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Overview

Consumers are increasingly embracing brands that reflect real-life diversity, and share their values. We’ll look at how Discovery is helping clients deliver with relevant messaging, and offer insights on evolving programming that tells the stories we need today.

In the spirit of inclusivity, everyone and anyone is welcome to join us – free of charge – for our 2.5 hour virtual event on Monday, September 13.

Agenda

1:00pm Welcome

1:05pm Opening Keynote

1:20pm DEI: The Activation Conversation:

Now more than ever, consumers expect brands to embrace diversity and inclusion. But how do you hit the right note? This conversation will take a deeper dive into specific case studies that delivered for clients, offering insight on breaking through with big ideas and impactful content.

1:50pm Break

1:55pm Programming: What’s New, and What’s Next:

Veteran programmers with innovative ideas explore recent seismic shifts in the programming landscape. From what’s changed, to what’s in development, to the stories that still need to be told, this discussion will offer fresh thinking on creating programming that resonates.
 

2:25pm Break

2:30pm Authenticity in Storytelling

Celebrated Discovery creators share how they authentically connect with audiences in substantive, honest, and culturally relevant ways, and how their process has changed following the societal shifts of 2020. 

3:00pm Break

3:05pm-3:20pm Event Recap

Contact Us

Contact Us

Have a question? Email us at events@cynopsis.com 
or call 1-800-777-5006.

Programming Questions?

Contact Lynn Leahey at lleahey@accessintel.com.