SPONSORSHIP & PROMOTION
Quicken Loans and the PGA TOUR announced a long-term agreement to create a new professional golf tournament in Detroit, beginning in 2019. Quicken Loans is partnering with Intersport to oversee the operation of the tournament, as well as create numerous related attractions and festivities that are planned to take place throughout the city of Detroit during the event with the Detroit Golf Club is expected to serve as the host venue. As part of the agreement with the PGA TOUR, Quicken Loans will retain title sponsorship of the Quicken Loans National taking place at TPC Potomac in the Washington, D.C., area in 2018.
Tennis Channel and the Empire State Building partnered to celebrate the opening week of the French Open by illuminating the building with the colors of the French flag. This is the first time this has been done at the Empire State Building in honor of the French Open. Tennis Channel’s two-week French Open coverage includes more than 100 live hours and round-the-clock encore blocks throughout the night.
The NBA announced today the launch of 360 Portals, a new augmented reality experience available in the NBA AR app that allows fans to live within memorable, behind-the-scenes moments from the 2018 NBA Playoffs and Finals. In addition to featuring several AR experiences from the NBA Playoffs, including team huddles, player introductions and postgame celebrations, 360 Portals will include special on-demand NBA Finals content that will be captured and made available throughout the series. Using Apple’s ARKit and Google’s ARCore technology, 360 Portals superimpose a virtual door which fans can walk through to immerse themselves in the NBA action.
Meanwhile, Twitter reports that the NBA is the most Tweeted about sports league so far in 2018 with over 100 million NBA-related Tweets and is launching its #NBATwitter brand campaign with a new ad spot depicting the” seemingly never-ending conversation on the platform around NBA related content.” Twitter will feature a series of new #NBATwitter spots and “mockumentaries” throughout the NBA Finals and into the offseason via @TwitterSports.
In addition, mobile trivia game show HQ Trivia announced plans to give away a record amount of money as the NBA Finals progress, with $100,000 added for each game the series goes, up to $700,000 if it goes to Game 7. The games will also have a themed component, with questions about the teams’ home cities, general sports trivia and of course, questions about the great game of basketball itself.
Philadelphia Eagles quarterback Carson Wentz, and his brother Zach entered a partnership deal with Outdoor Sportsman Group to create the network’s first digital original series: Wentz Bros Outdoors. The series will be available on OutdoorChannel.com starting June 5. The series will showcase the outdoor lifestyle activities of Wentz through short video vignettes of hunting, fishing and shooting experiences. The webisodes will air for 16 weeks.
NeuLion launched an e-book offering guidance on “delivering a successful product,” offering subscribers to the ‘Six Pillars of a Successful OTT Strategy’ insight. The e-book guides readers through the entire OTT model, from technical delivery to marketing strategy, offering insight and discussing potential pitfalls of the platform.
- Audiences set to claim one in ten worldwide by 2022
- OWL prepares to grow
- High School Esports League gets a shot of NRG
- Tempest Esports Awards storm the scene
- Esports fans and their auto affinities
- ESL adds Mixer
- StriveWire shuts off
- PUBG targets Fortnite
Cavaliers/Warriors on ABC at 9p.