06/23/20: Discovery launching Spanish-language Hogar de HGTV


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Cynopsis Medias First Morning Read
Tuesday June 23, 2020

Today’s Premieres
BritBox: Isolation Stories
HGTV: House Hunters International:The Adventure Continues at 10p
OWN: Greenleaf at 9p
TBS: Celebrity Show-Off at 10p


Discovery U.S. Hispanic announced the launch of Hogar de HGTV, a new network offering food and home content to Spanish-language audiences. Set to debut on Tuesday, June 30, the network will first be available to Cox Communications’ Contour TV customers, followed by Charter Communications’ Spectrum subscribers by Saturday, August 1. “Discovery U.S. Hispanic is dedicated to making a genuine connection to our audience with programming that resonates with their lives, interests and aspirations—and that also best serves the vital, growing US Hispanic marketplace,” said Fernando Medin, President and GM, Discovery Latin America and US Hispanic. “Combining this commitment, the success of our existing networks and the undeniable global appeal and popularity of HGTV and Food Network, makes Hogar de HGTV a natural complement to our portfolio.” Launch advertisers for Hogar include Walmart, Mondelez, Sprint, Boost, Little Caesars, Daisy and Burlington.

Joe Biden’s campaign has committed to three debates with President Trump this fall, as scheduled by the Commission on Presidential Debates for September 29, October 15 and October 22. The Trump campaign has pushed for an additional debate, and earlier debates. “Our position is straightforward and clear: Joe Biden will accept the Commission’s debates, on the Commission’s dates, under the Commission’s established format and the Commission’s independent choice of moderators,” wrote Biden’s campaign manager, Jen O’Malley Dillon, to the commission. “Donald Trump and Mike Pence should do the same.”

Netflix snapped up exclusive rights for season three of Cobra Kai, as well as non-exclusive rights to the first two seasons, which premiered on YouTube. Sony Pictures Television was granted the right to shop season three after YouTube, shifting to more unscripted programming, said it wouldn’t order a fourth season.

The date for the 78th Golden Globes ceremony is moving from January to February 28, 2021. The Globes decision follows similar moves to later dates for the Oscars and Critics’ Choice Awards, out of COVID-19 concerns.

Anchors for CBS This Morning and Fox & Friends are back in their studios, three months after the pandemic shuttered facilities. “I can’t even tell you how great I feel today,” said King on Monday’s show.

The SpongeBob Movie: Sponge on the Run will debut digitally in the US
via premium VOD in early 2021, then move exclusively to CBS All Access. The movie, which debuts on the service as part of CBS All Access’ transformation into an expanded service with content from across ViacomCBS, was initially supposed to premiere in theaters over Memorial Day weekend, but the date was postponed over COVID-19 concerns. All prior seasons of SpongeBob SquarePants will also be on the streamer soon.

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Brent Montgomery’s Wheelhouse Entertainment and Kevin Hart’s Laugh Out Loud struck a co-production deal to develop, produce and distribute a slate of unscripted programming that will showcase fresh comedic stories and new voices. As part of the deal, the two companies will also partner with brands to co-fund and co-produce a slate of original content. All content will be co-produced and co-owned by LOL and Wheelhouse.

An anthology show based on Malcolm Gladwell’s bestselling “Outliers” is in development at HBO Max, with Brian Grazer, Ron Howard and Samie Kim Flavey executive producing for Imagine Television Studios, along with Gladwell and showrunner and writer Greg Walker The first subject, should the project go through, would be Dr. Anthony Fauci.

Production on season two of The Witcher resumes August 17, announced Netflix. The fantasy drama shut down production in March while filming in the UK, after new cast member Kristofer Hivju was diagnosed with coronavirus; soon after, all productions went dark. Season two is expected to drop in mid-2021.

Animated series The Great North landed an early season 2 renewal by Fox. The show “embodies our animation brand so strongly, they left us no choice but to give this stellar series an early renewal ahead of its midseason debut,” said Michael Thorn, President of Entertainment of Fox Entertainment.

Actor Nicholas Pinnock (For Life) announced the launch of Silver Milk, a production company in partnership with his talent agent, Oliver Slinger at Independent Talent Group, his manager Jeff Golenberg at Silver Lining Entertainment and his publicist, Teal Cannaday at Bespoke Publicity. The London/L.A.-based company will focus on TV, film and documentary projects.


The first half of season five of Lucifer debuts on Netflix on Friday, August 21. The fantasy drama started life on Fox, and moved to Netflix for season four.

Season four of Hulu’s The Handmaid’s Tale, which was scheduled to premiere this fall, will now debut in 2021. The postponement, due to the production shutdown caused by the coronavirus pandemic, was announced during Hulu’s virtual NewFront presentation on Monday.

Showtime’s The Circus is back in town Sunday, August 16 at 8p, with new episodes continuing through the election. The political docu-series launched the first part of season five this past winter and averaged over 1 million viewers weekly.

Unfiltered: Paris Jackson and Gabriel Glenn, a show from Jeff Jenkins Productions that follows the launch of a band by Michael Jackson’s daughter and her boyfriend, debuts on Facebook Watch on Tuesday, June 30 at 6a. New episodes drop weekly.

The Manscapers are back with the season two debut of Bravo’s Backyard Envy on Tuesday, August 4 at 10p. This year’s challenges include designing a Tuscan-themed backyard in New Jersey and landscaping an upside-down house on Fire Island.

Epix’s Helter-Skelter: An American Myth will premiere Sunday, July 26 at 10p. The docu-series was originally slated to debut June 14.

NBC will air a special telecast of Cannonball on Monday, June 29 at 10p. As previously announced, the water sports competition will premiere Thursday, July 9 at 8p on USA Network.

Foodie Love, a series produced by HBO Europe in Spain that follows two thirty-somethings after they meet on a foodie mobile dating app, premieres Monday, July 13 on HBO Go, HBO Now and on HBO via HBO Max.


Crackle Plus, operator of AVODs Crackle and Popcornflix, announced a viewer-first strategy focused on serving the most relevant content and creating the best advertising experience for its audience. “Through our original and exclusive programming, a viewer-friendly ad experience, and the use of proprietary data and insights, Crackle Plus provides an unmatched opportunity for marketers to engage with a hard-to-reach audience in a premium content environment,” said Philippe Guelton, President of Crackle Plus, which unveiled two new ad products. A new interactive ad unit running at the beginning of a video stream, “FreeView”, allows for the elimination of mid-roll commercials throughout a Crackle original or exclusive series. And the “Jumbotron” on Crackle’s home page offers marketers a chance share a short form of branded entertainment or a full episode of a sponsored show.

Crackle Plus also unveiled close to 200 hours of new Crackle original and exclusive programming. “Since introducing Crackle Plus one year ago, we have made incredible strides to become a leading AVOD platform when it comes to original programming,” said Guelton. “Our unprecedented growth is driven by programming that engages audiences and provides exciting opportunities for advertising partners.” For more on Crackle Plus, go to the Cynopsis UpFront Portal, or sign up for the free Cynopsis webinar, “How AVODS Can Get a Competitive Edge.”

Roku introduced its “Agile Investment Plan,” offering marketers both TV and streaming ads to allow them to adapt their buys, and a new product called “Roku Reserve,” letting advertisers place ads on the top 1% of channels. The company’s “OneView” platform gives incremental reach guarantees, so marketers only pay for unduplicated reach to linear TV viewers. “We have three clear focus areas for our first ever Newfront. First is agility—empowering marketers with the freedom to adjust while being flexible to individual buyer and brand needs. The second is control—the need to deliver the message a marketer wants to send today, not months ago. And the third is value—the need to measure results when every dollar counts,” Dan Robbins, Roku VP of Ad Marketing and Partner Solutions, told Cynopsis. For more, go here.

In a virtual presentation opened by Ken Jeong (The Masked Singer), Tubi, a division of Fox Entertainment, announced it will be launching new advertising solutions, partnerships with key Demand Side Platforms, and new programming. “This is a pivotal time for Tubi, and for the broader AVOD space, as our relationship with FOX paves the way for a massive opportunity,” said Farhad Massoudi, CEO of Tubi. “Tubi and FOX proudly share a core ad-supported business model, with each complementing the other and seeking to provide our partners the best possible ad experience.”

Ad offerings for Tubi include an advanced frequency tool that caps exposure at the campaign level, regardless of supply source, and its proprietary ad server, which brings buyers closer to supply through direct integrations with leading demand-side platforms. Forthcoming content comes from deals with LEGO, Mattel and 9 Story Media Group for Garfield, as well as Spanish-language Tubi en Espanol. For details, go to the Cynopsis UpFront portal.

Hulu outlined new format and measurement tools for advertisers, and a unified platform across Disney. “Streaming is leading one of the most profound consumer behavior shifts in history. For advertisers, streaming TV is no longer a ‘nice-to-have’ or ‘a place to test and learn.’ It’s a must have, and it will redefine advertising in the same way that search did twenty years ago,” said Hulu President Kelly Campbell. “Hulu is proven in this space and was made for this very moment: we have the experience, the storytelling, the data and the scale to put television budgets to work, help brands connect authentically with audiences and drive results.”

A new Hulu ad format, GatewayGo, combines traditional TV ads with new prompts, to increase engagement between viewers and brands. To improve transparency, Hulu is integrating Nielsen Media Impact into its offerings. As far as content, upcoming originals include a Steve Martin and Martin Shot project from Dan Fogelman (This Is Us) called Only Murders In The Building, along with Nicole Kidman’s Nine Perfect Strangers, Michael Keaton’s Dopesick and Amy Schumer’s Love, Beth, among others. Joining FX on Hulu titles are Y: The Last Man, based on the DC Comics series, and American Horror Story spin-off American Horror Stories.


Agency performance evaluations are less effective than they could be, according to a study from the World Federation of Advertisers. In a survey, the WFA found that while 31% of clients said they conduct face-to-face discussions around the results of evaluations, in reality 7% of agencies get a phone call, 5% hear by email, 14% learn the results via an evaluation tool and 2% say they get no feedback at all. “Agencies want the performance evaluation process to be deliberate and genuine starting from agreed upon goals through to action plans and tracking progress against the plans,” the report said. “They want to be able to have a relationship with their clients where they are evaluated fairly and objectively and want to be able to provide honest feedback.”

Google net US digital ad revenue is projected to dip by 5.3%, to $39.58 billion, in 2020, according to eMarketer, with a corresponding drop in share from 31.6% to 29.4%. It’s the first downward estimate since analysts began covering the company in 2008.


“We’re committed to being a force for change,” said Apple CEO Tim Cook in a video during the company’s developer conference on Monday. Among the announcements made were the latest version of the iPhone operating system, which includes a change to the iOS home screen that offers the ability to set default email and browser apps. Users can pin widgets with updating information on the home screen, including calendar and maps mini-programs. Also unveiled were new features in the Messages app, including mentions and new Memoji features including an avatar wearing a mask, and a new feature, “App Library,” that automatically organizes apps and can delete pages of apps in one tap. A new translation app, “Translate,” allows real-time translation of languages, and digital car keys in iOS 14 and iOS 13, enabling users to unlock and start their car from their phone.


Cinedigm and Team Whistle announced a partnership to accelerate the distribution of Whistle TV streaming service, the company’s OTT linear and VOD sports and entertainment network. Cinedigm will work with Team Whistle to expand Whistle TV’s nationwide distribution on linear, AVOD and SVOD platforms on connected TVs, digital set-top boxes, media-streaming devices, and web-based and online OTT services. Cinedigm will also distribute select Whistle TV films and series in North America.

Spotify is now available to stream on Comcast’s Xfinity. Xfinity Flex customers can say “Spotify” into their Xfinity Voice Remote to access Spotify Free or Spotify Premium. Spotify has also begun rolling out to X1 customers and will be available soon as an Internet app. “Music streaming on Xfinity X1 and Flex is at an all-time high and we’re pleased our customers will now be able to enjoy Spotify’s Free and Premium tiers and extensive library of on demand music, curated playlists and podcasts right on the TV alongside the growing catalog of entertainment already available on these platforms,” said Rebecca Heap, SVP, Video and Entertainment, Comcast Cable.


NBC will air the two-hour special Global Goal: Unite for Our Future — The Concert on Saturday, June 27 at 8p. Hosted by Dwayne Johnson (The Titan Games), the telecast, from Global Citizen and the European Commission, will highlight the disproportionate impact COVID-19 has on marginalized communities. The concert will feature performances from Chloe x Halle, Christine and the Queens, Coldplay, J Balvin, Jennifer Hudson, Justin Bieber and Quavo, Miley Cyrus, Shakira, Usher and Yemi Alade, with appearances from Antoni Porowski, Billy Porter, Charlize Theron, Chris Rock, David Beckham, Diane Kruger, Forest Whitaker, Hugh Jackman, Ken Jeong, Kerry Washington, Nikolaj Coster-Waldau, Olivia Colman, Salma Hayek Pinault and more.

PBS’s 40th anniversary (virtual) presentation of July 4 special A Capitol Fourth will be hosted by John Stamos (Fuller House) and singer/actress Vanessa Williams. In addition to live fireworks from Washington, D.C. will be performances from Patti LaBelle, John Fogerty, The Temptations and the National Symphony Orchestra, among others.

Televisión Dominicana will be airing special coverage of the Dominican Republic’s congressional debates on Tuesday, June 23 at 9p and will provide all-day coverage of the presidential elections on July 5.

The Peabody Awards has partnered with PBS for a roundtable special featuring the filmmakers of this year’s 10 Peabody documentary winners. Peabody Presents: Best in Documentary will celebrate the films while encouraging in-depth discussion around the social issues they address. The 60-minute special premieres tonight, June 23 at 8p across PBS digital platforms.

Lifetime will celebrate Pride Month with an encore presentation of the 2009 original movie, Prayers for Bobby, on Monday, June 29 at 8p. Sigourney Weaver stars as a profoundly religious wife and mother who begins to question her faith after the suicide of her gay son.


Sky and Discovery struck a new, long-term partnership across the UK and Ireland, Germany and Austria. Discovery’s portfolio of real-life entertainment channels will continue to air across the Sky platforms in the UK, and on the Sky Deutschland platforms in Germany and Austria. The Discovery Channel will continue to be available on the NOW TV platform in the UK and Sky Ticket in Germany. The deal includes linear channel distribution, video on demand, direct to consumer products, and extension of the advertising relationship. For the first time, the multi-year deal also covers Discovery’s non-linear brands in the UK and Ireland, including existing direct-to-consumer streaming services such as MotorTrend, and new products from the future pipeline of Discovery’s direct-to-consumer offerings.

Corus Entertainment announced the launch of an e-gaming network in Canada in collaboration with adtech network Playwire. The new offering delivers advertisers exclusive whitelisted inventory online, in-game, and across connected TV devices, plus access to first party data. “E-gaming has become a global phenomenon and attracts huge, highly engaged audiences,” said Philippe Kleim, Head of Digital Sales, Corus. “Playwire is an innovative organization that seamlessly integrates brand messages into the world of e-gaming. Partnering with Playwire is another way Corus is delivering premium content across even more platforms, offering advertisers meaningful connections with Millennials and Gen Z in a brand safe environment.”

New shows on BBC TV will be required to have a minimum 20% of diverse talent starting in April 2021, as part of the broadcaster’s Creative Diversity Commitment. “The BBC has been committed to creative diversity and inclusion for 100 years; but we now want to go further,” said UK’s BBC. “The measures announced today are designed to accelerate the pace of change in increasing diversity and inclusion both on and off air.”

Keshet International has completed a deal for Owl Power’ Mortimer & Whitehouse: Gone Fishing with UKTV.

Red Arrow Studios International has inked a deal for the thriller Dignity with HBO Nordic, for pay-TV and SVOD rights for Europe. The series will launch in markets including Spain, Portugal, Norway, Sweden, Denmark, Finland, Czech Republic, Poland and Hungary.

Insight TV will broadcast Global Goal: Unite for our Future – The Concert in 4K UHD HDR beginning Saturday, June 27. The concert will air across all of Insight TV’s platforms in 46 countries starting at 8p.

Canada’s Global picked up newsmagazines 48 Hours and 60 Minutes to launch this fall. “The addition of 60 Minutes following our award-winning local news and Global National will help solidify Global as the trusted destination for important news and investigative storytelling every Sunday,” said Troy Reeb, EVP, Broadcast Networks, Corus Entertainment. “Additionally, after helping to define the true crime genre worldwide, 48 Hours is the ideal companion on Saturdays to Global’s homegrown success story Crime Beat.”

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ABC’s interview with former national security advisor John Bolton topped the ratings Sunday night, delivering 0.7 among A18-49. Its 6.1 million viewers tally came in second to CBS’s 60 Minutes, which drew 7 million.

The season three premiere of Paramount Network’s Yellowstone wrangled 4.2 million viewers, up 76% from the season two bow, as well as a 1.78 rating among A18-49, up 127%. Across Paramount Network, CMT, TV Land and Pop TV, the drama drew 6.6 million total viewers, making it the #1 most-watched cable premiere of 2020.

Fox News nabbed 7.7 million viewers for President Trump’s rally in Oklahoma on Saturday, giving the net its highest rated primetime Saturday ever.

The season five finale of E!’s Total Bellas was the highest rated episode in two years, garnering 657,000 viewers P18-49 (up 23% vs prior week) and 1.15 million total viewers (up 36% vs prior week).

TV Time’s Shows on the Rise for the Week of June 15
Love, Victor (Hulu) – 100%
Mr. Iglesias (Netflix) – 97.6%
The Order (Netflix) – 97.5%
Coronavirus, Explained (Netflix) – 97.1%
The Politician (Netflix) – 95.8%
Girls from Ipanema (Netflix) – 95.7%
Tomorrow is Ours (TF1) – 77.3%
The Sinner (USA) – 71%
Power Rangers (Nickelodeon) – 58%
One Day at a Time (Pop) – 50.2%
Methodology: Every week, millions of viewers around the world use TV Time to track their favorite series. “Shows on the Rise” is calculated by determining the week-over-week growth in episodes watched for a given program.

Broadcast Nielsen Ratings for Friday, June 19
Show, P2+ 000s, (A18-49)
ABC: Juneteenth 3.28 (0.4), 20/20 3.05 (0.5)
CBS: All Rise 2.91 (0.3), MacGyver 3.14 (0.3), Magnum P.I. 3.41 (0.3)
CW: Masters of Illusion 0.70 (0.1), Masters of Illusion 0.62 (0.1), Whose Line Is It Anyway 0.62 (0.1), Whose Line Is It Anyway 0.63 (0.1)
FOX: WWE Friday Night Smackdown 2.07 (0.5)
NBC: World of Dance 1.87 (0.3), The Wall 1.89 (0.3), Dateline 2.12 (0.3)
Univision: Te Doy la Vida 1.71 (0.5), Como tu no hay 1.42 (0.4)
Telemundo: Cennet 1.07 (0.3), 100 Dias Enamorarnos 0.70 (0.2), La Reina del Sur 0.59 (0.2)
Source: Nielsen, live + same day time period averages


ViacomCBS has named Yolanda T. Cochran as SVP, Live-Action Long-Form Production, ViacomCBS Kids & Family, responsible for managing all aspects of live-action physical production for the Nickelodeon brands. Cochran joins the ViacomCBS Kids & Family Entertainment Group from Freeform, where she most recently served as VP of Production.

Glass Entertainment Group announced the promotions of Jon Hirsch to SVP of Current, Bart Makatche to SVP of Programming and Production, Ben Fetterman to VP of Business Development and Andrea Gunning to VP of Business Affairs and Podcast Development.

Josh Barstow has been promoted to the newly created position of Chief Revenue Officer at OpenVault. Barstow had most recently been EVP of Corporate Strategy and Development.

Viamedia named Jim Loughran as SVP of Digital. Loughran was previously SVP, National Addressable, OTT and Digital Sales for Ampersand.


Writer James Henerson died June 18. He was 84. Among Henerson’s numerous TV credits were Bewitched, The Flying Nun, Starman and The Fire Next Time, among others.

This Day in History
1974 – The first extraterrestrial message was sent from Earth to space.

Answer to Our Last Trivia Question
Who killed Prue on Charmed (1998-2006)? Demonic assassin Shax. Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC, Kira Liva-BSTV Entertainment/Montclair, NJ, Paul Blutter-Walk and Talk Production Rentals/Burbank, Andy Pittman-TAMU/College Station, TX, Lisa Morse-Sinclair Broadcasting/Fresno, CA, Andrea P. Fuller-California State Univ., Northridge/LA, David Garber-Loyola Marymount University/Playa Vista, CA

Today’s Trivia Question
On which variety show was Harvey Korman a regular right before joining The Carol Burnett Show? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

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Check out more jobs in Cynopsis Classifieds »
Job of the day
Santa Monica

10+ yrs. Oversee day-to-day scheduling of channels. Mng linear & VOD closely ensuring brand integrity. Managing monthly content selection. Evaluating acquisitions for networks. Working w/content licensors & negotiating terms, deliverable, & windows. Full info HERE (7/10)

GSN/Santa Monica:
5+ yrs Help originate & develop show concepts. Contribute to show workshops. Identify cultural trends. Interact w/the prod community. Work on current productions in preproduction, in studio & during the post review process. Must have strong industry contacts and a love of game shows. Full info HERE (7/10)

GSN/Santa Monica: 1+ yrs. Schedule all promo elements under guidance. Perform data entry. Create tags and tune-in info. Execute log changes due to inventory changes. Coordination and revision of promo schedules. Attention to detail. Coordinate w/Ad Sales and Marketing on initiatives. Full info HERE (7/10)

Vice Media Group/Brooklyn NY:
Write and produce promos for VICE TV and all of its programming, including image spots, series trailers and cutdowns, episodic promos, tentpole/event promos, interstitials, brand spots. 5+ years of promo producing experience in a cable network. Full info HERE (7/10)

9 Story Media
Remote for now & eventually NYC office. Exp’d producer for an iconic, high profile preschool series that combines 2D, 3D and live action. 5+ yrs production exp, children’s content exp, animation req’d. Strong storytelling skills w/understanding of preschool audiences. Full info HERE (6/28)

Jersey City, NJ:
Lead/develop, and deploy enhancements to PointsBet’s growth marketing strategies including performance media, SEO, Conversion Rate Optimization, MarTech, and more. 10+ yrs of exp in relevant growth marketing roles, ideally for digital/app based product(s). Full info HERE (6/26)

RNN/Rye Brooke NY: Responsible for growing and managing its Diginet business across all of its TV stations. Minimum of 5 yrs exp in sales in the TV industry and experience in Diginet/multicast/D2 business required. Exp’d networking & establishing new relationships with key players at agencies and advertisers. BA deg Full info HERE (6/25)

Glass Entertainment Group/Philadelphia:
Story producer to help lead a new episodic podcast. You will be involved in episode dvlopmnt, rsrch, interview prep & prod episodes (both during actual record & in post). Background in storytelling & min 5yrs exp making audio, pref w/proven field reporting exp. Full info HERE (6/25)

AccuWeather/State College PA:
Produce compelling live video segments for the national network on a daily and as-needed schedule. Put together the rundown for each individual segment and work with a team. Entrepreneurial spirit & working knwldg of non-linear editing suites req’d. Full info HERE (6/25)

AMC Networks’ Acorn TV/Silver Spring, MD:
Plans, implements, evaluates performance/KPIs of multi-territory subscriber acquisition campaigns; acts as creative lead and agency POC. Spanish fluency required; marketing exp, 5+ yrs. Full info/apply HERE (6/24)

Passionate, innovative & driven candidate to support planning, development & execution of marketing, brand building & PR initiatives for the company’s Football & Basketball clients. 5+ yrs comms, sales, superior marketing & athletic brand building skills a must. Full info HERE (6/24)

Earth Day Network/DC:
Help support the dvlpmnt/ execution of multi-channel, integrated communications and engagement strategies. 3+ yrs of communications planning and execution exp. Superior communication skills a must. Full info HERE (6/24)

ABC: The Conners, The Conners, black-ish, mixed-ish, The Genetic Detective
CBS: NCIS, FBI, FBI: Most Wanted
CW: DC’s Stargirl, Louis Anderson: Big Underwear
FOX: Hell’s Kitchen, Gordon Ramsay’s 24 Hours to Hell and Back
NBC: America’s Got Talent, World of Dance
PBS: American Masters, Frontline
Telemundo: Cennet, 100 Dias Para Enamorarnos, Enemigo Intimo
Univision: Te Doy la Vida, Amor Eterno, Como Tu No Hay Dos


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