CYNOPSISDIGITAL
08.12.14 Good morning. It’s Tuesday, August 12, 2014, and this is your first early morning digital briefing.
BuzzFeed is about to get much bigger…$50 million bigger. In a funding round led by the VC Andreessen Horowitz, The New York Times reports the company will use the new resources to heavily invest in its renamed video arm, BuzzFeed Motion Pictures. BF’s video business debuted in 2012 after the company hired Ze Frank as EVP of Video; the site’s videos have since hit a combined one billion views. Veering away from its reliance on social media shares, BF wants to eventually direct its video arm toward Hollywood. “The results speak for themselves: BuzzFeed will generate triple digital millions in revenue this year,” early BF investor and Andreessen Horowitz General Partner, Chris Dixon, wrote in a blog yesterday. “I believe the future of BuzzFeed…will only get brighter as the internet solidifies its place as the central communication medium of our time.” NYT estimates BF is now worth $850 million.
Amazon’s third pilot season is finally hitting the Prime service in the U.S. and U.K. on Aug. 28. The five new pilot episodes include: half-hour comedies The Cosmopolitans with Adam Brody and Chloe Sevigny, Really with Sarah Chalke and Selma Blair, Steven Soderbergh-produced Red Oaks, and the hour-long dramas Hand of God starring Ron Perlman and Dana Delany and Shaun Cassidy’s Hysteria, with Mena Suvari. In contrast to Netflix’s approach, Amazon tests pilots with its customers before green-lighting full series. Last pilot season saw Amazon putting six series into production: Transparent, Mozart in the Jungle, Bosch, The After and kids shows Gortimer Gibbon’s Life on Normal Street and Wishenpoof.
Conde Nast Entertainment debuted its first original web series for the new digital network The Scene. The comedy, Those People, is written by and stars The Office’s Carrie Kemper and Eastbound & Down’s Hayes Davenport. The service will feature originals and content from brands and partners including AOL and The Weather Channel.
Portal A and webcasting virtual communications company On24 created a hip-hop branded video This Is How You Webinar aimed at the B2B community. The vid’s companion site also features an interactive experience for visitors to make their own rap song, and share with the hashtag #WayToWebinar to enter for a prize.
Shine some light on your best work by entering the Cynopsis Model D Awards here.
Deadline is this Friday, August 15th.
CONTENT MEDIA
British TV streaming service Acorn TV added the first exclusive episode Elephants Can Remember from the final series of Agatha Christie’s Poirot. The remaining two episodes in Poirot’s 25-year run will be released on Aug. 18 with Masterpiece Mystery! and on Aug. 25 with Curtain: Poirot’s Last Case. Acorn TV content can be viewed at Acorn.TV and on its Roku channel.
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NCM Media Networks and TNT put moviegoers center stage over the weekend in a spot to promote Legends during NCM’s FirstLook pre-movie show. With real-time editing, audience members of a New York City theatre became “virtual extras” in the show’s sneak peek. The campaign will expand nationwide in AMC, Cinemark, Regal Entertainment Group and other theatres until the end of August. Legends premieres Aug. 13 at 9p ET on TNT.
SundanceTV continues to roll out its multi-media marketing campaign for the latest scripted drama The Honorable Woman. Using an app created by tech firm Layar, viewers are encouraged to hold their smartphone and tablets over images on Sundance.tv or Facebook to trigger clues for upcoming eps and commentary. The net also partnered with Brainfall to offer fans personalized quizzes, which already clocked in 200,000 quiz completions. Finally, Gawker and Jezebel sponsored content focused on the show’s theme of secrets, and allowed viewers to anonymously post secrets in the comment section within an article.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
OpenSlate Engagement Data for Beauty/Style channels, based on the engagement metric for the week ending 8/10.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
Grav3YardGirl (9.4) / 37,728,990 / 3,448,652 / 797
MacBarbie07 (9.1) / 31,000,230 / 6,881,509 / 758
MissGlamorazzi (9) / 7,527,210 / 2,839,755 / 777
Sonorona (8.9) / 104,220 / 81,432 / 559
EleventhGorgeous (8.8) / 4,268,490 / 932,137 / 749
Lady16Makeup (8.6) / 28,408,350 / 7,412,513 / 762
Secretosdechicas (8.5) / 7,344,300 / 1,201,603 / 676
Letsmakeitup1 (8.5) / 1,261,800 / 507,671 / 613
SecretosdechicasVIP (8.5) / 2,237,640 / 612,467 / 657
Mhrrasmus (8.5) / 4,261,470 / 490,127/ 608
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of 8/4/14
Program, Date, Unique Audience (000), Tweets (000)
Teen Choice 2014 (FOX), 8/10, 8,380, 4,405
CMA Music Festival: Country’s Night to Rock (ABC), 8/5, 2,861, 176
Shark of Darkness: Wrath of Submarine (Discovery), 8/10, 2,859, 122
Pretty Little Liars (ABC Family), 8/5, 2,310, 200
WWE Monday night RAW (USA), 8/4, 1,915, 198
Air Jaws (Discovery), 8/10, 1,798, 72
Keeping Up with the Kardashians (E!), 8/10, 1,749, 54
Bachelor in Paradise (ABC), 8/4, 1,582, 38
Teen Wolf (MTV), 8/4, 1,568, 224
Big Brother (CBS), 8/07, 1,344, 176
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
AdLarge Media hired E.B. Moss as the new Vice President, Marketing Solutions. Previously, Moss was the Vice President, Strategic Marketing and Promotion Solutions for Cumulus Media Networks/Westwood One.
A CYNOPSIS MESSAGE
There’s still time to enter! Late submission deadline – AUGUST 15!
The Model D Awards is a competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2013-2014, as well as recognize the leading players propelling the industry into the future.
We look forward to seeing your submissions!
Click here to visit the awards webpage for information on eligibility, categories & how to enter.DIGITAL SPOTLIGHT OF THE DAY
Football pros and bros Peyton Manning and Eli Manning are back to rapping for DirecTV in the new music video Fantasy Football Fantasy. In the vid, the duo promotes the pay-TV provider’s new fantasy football channel as opposed to last year’s rap, which endorsed DirecTV’s TV Everywhere app. The first video titled Football In Your Pants, went viral and scored DirecTV a whopping eight million views. Check out the latest installment at www.cynopsis.com/#video.
A CYNOPSIS MESSAGE
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Cancun? Panama Beach? Punta Cana? Daytona Beach? Discovery wants to know What’s your favorite beach destination?
Shark Week is back on Discovery this week! Let us know where you like to make waves, for a chance to win a fin-tastic beach pack, courtesy of DiscoveryStore.com! CLICK HERE TO ENTER.
See you tomorrow,
Jessica Reese @JMarieReese
08.12.14
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: DIR OF DEVLPMNT/NY: Established Prodco. Create and cast new shows for cable. 3+ yrs exp. mandatory. Must send job specific cover letter. [email protected] (8/19)
JOB OPENING: SVP, BRAND CREATIVE/Comedy Central/NY: Lead team to dvlp all branding/mktg; Min 12 yrs brand-building exp. Digital creative background a must. Strong comedic dvlp background a + Apply HERE (8/19)
JOB OPENING: DR SALES ASSISTANT/TVI Media/NYC: Part-time. Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resumes HERE (8/15)
JOB OPENING: SR ANALYST/Viacom/NYC: Create, collect, analyze & interpret audience/Nielsen data. 1+ year media research exp. Strong analytical skills. Nielsen based apps/measurements exp. required. Apply HERE (8/15)
JOB OPENING: ADMIN ASST/NICKELODEON/Minneapolis: Freelance position.Support Nick Target Team w/general admin support incl mng calendar, book travel etc. Self-starter, highly orgnzd & able to multi task. Resumes HERE (8/14)
JOB OPENING: ADMIN ASST/LEGAL CLERK/Maya Cinemas/LA: Work directly to support CEO, General Counsel, etc. Highly orgnzd a must for fast-paced & entrepreneurial envir. Script coverage background, bilingual English/Spanish a +. Resume HERE (8/14)
JOB OPENING: PARTNERSHIP DIRECTOR/NBCU/NYC: NBCUniversal is looking for a Partnership Director for CNBC Digital. Apply HERE (8/14)
JOB OPENING: PRODUCER Nightly News/NBCU/NYC: Description: work with Sr Prods & AP to create original news content, primarily for Broadcast, write and produce segments, pitch original stories, min 5 yrs network news exp. Apply HERE (8/14)
JOB OPENING: MGR SOCIAL & SALES/NBC/Univ. City, CA: Manage advertiser integrations on NBC social channels; 3 yrs exp with social and/or digital advertising required. Job#14229BR Apply HERE (8/14)
JOB OPENING: AD SALES EXEC/LA/San Diego/SFO: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: [email protected] (8/13)
JOB OPENING: JR. WRITER PRODUCER/EDIT BEACH/NYC: fun, boutique prod. co. seeks super creative & outgoing JR. W/P must have experience writing on-air promos for cable nets. Will concept/pitch/write/prod/edit. Apply: http://goo.gl/nLmNmC (8/13)
JOB OPENING: VP BRAND MKTG/CNBC/Englewood Cliffs, NJ: Dvlp overall mktg brand strategy & conceptualize/execute high impact, multi-platform campaigns w/various internal/external partners. Job #15300BR 10 yrs brand mktg exp. Full info/apply HERE (8/13)
JOB OPENING: MGR, OPS ASSET/PivotTV/LA: Manage, track/report on media assets. Manage external vendors, media delivery req. 3+ yrs broadcast/prod tracking high volume of media assets. Resumes: [email protected] (8/13)
JOB OPENING: PROMOTIONS PRODUCER/NBCU/NYC: Promo Producer with experience on a daily talk show. Write and produce daily topical promotions, sweeps spots, generic promos for The Meredith Vieira Show. Apply here (8/13)
JOB OPENING: MARKETING MANAGER, CREATIVE SERVICES: W/NATPE in mid-Wilshire area. Must shepherd projects from idea to execution in a collaborative environment. 3-5 years exp in marketing pref’d. Resume to http://bit.ly/1sq09wm (8/13)
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FALL INTERNSHIP CREDITS ONLY: The Zazoom Media Group/NYC Fall Business Internship program provides a unique opportunity for eligible students to gain broad hands-on experience in a dynamic digital video company. For more and to apply, go to www.zazoomvideo.com (8/14)
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