantic 10 men’s basketball matchups, three regular-season Atlantic 10 women’s basketball games, and exclusive coverage of the second round and quarterfinals of the Atlantic 10 Men’s Basketball Championship. The schedule boasts eight games featuring teams from last season’s NCAA Men’s Basketball Tournament with coverage starting Nov. 26, at 5p with Temple/La Salle.

ESPN’s College GameDay is booking a stop in NYC for the first time, originating from Times Square on Sept. 23. While previewing college football week 4’s biggest games around the country, College GameDay will also highlight college football’s New York history and modern day culture.

Elsewhere in college football, CBS Sports Network has a quartet of games in the cards for Saturday that includes a Mountain West vs. Pac-12 evening double-header that begins with Oregon/Wyoming at 7p (Carter Blackburn, analyst Aaron Taylor and reporter Jenny Dell call the action), followed by San Diego State/Stanford at 10:30p with Ben Holden, analyst Jay Feely and sideline reporter John Schriffen on microphone duties. That afternoon will also see Virginia Tech/ECU at 3:30p and Iowa State/Akron at noon.

Meanwhile, CBS Sports Network will once again serve as the national television partner of the National Collegiate Hockey Conference with the network set to televise 14 NCHC games throughout the 2017-18 campaign in addition to both semifinals and the championship game of the 2018 NCHC Frozen Faceoff. Defending NCAA national champion and NCHC regular-season champion Denver will be featured five times on the channel throughout the regular season.

NBCSN is revving up for The 2017 Verizon IndyCar Series championship to be decided this weekend at the IndyCar GoPro Grand Prix of Sonoma on Sunday at 6:30p. Leigh Diffey will call the action alongside analysts and drivers Paul Tracy and Townsend Bell.

The National Lacrosse League landed its eleventh franchise, announcing an expansion team to Philadelphia, under the ownership of Comcast Spectacor. The team will begin play in Dec. 2018 and play home games at the Wells Fargo Center.

Tennis Channel and Tennis Channel Plus serve up coverage of both Davis Cup semifinals this weekend with Belgium/Australia in Brussels and France/Serbia in Lille, France. The matches will be live on Tennis Channel Plus before running on Tennis Channel beginning at 3p each day. Both Davis Cup semifinals will consist of two singles matches on Friday, followed by the doubles match Saturday, Sept. 16. Tennis Channel’s coverage concludes with the remaining singles play Sunday, Sept. 17.

MSG Networks announced that New Jersey Devils former captain and defenseman Bryce Salvador will join the MSG Networks broadcasting team this season as studio analyst for home games. He will join Ken Daneyko who returns for his fourth season as in-game analyst, and play-by-play announcer Steve Cangialosi. Cangialosi and Deb Placey both return to the Devils broadcast team for their seventh seasons as play-by-play announcer and host/reporter respectively.

Meanwhile, with the arrest of Craig Carton last week, CBS Sports Radio saw The Morning Show with Boomer make its debut, as Carton has opted to bow out of the show due to his legal matters. “I think it’s a good move for Craig,” Esiason said of the announcement that came Wednesday night, according to reports, “and I think for he and his family he has to focus supremely on that. That’s the one thing he has to take care of and that’s the one thing we want him to do, we want him and his family to get through this. He’s going to have to put all his energy in that.”

A CYNOPSIS MESSAGE

How to Connect & Engage with Gen Z

The focus of Cynopsis Digital’s Live Online Event

Tune in to get new information, research and case studies on the most effective ways to appeal to these young but savvy decision-makers. This live session, including experts from Nielsen, Awesomeness TV, Fluent and Sweety High will cover:

Marketing to encourage conversation around TV shows and brands
Employing aps and social platforms most popular with Gen Z
Explore next-gen tech that engages Gen Z viewers and much more.

SPONSORSHIP & PROMOTION

Marriott International and Courtyard, aka the Official Hotel of the NFL, detailed activations plans for season seven as a league partner, anchored by engagements that include launching the third-annual Courtyard Super Bowl Sleepover Contest as well as the creation of a “first-of-its-kind” 4D virtual reality dome, being put on display for media and consumers in NYC on 9/28. Athletes Justin Tuck and Rashad Jennings will be on0site to encourage fans to enter the contest and help Courtyard show off the dome.

Sandwich chain Jersey Mike’s is launching a tailgating experience promotion for college football fans at 17 campuses through its CFB Tailgate Sweepstakes. One winner from each of 17 universities will be selected to receive eight tickets to a regular season home football game and Jersey Mike’s catering for the winner and his/her guests for a tailgate party prior to the game. Participating schools include Arizona State University, Duke University, Northwestern University, Rutgers University, San Diego State University, Texas Christian University, The Ohio State University, UCLA, University of Colorado, University of Florida, University of Georgia, University of Maryland, University of Michigan, University of South Carolina, University of Southern California, University of Tennessee and the University of Washington. The promotion is being managed by Van Wagner Sports & Entertainment through the respective multimedia rights holders for the schools including IMG College, Learfield, Fox Sports College Properties, OUTFRONT Media Sports, Pac-12 MMR and VWSE.

Delta locked in new sponsorship agreements with the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium and will now serve as the Official Airline for all three brands for the next five years through the 2021 season. As a part of the agreement with Mercedes-Benz Stadium, the South Champions Club in the new stadium has been named the Delta Sky360˚ Club. In addition, significant elements of the partnerships include in-stadium LED advertising and IPTV exposure, as well as unique digital and social content opportunities.

DIGITAL & STREAMING

FloSports is now launching FloBikes.com, a new site dedicated to live and on-demand coverage of competitive cycling. The site will offer fans access to top-tier domestic and international races, breaking news, highlights, original documentaries, and more. In tandem with the launch, FloSports announced the hiring of Ian Dille, former professional cyclist and national cycling journalist, as senior editor of FloBikes.com. Coverage begins with Clif Bar CrossVegas on Sept. 20.

Time Inc. and Coors Light are teaming up to leverage VR tech for new sports viewing experiences beginning with this weekend’s battle between Texas and USC. Experiences are available to fans of both teams everywhere via Time Inc.’s LIFE VR app, which will take Trojan fans to the field at LA Memorial Coliseum to see what it’s like inside the huddle and part of the action, while Texas fans will get behind-the-scenes access to Darrell K Royal–Texas Memorial Stadium. The LIFE VR experiences were created as part of Coors Light’s new year-round loyalty program, Coors Light XP.

ESPN named Monique Jones as ESPN.com’s MLB deputy editor and Cristina Daglas as ESPN.com’s NBA deputy editor. “We’re thrilled Monique is leading our MLB team. Her thoughtfulness and determination to showcase untold stories will elevate our coverage and help grow our baseball audience,” said Mary Byrne, ESPN senior deputy editor, daily coverage. “And like our fans, Cristina lives for the drama, intrigue and oh, yes, the amazing competition of the NBA. She’s sure to deliver big ideas, fun visual storytelling and turn up the volume on athletes’ voices.”

ESPORTS

Twitch detailed its initial list of exhibitors, sponsors, and showcases at TwitchCon 2017 with this year’s attendees experiencing a larger expo floor and expanded list of activities compared to last year with more than 180 participating game publishers, developers, and vendors. Serving as platinum sponsor this year will be Netmarble Games, which will be showcasing Lineage 2: Revolution at booth #522 and on the TwitchCon Esports Stage. Other sponsors include Cygames, Razer and Wavedash Games. The event will also be taking over the entire harbor and the Queen Mary for a Dark Harbor party on Oct. 21, featuring gaming stations, rides, haunted mazes, concession stands, and more. Meanwhile, the H1Z1 Arena sees the return of The H1Z1 Invitational with $500K in cash prize pools on the line. Other tournaments include: Lineage 2: Revolution 30 vs 30 Fortress Siege Showcase; Power Rangers: Legacy Wars Showdown; OMEN Challenge: PUBG Edition; Shadowverse Showdown; the 1v1 Challenge and Team Dignitas Showdown, presented by Buffalo Wild Wings; and The Hearthstone Oktoberbrawl Final Skirmish.

THE MAIN EVENT

Clemson/Louisville on Saturday at 8p on ABC.

A CYNOPSIS MESSAGE

ANNOUNCING: The Cynopsis Short Form Video Festival

March 7, 2018 | NYC

Now Accepting Submissions – Enter Here

Winning submissions will be showcased at this one-of-a-kind festival, where idea-rich panel discussions will be led by producers, directors, actors, marketers, and more.

Click here for more information on the festival !

ON THIS DAY in 1969: The Cardinals’ Steve Carlton strikes out 19.

In the Know: Which MLB player was known as the “Human Rain Delay”? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Who was the last major-league pitcher to record 30 wins in a season? Answer: Denny McLain. Kudos: Bob Dudelson-Leverage Agency/NY; Art Salisch-Hearst Television/NY; John Russo-INSP/NY; Eric Newman-ENEW FILMS/NY; Mark J. Crepeau-Naismith Memorial Basketball Hall of Fame/Springfield; Kevin McIntyre-Amayse Inc./Boston; Joe Vogl-Saginaw Valley State University/University Center; Howie Schwab-Tandem Enterprises/Lakewood Ranch; Andy Pittman-TAMU/College Station; John Kukla-KDFW/KDFI/Dallas-Fort Worth; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Bill Robertson-WCHA/Bloomington; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Jack Neumann-University of Calgary Dinos Alumni/Calgary; Rick Pike-InterMedia Advertising/Woodland Hills; Jeff Mirkin-Atari Media Productions/Santa Monica; Bruce Trotter-Coxreps/LA; Don Surath-KPIX-TV/KBCW-TV/San Francisco

Later — Chris

Chris Pursell @VegasandVine
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