07/21/21: NBC Sports renewed its rights deal with IndyCar


Medias First Morning Read


Wednesday July 21, 2021

INDYCAR and NBC Sports locked in a multi-year extension of their media rights agreement that will see NBC Sports continue to be the exclusive home of the Indianapolis 500 and provide coverage of all NTT INDYCAR SERIES races, qualifying, practices, and Indy Lights races across its linear, digital, and streaming platforms, including Peacock. With the deal, the NTT INDYCAR SERIES will see a significant increase in network exposure in 2022, with 13 races broadcast on NBC, while USA Network and Peacock Premium offer the remaining races. Telemundo Deportes will provide Spanish-language coverage of the season-opening race, the Indianapolis 500 and the season finale. Peacock will stream all races on NBC and USA Network and will continue as the streaming home.

“NBC Sports has been the ideal partner for the NTT INDYCAR SERIES, bringing our bold and audacious style of racing to a significantly larger domestic audience and fully leveraging the power and scale of the Indianapolis 500,” said Mark Miles, President & CEO, Penske Entertainment Corp. “This new deal represents a significant expansion of our network TV exposure and sets us up for continued growth and success alongside a committed, innovative and world-class broadcast partner.”


The chief of the Tokyo 2020 organizing committee is reportedly still mulling a last-minute cancellation of the Olympics with more athletes testing positive for COVID-19. According to multiple reports, Toshiro Muto told outlets that he would keep an eye on infection numbers and liaise with other organizers if necessary.

Presuming that the Games are still a go, NBC Olympics announced that Michael Phelps will join the NBC Olympics team in Tokyo. Phelps will serve as a primetime correspondent in Tokyo and will also join Dan Hicks and Rowdy Gaines in the booth for select swimming competition.

Big news for the Monday Night Football franchise, ESPN and The Walt Disney Company inked a partnership with Peyton Manning and his Omaha Productions company that will result in a new Monday Night Football MegaCast production, featuring both Peyton and Eli Manning. The brothers will headline the new additional viewing option starting with the 2021 NFL Season through the 2023 season. Each Peyton and Eli-fronted MegaCast will be distributed on ESPN2, with potential for additional distribution on other Disney properties including ESPN+, complementing Monday Night Football’s traditional telecast, which will continue to be available on ESPN and/or ABC each week. Produced by ESPN, in conjunction with Omaha Productions, the unique MegaCast option will originate from a remote location.

Meanwhile, NBC Sports’ coverage of the 149th Open Championship at Royal St George’s Golf Club drummed up viewership gains for NBC and GOLF Channel vs. 2019. Across more than 40 hours of live championship coverage on NBC and GOLF Channel, the Open Championship produced a Total Audience Delivery of 2.148 million viewers, up 8% vs. the 2019 Open coverage (1.983 million TAD) and up 27% vs. the most-recent Open Championship at Royal St George’s in 2011 (1.697 million TV-only). Sunday’s Final Round coverage on NBC delivered a TAD of 4.169 million viewers, up 10% vs. 2019.

Elsewhere in ratings news, TUDN’s coverage of the 2021 Concacaf Gold Cup boosted Univision’s networks with TUDN’s telecasts of this year’s action up 25% among Total Viewers 2+ and 28% with Adults 18-49 through the first 20 contests of Group Stage. For the tournament thus far, Univision’s networks is averaging 1.2 million Total Viewers 2+ and 597,000 Adults 18-49. The Mexican National Team, who this past Sunday versus El Salvador, delivered 3.79 million Total Viewers 2+ and 2.04 million Adults 18-49 to rank as the most-watched Gold Cup Group Stage contest on U.S. television since 2011.

Continuing the theme, NBC Sports’ coverage of the Tour de France this year notched the event’s top viewership score since 2010. Programming across NBC and NBCSN averaged 429,000 viewers, and was up 4% over last year.

Sunday’s Formula 1 British Grand Prix on ESPN reeled in an average audience of 1.029 million viewers, making it the second race of 2021 to average more than 1 million viewers. Viewership was the second-largest of the season for F1. Overall, F1 races on ESPN networks are averaging 944K viewers – up 55% over the full season of 2020 (608K) and 40% over the full season of 2019 (672K).

ESPN reached a multi-year contract extension with college football analyst Joey Galloway. A 10-year ESPN veteran, Galloway will continue to appear across ESPN studio programming, including College Football Live, SportsCenter and college football pre-game, halftime and post-game shows on Thursdays, Fridays and Saturdays throughout the season. Galloway joined ESPN in 2011 and has appeared as both a game and studio analyst.

Bleacher Report’s B/R Kicks debuts an original sketch comedy series focused on sneakers and the absurdities of their pursuit titled Sneak This. The new digital series will feature sketches, field pieces and interviews centered on the “most relevant topics in sneaker culture with humor deployed at every fit pic and sneaker bot.” Sneak This will debut July 28 on the Bleacher Report app and on B/R Kicks social channels. The series will be hosted by Rob Haze and Jamel Johnson.

The BIG EAST Conference revealed an agreement with FloSports to become the home of the BIG EAST Digital Network presented by SoFi for the 2021-22 academic year. FloSports served as the digital home of BIG EAST women’s basketball in 2020-21 and will now expand its BEDN lineup to include more than 500 Olympic sports events, as well as BIG EAST original content such as “Shootaround” and “Fast Break.”

The NHL’s 2021-22 regular-season schedule will include a break for the Winter Olympics in Beijing, according to ESPN. The Olympic break is reportedly scheduled from Feb. 5-22, 2022. The schedule, which will be released on Thursday, is expected to include a caveat that NHL participation in the 2022 Winter Games.

Carmelo Anthony announced that he and his multi-platform content company Creative 7 are partnering with Cadence13, an Audacy company, to launch the debut podcast edition of Anthony’s viral wine-focused YouTube series “What’s In Your Glass?” “What’s In Your Glass?” will launch with all-new episodes on Thursday on Apple Podcasts.

NFL Network is boasting that a record 23 live preseason games will run on the network this year. NFL Network’s live preseason schedule kicks off with eight Week 1 games starting Aug. 12 at 7:30p with the Patriots/Washington.

Premier Rugby Sevens revealed FOX Sports as the league’s official television partner. The inaugural men’s and women’s tournaments will be available across FS1, FS2, the FOX Sports App and FOXSports.com. Starting with a pilot season in the fall of 2021, PR7s will feature many players who will represent the United States in the Tokyo Olympics this summer. The league will showcase six men’s teams and four women’s teams that play multiple games in one location. The first host city, event date, and team names will be revealed in the coming months.

ESPN locked in multi-year contract extensions with its three SEC Now hosts: Peter Burns, Alyssa Lang and Dari Nowkhah. Nowkhah and Burns have been anchoring SEC Now since SEC Network’s launch in August 2014, with Lang joining the SEC Now desk in fall 2018.

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Toyota will not be running any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate sponsors. The AP writes that the decision “underlines how polarizing the Games have become in Japan as COVID-19 infections rise ahead of Friday’s opening ceremony.” Chief Executive Akio Toyoda, the company founder’s grandson, will also be skipping the opening ceremony.

WWE is searching for its next great ring announcer on TikTok, partnering so users can upload their most entertaining videos using the hashtag #WWEAnnouncerContest. The best performers will earn a trip to SummerSlam at Allegiant Stadium in Las Vegas on Aug. 21, where they will serve as a ring announcer. The announcer search is presented by Pure Life Purified Water.

Mayakoba and the PGA TOUR introduced World Wide Technology, a $13 billion technology solutions provider, as title sponsor for the World Wide Technology Championship at Mayakoba in a seven-year partnership that extends through 2027. The 15th annual event will be held Nov. 1-7, 2021.

Franklin Sports partnered with beach volleyball superstar Kerri Walsh Jennings to develop and launch a full line of volleyball apparel and equipment. The partnership includes a signature apparel brand featuring both high-performance athleticwear and lifestyle clothing, as well as a collection of specially designed balls, nets, kneepads, and training accessories.

Clean Juice announced today its official partnership with Tim Tebow. The partnership with Clean Juice is highlighted by the creation of the brand’s first-ever national TV spot featuring Tebow and his experience with the brand. The spot and subsequent videos featuring Tebow will be utilized across multiple strategies and platforms to build awareness of the award-winning brand as it expands across the U.S. Clean Juice will also feature Tebow in social media, web, point-of-purchase materials product development, and more.

Usain Bolt and Michelob ULTRA, for one day only on Saturday, will see the famed runner open a ‘Running Tab’ allowing bar-goers across the country to enjoy a free Michelob ULTRA. Consumers can head to their favorite neighborhood bar to celebrate global sports with a refreshing ULTRA on Bolt’s running tab.


NBCUniversal and Roku announced a partnership to bring an “all-new, immersive Olympic experience to streamers” on the Roku platform in the US and make it easy for users to access Olympic coverage and Olympics-related entertainment on supported Roku devices and Roku TV models. For the first time ever, Roku is creating “easy access” to NBCU’s 5,500 hours of streaming coverage of the Summer Games directly from the home screen. Additionally, Roku users will be able to access in-depth coverage of the Olympic Games in Tokyo, Japan via the NBC Sports or Peacock channels on Roku devices.

Tournament officials announced today that DraftKings was named the first “Betting Operator of the World Golf Championships-FedEx St. Jude Invitational,” running Aug. 2-8 at TPC Southwind and the first “Official Betting Operator of THE NORTHERN TRUST” August 18-22 at Liberty National Golf Club. As part of both agreements, DraftKings will have hospitality suites at both tournaments dubbed the “DraftKings House.” At World Golf Championships-FedEx St. Jude Invitational, DraftKings House will be located beside the 18th green featuring an open-air patio with unbeatable views.

Atmosphere is partnering with sports streamer FITE to launch a new channel on the platform. The new channel features the streamer’s boxing, MMA and wrestling content, and extends the company’s programming slate to 52 channels. The deal with FITE builds on Atmosphere’s momentum over the past year, which includes a $25 million Series B funding round led by Valor Equity Partners as well as the hiring of former NBC News executive Micah Grimes to lead the company’s news efforts.

GOLFTEC announced the launch of OptiMotion, a proprietary motion capture system at more than 157 locations worldwide. OptiMotion uses custom-built, high-speed, HD cameras to measure the swing in 3D and leverages a proprietary artificial intelligence model to unprecedentedly collect more than 4,000 data points in every swing. The entire dataset is captured in a wireless, sensorless environment and in the comfort of a GOLFTEC training bay. A GOLFTEC coach guides the entire experience to provide instant feedback for easy understanding and basis to play better golf.

Stadion and LiveLike are partnering to deliver market leading digital platforms across web, mobile, and OTT. Stadion will integrate LiveLike’s audience engagement platform into the digital experiences it creates for rights holders, including clubs, leagues and federations, driving increased engagement, interaction and dwell time. As a combined offering, Stadion and LiveLike are able to create unique activation experiences and revenue generating opportunities for rights holders and sponsors.

LeagueApps announced the close of a $15 million Series B financing round. Existing investor Contour Venture Partners led the round, which brings the company’s total funding to $35 million. Major League Baseball and Elysian Park Ventures, the private investment arm of the ownership group of the World Series Champion Los Angeles Dodgers, were among the other participating and existing investors.


Overwatch League is returning to live events just in time for the 2021 postseason, which kicks off in September. The league announced that the 2021 Overwatch League Grand Finals will be held at the Galen Center in Los Angeles on Sept. 25, while a playoff event will run Sept. 16-19 at the Esports Stadium Arlington in Dallas.

ESL Gaming and Intel Corporation are reporting big numbers for the Intel Extreme Masters Cologne 2021 event, which peaked with more than 840,000 people watching the 3-0 grand final between Natus Vincere and G2 Esports (excluding China), and ranking as the second highest viewed non-Major CS:GO tournament of all time, after IEM Katowice 2020. Up next in the ESL Pro Tour for CS:GO is ESL Pro League Season 14 which is set to take place on Aug. 16 – Sept. 12, followed by IEM Fall which will be held on Sept. 28 – Oct 10.

Dignitas recruited a partnership with the U.S. Air Force. As the Official Military Service Partner of Dignitas, U.S. Air Force will work with Dignitas to curate unique content experiences with talent. Additionally, the organizations will create and host an online broadcast esports event to be held in the later half of the 2021 calendar year, continuing the success of the co-branded Dignitas and U.S. Air Force 2020 ‘Wingman Series’ Counter Strike: Global Offensive Tournament.

DTC eyewear company Zenni named three-time Call of Duty League Champion James “Clayster” Eubanks (with the New York Subliners) as its newest brand ambassador with an exclusive CDL eyewear partnership. Clayster collaborated with Zenni to curate a collection of eight frames just for gamers. Additionally, during the CDL Stage V last week, Zenni unveiled the Official Call of Duty League Eyewear Collection complete with a signature pair ($49.95) and a total of 36 team styles (each $33.95), representing the 12 CDL teams.


Learfield IMG College announced the appointment of John Brody to the role of chief revenue officer. Brody most recently served as executive vice president, global head of sales and partnerships and head of international for World Wrestling Entertainment and previously was a senior vice president at the NFL, where he oversaw sponsorship, partnership management, TV and digital media sales, and media planning divisions.

NFL Media announced the hires of three new Vice Presidents Angela Ellis, Sandy Nunez and Tony Cole. Ellis joins NFL Media as Vice President, Head of Entertainment and Initiatives. Nunez joins NFL Media as Vice President, Talent Management and will run NFL Media’s talent department, providing daily oversight for the media group’s on-air personalities and identifying, recruiting and developing top-tier talent. Cole joins NFL Media as Vice President, Media Operations and is now accountable for the 24/7 management of technical operations of all NFL Media studio content produced on-site at the new facility in Inglewood, as well as the planning and execution of studio workflows and the proactive monitoring of on-going maintenance and care of NFL Media’s facility.

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Which legendary athlete lit the Olympic Cauldron for the Atlanta Games? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question: The Olympic torch is a tribute to the fire that burned throughout the ancient Greek Olympic games honoring which goddess? Answer: Yikes! I got equal amounts of Hera and Hestia and quick research shows two different answers so I will accept both as I have no clue which is correct and am more of an Athena person anyway. Kudos: John Ferlazzo/London; Michael Ritz-Lenox Advisors/NY; Matt Sautter-WideOrbit/Harrisburg; Louis Lewow-FITE/Atlanta; Kyle Krebs-CBS42/Birmingham; Andy Pittman-TAMU/College Station; Anne Wettig-Fox Sports S&P/LA; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo

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