07/11/19: IGC orders another round of AMP

CynopsisESPORTS

It’s Thursday July 11, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.

Good news for Immortals Gaming Club, which cemented a renewal of its partnership with MTN DEW AMP GAME FUEL. The pair had produced the YouTube series Champions Rising featuring MIBR, IGC’s CS:GO roster and reeling in over 1-million minutes watched online and will continue to chronicle the team at IEM Chicago. In addition to being the presenting sponsor of Champions Rising, MTN DEW AMP GAME FUEL will continue to be featured on the jersey of both MIBR and Immortals will complement MTN DEW AMP GAME FUEL’s event-based partnerships with on-site activations involving the team.

“We are excited to continue our relationship with MTN DEW AMP and keep them within the IGC family and extend the partnership too,” said Brian Millman, Vice President, Corporate Partnerships of IGC Esports. “We recognize their effort to support the broader gaming and esports community as well as our players and our fans with Game Fuel.”

COMPETITION AND VENUES

Anti-smoking nonprofit initiative Truth is backing ELEAGUE in a new marketing partnership between the two organizations, which will kick off with this weekend’s first-ever Gears 5 Esports Tournament at ELEAGUE Arena. Competition begins Saturday at noon on Twitch. Competition on Xbox Game Studios’ upcoming Gears title will see eight of the world’s best professional teams compete for the game’s first professional championship. The ELEAGUE Gears Summer Series Invitational powered by Truth will be anchored by Alex “Goldenboy” Mendez, with analysis from a panel of Gears of War experts including former professional player Jourdan “Ribs” Ribeiro, retired coach Jacob “PR” Arce, and casters Ben “Benson” Bowe, Guy “Blaze” Spencer, Colin Clarke, Loviel “Velly” Cardwell, and reporter Jourdan Kerl.

FIFA is bringing the FIFA eWorld Cup back to London next month, marking the second straight year the event will be held in the city. This year’s tournament runs Aug. 2-4 at The O2 where 32 players will compete. “After the incredible success of the tournament last year at The O2 in London, we are excited to once again host the FIFA eWorld Cup at such an iconic venue and to create a one-of-a-kind EA SPORTS FIFA event for the community,” said Christian Volk, Director of eFootball & Gaming at FIFA. “With the increased prize money and a world title on the line, the tension will be higher than ever before and will create an incredible atmosphere.”

ESPN locked in a lineup of esports pros and streamers, athletes, celebrities and ESPN talent who will compete in the first-ever EXP Pro-Am Apex Legends Presented by The Real Cost tonight at 9p, featuring squads of three and competing across three rounds of play, with a total prize of $25,000 donated to the V Foundation for Cancer Research on behalf of the winning squad. Among the names on deck will be DrDisrespect, Chicago Bears running back Tarik Cohen, electronic musician Dillon Francis, The Vamp’s bassist Connor Ball, Phoenix Suns shooting guard Devin Booker, YouTube creator Nick EH 30, ESPN host Maria Taylor, 3-time X Games gold medalist Ryan Decenzo and Seattle Storm forward Breanna Stewart.

Major League Baseball is reportedly launching an esports tournament in China for the league’s game MLB The Show, according to Sohu.com. MLB will invite eight top Chinese esports teams to form the new league, which is slated to launch later this year.

Lagardere Sports is being tapped to serve as the exclusive agent to market commercial rights for the PlayerUnknown’s BattleGrounds’ 2019 PUBG Nations Cup as well as the 2019 PUBG Global Championship. In addition to marketing the commercial rights of PUBG’s top events in 2019. Under the terms of the agreement, Lagardère Sports will also develop new business opportunities as well as commercialize existing PUBG Esports properties. “Over the past year, we have seen an increased appetite amongst game developers to partner leading brands who are able to create tangible value for fans through their products, content, and know-how,” said Malcolm Thorpe, Vice President, Business Development – Asia, Lagardere Sports. “This fan-centric approach dovetails with many big brands who are eager to depart from tradition to embrace a powerful culture that truly resonates with fans. PUBG’s boundless scale and reach gives us a strong platform to help both endemic and non-endemic brands achieve their marketing objectives.”

The conclusion of ESL Pro League season 9 and its Finals saw the league break its all-time viewership records, doubling video views to reach 66.6 million versus season 8 tallies to hit over 16.1 million hours watched and ranking as the most watched season of Pro League history. Viewership was driven by a new competition format and a new visual look for CS:GO play with fans watching on 40 platforms and in 18 languages seeing Team Liquid top G2 Esports 3:1 in the Grand Final to claim the majority share of the $750,000 prize pool.

Riot Games is teaming up with Twitch to produce the first tournament dedicated to Teamfight Tactics through Twitch Rivals. The event runs July 17-18 with 64 Twitch streamers competing for a prize pool of $125,000. Day one will see players split into two groups of 32, with each group competing at different time. Day two sees the top eight from each group battle it out for their share of the prize. The full roster of streamers taking part will be announced today.

Mark your calendars! Sept 10-12 will see the return of the Esports Business Summit, the industry’s biggest esports business event, with days of networking, outings, play, awards and a bevy of C-level executives and global brands sharing their insights into opportunities in competitive gaming. Click here for more information and get your tickets now!

Philadelphia Union announced an inaugural charity video game event, Union 2v2 Pro-Am Charity FIFA Tournament Presented by Independence Blue Cross and Powered by N3rd Street Gamers. The tournament will take place on July 23 at 6:30p. Former Major League Baseball All-Star Ryan Howard, hip-hop artist Freeway, and several Philadelphia Union players, including Captain Alejandro Bedoya, will participate in the 2v2 Pro-Am Charity tournament alongside other special guests and influencers.

ASA Entertainment announced that Super Girl Gamer Pro will return for its third year as part of the Nissan Super Girl Pro Festival from July 26-28. The event, held at Oceanside Pier in Oceanside, CA will host open tournaments and dedicated game play in popular game titles: Fortnite, League of Legends, Hearthstone, Super Smash Bros. Ultimate, and Counter-Strike: GlobalOffensive. CS:GO will be a professional All-Star match. Turtle Beach serves as a partner of the event, with N3rd Street Gamers will produce the live webcast.

TRENDS

A new and exciting genre can dramatically impact the landscape of streaming platforms like Twitch. The latest genre to begin to shift the streaming meta of live platforms are “Auto Battlers”, turn-based strategy games based off of the MOBA genre. This week, Stream Hatchet explores trends related to rising influencers of the latest auto-battler, Team Fight Tactics. Here are the insights:

TFT viewership is concentrated at the top: In June ’19, Twitch viewers watched 29.3M hours of Team Fight Tactics, 39.57% of those hours were generated by the top 10 streamers. That’s 5% more than the Fortnite monthly ratio (34.25%).
Should Pokimane stream more TFT?: Although Pokimane generated 15.45% of the sample’s New Views, she only generated 7.93% of the sample’s hours watched. It’s possible that the streamer is underperforming in live viewership compared to the rest of our sample.

For more insights, and analysis related Team Fight Tactics and the auto-battler genre visit our blog at: Blog.StreamHatchet.com

ACTIVATION

Twitch revealed its lineup of streamers who ill be “slinging” Amazon Prime Day deals for Twitch Sells Out, a two-day shoppertainment-style program in celebration of the buyer’s holiday.” The show will offer viewers deals in gaming, electronics and related products on sale from July 15-16 on Amazon. Among the names taking part will be CouRage, TimtheTatman, Pokimane, AnneMunition, Jericho, DiguisedToast and more. Twitch also announced that co-streaming will be enabled for the entirety of Twitch Sells Out.

Echo Fox renewed its partnership with HyperX with the new deal seeing players exclusively playing with HyperX keyboards, mice, internal PC hardware including PC memory and SSDs, and microphones. As a part of the agreement, members of Echo Fox will be creating and promoting original content with HyperX products, including a house tour, branded fan meets, brand jersey placement and other campaign marketing. HyperX has been a sponsor of Echo Fox since 2016. “We’re thrilled to continue our partnership with Echo Fox,” said Dustin Illingworth, Head of Influencers and Esports, HyperX. “Having been with Echo Fox from the organization’s earliest days, we couldn’t be happier to continue our support for the team as they continue to innovate and thrive in the esports space.”

TSM announced at the RISE Conference in Hong Kong a renewal of its alliance with Logitech G. Extending a five-year partnership, the new three-year agreement “will connect to all parts of the esports organization: esports teams, gaming influencers, digital products, and content creation,” according to the announcement. TSM will also create custom content to support the new products Logitech seeks to develop.

GIANTS Software signed Corteva Agriscience to serve as the lead sponsor for the 2019/2020 season of Farming Simulator League. Europe teams will face off in the Farming Simulator League to compete for the title of Farming Simulator Champion, competing in the 3 vs 3 competitive game mode. “Inclusion of Corteva Agriscience products marks the first time in-game seeds, and herbicide are represented by real brands,” said Christian Ammann, Chief Executive Officer, GIANTS Software. “As we continue to make the Farming Simulator experience more realistic, inclusion of Corteva herbicide, and iconic Pioneer seeds, will enhance the experience and excitement for players.”

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PLATFORMS

Esports Charts released its June streamer rankings, with the month bolstered by E3 and the releases of multiple games and trailers. TFue kept his spot atop the charts for the second month in a row as the number one individual streamer, followed by xQc, according to the company, Shroud, Ninja and Asmongold.

Westwood One and Subnation are going all in on the new podcast, “The Voice of Esports” hosted by Paul “ReDeYe” Chaloner and designed to provide in-depth insights on the passion and creativity driving the global esports gaming industry. The first guest is Marcus Graham/DJ Wheat, one of the co-founders of Twitch.

TEAMS

Misfits Gaming is playing duos with Outerstuff, a designer, manufacturer and marketer of licensed youth sports apparel, to launch a global esports apparel joint venture. The team will work with with Outerstuff to launch unique branded apparel from various IP holders, online and in stores, to esports fans around the world. In addition, Outerstuff has also made a strategic equity investment in Misfits Gaming. “Esports has a global fanbase that is unrivaled in its enthusiasm and passion, but audiences are hindered by the limited quality and availability of licensed apparel from teams and brands,” said Ben Spoont, CEO and co-founder of Misfits Gaming. “This is especially true in regions like China, where the population of gamers outnumbers the total US population but fans are unable to access official esports merchandise from many of their favorite global brands. As a team owner myself, I’ve experienced firsthand the many issues relating to designing, manufacturing, and distributing the apparel that fans are clamoring to purchase. Outerstuff’s global operations (including its retail channels in Asia and four other continents) and experience creating and distributing official apparel for the NFL, NBA, and other traditional sports leagues bring critical industry-leading expertise across the entire apparel value chain.”

INDUSTRY

HitmarkerJobs.com announced that its data shows that global esports jobs grew 185.7% from 2,497 to 4,638 in the first six months of 2019, compared to the first six months of 2018. In an article on VentureBeat, the company found that the number of paid jobs in esports increased 210.7% from 1,912 to 4,028 in the same timeframe. Paid opportunities also saw a proportional increase of 10.21%, climbing from 76.64% to 86.85% of the overall total. Stateside, the number of esports careers in the U.S. rose from 1,147 (45.95%) in the first half of 2018 to 2,586 (55.76%) in the first half of 2019.

Hi-Rez Studios announced the launch of Red Beard Games, which would mark the first of three planned studio expansions. This one will be based in Brighton and reportedly establish a compact team at first, with an eye to broaden as its projects develop.

POWER PLAYER- Neil Duffy

Neil Duffy was just named Chief Commercial Officer of WorldGaming Network & Collegiate StarLeague. Prior to that Neil spent five years as the Vice President of Business Development for WorldGaming and lead their acquisition of Collegiate StarLeague in 2015 and led their business development and partnerships ever since. Cynopsis asked Duffy about his new responsibilities and the road ahead.

Duffy on the new role: I’m excited for the new position! Between our two companies (WGN/CSL), we’ve seen so much growth in the past few years of not only sponsorships, but media, advertising and influencer dollars that we needed to grow the team to keep up with demand. I’ll now oversee our partnerships team, publisher relations and client services.

On expectations: Summer and fall is our busiest time. WGN has our Rocket League North American Championship taking place at the Metro Toronto Convention Center in partnership with Fan Expo. We’re excited because we’ll have an in-person audience of 100,000+ gaming and esports fans over 4 days. Then Collegiate StarLeague hits the road with a back to school campus tour across the US with 20+ stops in September and October. Overall league registration kicks off in September so we’re well on our way to having 75,000 registered collegiate esports student-athletes across 14 titles.

On the future of partnerships and monetization: I think a lot of us have paved the path by educating brands and agencies. Now esports isn’t the unproven play it was just 2 years ago, brands are excited to spend on new media and are experiencing unparalleled levels of engagement. I’m a big fan of the franchise model but I think their path to profitability is challenging in the short term. I’m very bullish on the amateur and infrastructure model of reaching a broader audience with bigger aspirations. We are trying to inspire the aspiring gamers and with that have focused on grassroots leagues, tournaments and our platform. The future will be a lot of fun as we all compete to be new and innovative while remaining authentic to ourselves and communities.

On what he is looking forward to in esports: Definitely, the Fortnite World Cup. I can’t wait to be in NYC for it and watch as so many gamers lives are forever changed because of the massive prize pool!

ROSTER MOVES

Fresh off of adding Los Angeles and Minnesota franchises to CWL, Activision’s Call of Duty World League made the appointment of Johanna Faries to Commissioner of Call of Duty Esports official. Faries had previously served as Head of Call of Duty Esports. In announcing the appointment online in the Activision Games Blog, Faries noted that “During my initial phase on the job, my team’s focus was really on setting a new product vision for Call of Duty as a city-based franchised league and to design an experience that we believe can grow to become one of the biggest sports leagues on the planet. Now that we have begun to sell franchises to ownership groups all over the world, it’s less about going from a white sheet of paper to what we have shaped now, and more about operating and managing this competitive ecosystem in a best-in-class way.”

Dignitas mutually parted ways with founder and general manager Michael “ODEE” O’Dell, the team announced. ODEE founded the company in 2003. Dignitas fielded teams in Counter-Strike: Global Offensive, League of Legends, Rocket League, SMITE, Super Smash Bros. Melee and more during his tenure.

100 Thieves is bringing in Doug Barber to serve as Vice President of Brand & Apparel, a newly created position. Barber will be responsible for 100 Thieves’ entire apparel business, overseeing creative direction, production, brand development and retail experiences. Prior to joining 100 Thieves, Barber was Head of Brand for Reigning Champ, a premium lifestyle brand focused on both performance apparel and streetwear.

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ON THIS DAY in 2006: 2K Games releases Prey.

Trivia: In which game franchise would you find the characters Sora and Riku, not to mention Mickey? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What was the name of the movie in which Matthew Broderick caused chaos after playing a game called Global Thermonuclear War? Answer: Wargames. Kudos: Rob Casalaina-ITN/NY; Danny Araque/NY; Joseph Dressler-Jebbit/NY; Joy Olson/DC; Nicholas Andryc-Playwire/Chicago; Json Morrow-Toyota/Houston; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Orlin Nikiforov-OMD Entertainment/Burbank; Greg Dudsic/LA; Tom Moore-Kalt Productions/LA; Derek Bartholomaus/LA

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

Later — Chris

Chris Pursell @VegasandVine
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