06/14/21: Cynopsis Tech Update


Medias First Morning Read


Monday June 14, 2021

Tech giants are in the crosshairs of House lawmakers, who on Friday announced bipartisan legislation aimed at diminishing their power. “Apple, Amazon, Facebook and Google have prioritized power over innovation and harmed American businesses and consumers in the process,” said Ken Buck (D-CO). “This legislation breaks up Big Tech’s monopoly power to control what Americans see and say online, and fosters an online market that encourages innovation and provides American small businesses with a fair playing field.” The five bills, if passed, would prohibit the acquisition of competitive threats; end platform monopolies; prohibit discriminatory conduct by dominant platforms; update filing fees for mergers, to ensure the DOJ and FTC have the resources to enforce antitrust laws; and promote competition online by lowering barriers to entry.

In a settlement with French authorities, Google was fined $268 million and agreed to make changes to its global advertising business. Authorities said Google’s ad management platform, Google Ad Manager, favored the company’s own online ad marketplace, Google AdX. Google committed to improving the way Ad Manager services worked with rival ad servers and ad space sales platforms to ensure it didn’t abuse its dominant position.

Facebook has acquired virtual reality game studio BigBox VR, maker of Fortnite-like “Population: One.” “We continue to invest in content that fosters social connection, and we believe POP: ONE delivers this experience to the VR community in spades within a super fun gaming experience,” said Mike Verdi, VP of Content, Facebook Reality Labs, in a blog post. “As part of the Oculus Studios family, BigBox VR will have the opportunity to grow POP: ONE and cultivate its community with the full support of Oculus Studios resources, and, in the future, pursue other projects.”

Apple announced new security features during its Worldwide Developer Conference keynote last week. Among the updates on the way are Passkeys in iCloudKeychain, allowing password-free authentification; Secure Paste, to help shield clipboard data from other apps; advanced fraud protection for Apple Card; and an “erase all content and settings” option for Mac.

In more Apple WWDC news, the company announced its development IDE, Xcode 13, now includes a built-in continuous integration and delivery service hosted on Apple’s cloud infrastructure. Apple says the service, Xcode Cloud, will help hasten development by combining cloud-based tools for building apps along with tools to run automated tests in parallel, deliver apps to testers via TestFlight and view tester feedback through the web-based App Store Connect dashboard.

A partnership between Gmail and marketing platform AppMail will allow marketers to create app-like functionality inside their emails. The solution “offers full shopping cart functionality, booking and reservation modules, interactive survey forms, and more,” according to AppMail’s website.

Okaymedia and its news and culture site, Okayplayer, announced the launch of a new pilot program called “The Byline Project,” in collaboration with Google and the Google News Initiative. Designed to empower local journalists, investigative journalism, and underserved communities, The Byline Project allows individual journalists and under-resourced newsrooms to manage and collaborate with freelance contributors. Developed as open-sourced technology by Okayplayer, the software also includes an accessible way for readers to directly support local journalists and newsrooms through a digital / crypto “tipping” functionality.

Vuulr, the online content marketplace for film and TV rights, announced the launch of its Branded Sales Platform, a version of the Vuulr Platform that can be branded and attached to a rights holder’s website. Vuulr is creating a Shopify-like experience in which any content producer, distributor, creator and more, can create their own branded sales platform that enables content creators to monetize their catalogs by providing a frictionless path to purchase, and allowing sales teams to focus on larger deals.

Testing, testing: Kameo, the COVID-19 testing service, is launching a digital platform to help streamline the task of tracking and managing COVID-19 testing and compliance on-site on productions. The new platform and expanded services will allow production management and health and safety teams to schedule and manage testing events across large groups with complex testing requirements, and will also host a symptom screener, with health questions customizable to the needs of each production, and a COVID passport, which will provide a centralized hub for cast, crew and production management to keep track of results.

Amagi has been chosen to provide UHD playout with cloud automation for NBC Olympics’ production of Summer Games in Tokyo, specifically on Olympic Channel.
As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD.

Clarion Capital Partners has completed a strategic investment in Ad.net, provider of digital performance advertising through intent-driven marketing. Jon Waterman, Ad.net’s CEO and founder, will maintain a significant ownership stake in the Company and will continue as CEO. With Clarion’s partnership, Ad.net will accelerate its product innovation, drive new customer acquisition strategies, and augment its supply of online publishers.

Measurement & Data Virtual Conference
SESSION SPOTLIGHT: Attribution – Where Are We Now?
What are some of the new techniques and systems for tracking the consumer journey through this ever-changing media landscape of new platforms, delivery systems and changing consumer behaviors, especially after the pandemic changed viewing and purchasing patterns?

Paul Donato (ARF) will moderate the discussion on June 15 at 2:20pm between John Vilade (Premion), Jessica Daigle (TEGNA), & Sunil Soman (WarnerMedia).



Premion has expanded its partnership with IHS Markit to leverage Polk Automotive Solutions to bolster audience targeting and sales lift measurement for CTV and OTT campaigns for automotive advertisers. “Automotive marketers have been among early adopters of streaming TV advertising, which has quickly evolved as a priority customer acquisition and performance marketing channel,” said Dave Marquard, head of product at Premion. “With Polk Automotive Solutions, we’re accelerating the power of streaming TV advertising to empower our advertisers to reach high-value audiences and measure true sales performance by matching OTT viewership with verified vehicle sales.”

Data exchange BDEX announced its OTT and CTV segments are now available in Tru Optik’s Data Marketplace. Through the partnership, marketers will have access to datasets that have more segments for targeting than are available in more traditional channels. “As consumers continue flocking to streaming media, marketers are increasingly reliant on Tru Optik’s Data Marketplace to power effective campaigns,” said Michelle Swanston, Chief Client Officer at Tru Optik. “With BDEX’s datasets, amplified through their partnership with TiVo, marketers can leverage a consistent omnichannel data strategy across connected TV, streaming audio and gaming.”

On the move: Vistar Media can now measure moving inventory, including taxi and rideshares, alongside non-moving OOH media types, empowering brands to understand the impact of their holistic DOOH campaigns. “The beauty of programmatic has always been the ability to reach consumers when and where they are out in the world,” said Michael Provenzano, CEO and Co-Founder at Vistar Media. “This new capability not only allows brands to take advantage of the variety of venue types available, but also fully understand the effectiveness of their campaigns for each of the DOOH inventory types and as a collective buy.”

Theorem is evolving its business and delivery model, consolidating its strategic talent into one consultancy team, and expanding its six global operations teams to focus more on client servicing and delivery. “We understand that, in the current climate, today’s brands are fed up with relying on agencies and consulting firms that feel disconnected to the overall business strategy,” said Jay Kulkarni, Founder and CEO, Theorem. “The majority of brands are clear on their strategy; what they want and appreciate is flexible expertise that is as deep as it is effective. At Theorem, we embody such an approach.”

TEGNA announced the selection of TVSquared to power cross-platform, closed-loop measurement and attribution for its advertisers, delivering incremental reach and web, location and app outcomes for local data-driven linear television and CTV and OTT campaigns. “The TV ecosystem is in the midst of an evolution that demands cross-platform analytics,” said Jessica Daigle, VP of Sales Intelligence, TEGNA. “TVSquared is an industry leader for local TV and OTT ad measurement and attribution.”

Lotame announced that PubMatic and MediaMath will support its Lotame Panorama ID, the people-based, privacy-compliant and interoperable identity solution for the cookieless open web. “We recently ran a survey of marketers and publishers that found 60% of marketers believe the future relies on multiple interoperable ID solutions,” said Andy Monfried, CEO at Lotame. “As Panorama ID continues to gain momentum in the industry, it will reinforce that a connected future for advertising — the future of the open web — will rely on the collaboration of the entire ecosystem to create growth and value for all.”

Up, up and away: With leisure travel on the rise, NBCUniversal and ReachTV have struck a new sales and content agreement that will activate across more than 90 airports. As part of the expanded partnership, NBCU will add more programming hours across more genres of content and will enhance ReachTV’s advertising sales footprint in an exclusive monetization partnership. The content experience at the airport includes national to local programming with content across across news, entertainment, and sports, alongside Reach TV originals.

Amobee has integrated with LiveIntent to help marketers expand their reach in fraud-free email newsletter inventory. LiveIntent’s exchange gives Amobee’s customers access toad inventory in the email newsletters of 2000+ publishing brands, serving ads to an audience of over 200 million active readers per month.

NBCUniversal’s universal advertising metric CFlight is launching in the UK in partnership with Sky, ITV and Channel 4. CFlight Measurement captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.


Twitch announces the launch of the /twitchgaming Official Marketing Partners program, a dedicated channel on Twitch that is built by gamers for gamers and enables brands to reach a new audience of egaming enthusiasts by sponsoring non-competitive content. Official Marketing Partners will have access to first-look ownable programs, category exclusivity, ‘in-stream branded integrations, custom segments, media and product placement, co-marketing and exclusive IP rights, and more.

TV5MONDE USA has launched a new streaming offering, TV5MONDEplus, in Louisiana through TV5MONDE USA’s distribution partners across the state. Additional launches will be announced in the coming weeks. It’s the first time the flagship channel’s library content will be available on a single platform for new and existing subscribers.

The podcast arm of American Public Media and Cadence13 struck a strategic partnership through which Cadence13 will serve as the exclusive podcast sales representative for APM. Additionally, the organizations will develop future on-demand programming initiatives, co-productions, and collaborative new revenue opportunities. “Our organizations share a complementary vision for premium audio storytelling and we are delighted to form a partnership with an established powerhouse like Cadence13 that will help us expand our collective reach and pursue new ways to connect directly with our fans,” said Lily Kim, General Manager of APM’s podcast division.

TikTok has partnered with COPA90 as the lead content partner to bring football (aka soccer) content to its communities. Football media company COPA90 is working with TikTok, talent and influencers from across Europe to produce innovative formats and original shows.

Peacock is now available on Samsung Smart TVs. “From the world premiere of ‘The Boss Baby: Family Business’ to the Tokyo Olympics, Samsung users will now enjoy seamless access to many of the biggest programming events of the year, as well Peacock’s massive catalog of the best movies, TV shows, news and sports,” said Maggie McClean Suniewick, President, Business Development and Partnerships, Peacock.

Foodie network Gusto TV is launching on fuboTV’s platform in the US. fuboTV’s audience will now have access to series including “DNA Dinners,” “One World Kitchen” and “Cook Like a Chef.”

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

MARATHON VENTURES/EAST COAST/REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (6/28)

Manages the execution of the pricing and planning function for all media and digital platforms.15 years progressive and related Ad Sales, Pricing & Planning and/or Operations experience. BA Degree in Communications, Advertising/Marketing, Business Admin, Finance or related field required. Full info HERE (6/27)

Oversees programming and on-air promo strategy and scheduling. Rapidly growing team that is at the center of the fastest growing area of the Streaming TV market. 8+ years in television or digital programming strategy required, in addition to a deep understanding and passion of television, streaming tv and digital content landscape. Full info HERE (6/26)

KHQ INC./SPOKANE, WA: Collaborate with, and support engineering departments at all stations and work with vendors to research, acquire, and maintain broadcast equipment. Work with chief engineers and the master control supervisor to comply with all FCC regulations; work with chief engineers to develop capital and expense budgets. Full info HERE (6/26)

Format, edit and line produce a weekly 30-minute kids baseball show, NESN Clubhouse, throughout the Red Sox Season. Produces, writes and edits multi-shoot features and edits, writes and formats long-form interview, and documentary shows. 5 or more years of experience in sports television at a regional or national level required. Full info HERE (6/25)



Manages the day-to-day operations of the office of the President & CEO. All matters pertaining to the CEO including discrete handling of confidential and sensitive information. Undergraduate Degree or 4 years of equivalent executive administrative experience, preferably with Entertainment Industry and an expert level using MS Office Suite and building PowerPoint decks. Full info HERE (6/25)


Manages the day-to-day administrative work of the Business & Legal Affairs team, with focused support for the EVP, General Counsel. This position serves as a key coordinator for the Business & Legal Affairs team, as well as a key coordinator between the Crown Media Business & Legal Affairs team and the Hallmark Legal team. Full info HERE (6/25)


Responsible for the execution and management of promotional materials utilizing image and video assets for merchandising of programming content across all Hallmark’s programming channels. Adobe Suite skills (Photoshop & InDesign) and a minimum of 2 years of experience in entertainment is required, cable preferred. Full info HERE (6/25)


Design technology, content, customer service and marketing teams to deliver a best-in-class streaming experience across multiple device platforms. Own the user experience, feature set and AB testing for engagement campaigns. 2-4+ years’ experience designing, launching, and maintaining digital D2C products required. Full info HERE (6/24)

MARATHON VENTURES LLC/NY, NJ, CT, REMOTE: Primary point of contact for our media partners, effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies and reconcile logs and reports. Thorough knowledge of Microsoft Office required. Full info HERE (6/24)

Input and transmit all new orders for the National business. Facilitate communication amongst stakeholders regarding order details, copy and traffic and collaborate with MVPD contacts on order confirmation and campaign activation to ensure all platforms are live. BS/BA Degree required. Full info HERE (6/23)

REELZ/NYC, NY: Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. Bachelor’s Degree required. Proficient in Excel & PowerPoint. Full info HERE (6/23)

REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (6/23)


Data-driven digital marketer needed to acquire and retain viewers for the A&E, HISTORY, and Lifetime apps. Own strategy and implementation for retention tactics including email, push notifications, and digital video house ads. Requires 7-10 years of experience, product marketing experience is a plus. Full info HERE (6/22)

Assist Account Directors with preparation of sales proposals, and work across functional groups such as MVPD’s, Partners, Research, etc. to assist in the creation of client proposals, presentations, and Media Plans. 2-3 years advertising related experience and thorough knowledge of Microsoft Office required. Full info HERE (6/22)

AMPERSAND/NYC, NY: Review and validate online insertion orders (IO) and obtain all creative materials from Sales and/or Advertisers. Process and transmit all digital orders through Ampersand applications and streamline communication to publishers. Knowledge of ad-serving and verification vendors and Bachelor’s degree required. Full info HERE (6/21)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange. Assist Account Executives, Sales Planner and Pricing Inventory and compile information for Sales team. B.A. in Communications or equivalent required. Full info HERE (6/21)

Implement, plan, and measure paid social media campaigns for sponsored content across the WarnerMedia portfolio. Develop audience insights and analyze campaign performance. 1+ years working experience in paid social, digital marketing or social insights required. Full info HERE (6/19)


Design, lead, and manage all internal and external communication for the OWN brand. Work directly with talent, creatives, and more. Must have 15 years exp in comms/PR preferably with media (tv/streaming) exp. Full info HERE (6/19)

Develop and implement publicity campaigns for PBS primetime programs and digital initiatives. 6+ years exp in communications, publicity, and/or journalism. Broadcast/TV exp strongly preferred. Full info HERE (6/19)

Direct oversight of several markets and will report directly to the President of Nexstar Broadcasting, Inc. Provide daily management and guidance of multiple General Managers and responsible for the achievement and growth of their assigned markets. Min. of 10 yrs in television management and sales required. Full info HERE (6/18)


Bilingual Spanish Technician needed for the QC of AETN programs prior to Broadcast. Evaluate show and movie master files for technical quality, Standards & Practices, grammar, spelling and closed caption accuracy so AETN content meets network standards and air critical deadlines. Requires 2+ years of related experience and ability to read waveform/vector and audio scopes. Full info HERE (6/18)



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