|A CYNOPSIS MESSAGE
The 7th Annual Cynopsis Digital Awards
The Digital Model D Awards is spotlighting the companies who have elevated the industry with state-of-the-art contributions to technology, ad campaigns and content. [
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In addition, we’re looking for executives at every level who excel in digital content, marketing, advertising and social media to include on the ultimate digital “It List.” [
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Esports Charts released its June streamer rankings, with the month bolstered by E3 and the releases of multiple games and trailers. TFue kept his spot atop the charts for the second month in a row as the number one individual streamer, followed by xQc, according to the company, Shroud, Ninja and Asmongold.
Westwood One and Subnation are going all in on the new podcast, “The Voice of Esports” hosted by Paul “ReDeYe” Chaloner and designed to provide in-depth insights on the passion and creativity driving the global esports gaming industry. The first guest is Marcus Graham/DJ Wheat, one of the co-founders of Twitch.
Misfits Gaming is playing duos with Outerstuff, a designer, manufacturer and marketer of licensed youth sports apparel, to launch a global esports apparel joint venture. The team will work with with Outerstuff to launch unique branded apparel from various IP holders, online and in stores, to esports fans around the world. In addition, Outerstuff has also made a strategic equity investment in Misfits Gaming. “Esports has a global fanbase that is unrivaled in its enthusiasm and passion, but audiences are hindered by the limited quality and availability of licensed apparel from teams and brands,” said Ben Spoont, CEO and co-founder of Misfits Gaming. “This is especially true in regions like China, where the population of gamers outnumbers the total US population but fans are unable to access official esports merchandise from many of their favorite global brands. As a team owner myself, I’ve experienced firsthand the many issues relating to designing, manufacturing, and distributing the apparel that fans are clamoring to purchase. Outerstuff’s global operations (including its retail channels in Asia and four other continents) and experience creating and distributing official apparel for the NFL, NBA, and other traditional sports leagues bring critical industry-leading expertise across the entire apparel value chain.”
HitmarkerJobs.com announced that its data shows that global esports jobs grew 185.7% from 2,497 to 4,638 in the first six months of 2019, compared to the first six months of 2018. In an article on VentureBeat, the company found that the number of paid jobs in esports increased 210.7% from 1,912 to 4,028 in the same timeframe. Paid opportunities also saw a proportional increase of 10.21%, climbing from 76.64% to 86.85% of the overall total. Stateside, the number of esports careers in the U.S. rose from 1,147 (45.95%) in the first half of 2018 to 2,586 (55.76%) in the first half of 2019.
Hi-Rez Studios announced the launch of Red Beard Games, which would mark the first of three planned studio expansions. This one will be based in Brighton and reportedly establish a compact team at first, with an eye to broaden as its projects develop.
Neil Duffy was just named Chief Commercial Officer of WorldGaming Network & Collegiate StarLeague. Prior to that Neil spent five years as the Vice President of Business Development for WorldGaming and lead their acquisition of Collegiate StarLeague in 2015 and led their business development and partnerships ever since. Cynopsis asked Duffy about his new responsibilities and the road ahead.
Duffy on the new role: I’m excited for the new position! Between our two companies (WGN/CSL), we’ve seen so much growth in the past few years of not only sponsorships, but media, advertising and influencer dollars that we needed to grow the team to keep up with demand. I’ll now oversee our partnerships team, publisher relations and client services.
On expectations: Summer and fall is our busiest time. WGN has our Rocket League North American Championship taking place at the Metro Toronto Convention Center in partnership with Fan Expo. We’re excited because we’ll have an in-person audience of 100,000+ gaming and esports fans over 4 days. Then Collegiate StarLeague hits the road with a back to school campus tour across the US with 20+ stops in September and October. Overall league registration kicks off in September so we’re well on our way to having 75,000 registered collegiate esports student-athletes across 14 titles.
On the future of partnerships and monetization: I think a lot of us have paved the path by educating brands and agencies. Now esports isn’t the unproven play it was just 2 years ago, brands are excited to spend on new media and are experiencing unparalleled levels of engagement. I’m a big fan of the franchise model but I think their path to profitability is challenging in the short term. I’m very bullish on the amateur and infrastructure model of reaching a broader audience with bigger aspirations. We are trying to inspire the aspiring gamers and with that have focused on grassroots leagues, tournaments and our platform. The future will be a lot of fun as we all compete to be new and innovative while remaining authentic to ourselves and communities.
On what he is looking forward to in esports: Definitely, the Fortnite World Cup. I can’t wait to be in NYC for it and watch as so many gamers lives are forever changed because of the massive prize pool!
Fresh off of adding Los Angeles and Minnesota franchises to CWL, Activision’s Call of Duty World League made the appointment of Johanna Faries to Commissioner of Call of Duty Esports official. Faries had previously served as Head of Call of Duty Esports. In announcing the appointment online in the Activision Games Blog, Faries noted that “During my initial phase on the job, my team’s focus was really on setting a new product vision for Call of Duty as a city-based franchised league and to design an experience that we believe can grow to become one of the biggest sports leagues on the planet. Now that we have begun to sell franchises to ownership groups all over the world, it’s less about going from a white sheet of paper to what we have shaped now, and more about operating and managing this competitive ecosystem in a best-in-class way.”
Dignitas mutually parted ways with founder and general manager Michael “ODEE” O’Dell, the team announced. ODEE founded the company in 2003. Dignitas fielded teams in Counter-Strike: Global Offensive, League of Legends, Rocket League, SMITE, Super Smash Bros. Melee and more during his tenure.
100 Thieves is bringing in Doug Barber to serve as Vice President of Brand & Apparel, a newly created position. Barber will be responsible for 100 Thieves’ entire apparel business, overseeing creative direction, production, brand development and retail experiences. Prior to joining 100 Thieves, Barber was Head of Brand for Reigning Champ, a premium lifestyle brand focused on both performance apparel and streetwear.
|A CYNOPSIS MESSAGE
READY FOR YOUR NEXT CAREER MOVE?
To see all the opportunities from the past few weeks, visit our career site:
ON THIS DAY in 2006: 2K Games releases Prey.
Trivia: In which game franchise would you find the characters Sora and Riku, not to mention Mickey? (Email email@example.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What was the name of the movie in which Matthew Broderick caused chaos after playing a game called Global Thermonuclear War? Answer: Wargames. Kudos: Rob Casalaina-ITN/NY; Danny Araque/NY; Joseph Dressler-Jebbit/NY; Joy Olson/DC; Nicholas Andryc-Playwire/Chicago; Json Morrow-Toyota/Houston; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Orlin Nikiforov-OMD Entertainment/Burbank; Greg Dudsic/LA; Tom Moore-Kalt Productions/LA; Derek Bartholomaus/LA
Later — Chris
|CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
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