06/01/21: Cynopsis Media Tech Update

 

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM


Medias First Morning Read

 

Tuesday June 1, 2021

Jeff Bezos will step down as Amazon CEO on July 5, 27 years to the day after the company he founded was incorporated. Bezos announced the news at the company’s annual shareholder meeting. Andy Jassy, CEO of Amazon Web Services, will take over the role, but Bezos will remain involved at the company as executive chairman, where he said he will “focus my energies and attention on new products and early initiatives.”

Photo-sharing app Poparazzi debuted with a bang last week, ranking as the App Store’s number one photo/video app in the US, according to Apptopia. Poparazzi – which landed an eight-figure investment round by Benchmark three days after it launched – features photos taken by friends, versus selfies, for more casual and less manipulated content.

Paypal is adding support for third-party wallets, allowing Paypal and Venmo users to send Bitcoin to other platforms like Coinbase as well as each other. “We understand that there is more utility to those tokens if you can move them around, so we are definitely exploring how we can let people transfer crypto to and from their PayPal addresses,” said Jose Fernandez da Ponte, PayPal’s head of blockchain and crypto, speaking at Consensus.

Instagram added new Insights for Reels and Live in its Professional Dashboard, offering more detailed metrics about the reach of content. Creators will have access to data like Accounts Reached, Saves and Shares for their Reels, and Peak Concurrent Viewers.

Publicis Groupe is incorporating news veracity rating system NewsGuard to blacklist fake news sites programmatically. NewsGuard’s “inclusion” and “exclusion” lists keep clients’ ads from being placed in misinformation and hoax content. “We’ve moved beyond brand safety and suitability to help our clients champion brand integrity across everything they do – ensuring their brand values are reflected across all of their advertising efforts,” said Yale Cohen, EVP-Global Digital standards of Publicis Media Exchange.

Like it or not: Instagram, and soon sister Facebook, will give users the option of hiding public like counts on their posts. Users also will be able to choose whether or not they want to see likes on other people’s posts.

Crowdsourced sports betting platform Betsperts acquired Fantasy Life App, a platform that provides news, updates and advice for bettors and fantasy players. The new entity will be renamed Betsperts Media and Technology Group.

Fueled by a $47 million investment, video company AnyClip has created a new category with an AI-powered platform for business that addresses the video surge in a post-COVID market. The company introduced a fully automated and centralized platform for video management; distribution; contextualization and analytics; and monetization, powered by its proprietary visual intelligence.

Compact Media, the audio-visual secondary rights management company for film and TV producers, announced the formation of its Compact Data division and launched the AI rights monitoring and broadcast tracking system, MRIT (Media Rights International Transmissions). MRIT allows media companies to access data powered by A.R.I.A., enabling them to track key licensing metrics including the number of broadcasts of a licensed show, the amount of time left on a show’s licensed run, the number of shows running in the correct time slot, the number of transmissions left on each contract and if additional license fees are due thereby collecting more cash faster. MRIT also enables subscribers to track third party works and access business intelligence like what content competitors are selling. Producers can also discover where similar shows to their own slate are broadcasting and over what time periods, bolstering their development process and due diligence analysis.

Enterprise software platform and data provider Whip Media has expanded its offering with the beta launch of the Whip Media Exchange, a data and AI-powered content marketplace. Using proprietary first-party data, the Exchange provides a set of predictive analytics not previously available to the entertainment industry. “Streaming has drastically changed the media landscape and we want to enable licensing to follow the same growth trend,” said Richard Rosenblatt, CEO and Founder of Whip Media. “With the launch of the Exchange, Whip Media uniquely provides data and technology to meet the evolving needs of buyers and sellers, along with the industry-leading platform that facilitates the entire content licensing process.” Lionsgate, Giant Pictures and DMD Limited / CiND!E Films are among the first companies to join the Whip Media Exchange and provide premium content from their libraries.

Disney Media & Entertainment Distribution Technology has restructured its tech teams, creating eight core groups within the DMED Technology group: Advertising Platforms, Business Operations, Consumer Experiences & Platforms, Content Operations, Content Platforms, Design, Engineering Services, and Media Engineering. DMED brings together teams that are responsible for next-generation DTC and linear distribution, advertising technology, engineering, operations, and Disney’s digital product portfolio. “This new alignment recognizes where our Company is today, where it is going tomorrow, and positions us to continue Disney’s legacy of using technology to bring amazing stories and products to consumers everywhere, drive businesses and power innovation” said EVP and CTO Aaron LaBerge.

Social cinema platform Kinema announced its launch, after a $2 million seed funding round backed by key investors including Kindred Ventures, Lupa System, Galaxy Interactive and I2BF Global Ventures. The Kinema platform is both a tech platform that enables social cinema, and a network of non-theatrical exhibitors. Hosts can organize online events via the Virtual Kinema, which includes live text chat and live video broadcasting, and also organize in person utilizing the platform’s cloud based film delivery application.

Colabox, the music fan engagement platform, is now available for all music labels and artists. Following a seven-year exclusive partnership with Universal Music Group, Crowdcat is making the AI-powered technology available to the entire music market. “At its core, Colabox is designed to bring every individual fan closer than ever to the artist or band that they love,” said Richard Summers, Chief Scientific Officer of Crowdcat. “By leveraging advancements in artificial intelligence, neuroscience, and psychometrics, we have been able to create a platform that adjusts to the needs and expectations of the fan so that the label can learn how to better interact with them.”

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM

EVENTS

The Google for Games Developer Summit 2021 has been set for July 12-13. Experts across Google will share info about new game solutions they’re building to make it easier to create games, connect with players, and scale businesses. Registration is free and open to all game developers.

Apple’s virtual WWDC 2021 kicks off with a keynote on June 7 unveiling updates coming to Apple platforms later this year. The conference, free for all developers, will offer developers the opportunity to engage with one another, and directly with Apple engineers for guidance on building apps and games.

Featured speakers at the inaugural Instagram/Facebook Creator Week will include JoJo Siwa, Benito Skinner, Curtis “50 Cent” Jackson, Saweetie, and Yung BBQ, among others. The event, taking place virtually June 8-10, is available by invitation only, with select programming available to the public.

ADVERTISING

Omnichannel advertising services company Digilant has struck a strategic partnership with Lasso, the platform for healthcare marketing and analytics, that
will combine reach and physician-level reporting with omnichannel media execution, delivering an advertising solution for healthcare and pharma marketers that spans programmatic, email, social CTV.

Lotame announced that Adform, the integrated advertising platform, has merged its programmatic workflow with the Lotame Panorama ID, while ad monetization platform Smart has extended the use of Lotame Panorama ID for its clients using both its Adserver or SSP. “Lotame has a view for the future in line with what marketers and publishers want to achieve: a people based, privacy first solution that is open to all,” said Andy Monfried, CEO at Lotame. “Collaboration will be key for the future of advertising and identity presents an opportunity, but education is needed on how all the industry solutions can work together. Our partnerships with Adform and Smart will play an important role in strengthening the collaboration needed across the ecosystem in adopting new approaches for a post-cookie world.”

Ad fraud intelligence and marketing compliance platform Pixalate has launched the Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and CTV apps, designed to bring more transparency to the programmatic advertising ecosystem. Pixalate uses proprietary algorithms to measure a range of quality metrics, including brand safety, invalid traffic, programmatic reach, viewability and more, with rankings spanning over 35 different app categories.

Programmatic media partner MiQ announced the launch of their US Hispanic and multicultural practices, aimed at helping advertisers reach and engage US multicultural audiences through more sophisticated, diverse data sets. MiQ’s strategy is to help achieve target demographics through the creation more personalized campaigns and messaging based on comprehensive analyses of shopping habits, TV consumption, online content behaviors, language preferences, and more.

Comcast Technology Solutions, a division of Comcast Cable, and PremiumMedia360 announced a new strategic relationship. The integration with the CTS Ad Management Platform TV advertising buyers and sellers to automatically synchronize and solve reconciliation discrepancies throughout the ad buy lifecycle can help save work hours typically spent in solving data discrepancies between buyer and seller systems.

The Out of Home Advertising Association of America released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide,” providing insights and guidance to promote the medium’s growth. The guide covers:
• Audience segmentation, including mobile and contextual targeting
• Location-enhancing content
• Publishers
• Measurement and attribution, including VOOH impression measurement and proof-of-play
• VOOH ad formats
It also addresses key standards and pricing, as well as direct and programmatic buying recommendations. “VOOH remains untapped, and if we can adopt ‘any right screen’ mentality – be it in home, on a phone or in public places, VOOH is poised to see tremendous success,” said Doug Rozen, CEO, dentsu Media Americas.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Roku announced its first-ever pay-one window licensing deal. Roku and Saban inked an agreement through which several titles from Saban’s 2021 slate will stream on the Roku Channel in the US and Canada as early as three months after theatrical and home entertainment release. The movies—including “Echo Boomers,” which kicks off the arrangement June 15—will be available for free, with limited ad breaks. The Roku Channel reaches households with about 70 million people, according to Roku.

Redbox is adding Crackle to Redbox Free Live TV. At launch, the channel features programming including “Cold Blood,” “Grand Isle” and “Playing With Power: The Nintendo Story.”

Fox Nation will now offer Fox News Channel’s primetime opinion lineup on-demand via “Fox News Primetime All The Time.” Beginning tomorrow, June 2, subscribers will be able to access full video episodes the following morning of FNC’s “Tucker Carlson Tonight,” “Hannity” and “The Ingraham Angle.”

MyBundle.TV, which makes tools to connect viewers with broadband providers and streaming services, launched a suite of personalized interactive streaming guides. Called “Profiles,” the guides aim help consumers navigate the increasingly complex landscape of streamers.

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Editorial Director
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@robertacaploe

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Check out more jobs in Cynopsis Classifieds »
Job of the day

SALES ASSISTANT >>
REELZ/NYC, NY: Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. Bachelor’s Degree required. Proficient in Excel & PowerPoint. Full info HERE (6/14)

SR. SALES PLANNER >>
REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (6/14)

LOCAL ACCOUNT MANAGER
>>
AMPERSAND/LOS ANGELES, CA:
Assist Account Directors with preparation of sales proposals, and work across functional groups such as MVPD’s, Partners, Research, etc. to assist in the creation of client proposals, presentations, and Media Plans. 2-3 years advertising related experience and thorough knowledge of Microsoft Office required. Full info HERE (6/11)

DIGITAL CAMPAIGN MANAGER >>
AMPERSAND/NYC, NY: Review and validate online insertion orders (IO) and obtain all creative materials from Sales and/or Advertisers. Process and transmit all digital orders through Ampersand applications and streamline communication to publishers. Knowledge of ad-serving and verification vendors and Bachelor’s degree required. Full info HERE (6/11)

SALES ASSISTANT

UP ENTERTAINMENT
NYC/NY

Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange. Assist Account Executives, Sales Planner and Pricing Inventory and compile information for Sales team. B.A. in Communications or equivalent required. Full info HERE (6/10)

PAID SOCIAL ANALYST
>>
WARNERMEDIA/NYC or LA or ATLANTA or CHICAGO-currently REMOTE:
Implement, plan, and measure paid social media campaigns for sponsored content across the WarnerMedia portfolio. Develop audience insights and analyze campaign performance. 1+ years working experience in paid social, digital marketing or social insights required. Full info HERE (6/9)

SVP, COMMUNICATIONS
OWN
WEST HOLLYWOOD
Design, lead, and manage all internal and external communication for the OWN brand. Work directly with talent, creatives, and more. Must have 15 years exp in comms/PR preferably with media (tv/streaming) exp. Full info HERE (6/8)

SR. MANAGER, PUBLICITY >>
PBS/ARLINGTON, VA:
Develop and implement publicity campaigns for PBS primetime programs and digital initiatives. 6+ years exp in communications, publicity, and/or journalism. Broadcast/TV exp strongly preferred. Full info HERE (6/8)

SENIOR VICE PRESIDENT & REGIONAL MANAGER >>
NEXSTAR/IRVING, TX:
Direct oversight of several markets and will report directly to the President of Nexstar Broadcasting, Inc. Provide daily management and guidance of multiple General Managers and responsible for the achievement and growth of their assigned markets. Min. of 10 yrs in television management and sales required. Full info HERE (6/7)

QUALITY CONTROL TECHNICIAN – BROADCAST
A+E NETWORKS
STAMFORD

Bilingual Spanish Technician needed for the QC of AETN programs prior to Broadcast. Evaluate show and movie master files for technical quality, Standards & Practices, grammar, spelling and closed caption accuracy so AETN content meets network standards and air critical deadlines. Requires 2+ years of related experience and ability to read waveform/vector and audio scopes. Full info HERE (6/7)

CREATIVE DEVELOPMENT PRODUCER

MSG SPHERE
LOS ANGELES

Building, nurturing and managing creative talent partnerships for MSG Sphere, working under the direction of the VP Creative Development. Managing talent relationships for multiple simultaneous projects and overseeing relevant budget management. 10+ years’ creative digital experience required. Full info HERE (6/6)

PRODUCTION MANAGER & RESOURCE SCHEDULING
MSG SPHERE
LOS ANGELES

Manage the scheduling of all production and post-production staff and freelancers. Work with departmental leads to plan staffing needs and changes and maintain status of freelancer availability to meet short-term staffing needs. Min of 5 years of experience as a VFX, studio, network or post-production facility scheduler. Full info HERE (6/6)

GAME DIRECTOR
MSG SPHERE
NYC

Defining and ensuring that the creative vision is realized and translated for each project. Establish the creative design direction for all Interactive projects in collaboration with Art and Engineer directors and relevant MSG Ventures executives. Min 10+ years of Game Design Lead or Game Director experience required. Full info HERE (6/6)

ACCOUNT EXECUTIVE, AGENCY & BRAND SALES >>
KERV INTERACTIVE/CHICAGO AND LA: Build and grow relationships with key decision makers at agencies and brands. Develop and implement a revenue strategy for growing your territory and account list. Drive demand among buyers at agencies and brands. 3-5+ years in digital advertising (or related) sales role required. Full info HERE (6/5)

BUSINESS DEVELOPMENT, PUBLISHER PARTNERSHIPS >>
KERV INTERACTIVE/NYC AND LA: Develop key strategic partnerships with publishers, providers, and DSPs. Drive demand among partner sales teams and build and grow relationships with key decision makers, including sales and operations. 5+ years in digital advertising (or related) sales role required Full info HERE (6/5)

COORDINATOR, CREATIVE AFFAIRS
JIM HENSON COMPANY
LA

Manage substantial calendar and priority activity for the President of Television. Provide meaningful support to other television staff members. Code department invoices, maintain call sheet and process expense reports. Effective and tactful communication skills required. Full info HERE (6/5)

EXEC PRODUCER
TLC
NYC, LA or MD
Looking for a strong EP to create, produce and manage production across TLC programming. Must have 10+ years creative production experience in female-skewing long form unscripted content space. More info HERE (6/4)

SENIOR MANAGER, PROGRAMMING PAYMENTS
A+E NETWORKS
NYC
Review and process all executed media programming contracts for payment, including produced and acquired programming. Ensure that all payments are completed in a timely fashion per the agreements. Provide support to develop programming cash payment projections. Requires 6+ yrs experience working with contracts. Full info HERE (6/4)

AVID SYSTEM ENGINEER (Temporary)
A+E NETWORKS
NYC

Provide technical support for Production & Post-Production facility including installation, configuration and troubleshooting. Expert-level support experience for AVID Media Composer/Symphony workstations and expert-level support, installation, and configuration experience for the Adobe Creative Cloud Suite. Full info HERE (6/4)

COUNSEL (Temporary)
A+E NETWORKS
NYC

Provide legal and business affairs to unscripted content development, production, and sale for the domestic and/or global marketplace. Draft and negotiate various agreements relating primarily to nonfiction/real life/documentary projects and production. JD Degree with 4+ yrs legal experience in the entertainment field required. Full info HERE (6/3)

SENIOR PROGRAMMATIC DIGITAL BUYER

NY INTERCONNECT
NYC, NY

Responsible for the design, creation and execution of the NYI Trade Desk. Handle all hands-on programmatic media buying; design, launch and run trade platform and negotiate pricing for upcoming campaigns. 3-5 years’ experience in online Programmatic advertising min 1 year of hands-on programmatic buying experience required. Full info HERE (6/3)

PRODUCTION ATTORNEY (TEMPORARY)

A+E NETWORKS
NYC

Provide legal counsel to internal production groups on day-to-day production related matters. Pre-Broadcast and Production Counseling, Agreement Negotiation and Clearance Review, general Legal advice and Clearance review. 4-6+ years of legal practice required with preferred 2 years min of production firm legal experience. Full info HERE (6/3)

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