06/25/18: After announcing deals with new NBA rookies, Puma also locked in The Basketball Tournament

Good morning. It’s Monday June 25, 2018 and this is your first early morning Sports briefing.

PUMA continues to quickly shore up its basketball ties, this time locking in The Basketball Tournament for a new multi-year partnership making that makes the brand the exclusive footwear and apparel partner of TBT. PUMA will receive promotional rights to all TBT games, including a presence on-site as well during all ESPN broadcasts. In addition, PUMA is offering an official endorsement deal to any player who competes in TBT and then signs on with an NBA team the following season.
“Partnering with an iconic brand like PUMA is a game changer,” said Jon Mugar, founder and CEO of TBT. “Not only do they have a massive global footprint, but they also value creativity, risk-taking and the idea of challenging the status quo. This partnership is perfect in so many ways, and will result in an even more memorable and unique experience for basketball fans and players alike.”
“TBT is a unique concept and a perfect tournament for us to get involved with as we kick off our re-entry into basketball,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “We want to shake things up within the sport, and this tournament does that and more by providing opportunities for previously unrecognized talent, and giving fans new ways to experience the game.”


FOX Sports notched its most-watched FIFA World Cup day so far for the 2018 tournament, with three Saturday matches averaging 3,875,000 viewers. Leading the day was the Germany/Sweden Group Stage match, which scored 5,397,000 viewers according to Nielsen Media Research. Including streaming, the match drew 5,636,000 viewers. Match viewership was up 108% from the 2014 World Cup Group Stage average, not counting US matches. In addition, Germany-Sweden was the most-watched English-Language soccer telecast since the FIFA Women’s World Cup Final on FOX.
Meanwhile, Telemundo Deportes reports that Mexico’s win over South Korea in Sunday World Cup action averaged a Total Audience Delivery of 7.2 million viewers across Telemundo, TelemundoDeportes.com, and the Telemundo Deportes En Vivo and NBC Sports apps, according to Nielsen and Adobe Analytics. Telemundo averaged 6.6 million TV-only viewers for the match, which ranked as the network’s second most-watched sporting event ever (behind last Sunday’s Mexico-Germany match).
Meanwhile, beIN SPORTS is set to showcase Nike documentary, This is Naija: A Nigerian Football Story, tonight at 7p. The special “captures the pulse of the country’s unbridled, optimistic and confident approach to football” and was directed by Nigerian filmmaker Andrew Dosunmu and Los Angeles-based Director of Photography Malik Sayeed.
Golf Channel serves up the documentary Go Down Swinging: ’99 at Carnoustie on July 9, examining the conclusion of the 1999 Open which saw Jean van de Velde lose at 3-shot lead on the last hole of the tournament, according to Multichannel. The special will feature interviews with Jean van de Velde and his caddie, along with eventual winner Paul Lawrie, according to NBC Sports.
Nitro Circus unveiled plans for the Nitro World Games with a return to Utah from Sept. 22-23. In addition the company added two new sport disciplines for this year’s festivities, adding Nitro rallycross and freestyle motocross quarterpipe.
Speaking of debuts, MSG Networks debuts Knicks Night Live and Rangers Night Live tonight starting at 8p, featuring in-depth analysis and expert commentary on both teams’ recent draft selections and the upcoming NBA and NHL free agency periods. Rangers host and reporter John Giannone will be joined on the “Rangers Night Live” broadcasts by analysts Steve Valiquette and Dave Maloney. “Knicks Night Live” will then feature Al Trautwig, alongside analysts Alan Hahn and Wally Szczerbiak. After the premiere, the next two episodes will air on Monday, July 2 and July 9.

Connecting with the New Young Male Demo
Thursday, July 12th at 1:30PM
A report from Engagement Labs: “The Remarkable Influence of Millennial Men,” shows they’re 50% more likely than millennial women to be word-of-mouth influencers. Esports is one effective way to reach young men. Television and digital channels can be, too – but how? Learn everything you need to know to catch and keep their attention in our July 12th webinar: Connecting with the New Young Male Demo.
View Panel                              Learn More                              Register your team


Major League Baseball, Minor League Baseball and the United States Conference of Mayors announced that more than 300 Mayors from all 50 United States and Puerto Rico will host youth-focused, baseball & softball events in their communities through August as part of the Play Ball Summer joint effort. This will be the first time in the history of the initiative that mayors from all 50 states have pledged their support. Baseball Commissioner Robert D. Manfred, Jr. said: “The partnership with the U.S. Conference of Mayors is a significant factor for the success of our Play Ball initiative. The central focus of our effort has always been to engage communities that love our game with opportunities for young people to participate in baseball and softball activities. By reaching all 50 states and Puerto Rico, Play Ball has truly become a national movement. We thank all the Mayors for their extraordinary commitment.”

Cowboys quarterback Dak Prescott inked a multi-year deal to become an ambassador for Campbell’s, where he will promote Chunky MAXX through 2020. He becomes the first NFL QB to nab a multi-year deal with the brand since Donovan McNabb.


Maven announced plans to add team-sports “franchises” to its coalition of independent publishers courtesy of a partnership with The Sports Xchange to deploy a nationwide, professional network of sports journalists who will provide “authentic, on-the-ground content, analysis and community engagement for fans of every pro and major college team in North America.” The new sports network will debut ahead of this upcoming football season, with veteran journalists launched for all 32 NFL teams and every major college football power.
FuboTV is adding History of Soccer to the fuboTV Network. Programming will include long- and short-form content that originally was telecast on A+E Networks’ HISTORY channel earlier this year as part of its History of Football series.  Episodes will premiere when possible on the same day that World Cup matches featuring the teams profiled are scheduled, and will then repeat throughout July.

Publisher Bandai Namco Entertainment detailed plans for the recently-announced Dragon Ball FighterX World Tour, which will launch at the CEO Fighting Game Championships in Daytona Beach on June 29. The tour will be carried by Twitch, which will act as managing partner for league operations, circuit events, and content. The tour will also make various “Saga Event” stops, including the Ultimate Fighting Arena (France), Thunderstruck (Mexico), Southeast Asia Major (Singapore), VS Fighting (United Kingdom), and CEO Fighting Game Championships (USA). Competitions will be held throughout 2018 and culminate at the Dragon Ball FighterZ World Tour Finals in January 2019.
Activision Blizzard will reportedly offer Overwatch League franchisees first crack at the upcoming franchise model for its Call of Duty World League. ESPN writes that in the company’s franchise contracts with existing Overwatch League owners, those owners are granted a first right of negotiation for slots in the Call of Duty World League and that Activision Blizzard is contractually obligated to approach those owners first when it begins exploring franchise opportunities for the Call of Duty World League. Activision Blizzard is assessing how to integrate the OWL ownership groups — 10 of which do not hold teams in Call of Duty at this time — with existing Call of Duty participating teams, per sources.

The NBA Awards on TNT tonight at 9p.
Presented by Cynopsis, Chief Marketer and Event Marketer
The Tempest Awards celebrate the brands, teams, leagues, players and business leaders driving the competitive gaming industry, with categories that span production, marketing, talent & technology.
Winners will be announced live on stage during the Esports Business Summit at Caesars Palace in Las Vegas Tuesday, October 2.

ON THIS DAY in 1965: The NHL board of governors grants six new franchises for the 1967-68 season, doubling the size of the league and including the Los Angeles Kings, Oakland Seals, Minnesota North Stars, St. Louis Blues, Philadelphia Flyers and Pittsburgh Penguins.
In the Know: What was the first sports film to win an Academy Award for Best Picture? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who was the last player to be drafted out of Georgetown with the #1 pick of the NBA Draft? Answer: Allen Iverson. Kudos: John Ferlazzo/London; Phyllis McQuillan-MSG Networks/NY; Greg Maltzman-DraftKings/NY; Greg Conner-Tennis Media/NY; Ben Root-NBC Sports Group/NY; Dana Worby-Robinson-DraftKings/Boston; Matt Sautter-WideOrbit/Harrisburg;  Patrick McOwen-Comcast Spotlight/North Wales; Jacob Newton-Turner Sports/Atlanta; Joe Lyons-Back Nine Productions/Dallas; Lance Phegley-Texas Runner & Triathlete magazine/Houston; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later – Chris
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Coordinate all elements of prod & vendors; Assist in mngng remote operation strategies; Mng/monitor quality control. Must have exp in a remote sports prod  envir with full understanding of sports prod & operations processes. Pref’d exp in a mobile prod unit.

Apply HERE

JOB OPENING: PRODUCER, E! News (Freelance)/NBCU/LA: Produce daily news stories, breaking news stories, as well as feature stories for future airdates. Minimum 4 years experience in a news production environment. To apply, please send resumes to [email protected] (6/30)

SITUATION WANTED:  MEDIA RESEARCH/WRITER/NYC: 20 yr industry veteran w/print, digital and TV experience, including survey design, emerging trend analysis, case study profiles, web content, promo copy, industry reports, speech writing, etc. — seeks FT or freelance opportunity. Contact: [email protected] (6/30)

JOB OPENING: PRODUCTION, OPERATIONS, CONTENT/STADIUM/Chicago: All Levels Stadium is changing the way fans watch sports. Broadcasting from the United Center in Chicago, we are looking for innovators to join our team. See yourself with a future minded multi-platform sports network? Apply HERE (6/29)

JOB OPENING: OPERATIONS MGR, LIVE REMOTE SPORTS BROADCASTS/STADIUM/Chicago: Coordinate all elements of prod & vendors; Assist in mngng remote operation strategies; Mng/monitor quality control. Must have exp in a remote sports prod  envir with full understanding of sports prod & operations processes. Pref’d exp in a mobile prod unit. Apply HERE (6/29)

JOB OPENING: SR EDITOR, ADVERTISING & PROGRAM STANDARDS/NBCU Sports Group/NYC: Exp’d Sr Editor to ensure advertisements & programs comply w/internal/external standards, laws & regulations. Min 2 yrs exp working in Standards/Practices for a Broadcast and/or Cable Ntwk. Full info/apply HERE (6/29)

JOB OPENING: MGR AD SALES FINANCE/NBCU/NYC: Responsible for the Sports Group Sales forecasting, revenue analysis and financial closes for the Golf Channel. 4 yr deg & min 4 yrs of exp in financial mngment & analysis. Full info/apply HERE (6/29)

MANAGER, AD SALES FINANCE/NBCU/NYC: Support the Monthly, Quarterly and Annual Budgeting/Long Range Planning cycles for NBCU National Advertising Sales FP & A. Min of 3 yrs of corporate or operational finance exp. Knwldg of ad sales in either Digital or TV is a+. Full info/apply HERE (6/28)

JOB OPENING: MEDIA BUYER/Expedia/Seattle: Seeking a talented Media Buyer. You are data driven, analytical, and dedicated to staying abreast of the latest industry trends. You will play an integral role in negotiating, buying, and executing both national and local TV media buy using a multi-million dollar annual budget. Full info/apply HERE (6/28)

JOB OPENING: VP HUMAN RESOURCES/Discovery/El Segundo: Motor Trend Group is seeking HR Leader to drive HR strategic leadership as part of SMT. Provide HR “Bus Partner” support to exec leadership/wider org. Dvlp & implement all HR areas to reflect/foster enthusiastic culture of the biz. 10+ yrs full-cycle HR exp w/in a media co. Apply (6/28)

JOB OPENING: SALES ENABLEMENT DIRECTOR SALES OPERATIONS/NBC/NYC: Min 5 yrs in a similar lead customer support/training function, or a related vendor role. A strategic position that will empower sales, traffic, research, finance and marketing users across our divisions! Full info/apply HERE (6/27)

AD SALES ASSISTANT/Baby First TV/NY: Reports to EVP & AE Ad Sales. Detailed & organized. Ability to multi-task in fast past env. Prof in EXL & PPT. College grad welcome! Reply to [email protected] (6/27)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WOT/SAN FRAN OR BIRMINGHAM AL: Partner with our customers and support with how-to questions regarding the use of WO Traffic. 2+ yrs of exp in a Digital ad serving envir & 2+ yrs exp at a TV, radio or cable station in the traffic or operations dept. Full info/apply HERE (6/27)
JOB OPENING: ACCOUNT EXECUTIVE/WO Digital and WO Network/NYC: Lead demonstrations and sales presentations, focusing on WO’s digital order mngmnt system, to new prospects. 4+ yrs exp selling advertising or working in the digital media ind. Exp cable ntwk, radio, publishing or TV industry is req’d. Full info/apply HERE (6/26)
JOB OPENING: SR BUSINESS ANALYST/WON/NYC: Work w/Prod & Dvlpmnt Teams to solve customer business problems by defining req’s, shepherding software changes & skillfully documenting customers’ business problems. Knwlg of cable/brdcst ntwrk industry from both the Sales and Comm Ops perspectives. Full info/apply HERE (6/26)
JOB OPENING: ASSOCIATE PRODUCER/Motorsport /Miami: Produce and edit motorsports-related content for Motorsport Network digital and broadcast platforms. 3+ yrs work exp TV prod & 1 yr exp in digital media prod. Basic understanding of lighting & camera operations a must. Full info/apply HERE (6/26)

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