CYNOPSISDIGITAL
07.16.15 Good morning. It’s Thursday July 16, 2015, and this is your first early morning digital briefing.
Netflix ended the second quarter with over 65 million subscribers, adding 3.3 million new subs to exceed its own forecast of 2.5 million. As for Q2 revenue, Netflix hit $1.64 billion, a tick below the $1.65 billion Wall Street predicted. But the Street was happy – Netflix’s shares were up ten percent in after-hours trading. According to the service, Orange is the New Black, Marvel’s Daredevil, Sense8 and Grace and Frankie all contributed to the subscriber growth.
Fox’s Head of Original Digital Programming, Kiliaen Van Rensselaer, is leaving the network to launch Insurrection Media, a studio for digital-first production. Allen DeBevoise’s Third Wave Capital Partners is an investor.
Amazon’s first original movie with Spike Lee will debut in theaters later this year. The cast of Chi-Raq includes Teyonah Parris (Mad Men), Nick Cannon, Jennifer Hudson, John Cusack, Samuel L. Jackson. Amazon plans to produce 12 movies per year for $5 million-$25 million, and release them in short theatrical windows before making them available for Prime members.
CNN Digital rolled out the first of its Great American Stories, a new multimedia series focused on the people who helped to build the U.S. Episodes will debut on CNN.com, mobile devices and social networks every Wednesday until September.
Scripps Networks will premiere Making Room on its digital network Ulive on July 22. The reality series follow first-time mom Hilah Johnson and HGTV‘s home-improvement expert Laurie March as they work together to create a vegetable garden for homemade baby food, flip the nursery into a guest room and baby-proof the house.
Time Inc. will launch docu-series New Orleans, Here + Now across digital platforms this August, in time for the tenth anniversary of Hurricane Katrina. Rampante, a production and distribution company, teamed up with Academy Award-winning Killer Films(Still Alice) and Field Office Films (from the producers Beasts of the Southern Wild) to produce.
Lexus partnered with Above Average for an eight-episode second season of web series, Hudson Valley Ballers, based on the lives former Saturday Night Live writers James Anderson and Paula Pell. The first four eps landed on AboveAverage.com and Lexus’ streaming site LStudio.com yesterday; the second part of the season will be released next month.
A CYNOPSIS MESSAGE
Wednesday, August 12 at 1:30PM to 3:00PM (ET)
TRANSFORMING YOUR CAREER: MOVING FROM LINEAR TV TO NEW MEDIA
Featured speakers include Steve Bookbinder Co-Founder/CEOat Digital Media Training, John Rohrs, President at Rohrs Media Group, Adam L. Snyder, Chief Digital Officer at Kwittken and Vikki Neil, GM & SVP for Scripps Networks Interactive Digital Brands. Moderated by Mary Olson-Menzel Managing Director at Sagan Consulting/President, MVP Executive Search & Development
The three trailers AMC unveiled at Comic-Con International in San Diego last week have garnered 24 million views across digital platforms. The season six trailer for The Walking Dead (Oct. 11 TV debut) took in a whopping 13.8 million views; a preview for companion series Fear the Walking Dead (Aug. 23 premiere) hit 8.2 million views, and Into the Badlands’ (November premiere) trailer attracted 1.95 million views.
Fresh from the Team USA victory at the Women’s World Cup, soccer fans can continue to cheer for USA in the next tournament, the Gold Cup, through the Univision Deportes’ TV Everywhere app. Viewers can watch the U.S. Men’s National Team and follow other countries as they advance to the July 26 final in Philadelphia both online or on the mobile app for no additional cost.
Univision Network’s 12th annual Premios Juventud (Youth Awards) is ramping up the digital goodies for tonight’s broadcast (Thursday). During this year’s video game-themed show, fans can interact with 360-live streams, a Periscope POV, Best Carpet Fashion Voting, the Monstrous Performance Exclusive Fan Poll, a PJ Facebook Game Room for Celebrities, Snapchat Takeovers and Twitter GIFs. Show airs at 8p ET, with a live pre-show at 7p ET.
Google revealed engagement data for the Chromecast streaming stick, highlighting Comedy Central’s app users, who watched 50 percent more video than the average mobile app user. Google also noted that aggregation app Haystack saw viewing time double on the Chromecast, and 30 percent of Ubisoft’s Just Dance song requests came from Chromecast users.
Are you categorizing your kids apps as purely entertainment or solely educational? It’s time to think outside of the box when it comes to both developing and marketing your products. “There are more apps that can’t be put exclusively in the entertainment or educational silo,” says Sara Kloek, Director of Development at Consortium Moms With Apps. "Many app makers are moving towards making learning an engaging experience.” Join the Cynopsis Kids webinar, The New Secrets of Successful Apps for Kids, on July 21. Register here.
DIGITAL INFLUENCERS
At Comic-Con International, YouTube darlings Grace Helbig and Hannah Hart dished about their new roles and acting chops in the reboot of 1970s classic Electra Woman and Dyna Girl. “Grace put it really well…she said it’s like Gilmore Girls meets Marvel,” Hart told Entertainment Weekly. Legendary Digital Media and Fullscreen are behind the new series.
RESEARCH
Adobe released its quarterly report on digital advertising yesterday, which measures a trillion ad impressions, 20 billion social-media visits, ad costs and clicks, social-media referrals to retailers and visits to sites. Key findings include:
– Twitter’s Periscope generated 3x as much traffic as competitor Meerkat since late March.
– A Facebook retail referral averages 91 cents for each user sent to an e-commerce site, a 17 percent decrease from last year.
– Pinterest‘s referral value per user is worth 51 cents to the retailer, down from 68 cents from the year prior.
– Twitter’s value of a referred consumer increased 63 percent from year prior, to 65 cents.
After announcing its 24-hour video network earlier this month, The Huffington Post officially named Adam Soldinger as the Vice President in charge of video programming and operations. Soldinger comes to the AOL-owned property after five months as Head Of Business Development And Strategic Partnerships for Say Media’s digital publishing platform Tempest.
A CYNOPSIS MESSAGE
CYNOPSIS 2015 RISING STAR AWARDS
1) Select your Nominee
2) Complete the Entry Form
3) Process your Payment
Unilever’s ice cream brand Cornetto released a video short that lets viewers choose the POV of a teenage love story. A viewer can switch between the boy and the girl involved, and on top of the cool video tech, plug in headphones to get a 3-D feel. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.16.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: EVP DEVELOPMENT/NYC, Phila: Non-scripted TV prod co. looking for exp’d & motivated candidate. Active ntwrk contacts & strong sales skills a must; generate & cultivate big ideas; broker 3rd party deals; strong writing skills; 5 yrs exp req’d. Resume HERE (7/23)
JOB OPENING: MANAGER, RESEARCH/20th Television/NYC: 20th Television seeks an individual to support quantitative & qualitative research for the syndicator’s off-network and original programming and competition. Full info/Apply HERE (7/23)
JOB OPENING: SALES PLANNER/20th Century Fox/NYC: Account Executives in all aspects of the sales process. Ideal candidate will have previous exp at either a media buying agency or media sales department. Full Info/Apply HERE (7/23)
JOB OPENING: SALES ASSISTANT/TRIBUNE/LA: Input/maintain sales orders from entry – invoicing & payment. Assist assigned Acct Exec on accts. Maint sales process/orders by comm w/sales & plan’g depts, traffic, billing & ad agencies. BA deg. Full info/apply HERE (7/23)
JOB OPENING: SR COORD, CORP COMM/AMCN/NYC: Provide administrative support to the SVP, Corp Comm & dept. Min 3-5 yrs exp – corp comm exp pref’d. Knwlg ent/media industries a must. Exc prioritization, orgnz’d skills a must. Full info/apply HERE (7/23)
JOB OPENING: RESEARCH ANALYST/20 th TV/NYC: 20th Television seeks an individual to support quantitative and qualitative research for the syndicator’s off-network and original programming and competition. BA Deg & Exp w/MS Excel & PP. Full info/apply HERE (7/23)
JOB OPENING: ACCOUNT DIRECTOR (SOCIAL) for agency in NYC: Major TV Network. Entertainment industry/vertical expertise, digi agency exp. Thought leader, well-versed in the emerging media (social & mobile) and new/on-the-horizon platforms. Email: [email protected] (7/23)
JOB OPENING: SR DIGITAL MEDIA/CONTENT MGR/PBR/Pueblo CO: Mng & plan implementation of dig. initiatives. BA Deg Comm/PR/Mktg. 4+ yrs exp Sports or Agency envir. Work w/media outlets/social influencers to help communicate PBR’s key messages. Full info/apply HERE (7/23)
JOB OPENING: DIGITAL EDITORIAL DIR/NBCDFW/SE SW: NBCDFW has a great opportunity to join our local news team as Digital Editorial Director, leading the station’s web site, social media, and mobile offerings. Full info/apply HERE (7/23)
JOB OPENING: SUPERVISING WRITER/PROD/2C/MIA: Stg concptl cpywrt w/gr8 edit sense. 5 yr exp promo mkt for TV, networks, OTT’s, or TV stat or hi-end adv a must. Edit/shoot exp a +. Ablty to mng mult proj while keep att to detail. CV: [email protected] (7/22)
JOB OPENING: COORD, MEDIA RSRCH/Crown Media Family Networks/LA: Provide admin support to SVP of Rsrch & Rsrch Dept. Pull/deliver Nielsen overnights & weekly reports for Hallmark Channel & Hallmark Movie Channel. BA deg req’d.Full info/Apply HERE (7/22)
JOB OPENING: SR RESEARCH ANALYST/NY: Provide television research and analysis on programming- Multi-platform tracking/ Nielsen analysis.Client support-create/maintain presentations. Apply here: [email protected] (7/22)
JOB OPENING: DIGITAL MKTG ANALYTICS MGR/PGA TOUR/Ponte Vedra Beach, FL: Lead the reporting, analysis & synthesis of mktg & promo efforts. 5-7 yrs exp dig. advrtsng/mktg exp. Use data-driven approach to create insights to drive future campaigns. Full info/apply HERE (7/21)
JOB OPENING: TECHNICAL SUPV-ENCODING/A+E Networks/Stamford CT-Freelance: Plan, implement workflows & tech support for Encoding & fulfillment for VOD, Mobile 5+ yrs exp FTP, Aspera, Signiant.- Full Info/Apply HERE (7/18)
JOB OPENING: MGR, DIGITAL RSRCH/Fuse/LA: Strong team player to understand how our aud engages w/dig & mobile platforms. Create/distribute a wkly dashboard report to our team. 2+ yrs TV/cable rsrch exp w/a solid command of analysis for dig purposes. Resume: HERE (7/18)
JOB OPENING: DIR, DEVELOPMENT/LA: For Non-Scripted TV prod co. Diverse skill set & exc writing skills a must. Self-starter to generate big ideas, which translate into new show ideas. Prod sizzle reels/create pitch material. Strong knwlg of AVID a +. Res HERE (7/18)
JOB OPENING: ART DIRECTOR/The Meredith Vieira Show/NYC: Provide inspiration & lead the Art Dept team in creating visuals. Resp for overseeing artistic dir, plan’g & creative vision. 3+ yrs of industry exp. IA 829 member a must. Send resume HERE (7/17)
JOB OPENING: SR WRITER/PRODUCER, AD SALES & PROMOS/NAT GEO/DC: Concepts/writes/produces Ad Sales vignettes, PSAs, short-form presentations & mktg initiatives. 5-7 yrs prod exp in mktg/promos & producing creative for cable/ntwrk. Exp w/auto integrations pref’d. Apply HERE (7/17)
JOB OPENING: MANAGER SALES STRATEGY & DEVELOPMENT/Univ. City, CA: Sales strategy for Intl. TV Dist. 3 years bus. dev, or financial in the entertainment industry req. APPLY Full info/apply HERE (7/17)
JOB OPENING: MANAGER INTERACTIVE EXP/E!/LA, CA: Strategy of multi-platform content and technology programs across linear and digital properties. 5 years similar exp. req. Full info/apply HERE (7/17)
JOB OPENING: CLIENT DEVELOPMENT MGR/Contently/NYC: Design/write story for sales collateral. Respond to RFPs & prod custom sales decks. Create and update sales collateral. 1-3 yrs mktg, journalism, PR or content exp. Full info/apply HERE (7/17)
JOB OPENING: VP STRTGY & DIGITAL SOLUTIONS/Discovery/NY: Conceptual seller resp. for the dev/execution of custom ad solutions in prtnrshp w/natl ad sales/content/mktg teams across Discovery Digital. Find key sales opps +creatively position dig aud/offerings. 10+ yrs exp. Apply HERE (7/17)
JOB OPENING: ACCOUNT EXEC/REVOLT MEDIA & TV/LA: Support Ad Sales & Integrated Marketing teams initiatives. 1+ yr exp @ successful sales role pref’d. Ability to grow bus. & find new rev opps & create long-term customer relationships. Knwlg sales principals/practices. Resume to: [email protected] (7/17)
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SITUATION WANTED: PRODUCTION ASSISTANT: entry level position wanted. A fresher, recent Television and Film Mater’s graduate. Experience with varied internships in production and casting. Email: [email protected] (7/22)
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