06/28/21: Cynopsis Media Tech Update

 

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM


Medias First Morning Read

 

Monday June 28, 2021

Universal Music Group and Snap struck a global agreement that makes UMG’s recorded music catalog available in Snapchat’s Sounds tool, including search and curated playlists. UMG is also developing AR music Snapchat Lenses featuring its artists.

Amazon is pushing deeper into podcasting, following up its purchase of podcast network Wondery with the acquisition of Art19. “Art19 is an innovative company that enables podcast creators to manage, distribute, analyze and monetize their work, and we’re thrilled to have them on the team,” said Amazon. “Together, we will be able to expand our offerings and even better serve your podcasting needs.”

The cookie isn’t crumbling as quickly as expected. On Thursday, Google announced plans to officially cease support for third-party cookies by late 2023, a postponement from an initial timeframe of early 2022. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, the director of privacy engineering for Google’s Chrome web browser, adding that Google wants to “avoid jeopardizing the business models of many web publishers which support freely available content.”

At its Windows 11 event, Microsoft made the surprise announcement that it will make Android apps available on the next version of its operating system. Android apps will run natively on Windows 11 and be downloadable from Amazon’s Appstore via the new Windows store.

Facebook CEO Mark Zuckerberg announced three e-commerce updates: Shops on WhatsApp and Marketplace, allowing customers to chat with a business before buying something; Shop Ads, aimed at providing a more individualized shopping experience, including AR try-on experiences; and Instagram and AI-based Visual Search, enabling people to upload their own photos to find similar items.

IBM Watson Advertising announced an effort to explore the role of AI in detecting and mitigating bias in advertising. The six-month research initiative, conducted in partnership with the Ad Council, will explore:
* Incidence of bias in advertising – The prevalence and frequency of bias in campaigns through the analysis of performance data.
* Role of signals in determining bias – How heavily signals, which refer to the context in which an advertisement is delivered, impact bias.
* Capabilities of AI to potentially mitigate bias – How useful AI can be in identifying instances of bias, and what can be done to fully capture the power of AI to potentially reduce occurrences of bias in advertisements.
“We find ourselves at a moment in history where a long-overdue discourse on socioeconomic inequalities is dominating the national agenda and compelling action,” said Bob Lord, SVP, Worldwide Ecosystems at IBM. “Our hope is that AI can be the catalyst for reducing unwanted bias in advertising, just as it is helping to transform the advertising industry as it rebuilds for an era without third party cookies.”

The House Judiciary Committee voted 29-12 last week to advance the first of a handful of bills aimed at big tech. The bill, widely viewed as the least controversial of the six being considered, would increase merger filing fees to give the government more money to enforce antitrust laws.

Innovid, the ad delivery and measurement platform for CTV, has entered into a definitive merger agreement with ION Acquisition Corp. 2 Ltd., a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. “Innovid is entering an exciting new chapter of growth as a public company, a major milestone that corresponds with rising adoption and demands for streaming television,” said Zvika Netter, Co-Founder and CEO at Innovid. “The rapid shift of viewership from linear TV to streaming has driven marketers to make CTV a strategic investment focus.” The transaction is expected to close in 4Q21.

ATTN: is launching a studio on TikTok that provides consulting, creative and production services for brands that want to reach diverse audiences on the platform. Partners at launch include Geico, Google, Madewell, MTV and Unilever.

Evan Shapiro, former head of cable nets IFC and Pivot is launching a dark comedy series to be hosted as a NFT on the Macroverse platform. “Darkland,” which launches in mid-July, offers a multi-page experiences across devices and enables creators to launch books on the platform. The project represents an evolution in the nonfungible token-verse as NFTs typically have been available only as single entities.

Playdemic, the mobile games studio behind Golf Clash, has a new owner. AT&T and WarnerMedia sold the company to Electronic Arts for $1.4 billion in cash in the latest round of deal-making leading up to WarnerMedia’s move to the Discovery fold. The remaining Warner Bros. Games portfolio is expected to land at Discovery post-merger.

Audible inked an exclusive multiproject development deal with Kenya Barris and his production company, Khalabo Ink Society. Projects from the collaboration will range across genres including original scripted multicast fiction, unscripted nonfiction, audio-documentary, and journalistic audio.

YouTube scored a win in the EU this week. The European Court of Justice ruled
the company and other Internet platforms are not liable for copyright-protected content users upload, but it noted a platform operator still could be found liable for copyright infringement if it “has specific knowledge that protected content is available illegally on its platform and refrains from expeditiously deleting it or blocking access to it.”

Collaborative analytics platform Facet announced it has raised $8 million in seed funding led by Harrison Metal with participation from Bedrock and Breakpoint Capital. Angel investors Gokul Rajaram, Slava Rubin along with Brian Long, and Andrew Jones from Attentive Mobile also join the series seed round which will help Facet further enable businesses to unify analytics and empower collaborative data exploration in the cloud.

Twitter announced it will begin rolling out applications for Super Follows, allowing creators to offer paywalled content, and Clubhouse-like Ticketed Spaces, enabling users to set ticket prices and limit how many tickets are sold. Applications are only available on mobile.

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM

ADVERTISING

OpenAP and Xandr announced a strategic alliance that will enable OpenAP’s OpenID audiences inside Invest TV, Xandr’s buyer self-service platform for linear television. Buyers using Invest TV will be able to activate unified audiences across US premium TV publishers and utilize those audiences in their Invest TV buying workflows. “The collaboration between Xandr and OpenAP is a gamechanger for both media buyers and sellers, removing friction that has existed with executing campaigns on advanced audiences at scale,” said Mike Welch, EVP & GM of Xandr. “We built Invest TV to streamline and unify buying of advanced TV audiences, and we heard the message loud and clear that the ability to plan, buy and measure on the premium national TV footprint was critical.”

Telmar, provider of media-planning and buying software and data to ad agencies, is offering a cookie-less identity data solution developed by ID5. ID5 claims its solution is 100% consumer privacy-compliant. Telmar also said it is joining “Inside,” a partnership program developed by ID5 for technology and media companies to support the distribution of its cookie-less IDs.

Tubi announced it will be the first CTV publisher to implement Unified ID 2.0, an upgraded alternative to third-party cookies that serves as a connective tissue in cookie-less environments, such as CTV apps. Initially developed by The Trade Desk, Unified ID 2.0 represents an ID solution that is interoperable and aims to address consumers’ desire for more transparency and control. Prebid.org has agreed to serve as an independent operator for Unified ID 2.0 later this year.

MNTN acquired Ryan Reynolds’ and George Dewey’s creative advertising shop Maximum Effort Marketing. The adtech company will retain its identity and continue to operate as a creative agency within MNTN, with Reynolds now set to become MNTN’s chief creative officer. Dewey will serve as chief brand officer and maintain his role as Maximum Effort’s president.

VidMob announced Brand Governance, a solution that combines AI-powered creative auditing technology, creative scoring and media performance analytics to help marketers understand how visual elements in ads influence business results. Brand Governance enables marketers to monitor adherence to brand mandatories and media platform best practices, as well as get recommendations and production support to address non-compliant creative.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Univision Communications announced plans for a global streaming service, including an expanded AVOD as well as a new subscription tier, set to launch in the US and Latin America in 2022. The service will be fueled by Televisa’s content library and i IP as well as a slate of new originals. The existing PrendeTV, VIX and Univision NOW services will be unified into one brand. Specifics for the service will be announced following the close of the Televisa-Univision merger later this year.

AVOD VUit announced the addition of hyperlocal programming. Weather Metrics Vision, known as WM Vision, is now available, offering live content and lapse videos of weather events. Also available is “Small Batch Sessions,” featuring musical talent based in the US. Fashion vodcaster Mermaid Soup will broadcast fashion trends coming out of LA when it launches on the service shortly. VUit has also entered an agreement with the Henry Ford Museum in Dearborn, Michigan, to bring their historical content focused on the automotive industry to the platform.

Think FAST: Allen Media Group free streaming platform Local Now has added several free ad-supported streaming television channels: Shopping channels QVC and HLN; Demand Africa; Qwest TV Mix; Qwest Jazz & Beyond and Qwest Classical. Local Now also offers a tier of more than 30 original channels spanning family, comedy, horror, news and more.

Time spent watching AVOD grew by 200% from May 2020 to May 2021, according to a report from TVision. Time spent viewing SVOD rose by 100%, while time spent with linear viewing dipped by 13% during the same period. TVision, which focuses on viewer attention, found that the AVOD shows with the highest attention scores were Hulu’s “Letterkenny,” Paramount+’s “Star Trek: Discovery,” and Hulu’s “The Hardy Boys.”

VICE has launched their FAST channel on Samsung TV Plus. Programming will include TV library content, digital content adapted for TV and a selection of VICE World News titles.

Cinedigm announced a partnership with The Country Network, to expand the channel’s footprint across the streaming ecosystem via the creation of FAST, AVOD and MVPD offerings for distribution via connected TVs, digital set-top boxes, media-streaming devices, as well as the web.

Midnight Pulp’s streaming app is now available VIZIO SmartCast TVs. “Midnight Pulp has constantly added exciting new genre-bending content while evolving over the last two years as a juggernaut in engaging audiences with its powerful niche content stew of the best horror, thriller and action entertainment,” said Matthew Kiernan, Midnight Pulp Channel Manager for Midnight Pulp owner DMR.

Fox News Media’s upcoming AVOD streaming weather service, Fox Weather, has signed six meteorologists to helm morning, daytime and evening programming across the platform when it launches later this year. Meteorologists Jason Frazer, Britta Merwin, Craig Herrera, Brigit Mahoney, Nick Kosir, and Stephen Morgan will lead the platform’s coverage.

Fuse Media announced the beta launch of new streaming service Fuse+. Available on Amazon Fire TV and Apple TV, Fuse+ will have its official launch later this year, including on more connected TV platforms and mobile devices, and featuring exclusive original content.

Whip Media and The Entertainment Globalization Association are partnering to provide a new data report for the entertainment industry with cross-platform insights on global streaming across multiple countries. The new bi-monthly report, called the Global Intelligence Tracker, ranks the most viewed streaming original television series among US viewers and highlights their corresponding performance in other global streaming markets, offering a snapshot of how the shows are resonating with audiences around the world.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
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Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
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Check out more jobs in Cynopsis Classifieds »
Job of the day

IMPLEMENTATION SPECIALIST
WIDEORBIT
NYC, REMOTE

Train clients on both at the customer site and remotely; create and maintain training agendas. Educate customers on various configurations and/or customization options and troubleshoot configuration issues and recommend action plans for resolution. 4+ years’ experience at a Cable Network or at a software company for cable network products required. Full info HERE (7/12)

SOLUTIONS SALES MANAGER
MIRRIAD
NYC, NY
Tailor campaigns for clients in the US market, develop in-video advertising solutions that drive new revenue. Develop and execute commercial partnerships and solutions and collaborate with the front-line sales team to drive growth. Demonstrable years of experience developing sales pitches required. Full info HERE (7/12)

COORDINATOR, A&E/FYI LINEAR AND MULTI-PLATFORM SCHEDULING
A+E NETWORKS
NYC, NY

Responsible for linear and multi-platform content scheduling on A&E/FYI/C+I networks. Excellent communication and attention to detail. Creative thinker who can build programming stunts and playlists. BS in film, television preferred along with good understanding of TV/Film Pop Culture. MS Excel skills are required. Full info HERE (7/12)

SENIOR PUBLICIST
>>
FOX NEWS MEDIA, NYC, NY:
As a Senior Publicist, you have the ability to cultivate pitches and work with the media to secure coverage. If you are a strategic thinker who understands how communication shapes the world of media, this role is the perfect opportunity to experience all aspects of public relations.Full info HERE (7/11)

NEWSLETTER GROWTH MANAGER, APM STUDIOS >>
AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Build a world-class suite of newsletter engagement tactics across the APM Studios portfolio with one single goal: Turning anonymous users into known audiences, and serving their needs with meaningful, engaging content. 5 yrs experience with enterprise ESPs, specifically Marketing Cloud required. Full info HERE (7/10)

DIRECTOR, AUDIENCE ENGAGEMENT & LOYALTY >>
AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Oversee editorial strategies and loyalty products that significantly grow and engage audience and convert anonymous listeners to known fans. 7+ years of work experience in loyalty, engagement or conversion funnel roles with measurable results in attracting and converting consumers into loyal users/subscribers required. Full info HERE (7/10)

TALENT BOOKER
>>
DAYTIME TALK SHOW/NYC, NY:
Top rated nationally syndicated daytime talk show looking for a NY based talent booker to join an established team booking newsworthy, topical celebrities in pop culture and cover various facets of entertainment. Must have previous celebrity booking experience, strong contacts and a finger on the pulse what’s happening in pop culture. Full info HERE (7/10)

ACCOUNT LEAD >>
HOT PAPER LANTERN/NYC, NY:
Support media relations and account management for digital and fantasy sports clients. Must have a min. of 6 years previous agency experience working within sports, sport betting, or gaming. Strong knowledge of the media landscape and extensive media relationships across traditional, online, and broadcast media. Full info HERE (7/9)

COPYWRITER
CROWN MEDIA FAMILY NETWORKS
LOS ANGELES

Will partner with cross-functional teams on copy development for all of Hallmark Channel’s digital platforms. 5+ years of experience in branding, creative agency, or entertainment in digital spaces preferred. BA Degree in marketing, advertising, communications or journalism required. Full info HERE (7/6)

ACCOUNT EXECUTIVE >>
MARATHON VENTURES/EAST COAST/REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (7/6)

SVP, PRICING & PLANNING
CROWN MEDIA FAMILY NETWORKS
NYC. NY
Manages the execution of the pricing and planning function for all media and digital platforms.15 years progressive and related Ad Sales, Pricing & Planning and/or Operations experience. BA Degree in Communications, Advertising/Marketing, Business Admin, Finance or related field required. Full info HERE (6/30)

DIRECTOR, PROGRAM STRATEGY
JUKIN MEDIA
LOS ANGELES, CA
Oversees programming and on-air promo strategy and scheduling. Rapidly growing team that is at the center of the fastest growing area of the Streaming TV market. 8+ years in television or digital programming strategy required, in addition to a deep understanding and passion of television, streaming tv and digital content landscape. Full info HERE (6/30)

DIRECTOR OF ENGINEERING AND INFORMATION TECHNOLOGY >>
KHQ INC./SPOKANE, WA: Collaborate with, and support engineering departments at all stations and work with vendors to research, acquire, and maintain broadcast equipment. Work with chief engineers and the master control supervisor to comply with all FCC regulations; work with chief engineers to develop capital and expense budgets. Full info HERE (6/30)

SENIOR CONTENT PRODUCER
>>
NESN/WATERTOWN MA:
Format, edit and line produce a weekly 30-minute kids baseball show, NESN Clubhouse, throughout the Red Sox Season. Produces, writes and edits multi-shoot features and edits, writes and formats long-form interview, and documentary shows. 5 or more years of experience in sports television at a regional or national level required. Full info HERE (6/29)

EXECUTIVE ASSISTANT, PRESIDENT & CEO

CROWN MEDIA FAMILY NETWORKS
LA, CA

Manages the day-to-day operations of the office of the President & CEO. All matters pertaining to the CEO including discrete handling of confidential and sensitive information. Undergraduate Degree or 4 years of equivalent executive administrative experience, preferably with Entertainment Industry and an expert level using MS Office Suite and building PowerPoint decks. Full info HERE (6/29)

EXECUTIVE ASSISTANT, BUSINESS AND LEGAL AFFAIRS
CROWN MEDIA FAMILY NETWORKS
NYC, NY

Manages the day-to-day administrative work of the Business & Legal Affairs team, with focused support for the EVP, General Counsel. This position serves as a key coordinator for the Business & Legal Affairs team, as well as a key coordinator between the Crown Media Business & Legal Affairs team and the Hallmark Legal team. Full info HERE (6/29)

COORDINATOR, PARTNERSHIP MARKETING (ASSETS)
CROWN MEDIA FAMILY NETWORKS
NYC, NY

Responsible for the execution and management of promotional materials utilizing image and video assets for merchandising of programming content on all Hallmark (Channel) Platforms. Adobe Suite skills (Photoshop & InDesign) and a minimum of 2 years of experience in entertainment is required, cable preferred.. Full info HERE (6/28)

SR. PRODUCT MANAGER-OTT/WEB, PANTAYA
HEMISPHERE MEDIA GROUP INC.
SANTA MONICA, CA

Design technology, content, customer service and marketing teams to deliver a best-in-class streaming experience across multiple device platforms. Own the user experience, feature set and AB testing for engagement campaigns. 2-4+ years’ experience designing, launching, and maintaining digital D2C products required. Full info HERE (6/28)

SALES PLANNER
>>
MARATHON VENTURES LLC/NY, NJ, CT, REMOTE: Primary point of contact for our media partners, effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies and reconcile logs and reports. Thorough knowledge of Microsoft Office required. Full info HERE (6/28)

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