08/06/19: Formula 1 announced plans with Sportradar to launch a new betting initiative

 

CynopsisSports
Good morning. It’s Tuesday August 6, 2019 and this is your first early morning Sports briefing.

Formula 1 is shifting gears through a new partnership with Sportradar and Interregional Sports Group to launch live ‘in race’ odds. The partnership will provide the “most comprehensive pre and live race odds available, allowing the sport to embrace the market at a time when sports betting and engagement is seeing continued growth across the world,” according to the announcement. Current pre-race odds already in place include driver markets (winner, podium and top ten finishes), constructor markets, group winners, drivers to be classified, race head-to-heads and pole position head-to-heads. Meanwhile, Sportradar’s Live Odds team will leverage never before released historical F1 data to create new Live Odds models set to be launched ahead of the 2020 season at the Australian Grand Prix in Albert Park. The offering will debut in around 30 unique markets during qualifying and on race day.
 
“F1 remains an untapped market for bookmakers, despite it being one of the richest data driven sports in the world,” said David Lampitt, Managing Director of Sports Partnership at Sportradar. “This partnership enables us to roll out enhanced data-driven products, which will provide additional betting opportunities both prior to and during live races, creating the most comprehensive offering available anywhere. We’re looking forward to continuing to work with F1 and ISG to create insights from their unique data sets in a way that will both excite the market and help build customer engagement and interest across the sport.”
 
 
PROGRAMMING

Major League Baseball locked in its postseason schedule and TV assignments with the postseason set to begin Oct. 1 with the National League wild card game on TBS, followed by the AL wild card game the next day on ESPN. Any regular season tiebreaker games, if needed, would be played on Sept. 30 and broadcast on ESPN. Division series are slated to start on Oct. 3 on TBS, which gets the National League, while FOX Sports and MLB Network get the American League. LCS open Oct. 11 on TBS, with FOX or FS1 starting Oct. 12. The World Series then begins play on FOX starting Oct. 22.
 
ESPN announced that Matt Barrie and Kevin Connors will assume new roles during college football’s 150th anniversary season, with Barrie set to anchor ESPN’s studio coverage while Connors will undertake the same role on ESPN2. In addition, ESPN re-signed analysts Jesse Palmer and Jim Mora to new contracts, with Palmer teaming up with fellow analyst Joey Galloway on ESPN and Mora reuniting with Emmanuel Acho on ESPN2.
 
MLB Network saw its most-watched game of the year last Friday with its MLB Network Showcase telecast of the Red Sox/Yankees in primetime. The game averaged 471,000 viewers for a 5% markup over this season’s previous high, per Nielsen. In addition, MLB Network saw its best-ever primetime audience for the month of July, with an average audience of 198,000 viewers, up 1% over 2018.
 
NBA TV serves up all five USA Basketball Men’s National Team exhibition games presented by Nike, beginning with the Blue-White intra-squad game live from Las Vegas on Friday at 10p with Matt Winer (play-by-play), Greg Anthony(analyst) and Kristen Ledlow (reporter) on mic duties. The following week, Casey Stern (play-by-play), Grant Hill (analyst) and Jared Greenberg (reporter) will call the USA/Spain exhibition on Aug. 16, at 10p. The network will round out its coverage with three world feed game telecasts from Australia, including two USA vs. Australia exhibitions on Aug. 22 and 24 respectively in addition to USA/Canada on Aug. 26.
 
Congrats to all of the finalists for The Tempest Awards, esports’ business award show, set to take place on Sept. 11 as part of EBS in Las Vegas. Get your tickets now and join the fun as we honor the best in production, activation, technology and more! Click here for more info.
 
NBC Sports Regional Networks launched Pro Pets, a weekly short-form digital video series that profiles athletes/personalities with the animals they love. New episodes featuring different athletes will be published on the respective regional sports sites each Monday for six weeks, In all, the original content initiative will include six episodes per market, for a total of 36 videos, through Sept. 9.
 
RIP to longtime NFL reporter Don Banks, who passed away in his sleep early Sunday morning after covering the Hall of Fame festivities in Canton. He was 57.
 
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SPONSORSHIP & PROMOTION

The Raiders and Allegiant made it official, announcing an agreement for the naming rights to Las Vegas Stadium. “We’re thrilled that our future home will be known as Allegiant Stadium,” said Raiders President Marc Badain. “As the hometown airline, Allegiant is the perfect partner to showcase the incredible support we continue to receive from the Southern Nevada community. We are grateful to all involved who worked diligently to make Allegiant Stadium a reality.” Allegiant Stadium will also serve as the home for UNLV football in addition to being the site of the Las Vegas Bowl beginning in 2020, as well as the 2020 and 2021 Pac-12 Football Championship Game.
 
The NBA announced that AT&T, Beats by Dr. Dre, EA, Fanatics, Gatorade, HomeCourt, Kaiser Permanente, Nike and Spalding would be among the partners to provide resources, development opportunities and special experiences for young athletes at the second Jr. NBA Global Championship. Each partner will provide valuable elements to support the “on-court competition or life skills programming centered on the Jr. NBA’s core values of teamwork, respect, determination and community.”
 
The College Sports Information Directors of America in association with The Associated Press and the Fiesta Bowl Organization, will once again recognize 30 college football student-athletes who have overcome adversity with the Mayo Clinic Comeback Player of the Year Award. Justin Tuck will serve as the Mayo Clinic Comeback Player of the Year Ambassador. “We understand how challenging it can be for student-athletes to return from injury or illness,” says Dr. Michael Stuart, co-director Mayo Clinic Sports Medicine. “We are honored to be part of this award that recognizes qualities like motivation, determination and perseverance.”
 
 
DIGITAL, DATA & TECH

Tunity Analytics Top Five Out-of-Home Sports Programs for the week of July 29.
Show                                      Network         Date/Time                  (000’s)
NFL- Broncos vs Falcons     NBC                8/1/19 8:00p              1144
Pardon the Interruption         ESPN             7/29/19 5:30p           831
Around the Horn                   ESPN             7/29/19 5:00p           794
Pardon the Interruption        ESPN             7/31/19 5:30p           789
NASCAR                              NBCSN          8/4/19 3:00p              754
Source: Tunity Analytics.  Viewing estimates are derived from Tunity mobile app usage for the week beginning July 29, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.
 
 
ESPORTS

Evo 2019 continued to resonate with its community, led by, according to Esports Charts, Nintendo’s Super Smash Bros. Ultimate which saw the final match between Gavin ‘Tweek’ Dempsey and Leonardo ‘MkLeo’ Lopez Perez peak viewership with 245,624 concurrent viewers to top all titles. Tekken was right behind with 227K peak viewership. Overall and across all of its titles, Evo saw over 1.7 million hours watched, with average concurrent viewership of 58,268.
 
Speaking of Evo, BANDAI NAMCO unveiled a slate of announcements surrounding the future of TEKKEN 7, DRAGON BALL FighterZ and SOULCALIBUR VI. Included in the mix was news that the TEKKEN World Tour finals will take place on December 7–8, 2019 at the KBank Siam Pic-Ganesha Theatre in Bangkok, Thailand.
 
Mountain Dew teamed up with PlayerUnknown’s BattleGrounds to launch the 2019 Game Fuel League, a tournament “created to bring together amateur gamers to compete like professional esports stars and win money-can’t-buy prizes.” Competition begins on Aug. 8 with an online tournament that will take place in the UK, Ireland, Germany, Spain, Finland, Sweden, Norway, Denmark and Switzerland with the opportunity to play the grand finale at MCM Comic Con. The final stages of the tournament will be hosted exclusively on the Mountain Dew takeover of the HyperX Esports Truck with the opportunity to win a Mountain Dew-branded beach buggy,
 
 
INDUSTRY & ROSTER MOVES

Steve Raab, president of SportsNet New York, was elected to the Board of Directors for KemperSports and KemperLesnik. As a member of the board, Raab will share in responsibility for the governance and oversight of financial and management policies, strategic direction, and long-range planning and succession matters.
 
 
THE MAIN EVENT

The Basketball Tournament Championship at 9p on ESPN.
 
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Cynopsis is celebrating the 2019 Top Women in Media — the outstanding women across every facet of the media industry — TV, digital/tech, esports, sports, marketing and more. From corporate visionaries to rising stars, they are making bold decisions and driving their businesses forward and they deserve their moment in the spotlight.

Join us September 9th for the Gala in NYC!
 

ON THIS DAY in 1963: The Philadelphia NBA franchise changes its name from the Nationals to the 76ers.
 
In the Know: Which four athletes have won the NBA MVP Award as a member of the 76ers? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question: Which university has the most Pro Football Hall of Famers? Answer: Notre Dame now leads with 13. Kudos: Michael Ritz-Northwestern Mutual/NY; Mike Seidel-CSI Sports/Jersey City; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Sautter-Wideorbit/Harrisburg; Callie Mauser-rEvolution/Chicago; Anne Wettig-Fox/Fox Sports S&P/LA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Larry Hutchings/Nipomo

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