07/01/22: USC and UCLA revived college expansion with an unexpected move to the Big 10

Medias First Morning Read
Friday July 1, 2022

A radical shift in the college sports landscape sees USC and UCLA, two of the Pac-12’s flagship programs, reportedly planning to leave the conference for the Big Ten as early as 2024, according to multiple reports, which state that the process is already underway and an announcement could come within the next 24 hours. The Mercury News first reported the news. The Big Ten is poised to announce new media deals in the coming months.

PROGRAMMING

The 2022 ESPYS Presented by Capital One landed NBA Champion and Finals MVP Stephen Curry as its host this year, with the honors running July 20 at 8p on ABC. “Steph has long been one of the brightest stars in the sports constellation, and we’re thrilled to have him share his passion for sports, his wit and his boundless talent with The ESPYS,” said Rob King, Executive Editor-At-Large ESPN Content. “Whether shining on the court, engaging with fans on social platforms or demonstrating a commitment to communities through varied philanthropic acts, he’s a singular performer who’ll undoubtedly add luster to our celebration of some of this year’s most compelling moments.”

The NBA announced that the salary cap for the 2022-23 season will hit $123.655 with the Tax Level is $150.267 million. The minimum team salary, which is set at 90% of the Salary Cap, is $111.290 million for the 2022-23 season.

NBA TV’s Summer League coverage will offer fans more than 40 live game telecasts beginning Saturday and include games from NBA 2K23 Summer League in Las Vegas, Salt Lake City Summer League presented by America First Credit Union and California Classic Summer League in San Francisco. Coverage opens with the Kings/Warriors on Saturday at 7:30p. The network’s on-site commentators in Las Vegas will include analysts Isiah Thomas, Greg Anthony, Jim Jackson, Brendan Haywood, Steve Smith and Sam Mitchell. Matt Winer, Stephanie Ready, Chris Miles, Jared Greenberg, Meghan McPeak, Noah Eagle and Michael Grady will share play-by-play responsibilities. Dennis Scott, Nabil Karim, Chris Haynes, Ashley Shahahmadi, Jason Dumas and Zora Stephenson will serve as reporters.

Reminder: This will be the last edition of Cynopsis Sports. For PR folk, please continue to send releases to me as news will now be added to our flagship edition on a daily basis. Thanks for reading!!!

FOX Sports named soccer commentator Jacqui Oatley as part of the network’s FIFA World Cup broadcast team as a new play-by-play announcer for this year’s World Cup tournament. “Jacqui’s passion for the game and experience in calling matches at the highest level is truly remarkable and as we began evaluating play-by-play announcers, we knew we wanted Jacqui to be part of our team,” said David Neal, Executive Producer of FIFA World Cup on FOX and Vice President of Production for FOX Sports. “We’re thrilled to have Jacqui joining FOX Sports in Qatar and look forward to hearing her insights when the tournament begins on Monday, November 21.”

LEARFIELD announced the return of College Football Saturday Night live game broadcast for the 2022 season, with Mike Golic Jr. as analyst and Sloane Martin handling play-by-play. The company will produce and distribute 13 marquee games on the weekly Saturday slate, with a selected bowl game to be announced later. LEARFIELD will deliver the live audio to more than 120 radio stations, SiriusXM and The Varsity Network app. Fans also can watch Golic Jr. and Martin call the game from inside the stadium via on-demand Booth Cam at Facebook Live or YouTube Live at College Football Saturday Night from LEARFIELD.

MAVTV Motorsports Network and FloSports announced a new live streaming partnership that will deliver MAVTV Plus live content to fans through FloRacing. All live programming that previously aired on the MAVTV Plus app will be now hosted by FloSports under the “MAVTV on FloRacing” banner. FloRacing and MAVTV Plus will begin co-streaming MAVTV Plus programming to their respective subscribers through midnight on Tuesday, July 26. Starting July 27, MAVTV Plus programming will be exclusively streamed through FloRacing.

ESPN delivers the Nathan’s Famous Hot Dog-Eating Contest live on Monday, July 4, with programming running from 10:45a am with the women’s competition on ESPN3 and runs to the conclusion of the event, expected to be at 1p. ESPN3 will also feature ISO cams on Top-ranked Female Miki Sudo and World Champion Joey Chestnut during their respective competitions, in addition to full coverage of both the women’s and men’s events. New this year, ESPN SportsCenter Anchor John Anderson will do play-by-play of the eating contest, with in-depth analysis by Richard Shea.

ESPORTS BUSINESS SUMMIT 2022

What’s New This Year?

This year we’re bringing an enhanced show floor with top vendors hosting games, giveaways, and interactive spaces for your enjoyment. We’ve added a welcome reception at MGM Grand’s pool packed with drinks, entertainment, food, and fun competitions!

You won’t want to miss this event!

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SPONSORSHIP & PROMOTION

UFC and Latin music artist Anuel AA announced an expansion of their marketing partnership, where Anuel will become an Official Marketing Partner of UFC, opening up a variety of opportunities to integrate his trademark branding within key UFC assets. Anuel’s logos and slogans will be featured within all UFC Pay-Per-Views for the remainder of the year, highlighted by broadcast features and branding inside UFC’s Octagon. In return, Anuel’s music will be incorporated in to key moments of UFC live events, including fighter walk outs. UFC will also be prominently featured as a partner during Anuel’s upcoming world tour. Anuel will also be a featured performer in Las Vegas during UFC’s 10th Annual International Fight Week and the pair launch a new collection of co-branded merchandise as part of UFC’s officially licensed apparel line.

The National Football League announced its partnership with Contract with Black America Institute, an economic inclusion-focused initiative led by Ice Cube, that focuses on identifying League-wide opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spend to national Black businesses to help close America’s racial and economic wealth gap. “Our partnership with CWBA is another reminder that partnering with intentional organizations is critical to everything we do at the League,” said NFL Commissioner Roger Goodell. “Black businesses play a major role in our country’s economic prosperity. We understand these businesses have not always had the opportunity for exponential growth, so we are pleased to have partners like Ice Cube and his organization, CWBA, in a continued, collective push toward greater economic inclusion.”

Fanatics, Mitchell & Ness and the National Hockey League locked in an agreement that will see the sportswear and culture brand, Mitchell & Ness, gain rights to design and manufacture officially-licensed lifestyle apparel, headwear and accessories for the NHL and all 32 NHL teams. Mitchell & Ness announced it has separately agreed to terms with the National Hockey League Players’ Association (NHLPA) for rights to feature the game’s biggest stars on a wide assortment of apparel.

MotoAmerica announced that REV’IT! Sport International signed on to become the title sponsor of the MotoAmerica Twins Cup class through the 2023 racing season. “Twins Cup is a popular and growing class, averaging more than 40 entries per event,” said Lance Bryson, MotoAmerica’s Director of Sponsorship. “This partnership will provide an opportunity for REV’IT! to further expand its footprint in the MotoAmerica paddock and continue to develop products aimed directly at the talented men and women who are inspired to showcase their riding skills on the racetrack. When you have the talents of Petrucci and Jacobsen leading your R&D, you know their input comes from world-class racing experience.”

DIGITAL, DATA & TECH

Candy Digital, the digital collectible company, in partnership with Hall of Fame Digital, announced the upcoming launch of the first-ever digital collectibles featuring Richard Petty. Coinciding with the celebration of Petty’s upcoming 85th birthday, the Track Titans: Richard Petty Collection will showcase imagery of the seven-time NASCAR racing champion across a range of limited-edition digital collectibles, some of which grant owners access to physical Richard Petty memorabilia items and in-person experiences, including a tour of the Richard Petty Museum by Petty himself. The Richard Petty Collection will feature multiple products beginning on Tuesday July 19.

The Disc Golf Pro Tour cemented a new partnership with The KingDome, a digital arena, that will bring the tour’s last round of the LWS Open at Idlewild on July 10 to the Metaverse. The partnership will also include future product development including customized spaces, digital wearables, and more.

RealResponse, the feedback, monitoring, and anonymous reporting platform for athletic teams and organizations, announced its expansion into professional baseball, with Major League Baseball implementing the RealResponse Anonymous Texting system for reports of player, staff, or employee misconduct. RealResponse will provide an additional platform to help MLB track and proactively respond to misconduct issues, including the use of PED’s, sports betting, domestic violence, sexual assault, child abuse, and other potential violations of baseball’s conduct rules and policies for players, staff, and employees.

ESPORTS

Riot Games announced that the League of Legends World Championship will host their semifinals in Atlanta at State Farm Arena. The semifinals originally were set to take place at Toronto’s Scotiabank Arena, but due to COVID-19 impacting the viability of securing multi-entry visas to the U.S. within necessary timelines, Riot made the decision to move the location to provide a clear path for teams to complete in all stages of Worlds. The new city schedule for Worlds 2022 sees Play-Ins in Mexico City; Groups & Quarterfinals in New York City; Semifinals: in Atlanta and the Finals in San Francisco.

Meanwhile, BLAST Premier’s biggest event of the year will take place in Abu Dhabi in December – as eight of teams compete for the prestigious World Final trophy, a slice of the $1 million prize pool and a chance to claim bragging rights as the champions of Counter-Strike in 2022. Hosted at the Etihad Arena on Yas Island, the BLAST Premier World Final will run from Dec. 14-18 and will feature the world’s biggest esports teams, battling for glory and a share of the tournament organiser’s biggest prize pool of the year.

ONE Esports teamed up with Marriott Bonvoy to launch Gamer’s Paradise, a gaming variety talk show that celebrates the diversity of gaming and esports culture in Asia. The series serves as a 15-episode variety talk show series that will feature content that celebrates the diversity of gaming and esports culture across Indonesia, Japan, Malaysia, Philippines, South Korea, Singapore, Thailand, and Vietnam. The program will be hosted by popular ‘Super Host’ and emcee Eri Neeman and ONE Esports’ MikaFabs. Neeman and will premier across ONE Esports’ digital channels on July 4.

INDUSTRY & ROSTER MOVES

Brett Yormark was named Commissioner of the Big 12. He takes over for Bob Bowlsby. Yormark is expected to start Aug. 1, but will be likely to make his first public appearance at Big 12 football media days in the Dallas area July 13-14. “Thank you to the Big 12 Board, the ADs, the student-athletes, the whole Conference for giving me a chance to support what they all do,” said Yormark. “I’m here to listen, learn, find ways to add value, add resources and try to help shine a light on the importance of college athletics. I look forward to leveraging my experience and network alongside our presidents, chancellors and athletic directors to shape the future of the Big 12 brand and emphasize our collective strengths.”

Endeavor Group Holdings combined its premium experiences business On Location and IMG’s events group which owns, operates, and commercially represents hundreds of sports, entertainment, and fashion events around the world. The new division will be led by Paul Caine as President and Jon Lavallee as Chief Financial Officer.

2022 THAT BIG TV CONFERENCE

Limited Sponsorship Opportunities Remain!

For more information on sponsorship opportunities for this year’s That Big TV Conference, contact Albert Nassour.

FIND OUT MORE

ON THIS DAY in
2022: Cynopsis Sports posts last edition.

Answer to Our Last Sports Trivia Question
For our last trivia question, we will repeat our very first trivia question from 2011. Who is the player featured in the NBA logo? Answer: Jerry West. Kudos: (For our last hurrah, everyone who answered correctly gets in so it reads like movie credits). Brad J. Fuss-Brighton Entertainment/NY; Neil Garry-FOX/NY; Joel Maxwell/NY; Rick Ramage-UTA/NY; Connie Betro-OpAD Media/NY; Bob Dudelson-Leverage Agency/NY; George Sauli-USIM/NY; Aymon DeMauro-ADM Media & Marketing/NY; Luke Tarby-A+E Networks/NY; Danny Frank-Citi/NY; Michael Ritz-Lenox Advisors/NY; Keith Marder-Brown Harris Stevens Real Estate,/NY; Rob Casalaina-ITN/NY; Ben Sturner-Leverage Agency/NY; Tori Gallarello-Alcock-Little Roosters/NY; Phyllis McQuillan-MSG Networks/NY; James Stuart-NBC Sports Group/Stamford; Greg Conner-WWE/Stamford; Richard L. Mann-MANN MARKETING/Dumont; Art Salisch-Nielsen/NJ C.J. Bottitta-Big Picture Productions/Apex; Steven Williams-Spectrum Enterprise/Columbus; Dave Page-Warner Bros. Discovery/Atlanta; Kyle Krebs-CBS 42/Birmingham; Paul Brewer-TV Talent Agents, Inc./N Augusta; Larry Kahn-Datanautix/Orlando; Greg Moloznik-GLM Media/Sarasota; Creed Heilskov-ImOn Communications/Cedar Rapids; Tom Doherty-T-Mobile Marketing Solutions/Chicago; Charlie Conner-KOKI/KMYT/Tulsa; John Ward-VideoAmp/Chicago; Travis Wacker-ESPN Chicago/Good Karma Brands/Chicago; John Kukla-KDFW/KDFI/Dallas; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Jim Seifert/Denver; Chris Arms-Outdoor Sportsman Group/Denver; Tara Aviel-Access Media Services/Redondo Beach; Ramie Ostrovsky-OBM/LA; Mark Brown-Rain the Growth Agency/Lafayette; Tim Davidson-DISH Media/El Segundo; Brian Robin-South Coast Repertory/Costa Mesa; Jim Himmel-TCB Media/San Clemente; Andy Babb-Super League Gaming/Santa Monica; David Westberg-SAG•AFTRA Credit Union/Burbank Larry Hutchings/San Luis Obispo Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo; Dan Weiner-Condé Nast/LA; John Baghdassarian-Olympusat/LA

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