08/02/21: Scarlett Johansson takes aim at Disney streaming strategy


Cynopsis Medias First Morning Read


Monday August 2, 2021

Today’s Premieres
HBO: Small Town News: KPVM Pahrump at 9p
Nat Geo: Drain the Oceans at 8p
VH1: My True Crime Story at 10p

Today’s Finales
TLC: sMothered at 9p, So Freakin’ Cheap at 10p


The shift to streaming is leading to harsh words in Hollywood. Disney said there is “no merit whatsoever” to Scarlett Johansson’s lawsuit claiming that Disney’s decision to air “Black Widow” on Disney+ at the same time the Marvel movie was released in theaters cost her millions of dollars in backend compensation. “The lawsuit is especially sad and distressing in its callous disregard for the horrific and prolonged global effects of the COVID-19 pandemic,” said Disney. In response, Johansson’s agent, Bryan Lourd, said Disney has “very deliberately moved the revenue stream and profits to the Disney+ side of the company leaving artistic and financial partners out of their new equation.”

MyPillow CEO Mike Lindell pulled ads from Fox News after the network refused to run a spot promoting an event linked to claims of election fraud. FNC doesn’t appear to be losing any sleep over the decision. “It’s unfortunate that Mr. Lindell has chosen to pause his commercial time on Fox News given the level of success he’s experienced building his brand through advertising on the number one cable news network,” responded the network.

Fifty-two percent of consumers stop paying attention when ads come on TV, according to a report from Midia Research. Since 2019, skipping video ads online has increased by 26 points among viewers age 20-24, and 18 points among those age 25-34, says the report. “Advertising has turned from brand recognition and loyalty to a click-through-to-purchase, instantaneous and one-off interaction – which is more of a roulette game to see which ad the user clicks on in their feed, rather than a long-term brand-consumer relationship,” said Hanna Kahlert, report author and Midia analyst.

Charter reported 2Q21 earnings of $5.29 a share and revenue of $12.8 billion, topping analysts’ expectations of earnings of $4.79 and revenue of $12.6 billion. Residential internet customers rose by 365,000 in the quarter, while video households declined by 63,000. Advertising was up 65% for the quarter, hitting $411 million.

FETV has joined the Frndly TV lineup. FETV features classic and inspirational programming, including series like “Bewitched” and “Barney Miller.” “FETV and Frndly are a fantastic fit,” said FETV President and CEO Drew Sumrall. “Our family-friendly entertainment perfectly matches Frndly’s market positioning as a wholesome content provider.”

MTV, launched August 1, 1981, will be celebrated this month with weekly programming blocks on MTV2 in the US and MTV globally that features memorable music moments as well as current and emerging artists. “We will undoubtedly find new and innovative ways to disrupt the norm, create epic music experiences for our global audience, and provide the ultimate platform for the next generation of superstars to showcase their artistry,” said Bruce Gillmer, President of Music, Music Talent, Programming and Events, ViacomCBS and Chief Content Officer, Music, Paramount+.

Bob Odenkirk, rushed to the hospital from the New Mexicoset of “Better Call Saul” on Tuesday after “a small heart attack,” posted a message on Twitter thanking people for their outpouring of support. “I’m going to be ok thanks to Rosa Estrada and the doctors who knew how to fix the blockage without surgery,” wrote the 58-year-old actor. “Also, AMC and Sony’s support and help throughout this has been next-level. I’m going to take a beat to recover but I’ll be back soon.”

These women are moving the industry forward, and now it’s their time to take the spotlight. Join the Corporate Visionaries, Industry Leaders, Game-Changing On-Air Talent, and more at Cynopsis’ Top Women in Media Awards Gala on October 27 in NYC. Register now to secure a table for your team.

Walt Disney Co. is requiring all salaried and non-union employees on site to be fully vaccinated. “We have also begun conversations around this topic with the unions representing our employees under collective bargaining agreements,” said the company. All new hires will also be required to be fully vaccinated before beginning employment. Disney follows companies including Netflix, Twitter, Facebook and Google with a vaccine mandate.

The Creative Arts Emmys will be presented in three ceremonies over the weekend of September 11-12, with one ceremony on Saturday at 5p, and two on Sunday, at 1p and 5p. All three will be in front of limited live audiences in LA. An edited presentation of the ceremonies will air Saturday, September 18 on FXX, the night before the Primetime Emmys.

Note to Emmy Awards attendees: With COVID-19 cases rising, the Television Academy is requiring the audience at Emmy ceremonies to provide proof of vaccination.



SESSION SPOTLIGHT | Made to Measure: Exploring the New Cross Platform Measurement Solutions
Audience measurement capabilities continue to advance as consumers increasingly migrate across multiple platforms. Marketers can no longer take a siloed approach to their video plans, but in a fast-evolving landscape, which solutions are most effective right now… and what’s next?

On Wednesday, September 22, gain insights from executives representing A+E Networks, Discovery, Spectrum & the VAB.




An untitled comedy project starring and executive produced by Marlee Matlin (“Children of a Lesser God”) has been scooped up by NBC, which handed it a script commitment plus penalty. Focused on the world of sign language interpreting, the show comes from Ben Shelton (“Candy Jar”), Kapital Entertainment and Universal Television.

YA comedy “Love Victor” has been renewed for season three by Hulu. Season two aired in June.

PBS Kids renewed animated series “Nature Cat” for seasons 4 and 5. The order includes 20 new episodes and two one-hour movies specials.

Stephanie Folsom has stepped down as co-showrunner of Amazon’s “Paper Girls,” reports Deadline, making Christopher C. Rogers solo showrunner. Folsom had developed and executive produced the series, currently fiming, based on Cliff Chiang’s graphic novel.

Casting notes: “The Evil Dead” star Bruce Campbell is onboard season four of “A.P. Bio,” moved to Peacock after it was canceled by NBC…Clea DuVall (“Veep”) and Charlie Plummer (“Lean on Pete”) have joined the cast of Showtime anthology series “The First Lady”…Jake McDorman (“What We Do in the Shadows”) has been added to the cast of Paramount+ film “Jerry and Marge Go Large,” starring Bryan Cranston and Annette Bening.

How can networks and brand ensure they are hitting the right note when it comes to DEI efforts? Discovery and Cynopsis are partnering for The Diversity and Inclusion Virtual Event, featuring insights on how to connect with audiences in substantive and culturally relevant ways. We hope you’ll join us on September 13 from 1:00-3:30 PM. Register now for free!


All eight episodes of Hulu’s “The D’Amelio Show drop Friday, September 3, starring TikTok’s first family.

Nat Geo’s “9/11: One Day in America” premieres Sunday, August 29. Produced in partnership with the 9/11 Memorial & Museum, the four-night limited docuseries humanizes that day with stories from survivors and first responders.


Cinedigm announced that three of their channels are now available on SLING TV. Cinedigm’s launch includes Dove Channel, CONtv and documentary destination Docurama.


Pokémon animation is heading to the BBC for the first time this August, with the UK broadcaster’s acquisition of two complete story arcs from the “Pokémon the Series” collection for BBC iPlayer, along with “Pokémon the Movie” films for linear and iPlayer.

* * *

The Cynopsis Digital Model D and It List Awards early bird deadline is TOMORROW.
These awards recognize outstanding work in Video Content, Ad Tech, Creative Campaigns, Individuals and Teams – the influencers and those working behind the scenes.
Nominate yourself, your team and your work.
One more day to save $150!




For the month of July, HGTV was the #1 cable network in Total Day among W25-54/18-49 and the #1 non-news network for Total Day and Prime among Households, P2+, and P/W18+. Discovery sib TLC was the #1 cable network across all of Prime as well as Tuesday and Sunday nights among W25-54.

Discovery took a bite out of ratings during Shark Week, landing as the #1 cable network in Primetime among P/M25-54, P/M18-49, and P/M18-34 (excluding sports programming).

Broadcast Nielsen Ratings for Thursday, July 29
Show, P2+ 000s, (A18-49)
ABC: NBA Draft 1.48 (0.4)
CBS: Big Brother 3.86 (0.9), Love Island 1.78 (0.4), Bull 1.5 (0.2)
CW: Roswell, New Mexico 0.45(0.0), The Outpost 0.45 (0.0)
FOX: Beat Shazam 1.18 (0.3), MasterChef 1.18 (0.3)
NBC: Tokyo Olympics 16.2 (3.6)
Telemundo: Exatlon 1.06 (0.3), Hercal: Armor y Venganza 1.29 (0.3), Cafe Aroma du Mujer 0.81 (0.2)
Univision: COPA ORO 1.68 (0.6), Futbol Central 1.98 (0.8) COPA ORO 3.26 (1.3)
Source: Nielsen live + same day time period averages


Univision is bolstering its streaming team with the additions of Augusto Rovegno as SVP, Acquisitions and SVOD Programming; Cameron Carr as EVP, Data and Insights, Streaming; Mariela Stescobich as SVP, Marketing, User Growth and Retention for AVOD; and Daniel Sanders as SVP, Engineering, Streaming.

Margaret de Luna is joining CNBC as SVP and GM of its Direct-to-Consumer business. De Luna comes to CNBC from Tribune Publishing, where she was GM of Digital Subscriptions.

Chanel Pysnk has joined Archewell Productions as Head of Unscripted. Pysnik most recently served as Director of International Content for Disney+.

This Day in History
1865 – Lewis Carroll published Alice’s Adventures in Wonderland.

Answer to Our Last Trivia Question
What was the name of the originally conceptualized comedy series that turned into drama “Upstairs, Downstairs” (1971-1975)? “Behind the Green Baize Door.” Kudos to: Pete Hazell-Discovery/London; Gerry Bixenspan-TV Marketing Inc./NYC; Charles Lore/NYC; John Ferlazzo/London; David Prinz von Teck/Spokane, WA; Andy Pittman-TAMU/College Station,TX; David Garber-Loyola Marymount University/Playa Vista,CA; Synda Kollman-Charter Marketing Group/Boca Raton,FL; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
On which series was Zac Efron a series regular before gaining pop stardom status on “High School Musical”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/17)


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/12)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/11)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/11)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/10)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/7)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/6)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/6)



Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/5)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/5)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/5)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Proven experience as an Account Executive required. Full info HERE (8/5)

Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/4)

Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/4)



Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/4)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/4)



Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/3)



The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/3)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/2)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/2)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/2)

WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (8/2)

ABC: The Bachelorette, The Celebrity Dating Game
CBS: The Neighborhood, Bob Hearts Abishola, Young Sheldon, United States of AI, NCIS: Los Angeles
CW: Roswell, New Mexico, The Republic of Sarah
FOX: Hell’s Kitchen, HouseBroken, Duncanville
NBC: Tokyo Olympics
PBS: Antiques Roadshow, Antiques Roadshow, Antiques Roadshow, POV
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Cafe con Aroma de Mujer
Univision: Disenando Tu Amor, Si Nos Dejan, La Hija del Embajador



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