07/28/17: Univision strikes Gold; Conferences converge on Officiating Alliance; MLB is On the Verge

Good morning. It’s Friday July 28, 2017 and this is your first early morning Sports briefing.

The CONCACAF Gold Cup handed Univision Deportes with a reach of over 28 million Total Viewers and 12 million Adults 18-49 across its lineup of games for the tournament. Contests averaged 1.4 million Total Viewers P2+ and 766,000 Adults 18-49 during the tournament. Wednesday night’s US/Jamaica battle drew 2.5 million Total Viewers P2+ with 1.3 million Adults 18-49 on Univision, according to Nielsen. Meanwhile, the company reports that it generated more than 4 million video views and 1 million streams across its digital platforms.

NCAA Division I conferences the Big South, Ivy League, Northeast and Patriot League signed on to join the Men’s Basketball Officiating Alliance that was launched last year by the Atlantic Coast Conference, BIG EAST Conference, Atlantic 10 Conference and Colonial Athletic Association. With the new members, the eight leagues will work together on a wide range of officiating matters, including scheduling, training, development, recruitment, retention and evaluation.
ESPN is beefing up the presence of SportsCenter reporter Marty Smith, announcing that the company is launching new monthly television program featuring Smith starting Aug. 2 at 7p on ESPN2. The one-hour program will feature Smith interviewing and spending time with four sports newsmakers in sometimes unusual settings with ep 1 featuring Tim Tebow as a special guest co-host.
MLB Network is set to carry the 2017 National Baseball Hall of Fame Induction Ceremony this weekend, as Jeff Bagwell, Tim Raines, Ivan Rodriguez, John Schuerholz and Allan H. “Bud” Selig are enshrined in Cooperstown on Sunday. Coverage will feature Peter Gammons, MLB Network analysts Harold Reynolds and Sean Casey, and hosts Greg Amsinger and Robert Flores via live on-site coverage that will begin with MLB Tonight on Sunday at noon.
Now is the time to catch up! We are proud to be partnering with ESL for the Cynopsis Esports Master Class, a unique opportunity to pull back the curtain and experience for yourself what the competitive gaming industry is made of. Featuring not only lectures from some of the most successful executives in the space today, who will break down the ABCs of the business and its players, attendees will also go behind-the-scenes of ESL One New York at Barclays, and receive tickets to the weekend’s festivities for the largest esports tournament on the east coast (if you register early)! Get ahead of the learning curve and register today.
NBC Sports Group launches coverage of the FIVB Beach Volleyball World Championships from Vienna today at 11a on Olympic Channel. In addition, a total of 74 matches will be streamed live on digital platforms. NBCSN begins coverage of the tournament on Monday at 3p with medal action starting Aug. 4 at 9p. NBC then hosts coverage of the women’s gold medal match on Aug. 5, at 2p before NBCSN wraps up coverage of the event with the men’s bronze and gold medal matches on Sunday at midnight. Chris Marlowe (play-by-play) and Kevin Wong (analyst) will provide commentary for this week’s FIVB coverage.
September 15 | Midtown Lofts | NYC
These young professionals’ experience spans research, sports, digital, content and marketing and their work over the past year will be celebrated this fall at our annual awards reception. You don’t want to miss it.
Tickets will go on sale soon, but contact Cathy Pearson with any questions!


Clemson Athletics locked in a multiyear deal with Fanatics to take over physical retail operations across a number of the school’s athletics facilities. The deal will see Memorial Stadium’s South Concourse store expanded to hold nearly 40% more merchandise across all categories. In addition, the existing West Concourse store will see a full overhaul with updated team branding and artwork and a new Nike Pop-Up Shop.
Samsung is kicking off an official partnership with Tough Mudder to deliver exclusive content and training tips across Samsung devices and unique on-site experiences at Tough Mudder’s UK events. The partnership begins at the Tough Mudder Yorkshire event tomorrow and runs through to the end of the Tough Mudder 2018 event season. Samsung will enable participants to live life unscripted and use the technology in their Gear VR headsets, Gear 360 portable cameras and wearable fitness devices with event participants having access to 360 preview video content of each obstacle course event.
Children’s entertainment company Spin Master locked in a licensing partnership with Feld Entertainment to serve as the new worldwide master toy partner for Monster Jam. The 10-year licensing alliance begins in 2019. “Monster Jam is a compelling global brand led by an extraordinarily talented group of individuals,” said Ronnen Harary, Spin Master’s Co-Chief Executive Officer. “We are very excited about our long-term partnership and welcome the Monster Jam brand into the Spin Master portfolio with exciting product offerings that stimulate play beyond the performances their fans know and love.”
Johnsonville is partnering with broadcaster Boomer Esiason to help promote the company’s indoor electric appliance – the Sizzling Sausage Grill, where he will be used in Johnsonville’s radio, social media and television advertisements with two spots set to begin this summer.
The Canisius athletic department and Van Wagner Sports and Entertainment agreed to a long-term partnership that makes VWSE the school’s exclusive multimedia rights partner and sales agent for the athletic department’s corporate sponsorship program. As part of the agreement, VWSE Collegiate Services division will launch Canisius Athletics Sponsorships, the local team that will be dedicated to representing the College in the marketplace.
Whisky brand Chivas Regal is introducing The Chivas Fight Club as part of a partnership with Gennady “GGG” Golovkin. Gennady, boxing’s unified WBC, WBA, IBF, IBO middleweight champion of the world. Those who join the club on social media will be entered into sweepstakes for a chance to see Golovkin’s upcoming bout on Sept. 16 against Canelo Alvarez, and gain exclusive entry into watch parties and boxing workout classes. Members will also receive exclusive boxing content, interviews, videos, behind-the-scenes photos, calendar of upcoming Chivas Regal boxing events, and more.
On the local front, Blue Shield of California is forging ties with AEG through an agreement that names Blue Shield of California a founding partner and exclusive health care partner of LA LIVE, as well as the exclusive health care partner of the LA Kings and more. The partnership comes during Blue Shield’s recent brand campaign “Life Is Limitless. Never Stop” and see the org work alongside the Kings on a series of community initiatives that promote an active, healthy lifestyle and youth participation in sports.
Elsewhere, ADT unveiled a new sponsorship with the Miami Marlins for the remainder of the 2017 season that will see the security brand present the “#FeelSafe Moments of the Game,” highlighting the experience fans capture at the ballpark. By using the hashtag #FeelSafe and tagging the ADT and Miami Marlins Twitter and Instagram social media handles, fan photos will be curated into a :30 second montage during the game. During August and September, the Miami Marlins will also award two fans who use the hashtag with an authentic home plate used at Marlins Park.

Google and MLB are teaming up to launch an original VR series for Daydream titled On the Verge. The series will offer viewers an up-close look at the lives of up-and-coming MLB stars through the MLB.com At Bat VR Daydream app with the first eps showcasing the likes of Josh Bell (Pittsburgh Pirates), Mookie Betts (Boston Red Sox), Manuel Margot (San Diego Padres), and Jose Berrios (Minnesota Twins).
The WTA continues to shore up its media presence with the launch of WTA TV, a new subscription service that will showcase WTA matches streamed live and on-demand to subscribers around the world for a monthly or annual fee. The platform will launch on July 31 and offer access to nearly 2,000 live and on-demand matches.
Elsewhere in tennis, mobile platform developer Bleachr partnered with Lagardere Sports to develop a custom mobile application designed to amplify the live experience at the Citi Open Tennis Tournament. Features include: connecting fans in-venue through notifications, messaging, and a variety of streams to keep fans engaged through their mobile devices. “For nearly 50 years the Citi Open has brought the best of tennis to fans in Washington and to a global audience,” said Citi Open Tournament Director Keely O’Brien. “Together with Bleachr we will be able to give fans at this year’s tournament a dynamic way to connect with the event and help take the Citi Open experience to exciting new heights.”

OpTic Gaming is looking to shore up the esports industry in Texas, announcing plans to relocate from Chicago to Dallas. On the team site, the franchise stated that it was working closely with members of the Dallas Chamber and Rogers Healy Real Estate to execute an official corporate relocation. The move is anticipated to take place in Q3.
After making headlines over its logo, Overwatch League’s Tracer-themed visual is now reportedly safe. Morrison & Lee reports that that MLB – which seemingly took issue with the logo and filed an extension to oppose it – has now let the new deadline for opposition pass without any additional filing.
AI-driven audience monetization platform FanAI Inc announced the successful closing of their Series Seed, led by Deepen Parikh of Courtside Ventures and included Greycroft GC Tracker Fund, BDS Capital, and more. FanAI will look to serve as the audience monetization platform that will “drive revenue for the rights owners and sponsors by allowing them to deeply understand the diverse segments and preferences of the esports audience” beginning with esports and is currently working with DreamHack.

The NASCAR Foundation appointed four members to the organization’s board of directors. Names include: Randy Dye, Peter Intermaggio, Charles Lydecker, and Norris Scott. ”These are valuable additions, making a board that was already strong even stronger,” said Mike Helton, chairman of The NASCAR Foundation. “This foursome represents our dual commitment to our roots in the Daytona Beach-area community and the aspiration to grow our impact at the national level. We are proud to welcome Randy, Peter, Charles and Norris to The NASCAR Foundation’s board of directors.”

The Monster Energy NASCAR Cup Series Overton’s 400 on Sunday NBCSN at 3p.
The 5th Annual Cynopsis Digital Model D & It List Awards
Enter before Tuesday’s Deadline
If you are proud of a digital campaign or project that your team has carried out in the past year, grant your team the recognition they deserve by entering our Model D Awards. And, if there is an individual that has gone above and beyond by pushing the boundaries of digital innovation, they belong on  Cynopsis Digital’s “It List.”
Contact Cathy Pearson for event and awards details
Contact Mike Farina for sponsorship opportunities

ON THIS DAY in 1999: Barry Sanders retires.
In the Know: Which NFL RB great is the all-time leader for most yards per game in their career? (Minimum 750 rushing attempts and the answer is NOT Barry Sanders). (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: From what school did the Celtics draft Reggie Lewis? Answer: Northeastern. Kudos: Kyle Helm-CBS Sports/NY; Ben Sturner-Leverage Agency/NY; Jonathan Lipson-Active International/NY; Frank Costa-CBS/NY; Joe Schreiber-3 Penny Films/Bethesda; Larry Gallo, Jr.-University of North Carolina at Chapel Hill/Chapel Hill; Rich Dubroff-PressBoxonline.com/Baltimore; James Stuart-NBC Sports Group/Stamford; Matt Fumagalli-Levy Restaurants/Chicago; Kevin Micklo-Pinnacle Advertising/Chicago; Lance Davis-ESPN Milwaukee/Milwaukee; Gretchen Brady-KTVT/KTXA/Dallas; James Pena-Spectrum Reach Sports/El Segundo; Steve Hirsen/Sherman Oaks; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA

Later — Chris
Roberta Caploe
Diane K Schwartz
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Mike Farina | 203-218-6480
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JOB OPENING: MEDIA SALES PLANNER/Z LIVING/NYC: Asst in daily maint of media schedules. Strong math, written & comm skills. Knowledge of media math, including CPM calculations a must. Ability to work w/sales plan’g system Wide Orbit Network. Resumes: HERE (8/5)
JOB OPENING: AD SALES ASST/Z LIVING/NYC: Detail oriented, flex & independent worker w/exc orgnztn, comm & interpersonal skills. BA deg & ability to multi task a must. Proficient in PP Excel, Word. Wide Orbit a +.  Working w/mult depts such as sales acct to keep deals on track thru finance & billing. Resume HERE (8/5)
JOB OPENING: AD SALES RESEARCH MGR/Z LIVING/NYC: Work closely w/team’s SVP & sales staff to create strategic & customized research presentations. Min 5 yrs in media rsrch w/a cable network. Solid knwlg Nielsen ratings & understanding of ad sales process and needs. Resumes HERE (8/5)

 SR COUNSEL, DIST & BIZ DEV/VIACOM/NYC: Draft, review & negotiate a variety of agreements arising from the distribution of the VMN/BETN programming services & related content on a broad array of media platforms (e.g., cable & satellite TV, telco, wireless, internet, IPTV), w/a focus on distribution agreements. 4-7 yrs exp req  Apply (8/4)

JOB OPENING: VP, PRODUCTION/AMC STUDIO/LA: 10+ yrs exp managing day-to-day production on assigned scripted series. Creative prob solver, great communicator. Exp wking with crews & tax incentives across the country & across the world. Provide leadership & oversight of physical production of scripted series and specials. Deliver compelling programming that meets creative expectations. Full info/apply HERE (8/4) 

JOB OPENING: SR MANAGER-PUBLICITY/TLC/NYC: Talented PR professional to create buzz for TLC programming and overall brand.Create/implement publicity campaigns, dev press strgy, pitch talent and prgmming. Work closely across depts & serve as NYC comms rep. 6-8 yrs exp, TV publicity exp pref’d. Apply (8/4)

ADVANCED TV SALES/EYEVIEW/NY: Eyeview (leader in outcome based video marketing) is hiring a Seller to drive revenue for Addressable & Connected TV, packaging it w/digital & social video offerings to drive sales outcomes. 5+ yrs exp TV sales/buying Apply: http://grnh.se/8n5gyu1 (8/3)


JOB OPENING: SR. DIR, CO-PROD & ACQ/LIFETIME/NY: Manage the development & prod of original films & int’l co-prods at both series & film level. 5+ yrs network, studio or prod company exp ideally focused on scripted prgmg. Apply: www.aenetworks.com/career.html (8/3)


JOB OPENING: VP, PAID MEDIA A&E AND LIFETIME/A+E NETWORKS/NY: The VP will construct an innovative approach to data based media strategy & planning that will meet business goals & effectively use A+E assets in marketing each brand. Full Info/Apply HERE (8/3)

DIRECTOR, ANALYTICS/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/3)


JOB OPENING: RESEARCH MGR/Animal Planet/NY: Direct primary rsrch efforts/analysis of Nielsen data to inform ntwk dev/prod, mktg strtgies, etc. Turn data into stories w/ actionable results. Find insights to spprt aud building initiatives. Expert on changing TV biz . Prof w/ Nielsen data/systems & 5+ yrs mrkt rsrch exp reqd. Full info/apply HERE (8/3)

JOB OPENING: SALES PLANNER/MARATHON VENTURES: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit, OSI or Broadway a plus. Resumes: HERE(8/3)

SR MANAGEMENT MEASUREMENT & INSIGHT/Fullscreen/NYC: Analyze/synthesize data to help support the brand group. Dvlp/execute dynamic measurement & insights prgrms for clients. 8 yrs exp w/in media or advertising rsrch. Exp w/social/video analytics tools & passion for You Tube. Full info/apply HERE (8/3)

DIRECTOR, STRATEGIC CONTENT & NEWS PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Drive pioneering growth initiatives & partnerships for CNBC Bus. Day, Events, & Digital.  5+yrs exp at a news organization or other major media enterprise. Full info/apply HERE (8/3)

MANAGER, SALES ADMIN/NBCU/LA: Review and interpret deal summaries and license agreements in order to enter and maintain license terms in contract/availability management and inventory system. Full info/apply HERE (8/3

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res to: [email protected] EOE (8/2)

JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (8/2)

JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (8/2)

JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (8/2)

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