09/23/24: Cynopsis Media Tech Update

Medias First Morning Read
Monday September 23, 2024

Google CEO Sundar Pichai announced a new fund for AI education and training. Speaking Saturday at the UN Summit of the Future, Pichai said that to help avoid a global “AI divide,” Google is creating a $120 million Global AI Opportunity Fund through which it will “make AI education and training available in communities around the world.”

Labels on Instagram, Facebook, and Threads content that has been edited or manipulated using generative AI will be less prominent. Meta announced in a blog post that its “AI Info” tag will appear within a menu in the top-right corner of images and videos edited with AI instead of directly beneath the user’s name. Images generated entirely by AI will continue be marked with an “AI Info” label directly on the post.

Meta, Snapchat and TikTok are partnering for a program called Thrive, designed to flag and securely share information about harmful content. “Like many other types of potentially problematic content, suicide and self-harm content is not limited to any one platform,” reads a Meta blog post. “That’s why we’ve worked with the Mental Health Coalition to establish Thrive, the first signal-sharing program to share signals about violating suicide and self-harm content.” Participating tech companies will be able to share signals about violating suicide or self-harm content so that other companies can investigate and take action if the same or similar content is being shared on their platforms.

Lionsgate struck a deal with applied AI research company Runway that includes the creation and training of a new AI mode, customized to Lionsgate’s proprietary portfolio of film and television content. The technology will be used to augment the work of creative talent in the pre- and post-production process. “We view AI as a great tool for augmenting, enhancing and supplementing our current operations,” said Lionsgate Vice Chair Michael Burns. And also save “millions and millions of dollars,” he told The Wall Street Journal.

YouTube is also all in on generative AI. At its Made on YouTube creator event on Wednesday, the company said it will start integrating Google DeepMind’s Veo generative AI video model into YouTube Shorts later this year. In addition to enabling enhanced backgrounds, DeepMind’s Veo will let creators generate 6-second standalone video clips for Shorts. Generative AI also will curate suggestions for creators in the YouTube Studio app via the Inspiration Tab.

It’s back to the office for Amazon workers. “We’ve decided that we’re going to return to being in the office the way we were before the onset of COVID,” said Amazon CEO Andy Jassy in a message shared with employees. “When we look back over the last five years, we continue to believe that the advantages of being together in the office are significant.” Jassy explained that “collaborating, brainstorming and inventing are simpler and more effective; teaching and learning from one another are more seamless; and teams tend to be better connected to one another,” in a work environment. The order takes effect January 2.

Media solutions company Active Media Services is repositioning its businesses and rebranding to AMS. “Over the last year, our leadership team has been hard at work across our organization to ensure we were meeting the demands of the evolving media marketplace and the consumer,” said Bill Georges, CEO. “Our promise is to be a partner in growth. To us, this means that we offer sustainable, growth-oriented solutions to our people, clients and partners both today and in the future.”

Multi-channel advertising platform StackAdapt has formed a strategic collaboration with Experian to integrate Experian’s identity graph and 2400+ syndicated/custom audiences for activation within StackAdapt’s platform. The collaboration will enable marketers to upload and onboard their first-party data.

Zeta Global, the AI-powered marketing Cloud, and Yahoo announced plans to migrate Yahoo’s email marketing to the Zeta Marketing Platform. The partnership will result in intelligence-powered marketing on ZMP; integration of Yahoo DSP into the ZMP; and joint intent-powered audiences.

Mediacom Communications is implementing OpenVault’s Profile Management Application technology to drive peak levels of available bandwidth and network performance for subscribers using DOCSIS 3.1 or higher modems. “Our goal throughout the broadband era has been to keep our Xtream internet capabilities ahead of customer expectations,” said J.R. Walden, SVP Technology and CTO for Mediacom. “OpenVault PMA ensures that we continue to maintain our competitive edge by giving our subscribers an outstanding experience whenever they are online.”

RETAIL MEDIA

Publicis Groupe is acquiring retail media agency Mars United Commerce. Said Arthur Sadoun, Publicis Groupe CEO, of the company, “Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities, to deliver industry-leading, end-to-end commerce solutions for our clients, both online and offline.” It’s not the holding company’s first retail media grab – Publicis acquired e-commerce software company Profitero in 2022, and CitrusAd in 2021.

IAB released a study that shows 95% of commerce video advertisers use those ads more often now than any other media to drive purchases. According to the study, “Unconnected Commerce: The Disconnect Between Brands and Consumers in Digital Video Shoppintg,” 75% of consumers feel that Commerce Video ads are more relevant to their purchase process than other ad types, and there is a disconnect on how consumers prefer to shop using video and how advertisers create and deliver Commerce Video ads. About 96% of advertisers say they believe their messaging strategies are effective at driving purchases, but 70% of consumers report feeling annoyed or negative monthly or more often with Commerce Video ads, and one-third at least weekly.

IAB Europe and IAB have collaborated on the release of the first industry definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until November 1, have been developed to address the rapidly expanding in-store Retail Media opportunities and offer unified definitions, measurement standards, and guidelines for ad formats and store zones. The standards cover a range of essential areas including:
· Definitions: Clear terminology for in-store digital Retail Media components
· Formats: Recommended formats for in-store advertising placements.
· Store Zones: Standardized classification of key areas within stores where media can be deployed (e.g., entry, checkout, aisle).
· Measurement: Guidelines for tracking, reporting, and analyzing campaign performance across various in-store formats.

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The FTC issued a report about the data practices of social media and video streaming services, saying they engage in “surveillance advertising.” Not so, responded the Interactive Advertising Bureau. “While we are still digesting the report, we are disappointed with the FTC’s continued characterization of the digital advertising industry as engaged in ‘mass commercial surveillance,’” said David Cohen, CEO, IAB. “This charged statement suggests that the personal data of consumers is covertly collected and used for advertising purposes. Nothing could be further from the truth, as countless studies have shown that consumers understand the value exchange, and welcome the opportunity to have access to free or highly subsidized content and services.”

Roku announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. “In order to meet growth marketers’ needs across all direct-to-consumer brands, we built a seamless solution to buying CTV video ads for brands of any size,” said Louqman Parampath, VP of Product Management, Roku. “Roku Ads Manager is uniquely positioned to offer data, optimization, and ad formats that no other CTV self-serve solution has, like native shoppable campaigns with Shopify, all while providing a familiar buying experience similar to search and social.”

Fifty-eight percent of marketers say they will run holiday ads on CTV this year, with 57% stating their primary goal for CTV campaigns is to drive lower funnel performance across KPIs like sales and ROAS, according to tvScientific’s 2024 Holiday Advertising Trends report. Additionally, the survey found 57% of marketers anticipate reduced spending this holiday season. They need to make the most of their limited spend—and CTV has become a priority channel. “As marketers finalize their holiday advertising plans, it’s important to remember that an adaptable strategy will drive the most meaningful outcomes,” concludes the report.

Amazon Ads unveiled a new feature that uses generative AI technology to help advertisers create more interesting and relevant video ads for customers, at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features, leveraging Amazon’s insights to bring a product story to life. Amazon Ads also introduced a new live image capability that makes it fast and easy for brands to create short, animated campaign images.

Amazon-owned Twitch announced “The Glitch,” a game world inside Fortnite that will include brands whose products will impact gameplay within the world. “The Glitch is going to be the next step in Twitch being able to provide aligned brands with meaningful access to a very highly coveted and enthusiastic audience,” said Amazon Ads Head of Brand Partnership Studio Andrea Garabedian. “The Glitch is really a new evolution for the world of branded games through this franchise. Brands have the opportunity to be a true part of that experience.”

StackAdapt, a multi-channel advertising platform, announced a new direct integration with L2, a provider of voter and consumer data. The integration enables political advertisers to create, launch, and activate voter audiences within the same day. “Political advertisers must connect with the right voters quickly, especially during the intense pace of an election cycle,” said Mark Positano, Head of Political for StackAdapt. “Our integration with L2 enables immediate audience activation, enhancing both operational efficiency and campaign effectiveness.”

Viant Technology has launched ViantAI, an advanced AI-powered platform that handles every stage of programmatic advertising, from building campaign plans to optimizing execution. “ViantAI is a breakthrough for our industry,” said Tim Vanderhook, CEO. “It acts like a digital advertising expert, taking over the difficult, data-intensive work so advertisers can focus on high-level decision-making and creativity.”

IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding cyclical events such as the Olympics and elections). Key findings in the report found:
· Non-cyclical advertising revenues grew by approx. +11% in the first and second quarter of 2024, in line with MAGNA’s expectations.
· A stronger macro-economic outlook, the momentum of digital media and streaming TV, and the impact of cyclical events, lead MAGNA to raise its second-half ad spend forecast.
· Full-Year non-cyclical ad spend will grow by +8.9% (previously: +8.2%), one of the best performances in twenty years.
· Adding an expected $10 billion in incremental ad revenues due to cyclical events (presidential cycle and summer Olympics) total media owners ad revenues will increase by +11.4% to reach $377 billion this year (MAGNA’s previous forecast: +10.7% in June 2024).
· Digital Pure Players (search, retail, social, and short-form video) capture most of the market growth, with non-cyclical advertising sales to grow by +13.6% to $264 billion (a 72% market share).
· The ad revenues of Traditional Media Owners (cross-platform long-form video, audio, publishing, and out-of-home) will grow by +5.1% to $111 billion as the influx of cyclical dollars in TV will more than offset a -1.5% decline in non-cyclical ad sales.
· Ad-funded streaming TV is the fastest growing ad channel this year, with ad spend growing by nearly +20% so far, stabilizing cross-platform TV/video ad revenues.

STREAMING

Netflix users streamed 94 billion hours of programming in the first half of 2024, up from 93 billion the same period in 2023, shared the company at last week’s Fast Company Innovation Festival. The most-viewed TV shows were limited series “Fool Me Once” (108 million views), “Bridgerton” S3 (92 million), “Baby Reindeer” (88 million), “The Gentlemen” (76 million) and “Avatar The Last Airbender” Season 1 (71 million).

YouTube TV is reorganizing channel content on its connected TV app into seasons and episodes, making it easier for viewers to tune in. In a blog post Wednesday, YouTube Chief Product Officer Johanna Voolich said the company is “making other improvements to the TV experience with immersive content that plays directly from a creator’s channel, streamlined subscription options and easier access to links in descriptions.” The updates will roll out over the next few months, with the seasons/episodes reorg slated for 2025.

Digital first Hispanic media company Adsmovil has revamped its AVOD platform Nuestra.TV, expanding its reach and upgrading the platform to enhance subscriber experience. In addition, Adsmovil announced the launch of two FAST channels – Nuestra Romance and Nuestra Suspense – are now available on rlaxxtv, Roku, Fire TV, YouTube, Apple TV, Distro TV, and Nuestra.TV.

Fox Weather is now available to DirecTV customers. “As the fastest growing weather service, we are excited to expand our relationship with DirecTV to bring our crucial coverage to their audience,” said Fox Weather President Sharri Berg. The channel is available to all DirecTV customers with the Entertainment package or higher on channel 363 and by using the DirecTV App.

Philo TV has added six new FAST channels to its lineup – PBS | Antiques Roadshow; BUZZR; CineLife; Baywatch; CraftsyTV; and The Price is Right: The Barker Era – bringing the total number of channels on the service to more than 90.

About 70% of Asian Americans believe that streaming TV ads are more relevant than traditional TV ads, 45% more than the general population, according to LG Ad Solutions’ new study, “The Inclusive Screen: Asian Americans.” The study, which surveyed 1,435 CTV users, found that 54% say they pay more attention to ads on streaming TV, 61% higher than the general population. Additional findings from the report include:
· 96% of Asian CTV users say they multitask, with top activities including social media (55%), messaging (55%), gaming (49%), and shopping (44%).
· 47% of Asian Americans report visiting a website after seeing an ad, with 42% stating they searched for a product online and 27% confirming they bought an advertised product.
· 75% of Asian CTV users prefer streaming free video content with ads instead of paying for a subscription without ads.
· While most Asian Americans rely on word of mouth for content recommendations (44%), the homepage of an app (42%) and the TV home screen (39%) are also top sources for discovering new content.

According to CreatorIQ’s recent study, “Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing,” Spotify led all streaming brands with $4.8 billion in Earned Media Value (EMV, a proprietary metric that tracks creator marketing value), over five years, driven by creators and celebrity deals with Joe Rogan and Alex Cooper. Netflix and Prime Video also benefitted from long-term relationships with top influencers. Overall, streaming brands generated 56% EMV growth year-over-year, with average engagements up by 245%.

CTV viewership is back up to pandemic highs, according to a report by Wurl, with average daily user hours of viewing (HOV) up about 5% year-over-year. The next quarter is on track to be one of the best quarters ever for CTV viewership. Average session lengths remained elevated compared to pre-COVID times, with the current quarter’s average session length up nearly 7% compared to the same quarter last year. While holiday channels perform best in December, with viewership increasing to 4x that of other months, the holiday spirit continues into the new year: May ranks fourth highest. A core 25% of viewers continue to watch holiday content throughout the summer; October is the least festive month of the year. In 2024, ad fill rates are noticeably lower, likely due to an explosion of supply in the market, indicating that demand is not keeping up with supply.

While live TV (cable, vMVPD or antenna) is still a default destination for 38% of viewers, major SVODs combined now surpass live TV as the “first place to turn to watch,” according to Hub Entertainment Research’s “Decoding the Default” report. Netflix is the top SVOD default – 26% of respondents say that Netflix is the first place they turn to when they want to watch something, on par with the 26% of viewers who say traditional cable (excluding vMVPD and antenna) is their default source. As the chart below notes, different kinds of content anchor viewers to SVODs, live TV and FAST services.

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Cynopsis Team

Robbie Caploe
VP/Group Publisher
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Lynn Leahey
Editorial Director
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Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
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Stephanie Cronk
Senior Marketing Director
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CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
MOTION DESIGNER
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8-12 week, on-site, contract. Required proficiency in Adobe After Effects, and strong knowledge of typography, composition, animation principles, and experience with Adobe Illustrator and Photoshop are essential. Full info HERE

DIRECTOR OF DIGITAL MEDIA

CSI SPORTS
JERSEY CITY, NEW JERSEY

Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE

INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
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Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE

NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE

SR ACCOUNT DIRECTOR DR SALES
FAMILY ENTERTAINMENT TV
NYC
Responsible for the sale of all short form and paid programming time on Family Entertainment Television (FETV) and Family Movie Classics (FMC) as well as establish and expand advertising partnerships, through existing client relationships and prospect new business and work with SVP to forecast, track sales performance and exceed revenue goals. Full info HERE

PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST
>>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE

Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST
>>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE

TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

CTV ACCOUNT EXECUTIVE
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR

AKA NYC
NEW YORK

Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING
>>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK

Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK

Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
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Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION

GOLDEN HIPPO
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Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
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Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
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NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

SENIOR DIRECTOR OF AD SALES
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HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

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Friday October 11, 2024    IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]

Cynopsis 10/10/24: Sticky gets a debut date

"Sticky" gets a debut date

A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]

10/09/24: Cynopsis Jobs

jobs8

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/09/24: Deion Sanders talks for Tubi

Deion Sanders talks for Tubi

Wednesday October 9, 2024    IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]

Cynopsis 10/08/24: The CW’s “Joan” is on the move

The CW's "Joan" is on the move

Tuesday October 8, 2024    IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]

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