| ONE Championship roots continue to grow with the global promotion not only scoring a new exclusive global partnership with Theta Network, a blockchain platform, to launch ONE’s first-ever NFT, but the company is also notching serious numbers through its partner, WAVE.tv. The company reports that on the platform, ONE reached an average monthly viewership of 85 million, scoring an average of 1.75 million views per post, with total programming to date on their platforms reaching over 750 million views. Over 50% of ONE Championship viewership across the WAVE.tv network has been stateside with data spanning Sept. 2020 – May 2021.
Cynopsis Sports asked Hua Fung Teh, President, Group ONE, parent company of ONE Championship and ONE Esports, about the state of the brand and its recent moves.
On the ONE brand: In just 10 years, ONE has become a top 10 global sports media property, as recently noted in Nielsen’s “How the World’s Biggest Sports Properties Engaged Fans in 2020” report. We ranked third overall, just behind EPL and Champions League and ahead of the NFL, for Global Broadcast Viewership, fourth in total digital video views, just behind the NBA and NFL, and were number one for digital footprint growth. A big factor in our growth was a dogged focus on building audience and scale globally, and as part of this, a deliberate strategy of doubling-down on digital platforms (in addition to traditional terrestrial channels). That created a network that allowed us to constantly engage with our core fans and reach new audiences across all media formats.
Even with all of this astronomical growth, we continue to stay true to our original mission, which is to unleash real-life superheroes who ignite the world with hope, strength, dreams, and inspiration. Now, the ONE brand is associated with being the best of the best across all martial arts disciplines, with World Champions who overcame the odds to achieve their dreams, and who share their journeys with fans along the way.
On the future: Five years from now, ONE will be known as one of the largest creators of sports and entertainment content for Gen Z and Millennials globally, with live events and content that not only unify a wide global audience, but also resonate locally within our core markets. We will also introduce new innovative products using next-gen stats, VR/AR, multi-screen, on-ground and in-stadium experiences, and digital connectivity, to ensure that our offerings continue being at the cutting edge. Being a global sports property born in the digital age, we have an opportunity to push the boundaries of the fan experience on both the Eastern and Western hemispheres, and we plan on doing that.
On a point of pride: For me personally, one of the moments that I am most proud of was our team’s ability to pull off our 100th event, ONE: CENTURY, a double-header with two five-hour shows held from 10am-3pm and 6pm-11pm, with full turnover of audience, stage, and athletes. The event was held on October 13 in Tokyo and involved months of planning and coordination. Just a few days before the show, an imminent threat of a typhoon hitting Tokyo put the whole spectacle in question. I recall being on the phone with the team 10 hours before the event – everyone was developing backup plans and exploring multiple scenarios. In the end, all we could do was be best-prepared and ensure the show could go on if it was meant to be. In the end, on top of a typhoon, an earthquake hit Tokyo too. But we all woke up, opened our windows, and saw limited damage and the water receding. The event went on, and it was an astounding success, with two sold-out shows and 85 million viewers globally across the doubleheader.
On growth via esports and NFTs: With digital being part of our DNA (of the top global sports properties we were the only one born in the digital age) and owning our IP and in-house capabilities, coupled with an ever-growing community of fans globally provides us with many opportunities to push the boundaries of what it means to serve a sports fan in the 21st century, and we intend to do just that. As they say, “Watch this space.”
On the WAVE.tv partnership: Our partnership has been among the most successful for WAVE.tv to date, specifically on their combat sports-focused brand, Haymakers, cementing ONE as a leading combat sports property amongst Gen Z in the U.S. market. In a matter of seven months, ONE has become a top-five partner (out of over 100) for WAVE.tv for all-time viewership, constantly performing well above the benchmark of other combat sports content in their portfolio, with over 750 million views to date and quickly approaching 1 billion.
PROGRAMMING
The NBA released the complete game schedule and broadcast schedules for its broadcast partners for the league’s 75th Anniversary Season. Throughout the season, the league will feature NBA 75 Classic Matchups to celebrate the teams, players, coaches and moments that have defined 75 years of NBA basketball. The 2022 NBA Play-In Tournament will take place April 12-15 (Tuesday – Friday), followed by the start of the 2022 NBA Playoffs on Saturday, April 16. TNT will present the 2022 Western Conference Finals and ESPN/ABC will present the 2022 Eastern Conference Finals. ABC will televise the NBA Finals 2022 presented by YouTube TV with Game 1 scheduled to be played on June 2.
ESPN and ABC’s share of the NBA schedule will see a 101-game national television slate, with ESPN in line for 82 games while ABC carries 19. The NBA on ABC lineup includes six appearances by the Golden State Warriors, along with five appearances each by the Lakers Nets and Bucks with four appearances by the Celtics. The NBA Saturday Primetime on ABC series will return for its seventh season with a slate that begins Dec. 11 with the Warriors/76ers. The ABC Sunday Showcase presented by Reese’s tips off with the Hawks/Celtics on Feb. 13.ESPN’s coverage features at least 10 appearances each by the Bucks, Lakers, Warriors, Nets, Knicks, Suns, Celtics and Mavericks.
Turner Sports’ NBA season delivers a 65-game schedule, including a marquee Opening Night doubleheader, a Martin Luther King, Jr. Day doubleheader, regular doubleheader game coverage on Tuesdays and Thursdays (starting in January), and a primetime doubleheader to close out the regular season schedule on April 10. The Lakers lead with most appearances, notching 13, followed by 12 for the Warriors; 11 for the Nets; and 10 by the Bucks. Overall, TNT will televise doubleheaders on 18 Tuesdays, 12 Thursdays, MLK Day (Monday) and the regular season’s final day.
NBA TV will televise 107 live games during the 2021-22 regular season. The network will tip off its regular season coverage with five games in three nights, starting with a Kia NBA Tip-Off 2021 doubleheader on Oct. 23.
Major League Baseball and Universal Pictures formally announced that Field of Dreams baseball is returning next season, when the Cincinnati Reds and the Chicago Cubs square off for a regular season game in Dyersville, Iowa on Aug. 11, 2022. FOX, which delivered nearly six million viewers for the inaugural game last week, will once again provide exclusive national coverage of MLB at Field of Dreams,
Las Vegas provided muscle for WWE, which reports that SummerSlam at Allegiant Stadium set an indoor attendance record for the event, claiming a sold-out crowd of 51,326 fans. In addition, WWE announced that it will return to Allegiant Stadium July 4th weekend of 2022 for Money In The Bank, marking the first time in history that Money In The Bank will be held at an NFL stadium. “Las Vegas, its residents and visitors have demonstrated that Vegas is the perfect city for our biggest events,” said Nick Khan, WWE President & Chief Revenue Officer. “Money In The Bank, an appropriately titled event for Vegas and one of our five annual tentpoles, will bring the WWE Universe back to Allegiant Stadium July 4th weekend of 2022.”
The Big Ten, ACC and Pac-12 are reportedly expected to formally announce an alliance between the three leagues in the next seven to 10 days, according to ESPN. The scope of the alliance remains uncertain, according to one AD. While initial conversations involved all sports, recent discussions have focused solely on football and men’s and women’s basketball.
Meanwhile, ESPN lined up its slate of men’s and women’s soccer and women’s volleyball games over the coming months with nearly 400 games available across ESPN2, ESPNU, SEC Network (SECN), ACC Network (ACCN), Big 12 Now on ESPN+ and Longhorn Network. More than 3,500 additional events will be available via ESPN3, SEC Network+ and ACC Network Extra, as well as ESPN+, which will feature a variety of conferences including the AAC, A10, American, American East, ASUN, Big Sky, Big West, CUSA, Horizon League, Ivy League, MAAC, MAC, MVC, OVC, Patriot, Southern, Southland, Summit, Sun Belt and WAC.
YES reports that the network has been averaging 317,000 Total Viewers for its Yankees games this month, marking its best viewership month of the season. Thus far this season, YES has had 39 Yankees games that averaged 300,000 Total Viewers or more (out of 98 games).
The National Lacrosse League announced that the 2021 NLL Entry Draft will be held virtually on Aug. 28 and the induction ceremony of the NLL Hall of Fame Class of 2021 presented by GAIT Lacrosse has been postponed to a later date. The first two rounds will be available for live streaming on TSN.ca and the TSN app in Canada along with the NLL’s YouTube channel and Facebook (@NLL). Live coverage begins at 7p.
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The richest six days in horse racing will now be known as the FanDuel Meet at Kentucky Downs, with raced on Sept. 5, 6, 8, 9, 11 and 12. Courtesy of a new partners, Kentucky Downs and FanDuel — the parent company of the U.S. market-leader TVG racing network and betting platform — announced the three-year partnership. “TVG is America’s undisputed leader in television horse racing, and Kentucky Downs has developed arguably the best betting product in the industry,” said Ron Winchell, Kentucky Downs’ co-owner and co-managing partner. “That includes the largest purses and field sizes in the country combined with takeout rates that are very horseplayer friendly.”
DIGITAL, DATA & TECH
Unions representing players in Major League Baseball, the National Basketball Association and the National Football League struck exclusive agreements with a new trading card company overseen by retail giant Fanatics. The deals will end MLB’s long-standing run with Topps, while basketball and football players had deals with Panini America. All three unions took stakes in the new company that will now have control of the most lucrative sports trading card assets in the country. The MLBPA deal begins in 2023. MLB’s current agreement with Topps runs through 2025. The NBA and NFL unions’ deals run through 2025 and 2026, respectively.
The Tokyo 2020 Paralympic Games will see Facebook serve up a hub of information, including highlights from official Paralympic broadcast partners, team and athlete overviews, a Paralympic Games quiz, posts from friends and more, starting today. The company also worked with the IPC to launch a four-part film series on Facebook Watch that explores “how sport has created a positive change for disabled communities around the world, in support of #WeThe15. The series highlights how Facebook “helps communities in the US, UK, Brazil and New Zealand come together online — and the real-world impact it has offline.”
ESPORTS
LiveXLive’s original content division, StudioOne, has produced and developed in partnership with Queens Gaming Collective to launch four original dynamic series exclusively on Twitch. The slate is headlined by a 10-episode weekly series order for the pop-culture series Spoilers for Days, and also includes Game Night Unplugged, a show that captures the fun and nostalgia of childhood sleepovers as friends hang out and play different table-top games, The Queens Squares, a game show, and Mental Health Check, an interactive fan-driven advice show.
INDUSTRY & ROSTER MOVES
GSE Worldwide acquired South Florida-based DEC Management. DEC represents over 50 NFL players including NFL stars Demarcus Lawrence, Xavien Howard, Vonn Bell, Jamie Collins, Cody Barton, Asante Samuel, Jr, and Olivier Vernon. “We’re thrilled to welcome the DEC Management team and founder David Canter to the GSE team,” said Andrew Witlieb, President of GSE Worldwide. “Between GSE’s existing NFL marketing clientele and the powerful and talented client roster David and his team have put together, this further positions GSE as the top agency for NFL representation in the world.”
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How to Create Culturally Relevant Content
In partnership with Discovery, the Diversity and Inclusion virtual event on September 13 takes a deep dive into how to deliver a message that embraces diversity and shares your business values in a way that resonates with consumers. The best part? It’s FREE to join.
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ON THIS DAY in
1953: Former Brave Phil Paine becomes the first former major leaguer to play in Japan.
IN THE KNOW
The US is first all-time in the Paralympic overall medal count. Which country is second? (Email [email protected] with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
Which MLB pitcher holds the record for throwing the most complete games? Answer: Cy Young. Kudos: Eric Shapiro-Mediatech Advertising Limited/UK; John Ferlazzo/UK; Denis Barry-CBS/NY; Cory Angerthal-AMC Networks/NY; Michael Ritz-Lenox Advisors/NY; Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; Louis Lewow-FITE/Atlanta; Creed Heilskov-ImOn Communications/Cedar Rapids; Brad French-encore/Coppell; Andy Pittman-TAMU/College Station; David Westberg-SAG•AFTRA Credit Union/Burbank; Larry Hutchings/San Luis Obispo; Tom Moore-Kalt Productions/LA
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ACCOUNT EXECUTIVE
DISH MEDIA
NYC, NY
DISH Media is looking for a top-tiered advertising sales professional to call on advertising agencies and clients. This individual’s success will be directly tied to an ability to help our client’s strategize and achieve their growth objectives. Full info HERE (9/6)
SALES PLANNER
DISH MEDIA
NYC, NY
We’re looking for an energetic Sales Planner to join our NYC team. The Sales Planner will be responsible for execution and maintenance of ordered deals and acting as a facilitator of the sales process by providing proposals that meet the needs of both DISH Media Sales and client’s needs. Full info HERE (9/6)
MEDIA SALES COORDINATOR
DISH MEDIA
EL SEGUNDO, CA
DISH Media is looking for a new Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/6)
MEDIA SALES COORDINATOR
DISH MEDIA
NYC, NY
DISH Media is looking for a Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/6)
GRAPHIC DESIGNER
DISH MEDIA
NYC, NY
We are seeking a highly creative individual to fill the role of Graphic Designer. This person will be responsible for developing and executing creative concepts that propel and enhance the DISH Media brand visually across all communication channels. Full info HERE (9/6)
TARGETING & ATTRIBUTION MANAGER
DISH MEDIA
NYC, CHICAGO, LA
The Targeting & Attribution Manager (TAM) supports pre-campaign target recommendations and manages post-campaign attribution and measurement. Provides executional strategy for measurement studies, to analyze the success of DISH Media’s targeted advertising business, across both DISH and Sling TV. Full info HERE (9/6)
SENIOR RESEARCH ANALYST
DISH MEDIA
NYC, NY
The Sr. Research Analyst reports directly to the Advanced TV Analytics Team Lead. The position supports various divisions within DISH including Media Research, Analytics, Sales & Marketing. Providing reporting on qualitative & quantitative data; assisting w/audience delivery forecasting; providing timely updates of Research & Marketing materials. Full info HERE (9/6)
ACCOUNT EXECUTIVE – CLIENT VERTICAL
DISH MEDIA
NYC, NY
The Client Vertical role will focus on driving revenue within a set number of verticals. Work with the various teams within DISH Media (Sales, Data, Analytics, etc) to elevate the sales strength of their verticals. You will be a part of a Client Vertical team that represents DISH Media in the marketplace mostly with client direct decision makers. Full info HERE (9/6)
NETWORK TV VIDEO CONTENT EDITOR
WEIGEL NETWORKS
CHICAGO
Video Editor responsible for editing and formatting content to air on the Weigel Ntwrk brands and in accordance with FCC rules and regulations and SOP’s. Responsible for the clarity and accuracy of content broadcasted. 2+ yrs exp. Exp w/Adobe Prmr, Attn to detail and familiarity with FCC rules and regulations for what is permissible to air required. Full info HERE (9/4)
VP- CLIENT MANAGEMENT >>
RING2MEDIA INC/REMOTE: Responsible for all strategic planning, implementation of growth initiatives, and overall success. Design and pitch campaign growth opportunities and new strategic initiatives to create new Revenue opportunities. Success will be measured by growth rate of accounts; in terms of both Overall Revenue and scope of services.” Full info HERE (9/3)
VP-BUSINESS DEVELOPMENT >>
RING2MEDIA INC/REMOTE: Robust experience in the Medicare Advantage, Health Insurance, and Life Insurance verticals required. The ideal candidate will have existing relationships at the carrier, broker, and IMO/FMO levels & an intimate knowledge of Lead Generation/Customer Acquisition, with a deep functional understanding of the economics and Customer LTVs in the space.” Full info HERE (9/3)
MANAGER, BRAND MARKETING
CROWN MEDIA FAMILY NETWORKS
STUDIO CITY, CA
Develop & execute consumer marketing campaigns. Create innovative & compelling tactics such as sweepstakes, experiential activations, email campaigns, promotions and more for top-tier linear & streaming platforms and brand extensions within Crown Media. Clever, enthusiastic team player with ability to multi-task and interface with all departments. Full info HERE (9/2)
VP COMMUNICATIONS, DOCUMENTARIES >>
Discovery Inc/NYC or LA: Help lead and promote new content in the docs and doc series space across Discovery Factual and discovery+. Pitch and secure media coverage in a wide range of media outlets as well as launching awards campaigns with established relationships in the premium doc space. Must have 10+ years exp in-house and/or agency setting. Full info HERE (9/2)
ASSOCIATE PRODUCER – PROGRAM INTEGRATIONS >>
Discovery Inc/NYC: Food Network’s Program Integration team is seeking an AP to help project manage integrated content across linear and D+ platforms. Looking for passionate people with television, marketing, or media background and 1-3 years exp in coordinating and project managing. Full info HERE (9/2)
BUSINESS DEVELOPMENT MANAGER >>
PROCAM TAKE 2/NYC, NY: Procam Take 2 is an ambitious team of individuals who are excited about what we do & our booming industry. We are looking to hire creative and passionate professionals who are always pushing themselves to achieve their best. As our business development manager, you are an integral part of the Procam team and play an important role in our success. Full info HERE (9/2)
MARKETING MANAGER >>
MAVTV/CORONA CA: Develop & execute marketing campaigns & proactively create, plan, & execute innovative marketing & communication strategies to expand viewership & revenue opportunities. Develop a campaign strategy and identify target audiences and deployment capabilities, and facilitate media buys for Network advertisements. 4+ years of experience in TV required. Full info HERE (9/2)
PRODUCTION MANAGER
EarthxTV
DALLAS
Ability to interface with production partners and ultimately responsible for all the crew, talent, locations, and all the contracts associate with the production. Will hire crew, heads of departments, etc, over-seeing the onboarding process and ongoing paperwork. Bachelor’s degree and/or a minimum of 2 years of relevant experience required. Full info HERE (8/30)
DIRECTOR OF TRAFFIC & SCHEDULING
EarthxTV
DALLAS
Responsible for scheduling all programming, commercials, and promos.
Oversee completion of programming grid – Building formats and maintaining program schedules in the traffic system. Assign all house numbers to content as it is delivered and coordinate all logs. Bachelor’s degree and/or a minimum of 3-5 years of relevant experience required. Full info HERE (8/30)
BRAND MANAGER, BLUEY >>
BBC STUDIOS AMERICAS/NYC, NY: Put in place & deliver the Bluey Brand Marketing plan for the Americas. Ideate and implement marketing activations including partnerships, advocacy & campaigns. Put in place performance KPIs, monitor success & implement findings in future campaigns. 5 years brand marketing experience within FMCG or entertainment sector required. Full info HERE (8/29)
CHIEF CONTENT OFFICER, APM STUDIOS >>
AMERICAN PUBLIC MEDIA GROUP/LOS ANGELES, NYC, ST PAUL or Remote: Significantly increase national and international audience by developing an expanded and diverse podcast portfolio, collaborate with the GM and COO in setting and driving organizational and editorial vision and build a highly inclusive and creative culture that ensures team members can thrive. 10+ yrs exp in media, 4+ yrs management exp required. Full info HERE (8/29)
ACCOUNT EXECUTIVE >>
MARATHON VENTURES/EAST COAST NYC/WHITE PLAINS (REMOTE): Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (8/28)
EVP, HR & ADMINISTRATION
CROWN MEDIA FAMILY NETWORKS
STUDIO CITY, CA
Key strategic advisor to the Exec Leadership Team, and has oversight for all HR, D&I and Admin Policies and Programs for the business. BA Degree in a related field, Entertainment or Media experience, and 20 yrs. HR experience with 10 yrs. in an HR leadership capacity required. An advanced degree & experience leading admin services highly desirable. Full info HERE (8/28)
INVENTORY ANALYST >>
TENNIS CHANNEL/NYC, NY: Work with the inventory and sales teams to help maximize the use of Commercial Inventory. Identify premium program opportunities and create packages to monetize high rated inventory and generate and distribute inventory reports. Bachelor’s degree or 2+ years of Network ad sales or media buying experience and proficient in Microsoft Excel required. Full info HERE (8/27)
TRAFFIC COORDINATOR >>
REELZ/NYC OR ALBUQUERQUE, NM: Manages the Program Log construction editing process, copy instructions & the playlist delivery to Master Control. Work w/Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy & accountability required. Wide Orbit Network experience a plus. Full info HERE (8/27)
MARKETING MANAGER >>
SPECTRUM NETWORKS NY1/NYC, NY: Create integrated marketing plans for the region and execute based on the plans. Identify, develop and manage all aspects of sponsorships, community events, talent appearances and other community involvement and outreach. 5-7 years marketing experience required and familiarity with News and Politics preferred. Full info HERE (8/26)
DIGITAL MARKETING MANAGER >>
SPECTRUM NETWORKS NY1/NYC, NY: Work with regional teams to manage marketing campaigns from requirements gathering through post campaign analysis & documentation of learnings. Manage agencies (creative and media). Leverage best practices in digital marketing space, consistently using learnings to elevate campaign strategies & performance. 4-6 years Marketing experience required. Full info HERE (8/26)
LOCAL AD SALES ACCOUNT EXECUTIVE >>
ALTICE USA/OAKLAND, NJ: Meet with local businesses & key decision makers to determine their needs. Develop & recommend advertising strategies utilizing our suite of media & online solutions. Manage client accounts—from proposal to production to campaign activation & collections. Proven track record of closing sales & ability to build and maintain a strong sales funnel req. Full info HERE (8/25)
COORDINATOR, SOCIAL MEDIA CONTENT
GAME SHOW NETWORK
SANTA MONICA, CA
1+ yrs. w/social media content editing exp. is a plus, communicating, scheduling, curating content, engaging, community and implementation coordination, creating weekly social media status reports, asst w/content strategy calendar, source clips, writing copy, scheduling, team player w/strong attention to detail and strong time management. Full info HERE (8/25)
ACCOUNT MANAGER >>
BLOOMBERG MEDIA/MIAMI FL: Digitally savvy business sales person to help drive the growth of Bloomberg Media Distribution. Seeking an Account Manager who can leverage our broad portfolio of multi-platform media assets and create new opportunities with key accounts while driving new revenue streams through licensing, syndication, business development & strategic partnerships. Full info HERE (8/24)
VICE PRESIDENT & GENERAL MANAGER >>
NEXSTAR/MEMPHIS, TN: Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/24)
SALES MANAGER – MUSIC, US
MIRRIAD
NYC, NY
Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/23)
MEDIA MANAGER >>
GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/23)
COORDINATOR, LINEAR AND MULTI-PLATFORM SCHEDULING >>
GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/23)
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