09/24/19: ESPN's Facebook freight

Tuesday, September 24, 2019

ESPN and Facebook entered into a new agreement that brings exclusive digital shows and content to the Facebook Watch platform that includes The People’s MMA Show, additional segments from Always Late with Katie Nolan, and exclusive versions of Countdown to GameDay and Fantasy Focus Live. ESPN will engage and interact with fans through the Facebook Watch platform via Watch Parties, polls, or live talent Q&As.

“We are extending some of our most popular ESPN shows and creating new ones with content available only on Facebook and Facebook Watch,” said Ryan Spoon, Senior Vice President, Digital and Social Content, ESPN. “This allows us to connect with fans and drive the conversation around sports in a way that leverages what we and the platform do best.”

“We’re incredibly excited to bring such a strong slate of ESPN programming to Facebook Watch,” said Rob Shaw, Facebook Head of League and Media Sports Partnerships: “ESPN produces world-class content, so we have no doubt that these shows will inspire the type of conversation and connection that makes Facebook Watch a unique way to experience sports.”

PROGRAMMING

Up against the Emmys, NBC’s Sunday Night Football telecast saw the Rams/Browns matchup deliver a 12.8/23 in overnight Nielsen numbers (not including digital) to lead the network to a win for the night with the Browns’ first home NBC SNF game in 11 years delivering record ratings in Cleveland and Columbus, hitting a 38.5/60 and a 23.8/39 respectively.

CBS Sports’ first national game of the 2019 NFL season on Sunday ranks as its highest opening national game rating of the season in four years as the 4:25p window delivered a 14.2/29 average household rating/share in the metered markets, up 1% over last year’s number. Through the first three weeks of the NFL season, The NFL on CBS’ season-to-date rating is its highest in three years, up 4% and averaging a 10.9/24.

Finally, FOX Sports reports that the network’s week 3 singleheader drew an 11.6/25 in metered markets, up 40% over last’s year’s comparable matchup. Season to date, The NFL on FOX is averaging a 11.6/25, up 7% over last year.

Tennis Channel is going bi-coastal, opening a fully equipped broadcast control room on the site of the USTA National Campus in Orlando, designed to give the network a year-round presence at the training center for elite American professional and junior players. The facility, which establishes an East Coast production base for the West Coast-based network, provides Tennis Channel with greater access to National Campus competitions and players, in addition to Florida’s tennis community. It will be put to immediate use September 24-29, as the network carries the Junior Davis Cup and Junior Fed Cup by BNP Paribas Finals for the first time.

CBS Sports cemented its SEC on CBS football game for Oct 5, with Auburn/Florida hitting the lineup at 3:30p. Brad Nessler, Gary Danielson and reporter Jamie Erdahl will call the action from Ben Hill Griffin Stadium in Gainesville.

FloSports is extending its run with the UAE Jiu-Jitsu Federation to provide live and on-demand coverage of all matches from the Abu Dhabi World Professional Jiu-Jitsu Championship on FloGrappling.com through June 2022. “The partnership extension with FloSports will further elevate the sport of jiu-jitsu in the UAE, the region and around the world by giving sports fans access to live streams, coverage and content all year round, including some of world-class action from the UAE with the international Pro championships in Fujairah, Al Ain, Dubai, Ras Al Khaimah, in addition to the Abu Dhabi World Professional Jiu-Jitsu Championship,” Mohammed Hussein Al Marzooqi, UAE Jiu-Jitsu Federation, Director of Marketing and Finance said.

Facebook and Australia’s National Basketball League inked a deal to bring 52 live games to Facebook Watch in the US. All of these games will feature either LaMelo Ball or RJ Hampton.

The Cynopsis Best Of The Best Awards

Category Focus: The Best Approach To Social Good

Take a look at categories for those individuals and companies utilizing the media industry to forge positive change in our community, including: Best Social Good Partnership, Best “Me Too” Awareness Campaign, Best Anti-Bullying Awareness Campaign, Best TV/Digital Episode With A Social Good Theme, Best Philanthropic Campaign and more .

ENTER BY 10/23

SPONSORSHIP & PROMOTION

The Boston Beer Company and the NHL entered a new multiyear U.S. partnership that designates Truly Hard Seltzer as the official hard seltzer of the NHL beginning with the start of the 2019-20 NHL regular season. The new five-year agreement marks the first national sports league partnership for The Boston Beer Company and Truly Hard Seltzer. In addition, Truly Hard Seltzer will be a part of unforgettable fan experiences as the title sponsor of the Truly Hard Seltzer NHL PreGame fan festival at the 2020 Bridgestone NHL Winter Classic at Cotton Bowl Stadium and the 2020 NHL Stadium Series at U.S. Air Force Academy’s Falcon Stadium.

DIGITAL, DATA & TECH

The PGA TOUR and GameOn Technology, with its engagement platform ChatOS, announced a new multi-year content and marketing relationship that will see the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments on Facebook Messenger at the start of the 2019-20 PGA TOUR Season. “We are excited about GameOn’s ability to help us deliver interactive content in a convenient and timely manner to PGA TOUR fans around the world,” said Scott Gutterman, Vice President Digital Operations at the PGA TOUR. “The PGA TOUR has vast amounts of content and a diverse global audience looking to access that content around the clock, and this relationship with GameOn will help us provide that access.”

ESPN Digital reports 89.0 million unique visitors (up +24% YOY) in August. Meanwhile, the company reports that the ESPN app recorded its second largest audience ever, attracting 20.6 million unique visitors and 1.6 billion minutes, up 37% and 49%, respectively YOY

Tunity Analytics Top 10 Out-of-Home Sports Programs for the Week of Sept. 16

Show Network Date/Time (000’s)

Fox Early Games FOX 9/22/19 1:00p 14467
CBS Early Games CBS 9/22/19 1:00p 9699
CBS Late Games CBS 9/22/19 4:25p 7751
The OT FOX 9/22/19 4:00p 6193
MNF Browns/Jets ESPN 9/16/19 8:15p 4642

Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning September 16, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.

ESPORTS

The Overwatch League released activation details for the upcoming Overwatch League 2019 Grand Finals taking place this weekend in front of a sold-out crowd at the Wells Fargo Center on Sunday and livestreamed on Twitch in 190 countries and broadcast on ABC from 3–6p. Philadelphia native Questlove will serve as the in-arena DJ for the event during breaks in the action. Before the match begins, sponsors will serve up a slate of activations at the Overwatch League’s 2019 Grand Finals Fan Fest. Among the partnerships on display will be: Xfinity; Bud Light; Coca-Cola; Fanatics; Kellogg’s; State Farm; T-Mobile; Toyota; and Upper Deck. In addition, DJ Ghost will be the on-site DJ for the Overwatch League’s Fan Fest, which will also include a Rivalry Station and Prize Wheel. Fans will also have the chance to run out of a replica player entrance tunnel. In addition, DreamSeat and Tespa will be activating on-site at 2019 Fan Fest.

The trio of Bryce Blum, Lauren Gaba Flanagan, and Christopher “MonteCristo” Mykles are teaming up to launch a new creative agency and consulting group dedicated to “helping clients navigate the landscape of esports and gaming” and titled Theorycraft. The company will target brands, professional teams, and investors who are looking to develop creative strategies to reach esports and gaming audiences.

INDUSTRY & ROSTER MOVES

The National Football League named Janet Nova as Deputy General Counsel for Media and League Business Affairs. Nova joins the NFL after spending over 20 years at 21st Century Fox and its predecessor company, News Corporation.

THE MAIN EVENT

WNBA Playoffs sees Washington/Las Vegas in Game 4 on ESPN2 at 9p.

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ON THIS DAY in 1988
American heptathlete Jackie Joyner-Kersee sets a new world record with 7,291 points to win the gold medal at the Seoul Olympics.

In the Know
Who in the NBA was known as The Reign Man? (Email [email protected] with your answer and be sure to include your company and city).

Answer to Our Last Sports Trivia Question
What is Sparky Anderson’s first name? Answer: George. Kudos: John Ferlazzo/London; Keith Marder-Halstead Real Estate/NY; Michael Ritz-Northwestern Mutual/NY; Cory Angerthal-AMC Networks/NY; Mikke May-PHIT America/Wellington; Peter Lasser-Lasser Productions/Atlanta; Art Salisch-Smrc/East Windsor; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; Greg Moloznik-GLM Media/Scottsdale; Dave Sikula-San Francisco State University/San Francisco; Rick Pike-InterMedia Advertising/Woodland Hills; Nick Monroe-Monroe Photography/San Diego; Greg Dudsic/Venice

Later~~Chris

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