07/20/20: Rachel Maddow draws record ratings with Mary Trump


Cynopsis Medias First Morning Read
Monday July 20, 2020

Today’s Premieres
A&E: Hoarders at 8p, Intervention at 10p
Acorn TV: Mount Pleasant
Food Network: All-Star Best Thing I Ever Ate at 9p
ID: Hometown Homicide: Local Mysteries at 9p
Nat Geo: When Sharks Attack at 9p
PBS: POV at 9p
Univision: Vencer el Miedo at 7p

Tonight’s Finale
DIY: Maine Cabin Masters at 9p


MSNBC’s The Rachel Maddow Show drew 5.2 million viewers for its interview with presidential niece Mary Trump. It was the news show’s highest-rated hour ever, the network’s most-watched regularly scheduled show in history, and the top show on broadcast and cable.

AMC Networks streaming service AMC+ is being offered to Dish and Sling TV customers. “This new bundle, available for the first time to Dish and Sling TV customers, was designed to offer fans of our programming greater choice and an enhanced customer experience, as we work with Dish and Sling TV to embrace the new ways in which viewers consume content today,” said Josh Reader, President of Distribution and Development at AMC Networks. AMC+ offers an array of programming from AMC, IFC, SundanceTV, Shudder andIFC Films Unlimited.

The launch of Nick Cannon’s syndicated talk show, scheduled for October 5, has been delayed following backlash over anti-Semitic comments Cannon made on his podcast. While ViacomCBS cut ties with the Wild ‘N Out creator, a lengthy apology prompted Fox to announce Cannon would stay on as host of The Masked Singer. Debmar-Mercury landed somewhere in the middle, saying of their talker, “The Nick Cannon Talk Show will not debut this year. After conversations with Nick, we do believe that his public comments don’t reflect his true feelings and his apology is heartfelt & sincere….We are standing by Nick in our hope that by fall 2021 he will be able to use his extraordinary talent and platform to entertain, enlighten & unite his audience on the Nick Cannon talk show.” On Saturday, Cannon mourned the death by suicide of rapper Ryan Bowers with the troubling tweet, “After waking up & barely rising form my own dark contemplation of continuing my physical existence on this planet, this powerful warrior actually had the balls to do it.”

Facing criticism after announcing a 2020 holiday movie lineup that does not include lead queer characters, Hallmark Channel said diversity and inclusion is a priority. The company will make “some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters, and actors,” said a network spokesperson.

Tamar Braxton (Braxton Family Values) was hospitalized after being found unresponsive at her residence in LA on Thursday night. “Tamar Braxton has been part of the WE tv family for nearly a decade. We are keeping her and her family in our thoughts and prayers and joining with her fans sending strength and healing at this difficult time,” said the network, which last week announced the July 30 premiere of docu-series Tamar Braxton: Get Ya Life!.

Grantchester was renewed for season six by PBS Masterpiece and UK’s ITV. The detective drama’s season five finale aired Sunday.

Jeremy Roenick is suing NBC Sports for wrongful termination. The hockey analyst was let go after he joked on podcast Spittin’ Chiclets that he hoped to “go to bed” with his wife and coworker Kathryn Tappen. The lawsuit describes similar comments made by former Olympic figure skaters Tara Lipinski and Johnny Weir that were not punished; Roenick, who claims he was told Weir “is gay and can say whatever,” alleges he was fired “because of his sex and sexual orientation,” as well as his support for President Trump.

USA Network canceled drama Briarpatch after one season – but the show’s producer, UCP, is still in business with writer/exec producer Andrew Greenwald. “I just signed a new deal with the studio and I have a bunch of pots on a number of burners,” said Greenwald on social media. Greenwald also noted if people keeping checking out Briarpatch on demand, “anything’s possible – especially for an anthology series as weird as this one.”

It’s official! Cynopsis is delighted to be hosting the annual That Big TV Conference virtually this year on September 22-24. Registration is free, but space is limited, so reserve your spot today.

The Virtual Cynopsis Sports Media Awards: AUG 12 | 2PM ET
Sponsored by Twitch
Get in on the action as winners are announced, luminaries are celebrated and new connections are made during this virtual celebration. Finalists represent a range of sports media’s elite, including: ESPN, FOX, NBA, NBC Universal, New York Jets, NFL Media, Showtime Networks, SiriusXM, Telemundo, TUDN/Univision, Turner Sports, WWE and MANY more. Click here to view them all.

Supporters Include: WWE, BLOK Sports, SiriusXM, NBCSports and Showtime


Netflix is spending about $200 million for action thriller The Gray Man, starring Ryan Gosling and Chris Evans. Joe and Anthony Russo (Avengers: Endgame) are directing, with AGBO’s Russo Brothers and Mike Larocca producing, along with Joe Roth and Jeff Kirschenbaum for Roth Kirschenbaum.

Season three of HGTV’s Christina on the Coast will start production in late August
, and is expected to premiere in spring 2021. The series was a top 5 cable series this year among P25-54, W25-54, upscale P25-54, upscale W25-54 and upscale M25-54.

Did you know that brand favorability lift doubles when combining linear TV + OTT, vs. OTT only? This data from the VAB plus more is included in our Media Buying For Today’s Market report we compiled with New York Interconnect. If you haven’t read it yet, go check it out!

Vanderpump Dogs, a spin-off of Bravo’s Vanderpump Rules, will air in NBCU streaming service Peacock. The shows was teased during NBC’s 30 Rock special last week.

Laura Benanti (Supergirl) jumped to Fox drama pilot Big Leap, playing the VP of a car company.

Diego Boneta (Scream Queens) will star in and executive produce limited series Brujo, inspired by the true story of serial killer Adolfo Constanzo, reports Variety. The project comes from Legendary Television.


The American Music Awards return to ABC on Sunday, November 22 at 8p. The 2019 show grew over the previous year’s broadcast in total viewers (6.7 million) and delivered ABC’s biggest entertainment audience among A18-49 on Sunday night since the Oscars nine months prior.

Science Channel is celebrating the anniversary of the Apollo 11 moon mission with a special line-up of programming featuring NASA. Space programming begins today at 9a with NASA’s Greatest Missions: The Secret History.


Endemol Shine announced the premiere of four digital linear channels with STIRR, as well as a selection of titles to launch as VOD and within the STIRR City channel. The initial roll out incudes game show destination Wipeout Xtra, and Deal or No Deal, the home for the US version of the show, available as 24-hour streaming channels. Endemol Shine’s Flavor of Love, McLeod’s Daughters, The Simple Life, City Homicide and My Kitchen Rules are launching as VOD and within the STIRR City channel. Later this year comes the launch of DIY Daily, a home and garden themed channel, and Reel Truth Crime.


DoubleVerify announced a new tech that gives CTV advertisers a proxy for traditional viewability, and is rolling out completion measurement. DV’s Fully On-Screen Completion measurement capabilities provide insight into quartile completion metrics and fully on-screen metrics, enabling advertisers to understand how many impressions were played to completion and identify drop-off points along the way, and confirm that impressions originate from sources that deliver 100% of the ad’s pixels on the screen consistently. “Viewability measurement in the CTV environment has been challenging for multiple reasons – from technical execution to lack of agreed-upon standards,” said Matt McLaughlin, COO of DoubleVerify. “DV’s innovative approach to measuring ad presentation on CTV is a market first. It extends to both the app and device levels, and represents a close proxy to traditional viewability available to advertisers today.”


WildBrain secured international sales for season one of Malory Towers, based on Enid Blyton’s book series. Co-produced by WildBrain and UK prodco King Bert Productions for WildBrain Television’s Family Channel (Canada) and CBBC (UK), the series has been picked up by broadcasters and streamers including: BYUtv (US), CBC’s streaming service CBC Gem (Canada), ABC (Australia), ZDF (Germany), DR (Denmark), YLE (Finland), SVT (Sweden), NRK (Norway), Toonix and HBO (Nordics & CEE), and Hot (Israel).

Back2back Productions and Drive announced that The Weather Channel has pre-bought the fourth season of The World’s Deadliest Weather. The pre-sale partnership follows The Weather Channel’s acquisition of the third season of the BBC Earth extreme-weather series, which will air across the Nordics, Africa and Asia on the BBC’s premium factual subscription channel.

Entertainment One announced new broadcast deals for its CGI-animated preschool series, Ricky Zoom, which will air across Australia for the first time. The show launches on Nickelodeon’s preschool channel, Nick Jr., in Australia today.

The Cynopsis Digital Awards
In addition to the pride and excitement that comes with entering digital media’s premier awards program, this year’s awards program has:
With new categories tailored to new trends and the changing world around us, this year’s awards program has all angles covered. View all categories



Discovery Channel’s Deadliest Catch was Tuesday’s #1 Primetime telecast across all of TV among M25-54, with P25-54 ratings up +19% in Live+3 Nielsens vs. the prior week.

Wednesday’s Guy’s Grocery Games premiere on Food Network was the series’ highest-rated in more than two years, delivering a 0.80 P25-53 Live+3 rating and growing its timeslot 38% above year-ago benchmarks.

OWN’s Greenleaf delivered 1,977,000 P2+ in Live+3 numbers on Tuesday, 7% above the prior week to mark the show’s most-watched episode since 2018. It was the night’s #1 cable telecast among W25-54 and W18-49 and the #1 telecast of the entire week on all of TV among African-American W25-54, W18-49, W18+, Households, and P2+.

Broadcast Nielsen Ratings for Thursday, July 16
Show, P2+ 0000s, (A18-49)
ABC: Holey Moley 3.41 (0.5), Don’t 2.62 (0.5), To Tell the Truth 2.93 (0.4)
CBS: Young Sheldon 4.08 (0.4), The Unicorn 2.84 (0.3), Mom 3.12 (0.3), Mom 3.26 (0.3), NCIS: Los Angeles 2.37 (0.2)
CW: Killer Camp 0.48 (0.1), Masters of Illusion 0.39 (0.1), Masters of Illusion 0.44 (0.1)
FOX: Celebrity Watch Party 1.37 (03), Labor of Love 0.95 (0.2)
NBC: 30 Rock Special 0.88 (0.2), Superstore 1.14 (0.2), Brooklyn Nine-Nine 0.86 (0.2), Law & Order: SVU 1.46 (0.2)
Telemundo: Cennet 2.29 (0.3), 100 Dias Enamorarnos 0.73 (0.2), Enemigo Intimo 0.69 (0.2)
Univision: Rosa de Guadelupe 1.39 (0.4), Medicos Linea de Vida 1.36 (0.4), Copa Por Mexico 1.40 (0.6)
Source: Nielsen live + same day time period averages


Actress Phyllis Somerville died on July 16. She was 76. Somerville’s numerous television credits include The Big C, NYPD Blue, The Good Wife, and Night Shift.

This Day in History
1921 – Congresswoman Alice Mary Robertson became the first women to preside over the floor of the House of Representatives.

Answer to Our Last Trivia Question
What was the first weekly US family drama series focused on a Black family? Harris and Company (1979). Kudos to: Tom Moore-Kalt Productions/LA

Today’s Trivia Question
How did Desperate Housewives’ (2004-2012) Gabrielle meet her second husband?((Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Insight TV Studios US

Ambitious candidate to leverage their own ntwk of ad and media agencies as well as direct advertisers to expand our reach. Oversee campaign executions w/support teams incl mktg, acct mngmnt, Insights, OTT Programming & Media Plan’g. 5 yrs exp OTT sales and/or multi-platform dig. Full info HERE

Newsmax Media/DC:
The candidate will have expert level shooting skills including all aspects of field production setup from sound mixing and lighting design to camera position and subject framing with a specific focus in a live news based medium. The candidates will be required to have a deep knowledge of post production workflows and be able to flow seamlessly from shooter to producer to editor. Full info HERE (7/31)

New 24/7 streaming network aimed at gaming and pop culture audiences is seeking a candidate to plan, schedule and analyze promos and graphics across linear platform. 5+ yrs in broadcast field, media scheduling and analytics perf’d. Full info HERE (7/24)

Leads all aspects of the recruitment function for the enterprise. Works in tandem with sr. mgmt to understand the company’s current and forecasted business priorities. 10+ yrs TA exp, pref within a media envir. Full info HERE (7/23)

Ring2Media: Highly motivated & self-starter type candidate with guerilla mktg mentality & strong tech ability to fully mng/grow our outbound mktg efforts & dvlp new relationships. Strong comm skills are a must to fully understand our data-driven business model & communicate that to prospects. Full info/apply HERE (7/22)

Ring2Media: Great opportunity for a passionate person to learn how TV advertising works from ground up. Having strong analytical skills, you will own the day-to-day operations of our insurance-focused TV ad campaigns airing nationally. Highly organized & able to multi-task in fast-paced environment a must. Full info HERE (7/22)

Newsmax Media/NYC:
Resp for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the production of key video and graphic elements. 3+yrs exec producing exp or overseeing newscast prod. Full info HERE (7/22)

Newsmax Media/NYC:
Write for fast paced prime time and overnight newscasts. You are an exceptional storyteller with a dedicated command for news and cultural trends. At least 3 years of national or large market local news exp. Full info HERE (7/22)

Newsmax Media/NYC:
Responsible for the production of live newscasts and recorded video segments for television, and digital platforms. 3 years’ experience line producing a newscast. Full info HERE (7/22)

Newsmax Media/NYC:
Responsible for the production of live newscasts, news shows and recorded video segments for television, and digital platforms. BA Deg pref’d. Full info HERE (7/22)

Newsmax Media/NYC:
Responsible for the administration, organization and secretarial work involved in producing a television program. At least 1 yr of news prod. Full info HERE (7/22)

Weather Channel
Identify, negotiate, and secure product placement and brand integration deals across The Weather Channel and Entertainment Studios live and long-form original programming. 7-10 years in Product Integration or Branded Content. Full info HERE (7/22)

A+E/NY: Support the Int’l, Corp Dev & Corp Divisions, incl domestic & int’l mergers & acquisitions and general corporate matters. Min 7 yrs legal exp at a major law firm or in-house counsel at a media co., exp in an active M&A practice, content licensing exp & strong negotiation & drafting skills. APPLY HERE (7/21)

Insight TV Studios US/NYC: Ambitious candidate to leverage their own ntwk of ad and media agencies as well as direct advertisers to expand our reach. Oversee campaign executions w/support teams incl mktg, acct mngmnt, Insights, OTT Programming & Media Plan’g. 5 yrs exp OTT sales and/or multi-platform dig. Full info HERE (7/21)

Weather Channel: Identify, negotiate, and secure product placement and brand integration deals across The Weather Channel and Entertainment Studios live and long-form original programming. 7-10 years in Product Integration or Branded Content. Full info HERE (7/21)

ABC: The Bachelor: The Greatest Seasons – Ever!
CBS: The Neighborhood, Bob Hearts Abishola, All Rise, Bull
CW: Whose Line Is It Anyway?, Whose Line Is It Anyway?, Penn & Teller: Fool Us
FOX: 9-1-1, 9-1-1: Lone Star
NBC: The Titan Games, The Wall, Dateline
PBS: Antiques Roadshow, Antiques Roadshow, Independent Lens
Telemundo: Cennet, 100 Dias Para Enamorarnos, Eneigo Intimo
Univision: Te Doy la Vida, Medicos, Linea d Vida, Como Tu No Hay


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