CYNOPSISDIGITAL
09.08.14 Good morning. It’s Monday, September 8, 2014, and this is your first early morning digital briefing.
Conde Nast Entertainment unveiled its new documentary-heavy fall slate called The Scene Inside. Based on the success of the docs Casualties of the Gridiron and Screw You Cancer, CNE will premiere five new shows: another health football series called The Grind (available now), a series based on Duke undergrad and porn star called Belle Knox (Sept. 16), a show highlighting those living in China’s luxury called China Wealth (October). Additionally, CNE will debut FPS Russia in November starring YouTuber gun expert Dmitri Potapoff and the documentary The Last Mile, set to debut in October.
Lin Media’s Federated Media and Whalerock Industries announced a partnership to produce, distribute and monetize branded video across the web. FM’s network of influencers is expected to pair well with Whalerock’s expertise in creating programming and managing online sites. “Our goal is to raise the standards in how brands effectively reach consumers across the country at scale through premium content creation and video entertainment,” LIN Senior Vice President of Digital Robb Richter said.
Although Amazon just released its third season of pilots, it’s already planning its next slate. Nikita actress Lyndsy Fonseca has been cast in a comedy called Down Dog, according to The Hollywood Reporter. Brad Silberling (Reign) will direct the pilot, which centers on a low-ambition surfer who’s left in charge of his ex-girlfriend’s yoga studio.
The Orchard teamed up with Funny or Die and Unison Films to distribute the mockumentary What We Do In The Shadows. The Orchard will digitally distribute the film in the U.S., FoD will leverage social media and marketing and Unision will release it in U.S. theatres. The comedy doc was written, directed by and stars Jemaine Clement (Flight of the Conchords) and Academy Award nominee Taika Waititi.
Join us on October 16th for the Cynopsis Future TV Summit for a lively look at TV right now, from the perspective of content creators, sellers and advertisers. Early bird registration ends Friday, September 26! Register today to secure the lowest rate: http://www.cynopsisfuturetvsummit.com.
Move over, Netflix: HBO struck a multi-year licensing deal giving Canada’s Bell Media exclusive multi-platform rights to 850 hours of scripted programming, documentaries and specials. The TV giant will be able to stream all HBO shows no longer on the air, as well as past seasons of series including Game of Thrones and Girls.
Youtube’s billionaire club just got bigger: beauty guru Michelle Phan welcomed her billionth viewer just seven years after uploading her first video. Since her YT debut, Phan has released her own line of cosmetics (em cosmetics), launched the online subscription service Ipsy and will release a book in October.
YouTube Space LA and creators Kurt Hugo Schneider (4.5+ million subs and 925+ million views) and Sam Tsui (1.5+ million subs and 123+ million views) premiered the film College Musical last week. The movie was streamed on Schneider’s channel, and is available for purchase along with the soundtrack at iTunes and Google Play. College Musical originated as a YouTube series in 2009.
Critics called reality TV just a fad. Twenty-five years later, they’ve been proven wrong. But while the genre has made serious inroads into TV and even the Emmys, the producer behind Lifetime’s Dance Moms, Jeff Collins, says it’s time to reinvent, re-evaluate – and get real. Check it out at Cynsiders.
Fox reality show Utopia got over 1 million online views ahead of its premiere last night, reports EW, with average views going from 13 to 23 minutes the first four days it was available. What kept ‘em coming back? Nudity (albeit blurred), fighting, sex and a medical evacuation. Series takes its regular berth Tuesdays and Fridays starting September 9 and 11 at 8p.
A CYNOPSIS MESSAGE
October 16| Grand Hyatt | NYC
This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success. Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483 Thank You To Our Sponsor – FreeWheel
Facebook struck another major deal with an ad agency, sealing a $100 million plus two-year agreement with UM. The social network will provide UM clients with early access to data, premium (video) ads and preferred pricing. BMW was the first client to use FB’s Premium Video, in a campaign that launched over the weekend; Sony Pictures Entertainment will be up next. FB also partnered with Publicis Groupe, Omnicom and others earlier this year.
AD PLATFORMS
Native ad tech company DistroScale launched its first native digital content platform with partners Defy Media, The E.W. Scripps Company, Digital First Media, Omnicom and others. “It’s still early days, but what DistroScale can offer as a self-serve native platform will work for brands who want to do performance-based campaigns or more brand-building initiatives,” Omnicom Associate Media Director of Direct Partners’ Thomas Ray told Cynopsis. “Our clients come to us because of our familiarity with cutting edge new vendors & media tactics, and DistroScale fits the mold.”
TubeMogul added Nielsen’s mobile Online Campaign Ratings (OCR) to its suite of tools. “The big breakthrough with Mobile OCR is that marketers now know if they are hitting their target age and gender, regardless of what screen a viewer is watching on,” a TubeMogul representative told Real-Time Daily.
Marketers would run more cross-channel campaigns if they knew they were able to better measure mobile ad performance, according to a new study from Acxiom and 4INFO. The research found that 42 percent of respondents listed their top challenge as the inability to target the same user across platforms (see above item), and only 13 percent reported feeling confident in their ability to measure cross-channels. “The consumer has already voted with their eyeballs, wallets, and their attention span on their mobile devices,” Acxiom Vice-President of Partner and Product Strategy Josh Herman said. “The key now is helping the advertiser catch up to the ubiquitous consumer behavior in a way that gives them empirical confidence as mobile ads they buy find their audience and impact sales.”
EXEC MOVES
Bridget Hunnicutt will serve as Executive Vice President of Development for Flight 33 Productions. She was most recently the Senior Vice President Global Development and Production at National Geographic Channel.
BET appointed Kay Madati as Executive Vice President and Chief Digital Officer. Madati was most recently Head of Entertainment and Media on the Global Marketing Solutions team at Facebook Inc.
Steven Rice has been promoted to Executive Vice President, Marketing & Digital Engagement at Donato Media. Rice, who joined the agency in January 2014, formerly served as Senior Vice President at Harrison & Shriftman overseeing the agency’s Lifestyle Division.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
A CYNOPSIS MESSAGE
The Best in Online Video Content & Advertising…
Awards Event: Friday, November 14, 2014
(Grand Hyatt | NYC) Visit our website for additional information on:
Sponsorship Opportunities, Contact Information and FAQs. ***Finalists to be announced in Early October***
DIGITAL SPOTLIGHT OF THE DAY
Academy Award winner Matthew McConaughey stars in the newest Lincoln ads released over the weekend, touting he “just liked it” before anyone paid him to drive it. The three spots are slower and play out more like a mini film (even channeling a bit of McConaughey’s HBO True Detective character’s southern drawl). Check out the actor confronting a longhorn bull in the new Lincoln model at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
09.08.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: AD SALES PLANNER/REELZ/NYC: Exp sales planner to create, manage & steward sales plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (9/13)
JOB OPENING: ANALYST, DIGITAL RESEARCH/NBCU/NYC: The Digital Research Analyst will support sales efforts and research studies for NBC Groups across multiple platforms by supporting internal research studies. Full info/APPLY HERE (9/13)
JOB OPENING: MANAGER, DIGITAL RESEARCH/NBC/NYC: The Digital Research Mgr will support the Digital Ad Sales Research team by providing marketplace positioning, analysis and information across the NBC Live Group. Full info/APPLY HERE (9/13)
JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Full info/APPLY HERE (9/13)
JOB OPENING: MGR-DIGITAL VIDEO PROD/WEtv/NYC: manage creation & workflow of all digital video content, must have PM, budget, pre & post production, & editing exp. Full info/APPLY HERE (9/13)
JOB OPENING: MGR-DIGITAL CONTENT/WEtv/NYC: manage content & ops for digital properties, expert in online production process, copywriting, & pop-culture. Proficient in word press, photoshop, basic html. Full info/APPLY HERE (9/13)
JOB OPENING: MGR-DIGITAL VIDEO PROD/WEtv/NYC: manage creation & workflow of all digital video content, must have PM, budget, pre & post production, & editing exp. Full info/Apply HERE (9/13)
JOB OPENING: MGR, DIGITAL OPS/Viacom/NYC: Manage operational req’s for ongoing implementation of digital distribution deals. Develop knowledge of Viacom digital standards and capabilities. 3-5 yrs digital ops. APPLY HERE (9/12)
JOB OPENING: SALES PLANNER/Music Choice/LA: Dvlp/Mgmt of intg. media plans/proposals across MC TV pltfrms. Gen. new biz. BA, 1-2 yrs in media or sales plan’g at an agency or ntwrk (exp w/studios or video games a +) 1+ yrs media/sales plan’g req’d. http://musicchoicecareers.iapplicants.com (9/12)
JOB OPENING: HEAD OF DVLPMNT/ROCK SHRIMP PRODUCTIONS/NYC: 5-7 yrs dvlpmt exp independent prod companies across mult formats; incl docu-series, reality & competition–scripted formats a +. Proven track record of dvlpng & selling Cover/resume: [email protected] (9/11)
JOB OPENING: ACCOUNT EXECUTIVE/Discovery/NYC: Part-time talented sales exec responsible for creatively selling ad space on Discovery ntwrks and digital properties. Excellent consultative sales skills. 6-8 yrs ad sales exp. APPLY HERE (9/11)
JOB OPENING: DIR, NEWS PRGRM RESEARCH/NYC: Principal source for aud measurement & analysis for Net News, consult w/Mngmt and Production to grow and retain audiences. Min 7 yrs rsch exp. Full info/apply HERE (9/11)
JOB OPENING: DIGITAL ACCT EXEC/GSN TV/Santa Monica: Promote & sell inventory on GSN Games Platform, CPM Star, & Games app on Fbook. Sched client mtgs., mtg. prep & presentations, sales letters/e-mails, prospecting leads, client rsrch. Res/cver HERE (9/11)
JOB OPENING: STRATEGIC MKTG COORD/NBCUniversal/NYC: Freelance role w/USA Network. Suppt team w/presentations, creative concepts, admin. 2+ yrs mktg exp; Microsoft & Adobe proficient. Apply HERE (9/10)
JOB OPENING: SENIOR COORDINATOR/NYC: The Senior Coordinator is responsible for trafficking assets for media campaigns and has direct interaction with the Digital AdSales team to ensure campaign fulfillment. Full info/apply HERE (9/10)
JOB OPENING: MGR, STRATEGIC MKTG/NYC: Develop proposals in response to RFPs & execute multiplatform campaigns for USA. 5+ yrs integrated mktg exp in broadcast media/agency and digital exp required. Full info/apply HERE (9/10)
JOB OPENING: SALES PLANNER/Oprah.com/NY: Development of advertising media proposals and client presentations; price/cpm analysis. 2-3 yrs exp in online agency or media sales. Apply online HERE (9/9)
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SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp. with a strong diverse agency/academic background. Excellent presentation and writing skills, active in industry. Contact [email protected]. (9/13)
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