08/17/23: MSNBC draws big crowd indictment night

Cynopsis Medias First Morning Read
Thursday August 17, 2023

Today’s Premieres

Canela.TV: Secretos De Las Indomables Arrives 

Hulu: Cold Case Files: DNA Speaks
Netflix: My Dad the Bounty Hunter; The Upshaws
Peacock: Killing It

Today’s Finale
GSN: Hey Yahoo! at 8p

IN THE NEWS

Fortuitous timing gave MSNBC a big boost on Monday, with “The Rachel Maddow Show” drawing 3.94 million total viewers for her interview with Hillary Clinton on the same night Donald Trump was indicted for the fourth time. Maddow’s was the number one show in all of television. Overall, MSNBC’s coverage of the indictment delivered 3.09 million viewers, versus 2.20 million for Fox News and 1.17 million for CNN. NBC averaged 2.87 million for the night, CBS drew 2.76 million, ABC had 2.4 million and Fox averaged 1.01 million.

TLC handed an early renewal to ”Outdaughtered,” ahead of the reality show’s season finale on Tuesday, August 29. Since its July 11 premiere, the series has averaged a .72 Live+3 rating among W25-54, making it the #1 series in its time period among all key female demos.

Ninety-four of the 200 most popular scripted series of the 2022-23 season have met the criteria for a ReFrame TV Stamp for gender-balanced hiring. The group reported a 4% increase in episodes directed by women to 40%, up from 36% last year, while 50.08% of episodes were written by women, up from 48.4% last year. Women in a series’ lead acting role rose to 54%, up from 45.5% last year. “Our research shows that scripted television has been far outpacing studio features in the movement towards gender parity, in front of and behind the camera,” said Andria Wilson Mirza, Director of ReFrame.

ABC News won the 2023 Edward R. Murrow Award for Overall Excellence, as well as for newscast, podcast, digital, and DEI. CBS News was tops in breaking news coverage, continuing news coverage, excellence in innovation, news series and excellence in writing. NBC News won excellence in video, and CNN took the prize for investigative reporting.

Nicole Suárez and Octavio Pulido will co-anchor Telemundo’s “Noticias Telemundo Mediodía” starting August 21. “The midday newscast will feature a new dynamic two-anchor format with powerful storytelling and insightful reports, building on our commitment to provide viewers with the most complete, reliable and up-to-date information,” said Noticias Telemundo EVP Patsy Loris.

Put down the paintbrush. The third season of HBO’s “Painting with John,” starring John Lurie, will be its last. “I am sad about it, but it is a miracle that it ever happened at all,” posted Lurie on X.

STRIKE UPDATES

There was some positive movement in Tuesday’s meeting between the WGA and the Alliance of Motion Picture and Television Producers, but the two sides are still nowhere close to an agreement. Streaming residuals remain an issue, along with health insurance coverage, the WGA’s desire to allow its members to honor other unions’ picket lines, and a higher minimum tier for TV writer-producer packages. Tuesday was the first day of talks since the strike began on May 2.

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PRODUCTION & DEVELOPMENT

A&E has greenlit “The Chicano Squad” (w/t), a docuseries chronicling a groundbreaking team of bilingual patrol officers suddenly promoted to Detectives to form the first all-Latin homicide unit in 1979. The project is produced by Jupiter Entertainment and Bender Brown Productions for A&E.

A new Netflix series will offer a behind-the-scenes look at the world of elite sprinters. Box to Box Films (“Drive to Survive”) is producing the show, set to shoot at the World Championships in Budapest from August 19-27.

TV Azteca has commissioned the first Latin American version of Red Arrow Studios’ dating reality show “Married at First Sight.” The series will debut on Azteca UNO, starting on September 17. The production company is Endemol Shine Boomdog LLC Mexico.

BIG TV Q&A

Next month, Cynopsis hosts the Big TV Conference, an opportunity to hear from media industry thought leaders about the business’ most pressing issues. On hand will be Albert Thompson, Managing Director, Digital Innovation, at Walton Isaacson – a bold thinker and straight talker helping to untangle technology and chart a path to the future. Here, he answers some questions ahead of the September 27-28 event.

How concerned are you about AI?
Once the machines are properly programmed, the Artificial General Intelligence will have the ability to outclass professionals in terms of intelligence and reaction speed in certain domains. The greatest threat will be two-fold: 1) What they call Narrow Ai – that has a very focused utilization to solve specific points of friction; and 2) the inherent danger in outsourcing “agency” or decisioning via Ai tools

What’s the greatest threat AI poses to the Linear/CTV business?
Ai has the ability to identify clear intent signals in consumer preferences. It will be the “intellectual equalizer” in the Supply Path conversation and will surpass much of what your sales team has historically been telling the clients.

What is the biggest mistake you see media companies making right now?
Every major media channel has “omni-channel” possibilities whether the focus is Retail Media, Paid Social, DOOH, Video, or Gaming. There needs to be re-education for brands on how to maximize the entire universe based on how their consumer executes “decisioning” around purchasing. Stop behaving as if it’s the B2B business. It’s the B2B2C business. C is for the consumer.

If you could give one piece of advice to networks regarding ad sales, what would it be?
The consumer journey isn’t linear (literally). They move across the entire video ecosystem from OLV to TikTok to streaming platforms to cable networks to Reels and back. Therefore, your planning approach needs to mirror the only one who’s guaranteed to win – the consumer; instead of selling it based on your organization silos or investment silos of Agency Holdcos.

NEW & RETURNIUNG SERIES

Apple+ “The Buccaneers” premieres with the first three episodes on November 8. The drama was inspired by the unfinished final novel by Edith Wharton.

All of the “The View” co-hosts will be back for season 27. Joy Behar, Sunny Hostin, Sara Haines, Alyssa Farah Griffin and Ana Navarro will return along with moderator Whoopi Goldberg. The ABC daytimer returns Tuesday, September 5 at 11a.

FX’s “American Horror Story” “Huluween” event series premieres October 26 on Hulu. The “AHS” spinoff will tell four different horror tales.

Netflix anime series “Scott Pilgrim Takes Off” launches November 17. Michael Cera reprises the character he played in the 2010 film “Scott Pilgrim vs. the World.”

“Heart of Invictus,” a docuseries from Prince Harry and Meghan Markle, premieres Wednesday, August 30 on Netflix. “‘Heart of Invictus’ is the incredible story of competitors brought together through service, who are now united through sport,” said the Duke of Sussex. “While in various stages of recovery from both visible and invisible injuries, these competitors and their loved ones give a compelling look at their journey to the Invictus Games, in a way that commands admiration and respect.”

Ryan Kaji and his family, along with Sunlight Entertainment, their production company, announced that “Ryan’s World Ninja Adventures” will debut on the Ryan’s World YouTube Channel on Saturday, August 19 at 8a.

STREAMING

Cineverse is going to the dogs. The streaming company has acquired all nine seasons of “Dog Whisperer with Cesar Millan,” and will distribute the series across multiple platforms. A FAST “Dog Whisperer” channel will also be added to the Cineverse service.

“Fast X,” the latest in the “Fast & Furious” film franchise, drops on Peacock September 15. Keeping it company will be three other installments: “Fast & Furious 6,” “Fate of the Furious,” and “Fast & Furious Presents: Hobbs & Shaw.”

TECH TALK

Direct Digital Holdings has partnered with FreeWheel’s Beeswax to expand access to multicultural and general market CTV ad inventory. “We are humbled and thrilled to team up with a partner who not only understands this space, but also is minority owned,” said Tess O’Brien, VP, Head of Revenue, Beeswax. “We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV, while helping to provide Beeswax’s clients with an easier pathway to access multicultural content within the programmatic ecosystem.”

SPORTS ROUNDUP

NFL Sunday Ticket’s move to YouTube in September will mean new You Tube-y features like live chats and polls, with real-time highlights available in the Shorts player. There will also be new payment options, and a plan for students.

The Washington Commanders struck a new partnership with Verizon that will improve the experience for fans at FedExField starting in 2024. Named the “Official 5G Network of the Washington Commanders,” Verizon is the first corporate partner to sign on with the Commanders since the sale of the team was finalized last month.

The Association of Pickleball Players announced the addition of AMN Healthcare to its sponsorship portfolio as an Official Partner of the 2023 APP Philadelphia Open, held August 23-27, and the 2023 APP Atlanta Open, held September 27-October 1. At the centerpiece of the agreement is Pickleball for Providers, a series of pickleball mixers for healthcare professionals that feature organized play and networking alongside food and beverage from local vendors.

COMING UP

MeTV is offering school-themed episodes from “The Brady Bunch,” “Saved by the Bell,” “Leave it to Beaver” and more in its Back to School with Me stunt, running Sunday, August 27 from 9a-6:30p.

Nominations are in for the inaugural “People’s Choice Country Awards,” airing Thursday, September 28 at 8p on NBC and Peacock. Morgan Wallen leads with 11 nods, followed by HARDY (9), Luke Combs (9), Jelly Roll (8), and Lainey Wilson (7).

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RATINGS

For the second consecutive week, MTV’s “Jersey Shore Family Vacation” had its best Thursday primetime share in over two years, with an episode up 5% versus last week’s 0.6 A18-49 rating.

EXECUTIVE MOVES

Julie St. Aubin is joining Food Network as SVP, Development and Production. St. Aubin was previously VP, Non-Fiction Programming at HBO Max.

Sony Pictures Entertainment has promoted Paul Martin to EVP and Chief Diversity Officer. Martin has led the company’s Diversity & Inclusion efforts for over 15 years.

The Interactive Advertising Bureau announced that Amanda Richman has joined as Executive in Residence and Piya Mehra as Chief of Staff. Richman, the former CEO of Mindshare and Wavemaker, is the sixth industry leader over the last decade to be invited to participate in the IAB Executive-In-Residence program, and the first ever from an agency background.

Big City TV has hired frequent collaborator Eric Leemon (“The Program: Prison Detox”) to join as SVP of Development. Leemon will report to President and CEO Lori Rothschild Ansaldi.

This Day in History
1933 – Lou Gehrig played a record 1308th consecutive game.

Answer to Our Last Trivia Question
Which 1990s series was set in a fictional radio station before and during WWII? “Rememer WENN” (1996-98). Kudos to: Aaron Paquette-AccelerateSG/Fort Worth, TX; Amit Singh-Scripps/NYC; Greg West-WATC/Atlanta; Phyllis McQuillan-MSG Networks/NYC; Carl Mayer-Active International/Pear River, NY; Jeff Adams-Usable Net/Sacramento, CA; Charles Conner-KOKI Fox 23/Tulsa; Tom Boyd-WGN/Chicago; Lorrie Shilling/El Segundo, CA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
Which spin-off of a spin-off sitcom premiered in 1991? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

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Job of the day

ACCOUNT EXECUTIVE
FETV
NYC

Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

SENIOR DESIGNER, MOTION GRAPHICS & DIGITAL >>
REELZ/ALBUQUERQUE, NM: Strong graphic design foundation including – typography, color, composition & concepts & stays up to date with motion design trends & visual effects. Expert level experience w/After Effects, Photoshop & Illustrator is req. Knowledge of InDesign & 3D design software is a +. Exp. in greenscreen keying, tracking & rotoscoping techniques are also a +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

SENIOR MANAGER, AD SALES MARKETING
NEXSTAR MEDIA GROUP, INC.
NYC

Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE

DIRECTOR, MARKETING COMMUNICATIONS
NEXSTAR MEDIA GROUP, INC.
NYC or LOS ANGELES

Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid
: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SR. DIRECTOR, PRODUCT MANAGEMENT >>
SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SALES OPERATIONS MANAGER >>
SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE

SENIOR CONTENT PRODUCER
INTERACTIVE ONE
NYC

Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE

CREATIVE DIRECTOR
INTERACTIVE ONE
NYC

Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid:
Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS
A+E NETWORKS
Remote

Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info HERE

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE

STAGE MANAGER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE

BROADCAST ENGINEER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Troubleshooting, repair, and preventative maintenance of television broadcast equipment, computers, and broadcast computer networks in a 24x7x365 environment. Serve as E.I.C. during live and taped shows. Electrical Engineering, or other technical degree preferred. 5+ yrs as broadcast engineer, or equivalent knowledge. 5+ yrs in live TV production. Full info HERE

PRODUCER >>
NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE

AD SALES COORDINATOR, DIRECT RESPONSE
TV ONE
NYC, Hybrid, Remote

Work with account executives & sales planners utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies & TV One to resolve discrepancies, confirm schedule changes & distribute post & pre-logs. Bachelor’s degree or 2 yrs of exp. in advertising sales. Full info HERE

MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA

Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE

SR. DIRECTOR, DIGITAL PLATFORMS AND PARTNERSHIPS
TV ONE
SILVER SPRING MD, NYC, Hybrid Remote

Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

THURSDAY AUGUST 17
ABC: Generation Gap, The Prank Panel, Claim to Fame
CBS: Young Sheldon, Ghosts, Big Brother, The Challenge: USA
CW: Fight to Survive, FBoy Island
FOX: MLB Baseball
NBC: Password, Law & Order: SVU, Law & Order
PBS: This Old House, Ask This Old House, Breakthrough: The Ideas That Changed the World, Breakthrough: The Ideas That Changed the World
Telemundo: Los 50, Secretos de Sangre
Univision: Eternamente Amandonos, Tierra de Esperanza, Mujer

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