| The pace and scope of change related to the artificial intelligence technology evolution is unprecedented, according to a report from VC firm Bond titled “Trends – Artificial Intelligence.” Take OpenAI’s ChatGPT, which the report calls “history’s biggest ‘overnight’ success (nine years post-founding).” Unlike the Internet 1.0 revolution, where technology started in the US and steadily diffused globally, “ChatGPT hit the world stage all at once, growing in most global regions simultaneously,” notes the report. “Meanwhile, platform incumbents and emerging challengers are racing to build and deploy the next layers of AI infrastructure: agentic interfaces, enterprise copilots, real-world autonomous systems, and sovereign models.” |
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A new Pew Research Center study examines the makeup of the news influencer universe and its audience. Key findings include:
• About one-in-five Americans – including a much higher share of adults under 30 (37%) – say they regularly get news from influencers on social media.
• News influencers are most likely to be found on X, where 85% have a presence. But many also are on other social media sites, such as Instagram (where 50% have an account) and YouTube (44%).
• Slightly more news influencers explicitly identify as Republican, conservative or pro-Donald Trump (27% of news influencers) than Democratic, liberal or pro-Kamala Harris (21%).
• A clear majority of news influencers are men (63%).
• Most (77%) have no affiliation or background with a news organization. |
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 Google released Google Edge Gallery, an app that allows users to experience GenAI without an internet connection – processing happens directly on a user’s device. Upload an image, and the app can provide descriptions, solve problems or identify objects. It can also summarize, rewrite, generate code, or use freeform prompts to explore single-turn LLM use cases, and engage in multi-turn conversations in AI chat. Google Edge Gallery is available for Android and will soon come to iOS.
WPP is going all in on AI with the launch of WPP Media, replacing GroupM as the name of WPP’s global media company. WPP Media is connected with WPP’s global agency networks and capabilities through WPP Open, WPP’s AI-enabled marketing system, creating an advanced platform for scaled and integrated creative, production, data, commerce and personalized media delivery services. Mindshare, Wavemaker, and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media. “Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI,” said Brian Lesser, CEO of WPP Media. “WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior.”
X suffered glitches on Friday, with users reporting issues with X’s banking service, algorithmic For You Feed, search results, and more. The outage follows a service failure on May 22, when the platform experienced a range of problems.
YouTube is streamlining its process for reviewing content monetization eligibility. “To improve the accuracy of our yellow icon decisions and get your videos monetizing faster, we are experimenting with automatically sending videos that receive a ‘Limited or no ads’ rating for an additional review that may be completed by a human,” posted the company in its help center. “Additional reviews aim to improve the stability and accuracy of monetization assessments, reducing the need for appeals and providing more confidence in your video’s monetization status.” While a “minority of videos” may still take a day to review, the result will be a more accurate decision, said the company.
YouTube accounted for an estimated 24% of US CTV streaming minutes as of April 2025, according to MoffettNathanson Research. Factor in minutes viewed on YouTube TV and the total is 28%, versus 15% for runner-up Netflix. In 1Q25, YouTube had 27% total share and Netflix, 17%. “Just four years ago, Netflix was the undisputed leader, commanding 26% of all streaming minutes,” said media analyst Michael Nathanson, co-founder of MoffettNathanson. “We agree with [YouTube CEO] Neal Mohan and believe this trend will only accelerate as YouTube continues to invest in both GenAI and its creator ecosystem.”
Catalog content restoration company Duplitech announced a strategic partnership with AI-powered voice solutions specialist Deepdub to leverage Deepdub’s AI technology to bring classic English-language content to new markets with high-quality, emotionally nuanced Latin American Spanish dubs. It’s the first phase of a broader strategic partnership aimed at scaling the localization of legacy content, delivering fresh monetization opportunities across global streaming platforms, FAST channels, and traditional broadcasters.
It appears consumers are comfortable with transactional video experiences – 7.5 million households (8% of households who own a CTV device) have purchased a physical good through a CTV experience in the past 30 days, according to Parks Associates report, “Interactive & Shoppable TV: The Next Wave of CTV Revenues.” And 52% are likely or very likely to perform one of these activities through a CTV platform: Order food from special promotions on TV; click for more info on an item; click for more info on an item advertised during a commercial break; shop for special merchandise related to the show or event; and purchase items featured on a shopping channel. However, 81% of viewers have at least one concern with interactive features. “Brands must not take consumers’ trust for granted in designing next-generation interactive experiences, particularly as they more explicitly link to commerce,” concludes the report. “Success involves building scalable solutions for the long term.” |
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| Creative technology company Edisen has officially rebranded as Orb Group. “The legacy agency model was built for a different time, not for the complexity or pace today’s brands demand,” said Kate Dohaney, CEO of Orb Group. “Orb’s approach is built around a new content optimization model that empowers brands to enhance creativity, scale intelligently, and give clients more control, clarity, and as much return on every idea, asset, and dollar as possible.” |
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| FuboTV announced the availability of programmatic pause ads, powered by ClearLine, Magnite’s self-service buying solution. Fubo first launched pause ads last year as part of a suite of interactive CTV ad units. The ad format appears a few seconds after a viewer presses pause during the content stream. When the user resumes the stream, the pause ad disappears. The pause ads can be outfitted with a QR code for additional engagement opportunities. “The excitement around interactive ad formats like pause ads has only increased and now brands have more flexibility to activate against our robust lineup of live sports, news and entertainment content,” said Jennifer Hess, VP, Global Ad Operations, Fubo. “Programmatic pause ads for CTV are a game changer.”
Cadent, the predictive advertising company, announced the availability of advanced supply category targeting within the Cadent Ad Manager. By unifying Jounce’s supply categories with bid-stream data, Cadent empowers advertisers with control over supply categories directly in the Cadent Ad Manager. Additionally, the supply path category targeted inventory is available on the Cadent Inventory Manager enabling users to access the supply path category targeted, brand safe supply across the Cadent Platform. “Cadent is committed to delivering innovative solutions that give our customers more control and transparency in their advertising strategies,” said Eoin Townsend, Chief Product & Technology Officer at Cadent. “This expanded partnership with Jounce Media is a perfect example of that. As one of the first DSPs to introduce Advanced Supply Category targeting, we are providing advertisers with more precise control over their inventory choices.” |
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| illumin Holdings announced the launch of its Forecasting tool, aimed at giving marketers a clear, data-driven view of campaign potential before launch. illumin allows marketers to plan across multiple tactics and channels simultaneously while maintaining control at the granular level. “With illumin Forecasting, we’re giving marketers the power to forecast with clarity and control – from the individual element to the entire campaign,” said Rachel Kapcan, Chief Product Officer at illumin. “It introduces a new level of flexibility and foresight to the planning process.”
Comscore is expanding its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions. Through the integration, Yahoo DSP clients can now activate Comscore’s ID-free audiences directly within the Yahoo DSP.
AI-powered ads deliver 25% higher relevance compared with traditional search, and deliver 25% higher relevance, according to internal data from Microsoft Advertising. The company also noted 85% of marketers using generative AI say it has improved productivity across content and ad creation.
Uber Ads Manager, Uber’s restaurant advertising platform, now provides increased access to data-driven insights with a redesigned interface. “This is about enabling restaurants to more effectively reach ready-to-purchase customers and drive stronger results, truly on their own terms,” said Jennifer Shuraleff, Director, United States & Canada Sales, Uber Advertising. |
SR. DIRECTOR OF SALES, KSTU & KUPX >>
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CHIEF REVENUE OFFICER>>
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DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
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MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
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