06/23/21: Combate Global struck a new deal with CBS Sports


Medias First Morning Read


Wednesday June 23, 2021

Combate Global has a new US English-language home, locking in an agreement with Paramount+ and CBS Sports for its MMA action. CBS Sports’ live coverage of Combate Global debuts on CBS Sports Network on June 25, with action continuing on Paramount+ exclusively from July 9 through the remainder of the 2021 Combate Global schedule. Paramount+ will now offer 30 live events annually in 2022 and 2023. In addition, CBS Sports Network will complement Combate coverage with a weekly one-hour recap show with highlights of that week’s card.

“The addition of Combate Global’s exciting MMA action is a tremendous opportunity for Paramount+ to further expand its reach to a young and diverse fanbase,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital. “We believe Combate events will complement the expansive live soccer programming that is now a cornerstone of our industry-leading sports coverage on the service and deliver even more unique sports content across CBS Sports platforms.”


In ratings news, the NBA reports that the NBA Playoffs continue to surge this season, with 2021 viewership through the conference semis delivering an average of 3.5 million viewers across TNT, ESPN and ABC. That was up 39% over 2020 numbers, with two game 7s on TNT seeing the Bucks/Nets draw 6.9 million while the Hawks/76ers nab 6.2 million to rank as the most-viewed playoff games this season. In addition, global viewership of NBA League pass has grown 22% over 2020.

Around the dial, NBC Sports’ coverage of the NASCAR Cup and Xfinity Series’ return to Nashville and the NTT INDYCAR SERIES at Road America delivered viewership milestones on Saturday and Sunday on NBCSN. NBC Sports opened its coverage of the 2021 NASCAR season with Sunday’s race at Nashville Superspeedway and averaged a Total Audience Delivery of 2.619 million viewers, up 8% vs. the last time NBC Sports’ season coverage opened in June. Viewership was also up 22% compared to last year’s weekend Cup Series average viewership on NBCSN. Sunday’s coverage of the NTT INDYCAR SERIES REV Group Grand Prix at Road America produced a TAD of 807,000 viewers, making it the most-watched INDYCAR race on cable since Mid-Ohio in 2016. NBC Sports is off to its best-ever season of INDYCAR viewership on NBCSN, averaging a TAD of 530,000 viewers across the first three races, up 59% vs. 2020 and 38% vs. 2019.

In addition, NBC Sports reports that its coverage of the 121st U.S. Open Championship delivered the second most-watched U.S. Open in five years. Sunday’s final round coverage on NBC averaged a TAD of 5.7 million viewers, up 76% vs. 2020, marking the network’s most-watched golf telecast since the 2018 Tour Championship. Thursday-Sunday coverage across NBC and GOLF Channel averaged a TAD of 3.1 million viewers, up 43% vs. 2020 to rank as the second most-watched U.S. Open in five years only behind the 2019 U.S. Open at Pebble Beach.

ESPN serves up Wimbledon coverage once again with coverage from all 18 courts starting Monday and more than 150 hours of action on TV plus more than 500 matches from London available for fans between ESPN+ and ESPN3 on the ESPN app. The first five weekdays sees ESPN begin at 6a for daylong coverage (transitioning to ESPN2 at 11:30a on Monday, Tuesday and Friday).

Tennis Channel’s coverage of Wimbledon begins Monday at 4:30p as the 13th season of Tennis Channel’s Wimbledon Primetime will again feature daily matches, highlights, and special reports. The typical daily schedule offers two editions, one at 4:30p and a second at 8:30p. Martina Navratilova and Lindsay Davenport are back as Tennis Channel analysts with Jim Courier. Announcers Ted Robinson, Steve Weissman and Alex Faust will handle play-by-play responsibilities.

NBC Sports begins three weeks of wall-to-wall live and encore coverage of the 108th Tour de France on NBC, NBCSN and Peacock with daily live coverage of the race starting at 6a on Saturday on NBCSN with the Tour de France Pre-Race Show, followed by Stage 1 at 6:30a. Coverage continues throughout each day of the 21-stage event, beginning on weekdays with the Tour de France Pre-Race Show, followed by live race coverage. Coverage culminates with the final stage on Sunday, July 18, live at 10:30a on NBCSN and Peacock. The 2021 Tour de France will cover a total distance of 2,121 miles, beginning in Brest, France.

AXS TV throws down with IMPACT Wrestling for a special tag team event, as the “Wrestle Week” block returns on July 12. The lineup features classic movies, profiles, and IMPACT action, as the promotion prepares for the fan-favorite SLAMMIVERSARY PPV on July 17. Wrestle Week wraps up on Saturday, July 17 with the broadcast premiere of the Company’s spring pay-per-view event REBELLION at 3p.

Zora Stephenson, the sideline reporter for Milwaukee Bucks telecasts for the past two seasons, will join NBC Sports, beginning as the basketball reporter at the Tokyo Olympics. Following the Olympics, Stephenson will work across a wide range of NBC Sports properties.

fubo Sports Network takes on the 4th of July with a multi-marathon weekend starting July 1 with a re-airing of all of the South American Qatar World Cup 2022 qualifying matches from this past month. July 2 delivers a Banner Boxing Marathon, followed by a M-1 Global MMA Marathon on July 3, and capped on July 4 with a Professional Fighting League Marathon.

Get in the Game: Enter Esports #1 Awards Program
The tempest awards acknowledge the industry’s most innovative companies and executives with categories that span production, talent, technology, and more. Winners will be named live during the Esports Business Summit at the Tempest Awards Gala on October 19.


Enter for a Shot in the Spotlight



Tongues were wagging after the Supreme Court unanimously affirmed a ruling Monday that allows for a change in how college athletes can be compensated. Justice Neil Gorsuch penned the court’s opinion, which upheld a district court judge’s decision that the NCAA was violating antitrust law by placing limits on the education-related benefits that schools can provide to athletes. The decision allows schools to provide their athletes with unlimited compensation as long as it is some way connected to their education. “Even though the decision does not directly address name, image and likeness, the NCAA remains committed to supporting NIL benefits for student-athletes,” NCAA president Mark Emmert said in a statement, per ESPN. “Additionally, we remain committed to working with Congress to chart a path forward, which is a point the Supreme Court expressly stated in its ruling.”

The Olympics launched “Stronger Together” – a global campaign” showcasing humanizing athlete stories in their journey the Olympic Games Tokyo 2020, and how they kept preparing and training even when the world around them was full of challenges.” The debut film features top Olympians including: Usain Bolt, Naomi Osaka, Andre Degrasse, Yusra Mardini and Nyjah Huston. In a nod to skateboarding’s first appearance at The Games, Tony Hawk is also featured.

Meanwhile, the Tokyo 2020 Paralympic Games finds Citi launching a new global advertising campaign to celebrate the achievements of Paralympic athletes, as well as all individuals living with disabilities worldwide. Starting next month, the Team Citi roster will share what makes them “stareworthy” using #StareAtGreatness on Twitter and Instagram, amplified by Citi and other community ambassadors. Through this movement, Citi and Team Citi will call on people across the globe to share their own experiences tied to disability, to help change the perceptions around people with disabilities.

SNTV, a joint venture between IMG and The Associated Press, launched Story10, an audience engagement network designed to help brands, federations and sports organizations “place themselves and their messaging at the heart of the sports news agenda,” according to the announcement. Distributing video worldwide to over 1,200 broadcast, digital and social media outlets every day, Story10 is partnering with sports stakeholders to identify and amplify content.


IBM detailed plans for a new immersive digital experience at Wimbledon this year, launching new innovations in partnership with AELTC and offering three new features – the IBM Power Rankings, the Pre-Match Insights, and the Personalized Recommendations and Highlights. “For over 3 decades, IBM has helped develop and deliver innovative & engaging digital fan experiences for Wimbledon,” said Kevin Farrar, UK Sports Partnership Lead, IBM UKI. “With reduced capacity on-site at Wimbledon this year that digital engagement is more important than ever, and by leveraging AI and hybrid cloud technologies, fans can get the experiences they are used to – no matter where they watch the tournament.”

Bleacher Report saw Friday’s House of Highlights Showdown: $250K Dodgeball Tournament presented by Pizza Hut rank as the #1 Global Trending Video on YouTube for more than 12 hours, garnering 2.2 million views in that span and serving as the most viewed live video HoH history. Social posts about the event reached nearly 70 million views, in addition to 6.4 million engagements.


G2 Esports sewed up a global partnership with global luxury fashion brand Ralph Lauren to serve as the exclusive fashion outfitter of the org. G2 and Ralph Lauren will collaborate across multiple campaigns and events while also launching a series of digital-first activations on platforms such as TikTok and Twitch, in addition to global campaigns and events. Ralph Lauren Chief Digital & Content Officer, Alice Delahunt, said: “Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms. It also underlines our commitment to engage new consumers – including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment”

The International is hunting for a home. The famed tournament told fans that TI10 would have to move out of Sweden this year after the Swedish Sports Federation voted not to accept esports into the sport federation and therefor travel visas for anyone trying to attend the event would be denied. As a result, organizers are hinting for alternatives elsewhere in Europe to host the event this year.

Meanwhile, VALORANT’s inaugural world championship, Champions, seems to have found a home. Upcomer reports that the event will take place in Los Angeles. The decision will mark the first VALORANT LAN event to take place in North America.

Esports tournament organizer BLAST Premier expanded its media rights deal with Douyu, China’s leading live streaming service. As part of the expansion, Douyu will retain exclusive broadcast rights for the rest of the BLAST Premier 2021 season and get the opportunity to deliver the first ever BLAST event in China by hosting a Fall Qualifier. Meanwhile, BLAST Premier will be streamed across Douyu and extended to Huya and Bilibili.


The National Lacrosse League announced that the city of Las Vegas was awarded an expansion franchise and will become the NLL’s 15th team, and will start play in the Fall of 2022. The new franchise will be co-owned by Wayne Gretzky, Dustin Johnson, Steve Nash, and Joe Tsai. Mark Fine has been named the Las Vegas team’s Chief Executive Officer.
The team will play at MGM Resorts International’s Michelob ULTRA Arena.

An online asset for media execs looking for the latest in tech, streaming, network offerings, and tools.

You can find the following companies’ assets available now: a4 Advertising, Discovery, FETV, Gamut Total, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, New York Interconnect, TiVo, Tubi and more to come!



On this Day
1972: Bernice Gera becomes the first female umpire in US professional baseball.

Which pro football franchise became the first to play on artificial turf? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
In which movie did Ice Cube star with Jennifer Lopez and Owen Wilson? Answer: Anaconda. Kudos: Rob Casalaina-ITN/NY; Matt Laramee-Southern New Hampshire University/Manchester; Synda Kollman-Charter Marketing Group/Boca Raton; C.J. Bottitta-Big Picture Productions/Apex; Louis Lewow-FITE/Atlanta; Creed Heilskov-ImOn Communications/Cedar Rapids; David Westberg-SAG•AFTRA Credit Union/Burbank; Dominick Latorre-Sinclair/Simi Valley; Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

Top rated nationally syndicated daytime talk show looking for a NY based talent booker to join an established team booking newsworthy, topical celebrities in pop culture and cover various facets of entertainment. Must have previous celebrity booking experience, strong contacts and a finger on the pulse what’s happening in pop culture. Full info HERE (7/10)

Support media relations and account management for digital and fantasy sports clients. Must have a min. of 6 years previous agency experience working within sports, sport betting, or gaming. Strong knowledge of the media landscape and extensive media relationships across traditional, online, and broadcast media. Full info HERE (7/9)

ELECTRIC ENTERTAINMENT/LA, REMOTE: Managing the FAST channel, streaming platform and on-demand app, “Electric Now”. Main point of contact for all issues relating to site operations, tech issues and programming and maintaining Content Management System. Minimum two years working in the OTT space required. Full info HERE (7/7)


Will partner with cross-functional teams on copy development for all of Hallmark Channel’s digital platforms. 5+ years of experience in branding, creative agency, or entertainment in digital spaces preferred. BA Degree in marketing, advertising, communications or journalism required. Full info HERE (7/6)

MARATHON VENTURES/EAST COAST/REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (7/6)

Manages the execution of the pricing and planning function for all media and digital platforms.15 years progressive and related Ad Sales, Pricing & Planning and/or Operations experience. BA Degree in Communications, Advertising/Marketing, Business Admin, Finance or related field required. Full info HERE (6/30)

Oversees programming and on-air promo strategy and scheduling. Rapidly growing team that is at the center of the fastest growing area of the Streaming TV market. 8+ years in television or digital programming strategy required, in addition to a deep understanding and passion of television, streaming tv and digital content landscape. Full info HERE (6/30)

KHQ INC./SPOKANE, WA: Collaborate with, and support engineering departments at all stations and work with vendors to research, acquire, and maintain broadcast equipment. Work with chief engineers and the master control supervisor to comply with all FCC regulations; work with chief engineers to develop capital and expense budgets. Full info HERE (6/30)

Format, edit and line produce a weekly 30-minute kids baseball show, NESN Clubhouse, throughout the Red Sox Season. Produces, writes and edits multi-shoot features and edits, writes and formats long-form interview, and documentary shows. 5 or more years of experience in sports television at a regional or national level required. Full info HERE (6/29)



Manages the day-to-day operations of the office of the President & CEO. All matters pertaining to the CEO including discrete handling of confidential and sensitive information. Undergraduate Degree or 4 years of equivalent executive administrative experience, preferably with Entertainment Industry and an expert level using MS Office Suite and building PowerPoint decks. Full info HERE (6/29)


Manages the day-to-day administrative work of the Business & Legal Affairs team, with focused support for the EVP, General Counsel. This position serves as a key coordinator for the Business & Legal Affairs team, as well as a key coordinator between the Crown Media Business & Legal Affairs team and the Hallmark Legal team. Full info HERE (6/29)


Responsible for the execution and management of promotional materials utilizing image and video assets for merchandising of programming content on all Hallmark (Channel) Platforms. Adobe Suite skills (Photoshop & InDesign) and a minimum of 2 years of experience in entertainment is required, cable preferred.. Full info HERE (6/28)


Design technology, content, customer service and marketing teams to deliver a best-in-class streaming experience across multiple device platforms. Own the user experience, feature set and AB testing for engagement campaigns. 2-4+ years’ experience designing, launching, and maintaining digital D2C products required. Full info HERE (6/28)

MARATHON VENTURES LLC/NY, NJ, CT, REMOTE: Primary point of contact for our media partners, effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies and reconcile logs and reports. Thorough knowledge of Microsoft Office required. Full info HERE (6/28)

Input and transmit all new orders for the National business. Facilitate communication amongst stakeholders regarding order details, copy and traffic and collaborate with MVPD contacts on order confirmation and campaign activation to ensure all platforms are live. BS/BA Degree required. Full info HERE (6/27)

REELZ/NYC, NY: Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. Bachelor’s Degree required. Proficient in Excel & PowerPoint. Full info HERE (6/27)

REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (6/27)


Data-driven digital marketer needed to acquire and retain viewers for the A&E, HISTORY, and Lifetime apps. Own strategy and implementation for retention tactics including email, push notifications, and digital video house ads. Requires 7-10 years of experience, product marketing experience is a plus. Full info HERE (6/26)

Assist Account Directors with preparation of sales proposals, and work across functional groups such as MVPD’s, Partners, Research, etc. to assist in the creation of client proposals, presentations, and Media Plans. 2-3 years advertising related experience and thorough knowledge of Microsoft Office required. Full info HERE (6/26)

AMPERSAND/NYC, NY: Review and validate online insertion orders (IO) and obtain all creative materials from Sales and/or Advertisers. Process and transmit all digital orders through Ampersand applications and streamline communication to publishers. Knowledge of ad-serving and verification vendors and Bachelor’s degree required. Full info HERE (6/25)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange. Assist Account Executives, Sales Planner and Pricing Inventory and compile information for Sales team. B.A. in Communications or equivalent required. Full info HERE (6/25)



Related Stories

06/02/23: “The Drew Barrymore Show” is the fastest-growing talker on TV

Friday June 2, 2023 Today’s Premieres Amazon: Deadloch; Shiny Happy People: Duggar Family Secrets; With Love Food: Guy’s All-American Road Trip at 9p HBO: Painting with John at 11p Hulu: Searching for Soul Food Netflix: Scoop; Valeria; Vortex Paramount+: Love Allways; Queen of the Universe Saturday’s Premieres HGTV: Vacation House Rules at 9p Weather Channel: […]

06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks

  Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]

06/01/23: Lisa Ling joins CBS News

Lisa Ling joins CBS News

Thursday June 1, 2023 Today’s Premieres Max: Naked. Loud. Proud. MTV: All Star Shore at 8p Netflix: LEGO Ninjago: Dragons Rising; The Days Paramount+: iCarly Travel: The Dead Files at 9p; Eli Roth Presents: The Legion of Exorcists at 10p Today’s Finale Paramount+: Grease: Rise of the Pink Ladies IN THE NEWS As a follow […]

05/31/23: Cynopsis Jobs


DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS A+E NETWORKS Remote Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info

05/31/23: Fox plans LA pop-up

Fox plans LA pop-up

A CYNOPSIS MESSAGE FROM REELZ As a Top 25 Rated Network, REELZ is the Solution for Cable Primetime Replacement Impressions Now in 50MM Homes Full Slate of Uninterrupted Original Programming Consistent Delivery for Last 3 Quarters in All Primary Demos REELZ #1 CABLE NETWORK Friday & Saturday Nights Click here for source […]