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Time to Tune-in to the Future Industry Leaders
The Third Annual Cynopsis Rising Star Awards is gearing up for its best year yet…Don’t miss this great opportunity to honor yourself or a colleague with a nomination. The groundbreaking work that these ambitious and creative young professionals have accomplished over the past year deserves to be celebrated – and we can’t wait to see what they have to offer!
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Markelle Fultz, the projected top pick in this year’s NBA draft, agreed to a multiyear shoe contract with Nike after talking with all the other major shoe brands, according to Yahoo Sports. Fultz grew up with Nike, starring at a pair of Nike-sponsored schools: DeMatha High School in Maryland and then at the University of Washington.
Donald De La Haye is putting his college football future in the NCAA’s hands. The University of Central Florida placekicker said he will keep taking advertising revenue for his popular YouTube videos, the Orlando Sentinel reported. De La Haye was warned by the school’s compliance office about a week ago that he was risking his NCAA amateur status by receiving money for advertising.
Bruin Sports Capital and WPP have teamed with the NFL to grow Game Pass – the league’s on-demand video service – in Europe. Bruin and WPP formed a new company based in London that will evolve NFL Game Pass, which features all live NFL games, NFL RedZone, NFL Network and NFL Films. “We believe Bruin and WPP are the best companies to help take Game Pass to the next level in Europe, technologically, operationally and in terms of growing the user base,” said Mark Waller, the NFL’s executive vice president of International and Events.
The U.S. Ski and Snowboard Association rebranded itself more concisely as U.S. Ski & Snowboard, adding a new brand mark along with the name change. The brands of the successful U.S. Ski & Snowboard teams have become among the most recognized commercial marks in the winter Olympics. A variety of marks had been used over the organization’s 112-year history, including most recently different logos for the three national teams – the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing.
DIGITAL & STREAMING
The National Women’s Hockey League (NWHL) has partnered with Twitter to live stream 16 game-of-the-week broadcasts during the 2017-18 season. The NWHL’s 2018 All-Star Game and two games from the league’s Summit Series against the Russian Women’s National Team will also be broadcast by Twitter via a global live stream. It is Twitter’s second collaboration featuring a professional women’s sports league, following a recently-announced deal with the WNBA.
USA Swimming broadened its partnership with NBC Sports Group, tabbing NBC Sports’ Playmaker Media to power its video content delivery. Playmaker Media will power the launch of USA Swimming Productions, which is part of the organization’s effort to produce video, social, informational and educational content for different USA Swimming platforms designed to grow its membership and fan base.
fuboTV, the U.S.-based sports-first streaming TV service, has raised an additional $55 million in Series C funding, raising its total investment to more than $75 million to put toward additional content, engineering talent and expanding marketing. Launched in 2015 as a streaming soccer service, fuboTV has evolved into one of the top virtual multichannel video programming distributors in the U.S., bringing subscribers to dozens of sport, entertainment and news channels. The entry-level bundle the company launched in April has a lineup of 55 channels, including 31 that feature sports content.
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Tencent recently detailed a $14.6 billion eSports investment in which the world’s largest mobile gaming developer would create new leagues, tournaments, associations and eSports-themed industrial parks in China over the next five years, according to esportsobserver.com. Chinese sports authorities would work closely with Tencent to establish unified standards for eSports in the country.
Splyce has partnered with Turtle Beach Corporation to outfit its teams – across several console eSports including Call of Duty, Gears of War and Halo – with Turtle Beach audio gear from the “Elite Pro” series.
Valve announced the six teams that have received direct invites to August’s The International 7 tournament, which currently has a prize pool of $16 million. Four-time Major champions OG are joined by Team Liquid, Invictus Gaming, Newbee, Virtus.pro and Evil Geniuses. Another 12 teams will join the field through regional qualifiers.
ESports-only bookmaker Unikrn is launching its own cryptocurrency called UnikoinGold that will be the exclusive token used on a new skill-based betting platform.
THE MAIN EVENT
College World Series – Florida vs. Louisville, on ESPN at 8p
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A CYNOPSIS MESSAGE |
Entries are NOW Open!
The 5th Annual Cynopsis Digital Model D & It List Awards:
Honoring the best in online video, content, advertising, talent, and digital media’s movers and shakers.
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ON THIS DAY in 1936: Jesse Owens of the U.S. sets the 100-meter world record in 10.2 seconds.
In the Know: When Tony La Russa was fired as manager of the Chicago White Sox after a 26-38 start to the 1986 season, who replaced him? (Email Erik Matuszewski at [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which team did Reggie Jackson play for the season before he joined the New York Yankees? Answer: The Baltimore Orioles (Jackson played the 1976 season with Baltimore after being traded by the Oakland A’s and joined the Yankees as a free agent later that year.) Kudos: John Russo-INSP/New York; Joe Schreiber-3 Penny Films/Bethesda, MD; Keith Marder-Halstead Property/New York; Christian Matthews-Washington Redskins/Washington D.C.; Mike May-PHIT America/Florida; Synda Kollman-Charter Marketing Group/Deerfield Beach, FL; Bill Robertson-WCHA/Edina, MN; Andy Pittman-TAMU/College Station, TX; Greg Moloznik-GLM Media/Scottsdale; Judie Henninger-Valentine Productions/Santa Monica, CA; Rick Pike-InterMedia Advertising/Woodland Hills, CA; David Westberg-SAG-AFTRA/Burbank, CA; Lorrie Shilling/El Segundo, CA.
Later — Chris
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