09/11/23: Cynopsis Media Tech Update

Monday September 11, 2023

Elon Musk threatened to sue the Anti-Defamation League, blaming the organization for Twitter/X’s advertising revenue woes. US advertising revenue is “still down 60%, primarily due to pressure on advertisers by @ADL (that’s what advertisers tell us), so they almost succeeded in killing X/Twitter!”, said Musk. The ADL has criticized X for its permissive moderation policies. “It is flat out dangerous and deeply irresponsible,” said ADL CEO Jonathan Greenblatt of Musk’s behavior. “We need responsible leaders to lead, to stop inflaming hatred, and to step back from the brink before it's too late.”

The timetable for Disney’s expected buyout of Comcast’s one-third stake in Hulu has shifted. At a Goldman Sachs conference last week, Comcast CEO Brian Roberts said the companies have agreed to start the process on September 30 rather than in January. Roberts also suggested that price for the “scarce, kingmaker asset” will likely go much higher than the minimum valuation of $27.5 billion set five years ago. “We’re excited to get this resolved,” said Roberts.

Y Combinator has cut ties with Indian medical startup Medobed after discovering “irregularies” that violated ethics policies, reports TechCrunch. “If you have anything outstanding with this company, our recommendation is to disengage completely with the company,” wrote a YC partner in an email to prospective investors.

Amazon Web Services is launching an AWS for Media & Entertainment solution area focused on monetization. Through a combination of purpose-built AWS services and Partner offerings, AWS monetization solutions for M&E aim to enable customers to simplify their advertising, licensing, subscription and marketing technology strategies, increase revenue across viewing platforms, and build deeper, more personalized relationships with audiences.

Relo Metrics, the AI-powered sponsorship analytics platform, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. “This information allows customers to correlate any and all visibility of brand activations anywhere the consumer touches/interacts with NFL content, including live and on-demand NFL game content on all platforms from connected TV to social media,” said Jay Prasad, CEO, Relo Metrics.

Technology is being used in exciting, sometimes unexpected new ways to engage audiences and consumers. Falon Fatemi, who as CEO of Fireside is at the forefront of fostering and monetizing fan experiences, will be among those sharing fresh, business-altering insights at the Cynopsis Big TV Conference. “We are seeing how interactive experiences have the potential to change the entire nature of what audience engagement looks like and has the potential to reshape how we think about our current media and entertainment businesses,” says Fatemi. “Fans want more access and connection to what they love, and offering them an always-on interactive fan experience to give them access to those talents and brands is how you create superfans….By focusing on the fan relationship, brands and talent are able to build experiences that engage audiences and keep them coming back while generating healthy net new recurring revenue streams that can then fund the creation of more IP franchises.”

Cynopsis BIG TV Conference

By failing to prepare,
you are preparing to fail.

Take a tip from Benjamin Franklin and be prepared for the next wave of change in the media industry. Remaining passes to the BIG TV Conference on September 27-28 in NYC are limited – claim yours today!

REGISTER HERE

ADVERTISING

Global TikTok advertising revenue is set to reach $ 53.95 billion by 2027, according to TradingPlatforms.com. TikTok announced global advertising revenue of nearly $12 billion in 2022. “Over the years, TikTok has gained massive traction, especially from Gen Z, who value the space it provides for self-expression and interest exploration,” said the site’s financial analyst, Edith Reads. “Businesses wanting to reach the much younger generation are considering TikTok as their main advertising outlet. The projected results for 2027 only speak volumes of the desire for businesses, small and huge alike, to interact with the new generation and promote their products, potentially bringing more returns.”

Viant Tecnology has expanded Direct Access, Viant’s supply path optimization initiative launched earlier this year, to focus on the largest, premium CTV content owners, who collectively represent over 75% of the addressable CTV market in the US. “Unlike other SPO endeavors, we are squarely and deliberately focused on representing the buy side and the CTV channel, and this intentional focus has translated into driving a more efficient supply path for both advertisers and publishers, alike,” said Tom Wolfe, SVP, Business Development, Viant. “Our program strengthens and optimizes the important connections within the marketing ecosystem while deepening Viant’s foothold in CTV.”

Synamedia unveiled updates to its Synamedia Iris advertising platform. With the addition of programmatic support to its direct sold capability, customers will have access to a single, unified ad platform that reaches consumers on any screen. A partnership with the supply side platform Index Exchange connects Synamedia Iris customers with global advertisers.

STREAMING

Tubi has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. And the Fox Corp. streamer is just getting warmed up, said Anjali Sud, newly appointed CEO. "Tubi is now watched as much as a top 5 cable network, as audiences continue to embrace our digital-first, 100% free streaming experience,” noted Sud. “The platform continues to scale with 47% growth in ad revenue and 65% growth in total viewing time Q4 over Q4, and we are executing an ambitious strategy to define the next generation of entertainment.”

Roku is laying off 10% of its staff, or about 360 employees. In an SEC filing, the company also said it is “performing a strategic review of its content portfolio, reducing outside service expenses” and “consolidating office space utilization.” Roku anticipates recording an impairment charge of $160-$200 million related to office facilities and an impairment charge in of $55-$65 million related to removing select existing licensed and produced content from company-operated services on its TV streaming platform.

Imagine Communications and Amagi are unveiling a FAST monetization solution for direct inventory sales at IBC2023 this week. The partnership integrates Imagine Communications' SureFire™ video ad server with Amagi's THUNDERSTORM dynamic ad insertion platform, empowering FAST providers to enhance ad revenue through direct sales placements alongside programmatic and offer advanced, broadcast-quality ad serving.

NHK World Premium has chosen the Toronto-based live television app toober to distribute its Japanese-language news, sports, and entertainment programming to viewers outside Japan. toober, the live TV app designed to connect viewers to specialty television from around the world, will bring NHK’s NWP content to audiences in 13 countries beginning in October 2023.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »

Job of the day

ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(Remote/Hybrid):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE

ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

SENIOR STUDIO TECHNICAL MANAGER
A+E NETWORKS
HYBRID NYC
Technical manager for live, studio, productions/eveants. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE

SENIOR DIRECTOR, DIGITAL CONTENT LICENSING
A+E NETWORKS
REMOTE
Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

SENIOR DESIGNER, MOTION GRAPHICS & DIGITAL >>
REELZ/ALBUQUERQUE, NM: Strong graphic design foundation including – typography, color, composition & concepts & stays up to date with motion design trends & visual effects. Expert level experience w/After Effects, Photoshop & Illustrator is req. Knowledge of InDesign & 3D design software is a +. Exp. in greenscreen keying, tracking & rotoscoping techniques are also a +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

SENIOR MANAGER, AD SALES MARKETING
NEXSTAR MEDIA GROUP, INC.
NYC
Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE

DIRECTOR, MARKETING COMMUNICATIONS
NEXSTAR MEDIA GROUP, INC.
NYC or LOS ANGELES
Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show's audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SR. DIRECTOR, PRODUCT MANAGEMENT >>
SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SALES OPERATIONS MANAGER >>
SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE

SENIOR CONTENT PRODUCER
INTERACTIVE ONE
NYC
Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE

CREATIVE DIRECTOR
INTERACTIVE ONE
NYC
Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid: Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE

STAGE MANAGER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE

BROADCAST ENGINEER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Troubleshooting, repair, and preventative maintenance of television broadcast equipment, computers, and broadcast computer networks in a 24x7x365 environment. Serve as E.I.C. during live and taped shows. Electrical Engineering, or other technical degree preferred. 5+ yrs as broadcast engineer, or equivalent knowledge. 5+ yrs in live TV production. Full info HERE

PRODUCER >>
NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE

MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA
Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE

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