08/23/19: NBC Sports is in Sevens Heaven; Under Armour goes Threes in China; MLB is feeling the Swish

The 2019 college football season kicks off TOMORROW on CBS Sports Network
Villanova  at Colgate
Tomorrow 12:00 PM ET
Arizona  at Hawai’i
Tomorrow 10:30 PM ET
The 24-hour home of CBS Sports
Good morning. It’s Friday August 23, 2019 and this is your first early morning Sports briefing.


NBC Sports Group and World Rugby sealed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The annual series will receive more than 300 hours of programming annually across NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, the NBC Sports app, OlympicChannel.com and the Olympic Channel app. It will also be available with a digital subscription through NBC Sports Gold.

“We are excited to welcome back the HSBC World Rugby Sevens Series to the NBC Sports family,” said Jon Miller, President of Programming for NBC Sports & NBCSN. “As we head into an Olympic year, this partnership with World Rugby allows us to add to our portfolio of the most marquee rugby events in the world and help grow the sport both domestically and internationally.”
The HSBC Sevens Series – which was an NBC Sports property from 2010-2016 — joins an extensive collection of rugby programming across NBC Sports platforms, which spans the calendar year, including the 2019 Rugby World Cup in Japan beginning in September, Gallagher Premiership Rugby beginning in October and the 2020 Tokyo Olympics. The Women’s Sevens Series tournament begins this October while the Men’s tournament starts in December 2019.


FOX Sports wraps up MLS Heineken Rivalry Week on Sunday with a triple-header that sees coverage begin at 5:30p and featuring back-to-back Eastern and Western Conference derbies on FS1. LAFC host LA Galaxy in “El Trafico” at 10:30p, FC Cincinnati battles Columbus Crew at 6p in the “Hell is Real” Derby, while the Texas Derby between FC Dallas and Houston Dynamo  starts at 8:20p. John Strong hosts pregame and postgame coverage for all three matches alongside analysts Alexi Lalas and Stu Holden live from Banc of California Stadium in Los Angeles.
BTN announced its broadcast teams and studio talent for the 2019 football season, with lead broadcaster Kevin Kugler once again joined by Matt Millen, along with Rick Pizzo handling reporting duties from the sideline. James Laurinaitis will share a booth with play-by-play announcer Brandon Gaudin and sideline reporter Elise Menaker, while Lisa Byington teams with J Leman. Former NFL Vice Presidents of Officiating Mike Pereira (fourth season) and Dean Blandino (third season), along with former Big Ten Official Dick Honig (fourth season), will also return to BTN as rules analysts.
ACC Network’s daily morning show, Packer and Durham, hosted by Mark Packer and Wes Durham premieres today live from its studio home in Packer’s basement in Charlotte. The show, airing weekdays from 7-10a will deliver news and commentary from around the ACC’s 15 institutions. In addition, Packer and Durham will be simulcast on SiriusXM ACC Radio channel 371.
Turner’s multi-platform coverage of the UEFA Champions League continues with the second leg of the 2019 UEFA Champions League Playoffs on Tuesday and Wednesday next week with live match coverage available through B/R Live and TNT at 3p. B/R Football’s upcoming studio coverage from Turner Studios in Atlanta will be hosted by Kate Abdo, along with analysts Stu Holden, Tim Howard (Tuesday) and Carlos Bocanegra (Wed.).
Rounding out soccer coverage, for the second straight season, ESPN+ and ESPN are on deck as the exclusive presenter of Italy’s Serie A TIM with ESPN+ set to feature more than 340 matches throughout the 2019-20 season, which kicks off Saturday. Throughout the 2019-20 Serie A season (August-May), ESPN+ will stream an average of nine matches each week. One of ESPN’s linear television networks – ESPN, ESPN2 or ESPNEWS – will carry a Serie A Tim Match of the Week, while some 40 matches will also be televised in Spanish on ESPN Deportes. ESPN’s Mark Donaldson and Matteo Bonetti will call the Serie A TIM Match of the Week on television as well as key matchups on ESPN+.
SNY, the official television network of the New York Mets, garnered a 4.43 Household Rating as the Mets beat the Cleveland Indians in 10 innings on Wednesday night. The game ranked as SNY’s highest rated Mets telecast this season and was the most viewed since April 9, 2018.
SiriusXM announced early college football plans, airing 77 live games from August 24 through September 2. The opening week schedule on SiriusXM features games from every team from the Associated Press Top 25 poll, including #1 Clemson vs. Georgia Tech (August 29, 8p), #2 Alabama vs. Duke (August 31, 3:30p), #3 Georgia vs. Vanderbilt (August 31, 7:30p), and the season’s first Top 25 matchup: #11 Oregon vs. #16 Auburn (August 31, 7:30p). 
CNBC serves up food sports on Saturday at 11a, pitting ten world food champions in three challenges with $100,000 on the line in the two-part documentary special, Final Table: New Orleans. “This was a tremendous and challenging Final Table,” commented Mike McCloud, President & CEO of WFC. “Our event produces fantastic champions, but this event put a new spin on it, and our new champion really had to impress the best.” The World Food Championships 8th Annual Main Event is scheduled for October 16 – 20, in Dallas.


The Cynopsis Best Of The Best Awards Featuring The Rising Stars


The Cynopsis Best Of The Best Awards salute excellence in national TV programming, from writing and directing to casting and hosting. Also, be sure to join Cynopsis as we honor stand-out performers, innovators and emerging leaders in the TV Media industry for the 7th Annual Rising Star Awards. These young professionals’ experience spans research, sports, digital, content and marketing. Enter before October 23!


RISING STAR INFO             BB CATEGORIES                 MORE INFO


Under Armour inked a partnership with the Chinese Basketball Association to serve as the sponsor and exclusive footwear provider of all national 3×3 basketball teams, including the new World Cup Champion women’s team. Under Armour will work with the CBA to develop the game across the country and increase participation in 3×3 basketball.
MLB FoodFest is back. Presented by Budweiser, this fall’s event opens its doors September 21 on Fifth Avenue and offer up 30 different recipes from around North America. All 30 Major League Clubs designated one concession item to represent their team and community at this distinctive baseball-themed food festival. Most of the menu features concoctions brand new to the New York event, including the local ballpark representatives with the Mets Bases Loaded Dog and the Yankees Shrimp Po’Boy, while returning bites from the inaugural MLB FoodFest are: the Mariners Toasted Grasshoppers, Pittsburgh’s Pulled Pork Pierogie Hoagie, Hot Lobster Rolls from Boston and for dessert, the D-backs Churro Dogs. Attendees also have access to new interactive elements, such as Home Run Derby Virtual Reality and an MLB FoodFest merchandise shop.
Pepsi announced Travis Kelce as the winner of its inaugural Paper Football Championship, after bringing together 21 NFL superstars for a day of tabletop competition. Pepsi will feature snippets and highlights of the Paper Football Championship on Twitter. Starting today, fans should also stay tuned to the competitors’ Twitter channels for a chance to win a signed paper football from the Championship.
Fighter Gennadiy Golovkin and Eddie Hearn announced that their respective companies, GGG Promotions and Matchroom Boxing USA, are partnering up to promote future GGG events starting with the Golovkin vs. Sergiy Derevyanchenko fight on Oct. 5. Live on DAZN.


Swish Analytics agreed to a multi-year partnership with Major League Baseball in a deal that designates the San Francisco-based technology company as an Authorized MLB Data Distributor to U.S. sports betting operators. The partnership enables Swish Analytics to serve as a supplier of the official MLB real-time betting data feed in the U.S. for regulated sports betting operators. Additionally, Swish Analytics will serve as an official service provider to MLB as the two parties will collaborate on building future digital fan-engagement experiences and powering free-to-play and other MLB interactive applications via the Swish Analytics real-time prediction platform.
WWE locked in a deal with Endeavor Audio to create a podcast network that will feature several series focused on its superstar wrestlers, according to THR. “Storytelling is at WWE’s core, and we are eager to add the audio genre to our portfolio,” WWE Advanced Media executive VP Jayar Donlan said in the report. “Partnering with Endeavor Audio, an expert in podcasting, will enable us to provide our fans with unique content and reach new audiences across the platform.”
Fanatics and the University of Miami announced a 10-year, exclusive licensing partnership, which beginning in January 2020 will see Fanatics become the University’s primary apparel, headwear and hard goods partner. Fanatics Brands secured comprehensive rights to design, manufacture, and distribute a significantly expanded selection of UM men’s, women’s, and youth products to enhance the experience for students, alumni, and fans worldwide.
The third year of the Olympic Channel proved to be its best year yet, according to the platform. The Olympic Channel celebrates its three-year anniversary with more than 19,000 videos representing all Olympic sport disciplines and 206 countries, 65 original series, partnerships with 91 International sport Federations and multisport organizers with a 330% increase in organic traffic to the platform from the previous year. Average watch time on the platform is 8:14 minutes per video watched. On social media, the Olympic Channel community has grown to more than 9 million who have contributed to more than 2.45 billion videos views with 78% of those engaging with content on social media under the age of 35.


ReKTGlobal,  parent company of Rogue, is bringing leading streamer Benjamin “DrLupo” Lupo deeper into the fold in a contract extension. DrLupo will remain with the team with appearances, live streams, and activations. In addition, he has also received equity in ReKTGlobal as part of the deal. “Rogue encompasses professionalism at its finest in the esports industry,” said DrLupo. “The relationships that I’ve developed within Rogue feel like no other – the only word I can use to truly describe the feeling is ‘family.’ They’re goal oriented without losing focus on what is most important in gaming: fun. I’m excited to continue to work with Rogue and ReKTGlobal on a ton of exciting upcoming adventures, and I cannot wait to get more people involved.”
(PS Hear from DrLupo in a special session at Esports Business Summit. Get your tickets here!)
ESL announced plans to bring the 77th edition of IEM to Beijing-Haidian to celebrate the company’s 10th-year anniversary in China on November 7-10, 2019. The event will host eight teams at Beijing University Students’ Gymnasium of Capital University of Physical Education and Sports to compete for the total prize pool of US$250,000 and a victory towards the Intel Grand Slam. The competition marks the first time that IEM is hosted in a standalone location in China.


Stadium Blitz, Rob Gronkowski, and Gronk Nation unveiled a new style of gamified obstacle course race designed to “make the fun and empowering experience of obstacle course racing available to every fitness level and children as young as seven-years-old.” Launching in October in Buffalo at New Era Field, and Tampa at Raymond James Stadium, with additional cities to be announced soon. Course design will be combined with innovative scoring technology, creates the perfect environment for fitness enthusiasts of every level.


Yankees/Dodgers on FS1 on Saturday at 1p.




Cynopsis is excited to announce that the 7th Annual Digital Awards will take place on Friday, November 8th at ThreeSitxy in NYC. This must-attend industry event will highlight the most outstanding digital campaign initiatives, technology and extraordinary video content in the highly competitive and ever-changing digital landscape.


Finalists will be announced in mid-September and winners will be awarded at the event in November.

ON THIS DAY in 1982: Gaylord Perry of the Seattle Mariners is ejected for throwing a doctored baseball.
In the Know: Which MLB manager holds the record for most career ejections? (Email [email protected] with your answer and be sure to include your company and city).
Answer to Our Last Sports Trivia Question: Four countries can claim that they have won a gold medal in golf in the Olympics. Other than the US, name two of the other three. Answer: Great Britain, Canada & South Korea. Kudos: Tim Overmyer-20th TV/Atlanta; Mike May-PHIT America/Wellington; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Larry Hutchings/Nipomo

Later — Chris
Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Analytical thinker to leverage variety of rsrch to provide data-driven intel in support of ad sales initiatives for lifestyle brands. Utilize data systems & translate info into insights. 3-5 yrs rel exp req. Full info HERE  (9/10)

NBC TELEMUNDO BAY AREA: Be a critical part of the sales team, responsible for supervision of all digital solutions including online platforms, creating content, project timelines and more. Work with management to support strategies and meet the needs of our company. Full info HERE (9/10)

: Analytical thinker to leverage variety of rsrch to provide data-driven intel in support of ad sales initiatives for lifestyle brands. Utilize data systems & translate info into insights. 3-5 yrs rel exp req. Full info HERE (9/10)

Strategic leader to oversee compelling research analysis & consumer insights across ntwrks & platfrms to help meet revenue goals & priorities. Work w/ partners to develop/execute clear, actionable ad sales plans. 12-15+ yrs rel exp req. Full info HERE (9/10)

Manage quarterly profit participation reporting to producers, talent and business partners in tv, theatrical and new media motion pictures across the A+E Networks portfolio. BA/BS in Finance or Acctg. Entertainment Royalty payment exp, strong Excel skills, ability to interpret contractual terms, detailed oriented with strong communication skills. Apply HERE (9/6)

Work w/show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the production of key video and graphic elements. 3+yrs executive producing exp or overseeing newscast prod. Full info HERE (9/6)


NEWSMAX TV/NY: Resp for prod of live newscasts, news shows & recorded video segments for television, and digital platforms. Generate new story ideas. Strong writing/organizational skills req’d; ability to prod content under heavy deadline pressure. Full info HERE (9/6)
 News editor with hands-on, real-time oversight of Newsmax.com to focus on politics and national news with health, financial and world news coverage. 3+yrs exp in editing online or other publication. 5+yr exp in journalism. Full info HERE (9/6)


NEWSMAX TV/NY: Enhancing our brand & building strong online community resp for developing/administering social media content that is designed to engage users and create an interactive relationship between consumers & company. 3+yrs exp in social media mngmnt. Full info HERE (9/6)


Resp for supporting developing relationships w/officials, experts, publicists, agents & talent. Work closely w/ news, programming & talent in prod.  At least 5+yrs exp media industry in either TV, online, or print publications. Strong relationships w/TV analysts, experts & publicists. Full info HERE (9/6)


Responsible for planning and implementing cable TV sales and product development programs, both short and long range, targeted toward existing and new markets. Develops, hires, trains and manages advertising sales team.Experience in national TV or cable network sales. Full info HERE (9/6)


Oversee/manage television news dept and staff to ensure the accurate, timely delivery of news.
Oversee the daily operations of the TV news operations. Strong understanding of Newsmax brand and talent. Leadership and team building skills. Full info HERE (9/6)

NCAA/Indianapolis IN: 
Collaboratively dvlp/implement/mng NCAA Championships social media strategies. Min 6yrs, social media and/or content prod exp or related field. Excellent written/oral presentation skills. Full info HERE (9/6)
First Look Media/NY: 
Resp for maintaining, understanding, and leveraging the organization’s quantitative/qualitative data in support of its premium video streaming offer.
Min 2yrs exp w/video content analytics w/ a focus on subscriber acquisition & retention, pref within TV, film, ent, music or video envir. Full info HERE (9/6)
A + E Networks/NYC: 
Leading large Projects/Initiatives, maintaining & optimizing A+E Ad Technology stack, & helping diversify A+E Network’s Ad Product line up. Full Info/Apply HERE (9/6) 
Crown Media Family Networks/NY:
 Entry level, provides support to the NY Research Team. BA/BS req; strong MS Office Skills prior exp. Nielsen systems helpful. Apply HERE (9/6)


The CW Network/NYC:
The CW Network seeks an Executive Assistant for their Media Sales & Planning department. Must have 2+ years of professional administrative experience, preferably in advertising or entertainment. Full info and how to apply HERE (9/4)

Showtime/NYC: Quantitative thinker who will partner with Depts to provide analyses and dev. reporting dashboards and learnings in support of Showtime’s acquisition and retention goals. Effective storyteller and communicator who is able to craft data and insight-driven narratives required. Full info HERE (8/31)

Hallmark Channel’s Home & Family/LA: Tech-savvy, self-starter professional, exp’d in SM to support strategic social media initiatives set in place. Able to multi task many projects; 1-2 yrs SM exp w/previous writing/editing/creating exp; strong knwlg SM platforms & social community mngmnt. Full info HERE  (8/29)

Fremantle, Canada International:
Maximize revenue across Canada for all Fremantle Int’l proprietary programs towards the achievements of targets. Proven/ demonstrable exp of Sales exp w/in TV licensing enviro, either working within brdcst or wider ent industry/competitor. Full info HERE (8/28)



Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]