09/14/20: Meredith Corp. looking to split?


Cynopsis Medias First Morning Read
Monday September 14, 2020

Today’s Premieres
ABC: Dancing With the Stars at 8p
Epix: Enslaved at 10p
Food Network: Halloween Baking Championship at 9p
HBO: The Third Day at 9p, We Are Who We Are at 10p
Peacock: Brother From Another at 3p, PFT PM at 5p
Quibi: Wireless
Travel Channel: Doomsday Caught On Camera at 10p
Unimas: Enamorandonos at 8p

Today’s Finales
A&E: Hoarders at 8p, Intervention at 10p


Meredith Corporation is proposing an amendment to its corporate charter that would enable it to split its national media business, publishing, from its local media business, which includes 18 TV stations across 13 states. While it appears the move could be aimed at simplifying a sale, the amendment “is not in response to any specific conversations or events. Instead, the Company believes it is a prudent step to increase the number of options available,” said Meredith, which like many media companies has taken cost-cutting measures of late.

Nielsen is shuttering its place-based measurement service, which launched as a regular syndicated service in 2008 and estimates audience traffic for cinema and place-based networks like bars, airports and office buildings. “This service is different from our currency-grade out-of-home measurement that estimates viewing of content done outside of the home,” said the company. “The decision to close this branch of analytics is aligned to the company’s portfolio optimization strategy, streamlining focus and maximizing efforts against stated strategic priorities.”

Actor Jeremy Tardy will not be returning to the fourth and final season of Netflix’s Dear White People due to what he described as studio Lionsgate’s “practices of discrimination.” Lionsgate made an offer to Tardy, who recurred on the show, to appear on several episodes of the upcoming season, but refused to consider a counteroffer. “This news was disturbing because one of my white colleagues – being a true ally – revealed that they too had received the same initial offer and had successfully negotiated a counter offer,” wrote Tardy in a Facebook post. Responded Lionsgate, “This was a purely financial negotiation regarding deal terms. Lionsgate is committed to equal treatment for all talent.”

YouTube plans to make engaged-view conversions – measuring conversions that take place after someone views 10 second or more of a skippable ad but doesn’t click, then converts within a set amount of days – a standard way to measure conversions for TrueView skippable in-stream ads, Local campaigns and App campaigns by the end of the year. “The default attribution window is tailored based on consumer behavior for each campaign goal and is set to three days for TrueView for action, two days for App campaigns for Install and one day for App campaigns for engagement,” said Nicky Rettke, Director, Producg Manager of YouTube Ads, in a blog post. “But you know your business best, and will be able to set the right attribution window based on your customers’ behavior and campaign goals in the coming year.”

ABC and CBS prime-time scatter prices took a hit without sports. In NBA-less June, ABC’s average prime-time scatter pricing was $56,916, according to SQAD MediaCosts-National, versus $112,334 in June 2019. CBS drew an average $107,308 in April, without the NCAA tournament and PGA Masters event, versus $144,905 in April last year.

Notes from DC FanDome: Explore the Multiverse: In season two of Epix’ Pennyworth, DC character Lucius Fox jumps into the action, and Martha Wayne (future mother of Bruce) is pregnant…HBO Max ordered a third season of Doom Patrol, which will be exclusive to the streamer, rather than shared with DC Universe…The title of season four of Young Justice will be Young Justice: Phantoms…Addressing a crash during Saturday’s event, DC tweeted, “The Riddler strikes! DC FanDome is experiencing a brief pause, but we’ll post an update when we’re back up and running.”

Cynopsis’ That Big TV [Virtual Experience]
9/22 – 9/24 |1-4PM ET

This session on Sept. 24 is sponsored by a4 Advertising. Jon Steinberg, President of Altice News & Advertising at Altice USA, will dig into the new world of TV news, which is more critical than ever in an uncertain era. He’ll outline the changes in consumer consumption, strategic opportunities for brands and advertisers, & ensuring brand safety on news platforms.


Gordon Ramsay’s production company landed an order from the BBC for Bank Balance, Ramsay’s first game show. The Studio Ramsay series will have contestants compete in a high-stakes quiz to try and build a fortune. “This is going to be truly epic,” said Ramsay. “It is such an intense game with so much jeopardy to win big and lose even bigger, where the difference between failure and success is always in the balance.”

CBS All Access’ first feature-length documentary, Console Wars, premieres Wednesday, September 23. The film from Legendary Television and CBS Television Studios follows the 1990 battle between Sega and Nintendo.

Quibi ordered docusoap On Beat, following the personal relationships and careers of a group of young dancers. Tara Long is executive producing for eOne, which is the studio, along with Mark Ford and Kevin Lopez for Creature Films.


Child actress Julia Butters is being replaced on ABC’s American Housewife by Giselle Eisenberg (Life in Pieces). Butters’ star turn in Once Upon a Time in Hollywood led to new career opportunities, and studio ABC Signature granted her request to exit the series to pursue them…Lisseth Chavez is moving from Chicago P.D. to CW’s Legends of Tomorrow.


The third season of WE tv’s Love After Lockup resumes with six new episodes starting Friday, October 9 at 9p.

British detective series Death in Paradise starts a run on Ovation TV on Thursday, October 1 at 7p. The drama is set on the fictional Caribbean island of Saint Marie.


Genius Brands International “Genius Brands” announced the launch of Kartoon Classroom!, a stand-alone segment of Kartoon Channel!. Jon Ollwerther has been appointed to oversee the operations of Kartoon Channel! and Kartoon Classroom! as General Manager & EVP of Global Business Development.

Adelphic surveyed Americans who subscribe to at least one streaming channel and found that the number who plan to do their holiday shopping online rose by 62% from past year. Other key findings include:
* More than half of the streamers (57%) surveyed said that COVID-19 has changed their holiday shopping plans.
* Over 70% of those surveyed said they plan to spend the same or less than they did last year.
* Respondents expect to spend an average of $818.57 this holiday shopping season, significantly less than the $1047.83 consumers were expected to spend on holiday shopping in 2019.

AMC and Amazon AVOD IMDb TV are partnering for six channels. First up are The Walking Dead Universal Experience, featuring select episodes of the series as well as Fear the Walking Dead, Ride with Norman Reedus, Friday Night In with the Morgans, behind-the-scenes footage, and cast interviews, and AMC: Presents, offering network series as well as movies and unscripted originals. Coming up are Absolute Reality by WE tv; Rush by AMC; IFC Film Picks and Slightly Off by IFC.


The Consumer Technology Association has moved the dates for next year’s CES by a few days, from January 2-9 to January 11-14. The trade show’s first virtual event will be open to media only on January 11, and open to all registered attendees the next two days.


Univision will recognize the contributions of the Latino community with a multiplatform Hispanic Heritage Month initiative. “Somos Uno” (We Are One) will include original segments and spots, vignettes on flagship shows, as well as specials on linear, digital, social, sports and music platforms. “We are proud to celebrate our Hispanic Heritage with a multiplatform initiative that showcases the rich diversity, culture and extraordinary contributions of Latinos in the US,” said Jessica Rodriguez, President of Entertainment and CMO, Univision.

2020 Cynopsis Measurement & Data [Virtual Experience]

The fourth annual Cynopsis Measurement & Data Virtual Event is now this November 17 & 18 from 1:00PM – 4:00PM. Join experts in measurement and data to address the issues of safe data handling, attribution, storytelling with data, and more (view the agenda). Thought leaders will be on-hand from CBS, Comcast, Dentsu, Publicis, OMD, Starcom, USIM & more.

Sponsored by: Gamut – Tubular Labs – Premion – A4



NBC’s Thursday’s Sunday Night Football scored 19.3 million viewers, down 12.3% from the 2019 opener. Add in data from NBC Sports Digital and NFL Digital, and the total audience number hit 20.3 million.

Discovery’s Alaskan Bush People delivered nearly 1.8 million total viewers and was the #2 unscripted telecast on all of cable television among M25-54 on September 6 at 8p. The episode pushed Discovery Channel into cable’s Top Five in its time period on Sunday across key demos that included P25-54 (#4), W25-54 (#3) M25-54 (#4) and total viewers (#4).

WE tv’s Love After Lockup wrapped the first half of Season 3 as the #1 original series on Friday nights across all of cable among women and adults 18-49 and 25-54 in both Nielsen L+3 and L+7. The mid-season finale of the series, which aired on September 4, delivered season-high viewership among W18-49 and total viewers in Live+3, scoring 1.2 million total viewers for the episode.


Scott Nathanson has joined Dailymotion as Head of Sales, North America. Nathanson was previously VP of Sales at Brand Networks, LKQD and SpotX.

This Day in History
1956 – IBM introduced the first commercial computer with a hard drive that used magnetic disk storage. It weighed over a ton.

Answer to Our Last Trivia Question
Which private detective had an assistant who was a part-time pool boy? Dan Tanna, in Vega$ (1978-1981). Kudos to: Charles Lore/NYC, Gerry Bixenspan-TV Marketing Inc./NYC, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Lorrie Shilling/El Segundo, CA, Tom Moore-Kalt Productions, LA, David Garber-Loyola Marymount University/Playa Vista, CA, Jon Krongar-Wonderama/NYC

Today’s Trivia Question
Which teen drama included a clique of mean girls called “The Jens”? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

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Check out more jobs in Cynopsis Classifieds »
Job of the day
Counter Logic Gaming/Madison Square Garden Sports

CLG Performance Ctr is looking for someone to lead the digital mktg team, with a focus on digital content and social media. Resp for creating/executing all CLG digital/content strat across all social/streaming platforms. Min 5 yrs of digital/mktg exp. Full info HERE (9/28)

Nickelodeon/NYC, NY: Ideal candidate will lead a team of mktg and campaign mngrs in all aspects of marketing across all platforms in support of Nickelodeon series and content. Min 8 yrs exp in marketing, media or a consumer strategy position. Full info HERE (9/25)

Clear Channel Outdoor/NY, NY: Resp for dev mktg strategies, content and compelling programs for clients/agencies to increase awareness and build a value proposition for Clear Channel Outdoor’s products and data solutions. Min 5yrs Mktg exp in a media sales org, focusing on integrated solutions, creating innovating sales tools and building revenue-generating opps. Full info HERE (9/23)

VIACOMCBS/REMOTE: 6 mon, temp maternity cover position starting in mid-Dec 2020. Must have exp in mktg/brand tracking data, market and product research. 10yrs of research exp with background in quantitative/qualitative methodologies. Knowledge of consumer insights within the US TV streaming landscape (part AVOD). Full info HERE (9/23)

Newsmax Media/NYC: Responsible for designing and building prime time show, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (9/23)

Newsmax Media/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (9/23)

Newsmax Media/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (9/23)

Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (9/23)

Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (9/23)

Newsmax Media/Washington D.C.: Seeking proven on-air reporter, in possession of an already-developed contact list, including many “who’s who” leaders in Congress, and related government agencies. Min 3yrs exp with outstanding writing/production skills. Full info HERE (9/23)

GLASS ENTERTAINMENT GROUP/PHILA, PA: Seeking highly motivated, self-starter to work with producers and management on company and show-specific messaging and branding to be promoted online and over social media. Min 3 yrs of social media exp and position can work remotely. Full info HERE (9/18)

INSP, LLC/CHARLOTTE, NC: Seeking ideal candidate with proven, successful exp in managing creative digital-first content, creating websites and digital prop. Min 5yrs exp in mngmt of a website prop and/or other digital products in a fast-paced, deadline-driven environment. Full info HERE (9/18)

MAGNOLIA/NY, KNOXVILLE, AUSTIN: Strong content leader with a mix of linear & digital experience to create & produce original programming for Magnolia alongside Chip & Joanna Gaines. Guide creative & editorial decisions across varying platforms. Min 10 yrs exp req’d. Full info HERE (9/17)

GLASS ENTERTAINMENT GRP/PHILA, PA: Seeking full-time, in-house legal counsel. Must have min 5 yrs of legal exp with 3 yrs of entertainment law exp. Responsibilities include overseeing all legal matters, working directly with the management team on all business legal affairs, as well as tracking and completing all contracts with networks, talent and clients. Full Info HERE (9/17)

FUTURE TODAY INC/CHICAGO, LA, NYC: Seeking salespeople to represent our CTV portfolio spanning kids/family, entertainment and lifestyle content. Ideal candidate will have exp within Retail, Insurance, and/or CPG verticals as well as existing relationships with major agencies. Minne relationships are essential for the IL role. Full info HERE (9/17)

TWIN CITIES PBS/ST. PAUL, MN: New, FT position, that will design and implement a holistic and enterprise-wide inclusion, diversity, equity, and accessibility (IDEA) strategy into all of our programs and business initiatives. Min 10ys exp in IDEA in a nonprofit, educ and/or media preferred. Full info HERE (9/16)

GLASS ENTERTAINMENT GRP/Phila, PA: Seeking motivated, self-starter to join our podcast team. This individual will be responsible for securing ad campaigns across our slate of podcasts. Must have podcast, audio or digital ad sales experience. Full info HERE (9/16)

A+E/NY: Support Int’l, Corp Dev and Corp Divisions, incl domestic & int’l mergers & acquisitions and general corp matters in addition to support of relationships with int’l channel partners & int’l content sales. YOU NEED: JD, min 7 yrs legal exp at a major law firm or in-house counsel at a media company, exp in an active M&A practice, content licensing exp & strong negotiation & drafting skills. Full info HERE (9/15)

Magnolia/New York, Knoxville, Austin: CD w/a strong eye to oversee dev of original programming for Magnolia partnering with Chip & Joanna Gaines. Build new talent and concepts across varying platforms. 7+ yrs network/production exp req’d. Full info HERE (9/15)

ABC: Dancing With the Stars [p], VOMO: Vote or Miss Out
CBS: The Neighborhood, Young Sheldon, Love Island, Bull
CW: Whose Line Is It Anyway?, Whose Line Is It Anyway?, Penn & Teller: Fool Us
FOX: Patriots Day
NBC: American Ninja Warrior, Dateline NBC
PBS: Antiques Roadshow, Antiques Roadshow, POV
Telemundo: Exatlon Estados Todo por mi Hija, Enemig Intimo
Univision: La Rosa de Guadelupe, Medicos, Linea de Vida, Dulce Ambicion


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