08/22/17: Google rolls out new Android OS called ‘Oreo’

Good morning. It’s Tuesday August 22, 2017 and this is your your first early morning Digital briefing!


Neural Networks: Neural networks are artificial intelligence programs that are modeled after the human brain. They can use natural language processing and deep learning to perform functions such as recognizing handwriting or faces in photos.
Electronic Arts and the NFL have teamed up on a new eSports initiative. The two organizations are creating an annual video game tournament called the Madden NFL Club Championship. (The tournament is tied to this week’s launch of the Madden NFL 18 video game.) The tournament will differ with the usual eSports format, which is generally arena-based and features paid pro-gamers. The Madden tournament will be open to players of any skill level, provided that they’re 16 or older and live in North America, the U.K. or Germany. It will mostly be played at home during the NFL season; contestants will create fantasy teams and play from their own gaming consoles. The top performers will then get to compete in front of audiences at NFL stadiums. Finalists will ultimately represent each of the 32 NFL teams in a playoff tournament, which will be held around the time of – and near the same venue as – the next Super Bowl. Super Bowl LII will be played in Minneapolis on February 4, 2018.
Google announced the newest version of its Android operating system – and it’s called Oreo. (If you want to be a killjoy, you can also call it Android 8.0.) Among other features, the new OS will boot up more quickly and boast better battery life and app performance. You can learn about the new features here.
Ad tech company Unruly is getting set to launch an expanded, automated keyword-blocking product. The product, which Unruly will launch with the help of an as-yet unnamed third party, comes as part of Unruly’s brand safety initiative. Unruly has already been doing keyword analysis using page scraping and text analysis technology from Grapeshot. The company says it will soon be able to block articles about specific topics.
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Playstation Vue, the OTT TV service from Sony, says that it’s added local live TV feeds for 11 new ABC stations and four new NBC stations. The ABC additions will include local stations from Atlanta, Charlotte, Denver, Dallas-Ft. Worth, and Detroit, among others. The new NBC additions will include local stations from Baltimore, Orlando-Daytona Beach-Melbourne, Sacramento-Stockton-Modesto, and Pittsburgh. 
Is news itself becoming brand-unsafe? Digiday reports that a number of brands have been pulling ads from mainstream news sites, fearing controversy. One agency source, for instance, spoke of pulling ads from Foxnews.com. In addition, Digiday reports that some agencies have begun steering clear of actual news events, blocking keywords such as “Nazis” or “Charlottesville” from their programmatic ad campaigns. Such a move could prevent ads from appearing on any given news platform, such as the New York Times or CNN. You can check out the story here.
YouTube just got a lot more newsy. As first noticed by Android Police, many users are now seeing a Breaking News section within their YouTube feeds. The section features a collection of videos relating to breaking news events around the globe. It’s not clear just yet whether the Breaking News section will appear only after major news events, or whether it will be visible on a daily basis. It’s available on YouTube’s iOS and Android apps, as well as the YouTube desktop site.
The newest version of the Microsoft Xbox gaming console – called the Xbox One X – can now be pre-ordered online. The console was initially announced in June, and will sell for $499. It’s set to start shipping on November 7.
Amazon-owned live-streaming platform Twitch has unveiled some new measurement features to help creators grow their audiences. Twitch will now let live-streamers see what country their views are coming from, and whether viewers are watching on mobile or desktop. Streamers will also be able to see how their viewers first found their page. In addition, Twitch will now let creators easily export their stats directly from Twitch’s dashboard. The site is also introducing some new tools related to Clips, the Twitch feature that lets viewers share moments from live broadcasts. Twitch will now let users see which parts of their streams have been Clipped the most, and where people are people have been watching their Clips.
The HTV Vive virtual reality headset now costs $599. That may sound a like a lot, but it represents a $200 price cut. Slowly but surely, the prices of premium VR headsets are starting to come down. Facebook’s Oculus recently reduced the price of the Rift headset to $499, down from $600. (Selling at under $400, Sony’s PlayStation VR has always been cheaper than both of them.) The VR industry has scaled more slowly than some industry optimists had initially predicted; high prices have likely been a significant barrier to entry for consumers. If the prices keep coming down, the industry will likely grow.
Samsung announced the official launch of Relúmĭno, a new app designed to let visually impaired users see more clearly. The app was first unveiled during the Mobile World Congress earlier this year. Relúmĭno was created by Samsung’s C-Lab, an in-house incubator. It works in conjunction with the Gear VR headset, but it’s not exactly a VR app: It brings increased clarity to real-world objects like TV and books, using the headset – and the Samsung smartphone that powers it – to magnify areas, adjust brightness and color contrasts, and highlight image outlines.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (8/14/17 – 8/20/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Hackers have been wreaking havoc on HBO this year. But when the most recent episode of Game of Thrones found its way to torrent sites last week, hackers had nothing to do with it. How did the episode leak? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Who created the Hulu series Casual? Answer: Zander Lehmann. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, and Vincent Salvano-Disney/CA
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Can artificial intelligence fly a plane by itself? Microsoft is trying to make it happen. A recent 360-degree video from The New York Times explores the company’s efforts. Check it out here.
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JOB OPENING: VP CONTENT/FlyQuest/LA: Out of the box thinker who thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs. 8+ yrs’ exp working in a content strategy & editorial function, pref in the gaming, digital or ent space. Full info/apply HERE (8/26)  
JOB OPENING: SOCIAL MEDIA DIRECTOR/FlyQuest/LA: Execute SM strategy ensuring goals are met by team and content is continuously optimized for key aud segments. Min 6 yrs of exp in custom social media content creation, digital Exp w/pd search & pd social a must. Full info/apply HERE (8/26)   
JOB OPENING: HEAD OF MARKETING & BRAND STRATEGY/PromaxBDA/LA: Be the key creative & strategic digital leader that will drive create mktg strategy & mng brand & creative strategy efforts for the association and all events, initiatives & programs. Mktg exp w/in tech & dig spac a must. Full info/apply HERE (8/26)   
JOB OPENING: CLIENT SOLUTIONS SPECIALIST/WIDEORBIT/Portland, OR & Hoover, AL: Come help us launch our newest groundbreaking platform. Looking for broadcasting or software support exp & a passion for client services and troubleshooting. Full info/apply HERE (8/26)   
JOB OPENING: FREELANCE OPERATIONS SPECIALIST/NBCU/NYC: Perform duties of a master control operator in a fast paced envir. Monitor/maintain the continuity and availability for mult time zones across 2 TV ntwks. 2 yrs exp in master control or control room TV envir. Nights/wknds/holidays a must. Resume/cover HERE (8/26)   

JOB OPENING: MARKETING MANAGER/NBCU SKYCASTLE/LA: Min of 3 yrs mktg exp w/in a media company or agency is req’d. Min 2 yrs exp in Digital media/marketing with a robust understanding of the marketplace and platforms. Full info/apply HERE (8/24)

JOB OPENING: MGR, MULTI PLATFORM AUDIENCE RESEARCH/SHOWTIME/NYC: Resp for analysis, interpretation & reporting of viewership across STB on demand & digital platforms. In depth knwlg media ind. & 4 yrs of relevant exp cross platform prgrm rsrch, digital analytics and/or data analysis. Full info/apply HERE (8/24)

JOB OPENING: DIRECTOR, ANALYTICS (DIGITAL)/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/24)

JOB OPENING: ANALYST, RESEARCH & ADVANCED MEASUREMENT/GSNTV/Santa Monica: 2 +yrs research exp in cble net or TV;BA deg; strategic analysis, syndicated daily overnight ratings, universe estimates, audience growth stories, trend analyses, demographic, lifestyle & industry reports. Res/cover HERE (8/24)
JOB OPENING: DIGITAL MARKETING MANAGER/GSNTV/Santa Monica: 2 yrs social media/mktg exp. Dvlp strategies to increase/maintain GSN’s fan base on all current & emerging sm platforms, as well as traffic to GSNTV.com and supporting microsites/online games. Res/Cover HERE (8/24)

JOB OPENING: BROADCAST OPERATIONS MGR/NBCU/NYC: Act as prime representative of On-Air Operations on a 24X7 basis to  internal/external clients bus. partners. Resolve tech & op issues w/urgency. 5+ yrs of exp an On-Air brdcst envir w/strong understanding of TV prod & dist. process. Resume/cvr HERE (8/24)

JOB OPENING: MGR, STANDARDS & PRACTICES/TURNER/ATL: Review original series, animation, live action, acquired across Turner networks. Live event delay. Lead projects. Sound decision maker w/7+ yrs exp; Prefer mgmt & S&P exp. Full info/apply HERE (8/23)

JOB OPENING: SR PRODUCTION MGR/SR EDITOR/Ringling College of Art & Design, Sarasota, FL: Manage the production needs for ART Network/Communication Strategies. 5 yrs digital content creation and/or TV broadcast experience Info/Apply: HERE (8/23)

JOB OPENING: FREELANCE COPYWRITER/TRANSLATOR/NFL/NYC: Work w/4 mktg groups & svc all depts in brainstorming/creating ideas into words for initiatives, branding projects & social media executions. Provide Spanish-language messaging and/or translations across the NFL League office. Full info/apply HERE (8/23)

JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Dig.Media/Crtv Writing. Apply HERE (8/23)


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