07/12/21: Cynopsis Media Tech Update

 

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM


Medias First Morning Read

 

Monday July 12, 2021

Add Colorado to the list of states requiring companies to honor the request of residents who want to opt out of targeted advertising. The “Protect Personal Data Privacy” bill, which takes effect July 2023, also requires companies to obtain express consent before processing sensitive data like ethnicity, health conditions and sexual orientation. California, Maine and Virginia have also passed privacy bills.

President Biden signed an order, aimed at regulating monopolies and protecting consumers, that encourages the FTC and the Justice Department to challenge prior “bad mergers” that past administrations did not challenge. “Over the past 10 years, the largest tech platforms have acquired hundreds of companies — including alleged ‘killer acquisitions’ meant to shut down a potential competitive threat,” said the White House fact sheet. “Too often, federal agencies have not blocked, conditioned, or, in some cases, meaningfully examined these acquisitions.”

Apple’s privacy changes, enabling users to block apps from tracking them, are leading to a dip in mobile ad prices on iOS, reports The Wall Street Journal. With fewer than a third of users opting in to tracking, spending on iOS mobile ads dropped about one third between June 1 and July 1, according to measurement company Tenjin. In the same period, Android spending rose 10%.

Twitter appointed Vinay Prakash as its resident grievance officer in India, days after the Indian government alleged Twitter had lost liability protection on user generated content because the company had failed to appoint officials to address concerns. Facebook and Google had already appointed local compliance officers.

TikTok has launched a pilot job search program to help users “find their dream jobs.” Job seekers can create a video resume and submit it to one of the participating brands, including Chipotle, Abercrombie, Target and more. “CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery,” wrote Nick Tran, Global Head of Marketing, in a blog post.

In a new antitrust lawsuit, 37 attorneys general accuse Google of engaging in conduct aimed at disincentivizing competition in Android app distribution. “For all apps that consumers obtain from the Google Play Store, Google requires that consumers purchase any in app digital content through Google Play Billing,” says the lawsuit. “By imposing this unduly restrictive and anticompetitive tie, Google can indefinitely collect supracompetitive commissions from consumers who purchase in-app digital content.” The lawsuit says Google prevents apps distributed through the Google Play Store from using, directing consumers to, or informing consumers about alternative payment processing options that may provide lower prices.

As Apple and Google draw criticism by some competitors for bundling their apps with their mobile operating systems, a Facebook-commissioned study by Comscore found that 75%percent of the top 20 most-used apps on iPhone were made by Apple, and 60% of the top Android apps were made by Google. Preinstalled services are most dominant in basics like weather, photos, and clocks.

The FCC’s minimum speed benchmark of 25 Mbps download and 3 Mbps upload, set six years ago, is probably not fast enough to meet the needs of many small businesses, particularly with regard to upload speeds, according to a report from the nonpartisan US Government Accountability Office. The report recommends that the Chair of the FCC solicit input from stakeholders and conduct analysis of small businesses’ broadband needs to determine the benchmark for broadband.

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM

ADVERTISING

605 announced that it is the first to provide attribution services for all TV networks, advertisers and programmers participating in the Canoe addressable enablement initiative. Using 605 services, which will eventually include attribution product 605 IMP4CT, participants can analyze the effectiveness of their addressable TV advertising campaigns and measure their influence on consumer behavior. 605 can also combine ad exposure from Canoe enabled addressable campaigns with different delivery modalities, including digital, linear and data-driven linear, to provide unified cross-platform insights.

Nielsen has acquired Paris-based TV attribution provider and ad monitoring company TVTY to complement and expand its TV Attribution and Ad Intel services. “The acquisition of TVTY aligns to Nielsen’s strategy to deliver cross-media outcomes as a complement to audience measurement,” said Sean Cohan, Chief Growth Officer and President, International, for Nielsen. “TVTY bolsters Nielsen’s ability to size an audience with analytics….Together we will be powering a better media future for marketers.”

Maven announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet. The partnership will service more seamless transactions for advertisers and facilitate greater transparency and control for consumers. “Just because the death of the Chrome cookie has been pushed out, doesn’t mean that many of the cookies aren’t already dead,” said Andrew Q. Kraft, Maven COO. “We are leaning into solutions that enable us to maximize our first-party data, while preserving consumer value and trust.”

Publicis Media’s Starcom London team said it has developed and implemented an automated media booking bot. Called ABACUS (“automated bot for amendments to campaigns and uploads”), the bot processes and verifies key campaign details overnight. “Automation is a key part of our new intelligence-driven strategy,” said Starcom CEO Nadine Young. “ABACUS allows us to liberate our teams from the more repetitive administrative tasks and unleash further opportunity to focus on more strategic and creative growth opportunities for our clients.”

The Trade Desk announced the launch of its new trading platform, Solimar, aimed at helping marketers optimize their digital advertising campaigns across the open internet. The result of more than two years of product development, Solimar addresses concerns including easy and secure onboarding of first-party data; the need to connect marketing performance to business growth goals; an increasingly cross channel digital media environment including CTV; and a rising focus on digital identity.

Two thirds of consumers show purchasing intent signals early on in the social commerce funnel with a pre “click” consumer behavior, according to a survey from social competitive intelligence and brand analytics platform BrandTotal. Sixty-five percent of consumers reported they engage (like, share, comment) with brand ad campaigns and from those who engage with the ads, and 90% are more likely to make a purchase from a brand they engaged with. When it comes to product discovery, 79% of respondents said they had discovered a brand they were not previously aware of via a sponsored post that resulted in a purchase, and 84% of those who discovered a new product purchased it in the last three months.

Ampersand announced a data and technology integration with data connectivity platform LiveRamp, giving clients the option to onboard their strategic audiences to build and activate custom audiences across screens via Ampersand’s AND Platform. Clients can build proprietary audience segments in the AND Platform using brand’s first party data, third party audiences from Polk and Experian, and/or Ampersand’s Viewership segments.

AdTech video platform QTT earned its third patent, for “Integrating Digital Advertising with Cable TV Network and Broadcast Advertising,” in its path to bridging the gap between linear TV and digital advertising. “Local and national television inventory suppliers own the lion’s share of premium, fraud-free video advertising inventory. But digital-only advertisers have not been able to access this premium inventory through the demand-side platforms where they currently purchase all other digital media,” said John Piccone, President of QTT. “There are many more digital advertisers than TV advertisers and this development allows all of those digital advertisers to access TV inventory and to avail themselves of brand-safe options that improve the efficiency and effectiveness of their budgets.”

Spectrum Reach, the advertising sales business of Charter Communications, has introduced a new deterministic, cross-platform attribution solution with Blockgraph and TVSquared, providing its advertisers with aggregated and de-identified insights to analyze addressable, streaming and linear TV campaigns. The solution enables advertisers to attribute TV ad exposure to specific consumer actions on digital devices, conversions and sales.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Amazon streaming services Prime Video and IMDb TV struck a multi-year licensing deal with Universal Filmed Entertainment Group that gives Prime Video an exclusive pay-one window for UFEG’s slate of live-action films like “Jurassic World: Dominion” and “Ambulance” in the US, starting with the 2022 release slate. IMDb TV has secured an exclusive network-window for films from UFEG’s 2020-2021 theatrical slate, as well as rights to a package of animated titles. “Recognizing that all parties would benefit from a modernized windowing structure, this new agreement allows Prime Video and IMDb TV to benefit from UFEG’s vast library and diverse content like never before,” said Peter Levinsohn, Vice Chairman and Chief Distribution Officer, UFEG. “This agreement further delivers on our distribution strategy to monetize our unparalleled movie library across multiple services, while offering customers the most choice, control and flexibility in how, when and where they watch films.”

SeaChange has introduced StreamVid, a software-as-a-service (SaaS) platform that supports business and technical functions including content ingestion, management, curation and monetization. “As a complete platform without third-party software components, StreamVid removes market entry barriers since it is being offered under a true, consumption-based, pay-as-you-grow SaaS business model,” said Chris Klimmer, SVP of global sales and marketing at SeaChange International. “As we understand the increasing importance of advertising business models within the streaming landscape, we put a particular focus on the integration with SeaChange’s ad tech components.”

NewsON, the streaming service for local news content, has completed the relaunch of its product offering across all supported platforms. The free app, which offers ad-supported access to live and on-demand news content, now features a redesigned user experience as well as a web-based offering. We’re continuing to expand NewsON’s offerings, streamlining the experience, building in more editorial capabilities and connecting viewers to the content they care about,” said NewsON General Manager Ron Stitt.

Three of Cinedigm’s channels are now available on YouTube TV as optional add-ons. The trio includes family-oriented Dove Channel, pop culture destination CONtv and Docurama.

Google Cloud and Call of Duty League announced ActivStat, an new capability for esports, that provides competitive statistics in real-time. Using ActivStat, live broadcasts will be enhanced with more depth and color-of-play while they’re happening. Call of Duty League plans to begin a roll out during the 2021 season.

It’s now or never: Cinedigm has teamed with Elvis Presley Enterprises for The Elvis Presley Channel, an ad-supported and linear streaming service expected to launch in 2022. The service will include Elvis Presley archival content and specials, as well as musical content from artists that inspired the music industry. The launch continues Cinedigm’s expansion into the legacy icon space which began last year through the launch of The Bob Ross Channel.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

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Check out more jobs in Cynopsis Classifieds »
Job of the day

AUDIENCE ENGAGEMENT SPECIALIST >>
WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (7/26)

TRAFFIC COPY COORDINATOR
OVATION
NYC, NY

Full time, freelance Traffic Log Coordinator. Tech-savvy person, willingness to learn, a cooperative attitude, attention to detail, strong ability to meet changing deadlines in a fast paced- environment. Responsible for seeing that all commercials, promos and secondaries are scheduled correctly. Full info HERE. (7/25)

MEDIA SALES PLANNER >>
FUSE MEDIA/NYC, NY: Join a dynamic sales team in developing customized plans and presentations for Ad Sales clients. This is a great opportunity for someone looking to join a fast-growing business with future growth opportunities. This position reports to the Manager of Pricing & Planning and is based in our New York office – currently remote. Full info HERE (7/24)

SR RESEARCH ANALYST
NEWSNATION & ANTENNA TV
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Build and maintain Research systems, ongoing corporate reports, develop sales materials for Account Executives for both Digital and Linear sales needs, as well as maintain detailed programming databases for Nielsen measurement. Working directly with Research, the Sr Analyst will act as a liaison between Ad Sales, Programming and Affiliate relations. Monitor social audience trends. Full info HERE (7/24)

DIRECTOR, PRICING AND PLANNING >>
GAC MEDIA/NYC, NY:
Works with Ad Sales, Traffic, Finance and Programming to ensure all revenue is being maximized through inventory management and optimal pricing. Experience navigating planning and traffic systems is a must. Daily responsibilities include inventory maintenance, pricing approvals, and stewardship tracking. The job requires attention to detail, industry knowledge as well as strong communication skills. Full info HERE (7/24)

DIRECTOR, RESEARCH >>
GAC MEDIA/NYC, NY:
Works with Ad Sales, Distribution, Programming and Marketing to provide information and analysis on a timely basis regarding ratings and performance of various platforms. Experience navigating Nielsen systems is a must. Daily responsibilities include overnights, audience estimates and stewardship tracking. The job requires attention to detail, industry knowledge as well as a team mentality. Full info HERE (7/24)

DIRECTOR, GROWTH MARKETING
JUKIN MEDIA
LOS ANGELES, CA

The Director, Growth Marketing will work closely with other members of the Streaming TV, Product & Marketing teams to grow the audience and monetization of Jukin Media’s streaming apps. The position is primarily tasked with driving downloads and engagement of Jukin’s Roku, Fire, etc applications through paid and organic means. Full info HERE (7/17)

DIRECTOR, DIGITAL CONTENT & EMAIL MARKETING
INSP
CHARLOTTE, NC

Lead strategic design and user-experience vision for the redesign of INSP.com. Manage multiple project timelines and executions simultaneously and create and manage digital content & email marketing campaigns. 5+ yrs experience leading management of a website property, leading email marketing initiatives and people management. Full info HERE (7/22)

EVS Associate Producer
>>
EARLY MORNING TALK/NEWS SHOW/MT LAUREL, NJ:
Seeking EVS Associate Producer for live, daily, early morning NFL talk/news show. Must be ready, willing, and able to work VERY EARLY mornings (3:45am daily call time) in Mount Laurel, New Jersey. The job will start Monday, July 19th. Full info HERE (7/22)

SR ANALYST, AD SALES RESEARCH
DISCOVERY
NYC, NY

Learning and leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. Position networks within the ad sales marketplace and use analytical and syndicated research systems to produce relevant sales and network reports. 2-4 years relevant business experience required. Full info HERE (7/21)

MANAGER, CONTENT ACQUISITIONS >>
FILMRISE/NYC, NY:
Develop licensing and content distribution partnership opportunities with representatives of TV and film catalogs, production companies, sales agents and IP owners. Pursue leads and shepherd prospective deals through internal pipeline and oversee workflow process of deals. 5 years of relevant experience in a similar role required. Full info HERE (7/21)

SENIOR LEGAL COUNSEL >>
FILMRISE/NYC, NY:
Drafting and negotiating content acquisition, distribution agreements, television contracts and releases. Assisting the Business Affairs team with rights management and Copyright research. Three to four plus years of experience negotiating television and streaming platform agreements required. Full info HERE (7/21)

ASSOCIATE LEGAL COUNSEL >>
FILMRISE/NYC, NY:
Drafting and negotiating content acquisition, distribution agreements, television contracts and releases. Working closely with acquisitions, distribution and sales teams and assisting the Business Affairs team with rights management. Two to three years of experience in entertainment law. Full info HERE (7/21)

SR. SALES PLANNER >>
REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (7/21)

PRODUCTION ASSISTANT >>
EARLY MORNING TALK/NEWS SHOW/NYC, NY:
Seeking entry level office/set Production Assistant to support the Production Management Team. This is for a live, daily early morning NFL talk/news show in Lower Manhattan. The job will start Monday, July 19th and will continue for approximately 8 months and TBD beyond. Full info HERE (7/21)

CHIEF TECHNOLOGY OFFICER >>
iN DEMAND/NYC, NY: Serve and support the needs of the owner and affiliates by delivering reliable and relevant products and service. Bring leadership, excellence, organization, discipline and accountability to the organization. Establish and implement the overall technical vision for the company. Min of 8-10+ yrs relevant technical experience in cable or related industry required. Full info HERE (7/20)

DIRECTOR, MEDIA RELATIONS
TELEMUNDO ENTERPRISES
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Assist in the strategic development and execution of comprehensive communications plans and cultivate and maintain strong relationships with key journalists and media outlets. Leverage opportunities to promote Telemundo’s corporate narrative and manage incoming media inquiries and requests. Knowledge & experience of PR industry and specifically media relations required. Full info HERE (7/20)

ACCOUNT MANAGER, ENTERTAINMENT PUBLIC RELATIONS >>
CIVIC/NYC, NY: Contribute to planning, ideation and development of campaign strategies. With the VP, manage and coordinate communications with clients, talent (and their reps) on campaign junkets, key dates, interview requests. 6+ years of experience in
television/film/entertainment/media public relations and/or corporate communications required. Full info HERE (7/20)

IMPLEMENTATION SPECIALIST
WIDEORBIT
NYC, REMOTE

Implementation Specialists are the main point of contact for customers transitioning on to the WO Network product. 4+ years’ experience at a Cable Network required, with a strong preference for applicants with deep knowledge of the Cable Network Sales world, including Sales Planners. Full info HERE (7/20)

CLIENT SOLUTIONS MANAGER
MIRRIAD
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Build and manage relationships with clients – both supply and demand. Serve as Activation point on RFP responses, vetting concepts with all necessary teams, and overall create outstanding pitches. PowerPoint wizardry and ability to work effectively across multiple departments and external parties to make an impact on revenue. Full info HERE (7/20)

COORDINATOR, A&E/FYI LINEAR AND MULTI-PLATFORM SCHEDULING
A+E NETWORKS
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Responsible for linear and multi-platform content scheduling on A&E/FYI/C+I networks. Excellent communication and attention to detail. Creative thinker who can build programming stunts and playlists. BS in film, television preferred along with good understanding of TV/Film Pop Culture. MS Excel skills are required. Full info HERE (7/19)

SENIOR PUBLICIST
>>
FOX NEWS MEDIA, NYC, NY:
As a Senior Publicist, you have the ability to cultivate pitches and work with the media to secure coverage. If you are a strategic thinker who understands how communication shapes the world of media, this role is the perfect opportunity to experience all aspects of public relations.Full info HERE (7/19)

NEWSLETTER GROWTH MANAGER, APM STUDIOS >>
AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Build a world-class suite of newsletter engagement tactics across the APM Studios portfolio with one single goal: Turning anonymous users into known audiences, and serving their needs with meaningful, engaging content. 5 yrs experience with enterprise ESPs, specifically Marketing Cloud required. Full info HERE (7/19)

DIRECTOR, AUDIENCE ENGAGEMENT & LOYALTY >>
AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Oversee editorial strategies and loyalty products that significantly grow and engage audience and convert anonymous listeners to known fans. 7+ years of work experience in loyalty, engagement or conversion funnel roles with measurable results in attracting and converting consumers into loyal users/subscribers required. Full info HERE (7/19)

TALENT BOOKER
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DAYTIME TALK SHOW/NYC, NY:
Top rated nationally syndicated daytime talk show looking for a NY based talent booker to join an established team booking newsworthy, topical celebrities in pop culture and cover various facets of entertainment. Must have previous celebrity booking experience, strong contacts and a finger on the pulse what’s happening in pop culture. Full info HERE (7/18)

ACCOUNT LEAD >>
HOT PAPER LANTERN/NYC, NY:
Support media relations and account management for digital and fantasy sports clients. Must have a min. of 6 years previous agency experience working within sports, sport betting, or gaming. Strong knowledge of the media landscape and extensive media relationships across traditional, online, and broadcast media. Full info HERE (7/18)

COPYWRITER
CROWN MEDIA FAMILY NETWORKS
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Will partner with cross-functional teams on copy development for all of Hallmark Channel’s digital platforms. 5+ years of experience in branding, creative agency, or entertainment in digital spaces preferred. BA Degree in marketing, advertising, communications or journalism required. Full info HERE (7/17)

ACCOUNT EXECUTIVE >>
MARATHON VENTURES/EAST COAST/REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (7/17)

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