CYNOPSISDIGITAL
06.10.14

Good morning. It’s Tuesday, June 10, 2014, and this is your first early morning digital briefing.

Viacom sealed a content and marketing deal with DEFY Media yesterday. Under the new pact, DEFY will manage Viacom digital properties Addicting Games, GameTrailers and Shockwave, while the network will help to create new ad opportunities and revenue through its subscription-based platforms for DEFY. DM’s reach extends across 155 million monthly unique viewers, with 40 million YouTube subs across its brands including SMOSH, Break, and Made Man.

AwesomenessTV star Lia Marie Johnson will star in her first TV movie, based on the MCN hit, Terry the Tomboy, on Nickelodeon premiering June 21 at 8p ET. Johnson originally found YouTube stardom through her comedy sketch bits, cultivating more than 900,000 subs and 47 million views. She has also appeared in Emmy-winning series Kids React, Teens React and YouTubers React.

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CYNOPSIS EXCLUSIVE: Revolt TV’s 7 Rules for Marketing to Millennials:

Revolt TV, the music cable network from rapper Sean Combs, recently conducted a Road to Truth millennial study revealing the new “rules” to developing a media strategy that attracts the demo. “Let’s be honest: the word ‘Millennial’ is everywhere,” Revolt VP of Audience Insights & Strategy Jake Katz told Cynopsis. “It’s time for our industry to stop focusing on the generation as a people, and start focusing on what’s providing results when it comes to engaging them. The Millennial consumer is native to the new world, where content lives everywhere, access is unlimited, and power structures are leveled through social media. What’s becoming important is to translate the recent years of new media experimentation into industry expertise.” Check out the highlights of the findings below along with the full infographic and further analysis of the results from Katz at www.cynopsis.com.

1.      Use online video to enable discovery: one in two respondents said they most often use YouTube to research something new.

2.      Make brand Loyalty a 2-way dialogue: 82 percent said they pay more attention to a brand if they “acted like a trusted person” rather than a large company.

3.      Market immediately, as soon as there’s investment in an idea: 85 percent wanted brands to experiment with new ways to reach them as a consumer, and 62 percent wanted the ability to co-create with a product.

4.      Meet them in-person, not just through screens: 71 percent want to be reached through live events they’re interested in.

5.      Include a real-time component in your media mix: 77 percent are multi-tasking with media devices while watching TV, and 66 percent expect a brand’s message to be relevant to what’s in their social media feeds.

6.      Don’t be everywhere: be somewhere, strategically: One in two millennials express themselves differently on varying social networks they use.

7.      Entertain through TV to build the brand: 57 percent thought TV is better quality content than what they found online.

NIELSEN TWITTER TV TOP TEN for the week of 6/08/14
Program, Date, Unique Audience (000), Tweets (000)
2014 CMT Music Awards (CMT), 6/04, 5,672, 397
The 68^th Annual Tony Awards(CBS), 6/08, 5,236, 440
Miss USA 2014: Live From Baton Rouge (NBC), 6/08, 4,473, 282
Game of Thrones(HBO), 6/08, 3,218, 136
The Bachelorette (ABC), 6/02, 2,443, 83
Love & Hip Hop: Atlanta(VH1), 6/02, 2,075, 836
Keeping Up With the Kardashians (E!), 6/08, 1,983, 70
WWE Monday Night RAW (USA), 6/02, 1,750, 202
Catfish: The TV Show (MTV) 6/04, 1,702, 120
America’s Got Talent (NBC) 6/03, 982, 40
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.

OpenSlate Engagement Data for People & Blogs channel, based on the engagement metric for the week ending 6/7.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
BFvsGF(9.8) / 54,470,820 / 3,595,800 / 847
RomanAtwoodVlogs(9.7) / 13,041,270 / 677,931 / 697
Shaytards(9.7) / 37,254,210 / 2,261,197 / 819
Shane(9.5) / 18,266,250 / 3,794,935 / 836
ItsJudysLife(9.3) / 14,568,210 / 843,008 / 774
Luke(9.2) / 215,940 / 373,649 / 633
FouseyVILLE(9.1) / 0 / 164,192 / 615
EllesGlitterGossip(9.1) / 75,390 / 540,655 / 624
Blndsundoll4mj(9.1) / 10,136,850 / 815,748 / 755
Boogie2988(9.1) / 7,920,990 / 1,858,917 / 783
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

Let’s get personal! Send us happy news– weddings, babies, engagements – you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to [email protected].

Peter Gerard joined Vimeo as Director of Audience Development and Content Operations. Gerard is the founder and former CEO of Distrify.

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With just two days until the FIFA World Cup kicks off, Nike is trying to score one more goal with a new short film focused on the event. The spot tries a different twist by employing animation instead of touting real soccer celebs with the theme of “The Last Game.” Check out the refreshing take at www.cynopsis.com.

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JOB OPENING: TVOne/RESEARCH ANALYST/MD: Strng Nielsen knwldge, NPOWER, AdViews, Star Media, Simmons, MRI & Behavior graphics, & Arianna. ADV PP & Excel, Fam w/TV process & concepts. BA & 2+ yrs exp. Resumes HERE (6/14)

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JOB OPENING: CHIEF MARKETING OFFICER/LA: Bold new digital TV platform seeks creative, analytical early sr. team member. 10-20 years experience; passion for TV future; launch & entrepreneurial experience valued. [email protected] (6/13)

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JOB OPENING: SUPERVISING PRODUCER/NBCU/NYC: Oversee, conceptualize & produce multiplatform mktg campaigns & videos for Oxygen. 6+ yrs bcast promo experience. Copywriting & non-linear editing skills req.  Full info/Apply HERE (6/12)

JOB OPENING: OFF-AIR MKTG & PROMOS MGR/NBCU/NYC:  Manage media campaign & promotional event planning/execution for Syfy. Internal dept liason & external vendor mgr. 3+ years mktg & entertainment exp required. Full info/Apply HERE (6/12)

JOB OPENING: WRITER/PRODUCER/Sportsman Channel/NY: Highly creative/innovative thinker. Strong writer with a keen eye. 6+ yrs exp in TV promotions dept or agency. Apply: www.thesportsmanchannel.com (6/12)

JOB OPENING: IMPLEMENTATION SPECIALIST/WIDEORBIT/SF or Denver: Sharp Prgrmng expert to travel to client sites & implement our WO Program software. Exp. working in program dept a must. Knwlg amortization methods & pgrmng contracts is req’d. Apply: HERE (6/12)

JOB OPENING: EAST COAST DIGITAL SALES MGR/OWN: Oprah Winfrey Network/NYC: Hi-energy manager wanted! Min 3 yrs in ad sales, exp in online content and media preferred. Travel required. Apply at: http://careers.own.tv/ (6/11)

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JOB OPENING: SALES PLANNER/Adspace Networks/NYC: Work directly w/AEs, agencies & clients; Dvlp proposals, contracts & media sales materials. BS/BA req; 1-3 yrs of exp; Strng kwldg of Excel; Salary 40-45k Apply: http://tinyurl.com/ndla5aw (6/11)

JOB OPENING: SR. RESEARCH ANALYST/FOX SPORTS/NY: Produce recurring analyses of Nielsen Data for Fox Sports Media Group & non FSMG sports netwrks. Min 2 yrs exp media resrch at cable netwrk/syndicator/Nielsen systms. APPLY HERE (6/11)

JOB OPENING: DIR DIGITAL PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Identify & prioritize potential strategic aud dev & distribution partners for CNBC Digital. 5 yrs exp reqd.  Full info/apply HERE (6/11) 

JOB OPENING: QC Technician/A+E Networks/Stamford CT: Tech Eval audio/video Night Shift temp position. Full Info/Apply: http://www.aenetworks.com/careers (6/11)

JOB OPENING: RSRCH & PLANNING MGR/NYC: Build a robust data & analytics platform designed to position Comcast as the essential long term business partner – creates strategies for media planning, optimization and ROI reporting. Apply HERE (6/11) 

JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Create strategic media plans & decks to increase sales & drive revenue. 1-3 yrs of exp media sales plan’g or agency buying is req’d. BA req’d. Resume/cvr: [email protected] (6/11)

JOB OPENING: ASSOCIATE ACCOUNT EXEC/GSN TV/NY: Associate Account Exec; 2+ yrs Affiliate mktg/Sales exp. Subscriber Acquisition, retention campaigns, affiliate trainings, distribution analysis. Send res and CL to [email protected] (6/11)

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SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship: Production Intern/College credit. Please send resume/cvr to Rose: Send to: [email protected] (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/17)

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